Conquer Local Podcast

Microsoft sales wizard, Carson Heady, joins us for this weeks episode on Conquer Local. Carson started his career in a call center and now is a top performing sales leader at Microsoft. He has been through it all from dial-up internet, DSL, cellular, to when high-speed internet took off. He gives us his insight on how you can understand and work with the territorial sales person who doesn't want to give up control over their client. Carson explains the path that Microsoft transitioned to the new market while expanding to nearly 50 technology centers worldwide. He tells us how they switched gears to have sales specialists dedicated to accounts and work in tandem with their partners. Carson is also the author of the ‘Birth of a Salesman’ series, which details the art of sales - from interviewing through preparation, pitching, closing and advancing your career in sales. Listen now and subscribe to the podcast on iTunes goo.gl/8vPm1B and Google Play goo.gl/uyDsij

The hardest working man in digital gives us his take on aligning a businesses mission to a clients mission. The Conquer Local podcast is traveling to Malibu this week - we pick the brain of Jamie Cohen. Jamie serves as the VP of Local Digital for Salem Media Group and is the catalyst to the launch of their digital agency and go-to market model, Salem Surround. He explains how they reintroduce what they have been doing for clients by positioning it in a different way. Jamie tackles the commission shift from radio to digital and the go-to market philosophy by focusing on prospecting and selling. Salem Media Group is a publicly traded media company with direct ownership of more than 115 radio stations, 100's of websites and 1000's of apps. Listen now and subscribe to the podcast on iTunes goo.gl/8vPm1B and Google Play goo.gl/uyDsij

The logical thing is when everyone in an organization supports sales—everyone wins, right? The challenges may surprise you. Special guest all the way from Czech Republic, CEO of Mediatel, Luboš Čipera! Mediatel transitioned from the traditional directory print side to a digital organization in a quick and efficient way. Luboš gives us the dirty details on what it really takes to transition a company successfully under the ever changing landscape of sales and marketing. He shares how he increased revenue by 12% year over year by focusing on profitability. Listen now and subscribe to the podcast on iTunes goo.gl/8vPm1B and Google Play goo.gl/uyDsij

Winter is coming to the marketing landscape, and change is inevitable. So, what will tomorrow hold? This episode is a special one as we reflect on the first full year of the Conquer Local podcast. We bring back the big guy, CEO of Vendasta, Brendan King. We address everything from why we branded the show "Conquer Local," to our formula for giving agencies and enterprises the tools they need to turn themselves into recurring revenue machines. We also discuss the DIY and DIWM models and why it's beneficial to get your clients engaged in the process of digital marketing. And lastly, we explain why SMBs demand more performance from digital marketing compared to more traditional ways of marketing channels. Listen now and subscribe to the podcast on iTunes goo.gl/8vPm1B and Google Play goo.gl/uyDsij

Equip your clients for battle against the Amazons of the world with the new digital marketing stack. Our very own Brendan King, CEO of Vendasta, is passionate about local businesses and ensuring they have the tools to succeed. In this week's episode Brendan shares his knowledge on how to equip the local sales teams with the new marketing stack and provides insight on how to compete with the top dogs like Walmart and Starbucks. Brendan explains how local businesses have an advantage by giving a different kind of experience, a personal experience. With a well-rounded digital marketing stack from an agency it allows local business to do what they do best, focus on their customers and develop relationships. Listen now and subscribe to the podcast on iTunes goo.gl/8vPm1B and Google Play goo.gl/uyDsij

Increase your client retention rate by 50%+. Discover data proven results and tips to help eliminate churn. Jackie Cook, Chief Strategy Officer at Vendasta, gives us the low-down on customer retention. In this week’s episode she shares the results from her comprehensive study on churn; where her team analyzed agency data to give us the details on how to retain customers and help them grow. She provides some great tips and insights, and also answers the all-important sales question: When do I check in to see how my clients are doing? Listen now and subscribe to the podcast on iTunes goo.gl/8vPm1B and Google Play goo.gl/uyDsij

Websites, we need them, we love them, we got to have them - but what happens when a small business is hesitant to adopt new website tactics? Jillian Als, Head of Marketing & Communication at Mono Solutions, joins us on this weeks discussion on how small businesses can reap the benefits of keeping an up-to-date website. Jillian is a digital native and she spends a lot of her time thinking about improving the lives of small businesses. Tune in as Jillian shares her wisdom. Listen now and subscribe to the podcast on iTunes goo.gl/8vPm1B and Google Play goo.gl/uyDsij

For years, Facebook has been THE platform for social media marketing, but this reign might be coming to an end. Dennis Yu, Chief Technology Officer at BlitzMetrics joins us this week to share his take on the complex world of social media marketing. Tune in to discover the keys to positioning social media solutions, unlocking the small business advantage, capitalizing on the new market of social media platforms, and driving authenticity through it all. Listen now and subscribe to the podcast on iTunes goo.gl/8vPm1B and Google Play goo.gl/uyDsij

What's the most valuable resource in the world? We'll give you a hint, it doesn't come in a barrel. Christian Ward, Chief Data Officer at SourceMedia and co-author of Data Leverage returns this week on the show to share the remaining elements of data leverage from the discussion that was sparked last week. Tune in for details on how you can better put this priceless commodity to work for you and your organization while also mitigating many of the complex legal challenges. Listen now and subscribe to the podcast on iTunes goo.gl/8vPm1B and Google Play goo.gl/uyDsij

“If data is a new currency, then you need to protect data just like you’d protect your wallet.” — Christian Ward There is more data in existence than ever before and businesses/individuals alike depend on this data to make more informed decisions. However, this data and it's usage don't come free of charge, so what are the opportunities? Legal challenges? Protection implications? And how can data be leveraged for sales and marketing professionals? Christian Ward, Chief Data Officer at SourceMedia and co-author of Data Leverage joins us this week on the podcast to share some of his greatest learnings across a data driven career. Listen now and subscribe to the podcast on iTunes goo.gl/8vPm1B and Google Play goo.gl/uyDsij