Intro

What if the key to associate retention isn’t equity—but leadership? In this episode, Dr. Samson Liu, Founder of SOHDental, shares how he scaled to 40+ locations by focusing on people-first leadership, trust-building, and operational clarity. He breaks down his method for mentoring associates, tightening schedules without burnout, and boosting case acceptance through a simple mindset shift. You’ll hear tactical gems on culture, accountability, and how to spot—and fix—what’s quietly draining your growth.

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