232: Think like an App, with Neal Polachek

It's not one size fits all anymore, it's all about thinking like an App. The best package to sell to a business is the one the business needs. On this weeks episode we have Neal Polachek, Analyst and Advisor to the Board Advisors, joining us. Are ROI's BS? Neal thinks there are better ways to measure a businesses success on their investment. Business owners are frustrated with all the different marketing tactics when they want to focus on what they do best, their business. Neal talks about the Baby Boomer generation slowly transitioning into retirement and developing an exit strategy. He explains how a different sales pitch is needed to a business owner close to exiting the business world and to someone who is taking over a business. Engaging the end consumer should be approached in an engaging format, like an App. No need to physically build one but thinking about the customer journey and experience. Listen now and subscribe to the podcast on iTunes goo.gl/8vPm1B and Google Play goo.gl/uyDsij