Conquer Local Podcast

Conquer Local
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Dec 24, 2025 • 17min

813 | The BIGGEST AI Mistake Most Companies Can Avoid in 2026 | Dajana Achelpohl

▶️ Watch this episode on YouTube🎯Your AI rollout didn’t fail because of the tools. It failed because no one wanted to use them.🎯In this episode, we sit down with Dajana Achelpohl — former Google and PayPal leader, founder of AI Changemaker, and one of the most trusted voices in human-first AI adoption — to unpack the real reasons AI initiatives stall inside organizations.If your company has:• Rolled out AI tools that barely get touched• A small group of power users and a large group of skeptics• Teams quietly using their own AI tools behind the scenes• Leaders saying “we need to do AI” without a clear outcomeThis conversation will fundamentally change how you think about AI adoption.In this episode, you'll learn:• Why most AI rollouts fail after launch — not before• The hidden danger of “silent non-use” and fake adoption metrics• Why fear of job loss leads teams to actively sabotage AI• What “Shadow AI” is — and why it’s already inside your organization• How to align non-technical teams around AI without overwhelming them• Dajana’s AI Building Blocks Framework for practical adoption• Why small, boring wins beat ambitious AI moonshots• How to create guardrails that enable innovation instead of blocking it• What an AI Team Charter is — and why it works better than policy docs• Why AI adoption only succeeds when teams co-create the rules• How agencies and service-based businesses are uniquely positioned to win with AIKey concepts in this episode:AI adoption barriersSilent non-use of AI toolsShadow AI risksHuman-first AI strategyAI change managementAI literacy for non-technical teamsAI guardrails and governanceAI ethics and data securityAI team chartersBottom-up vs top-down AI adoptionAI in agencies and service businessesAgentic AI and workflowsAI implementation frameworksPractical AI use casesAI culture and trustFrom AI hype to real valueIf you’re a CMO, agency leader, founder, or operator who’s frustrated by low AI adoption, unclear strategy, or teams that feel anxious instead of empowered — this episode gives you a practical, human-centered path forward.👉 Hit play to learn how to turn AI from a mandate into momentum.CONNECT WITH DAJANA ACHELPOHL💼 LinkedIn: https://www.linkedin.com/in/dajana-achelpohl/🌐 https://www.aichangemaker.com/CONNECT WITH VENDASTA:LinkedIn: https://www.linkedin.com/company/vendasta/X: https://x.com/vendastaInstagram: https://www.instagram.com/vendasta/Thanks for listening! If you enjoyed this episode 💜💬 Leave a review on Apple Podcastshttps://podcasts.apple.com/ca/podcast🟢 Leave a rating on Spotifyhttps://open.spotify.com/show/0KWXAOnABOUT VENDASTAVendasta is an AI-powered customer acquisition and engagement platform that helps businesses get more customers—and keep them. Our platform unifies fragmented tools across marketing, sales, and operations, and uses AI assistants plus proprietary SMB data to automate busywork, streamline workflows, and amplify the humans on your team.We help digital agencies, franchisors, and MSPs scale profitably, deliver better outcomes for local businesses, and grow long-term revenue with less manual effort.👉 Transform Your Agency with Vendasta – Book a Demohttps://www.vendasta.com/request-demo/
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Dec 18, 2025 • 23min

812 | AI Agents Change EVERYTHING in 2026 (And Most Marketers Aren’t Ready) | Scott Brinker

▶️ Watch this episode on YouTube🎯Your Martech stack isn’t broken — your mental model is.🎯Your Martech stack isn’t broken — your mental model is.In this episode, we sit down with Scott Brinker, Godfather of Martech, editor of Chief Marketing Technologist and VP of Platform Ecosystem at HubSpot, to unpack a reality most marketers miss:The Martech explosion isn’t chaos — it’s the early stage of an AI-orchestrated system that’s about to collapse thousands of tools into workflows.If you’re feeling crushed by:An exploding Martech landscape, AI tools launching daily, integration hell, unused software, and pressure to “simplify”… this episode flips the narrative and shows why the winners won’t have fewer tools, they’ll have better orchestration.In this episode, you'll learn:Why the Martech Landscape Keeps Growing (and Why That’s Not the Real Problem) The Shift From Tool Accumulation to Stack Orchestration How AI Is Changing the Role of Marketers — Not Replacing Them Why Integration Matters More Than Ever in an AI-Driven World The Hidden Cost of Unused Software and Fragmented Data How Smart Teams Are Simplifying Without Losing Capability Where Agencies Can Create Massive Value as AI Integrators What “Composable Martech” Really Means (Without the Buzzwords)Key concepts in this episode:Martech landscape explained AI in marketing operations Marketing automation vs. orchestration Composable Martech stacks Platform ecosystems and integrations AI agents and copilots in marketing Tool sprawl and software waste Operational efficiency in marketing teams Future of Martech and AI Marketing technology strategy for agencies Data fragmentation and system silos Human-in-the-loop AI workflows How agencies can monetize AI implementation The evolving role of the CMO From execution to orchestration in marketingIf you’re a CMO, agency leader, or marketing operator struggling with an overcomplicated stack, unclear AI strategy, and tools that promise everything but deliver little — this episode will help you rethink Martech as a system, not a shopping list.👉 Hit play to learn how to simplify your stack, use AI intelligently, and turn Martech complexity into a competitive advantage.CONNECT WITH SCOTT BRINKER💼 https://www.linkedin.com/in/sjbrinker/ 🌐 https://chiefmartec.com/CONNECT WITH VENDASTA:LinkedIn: https://www.linkedin.com/company/vendasta/ X: https://x.com/vendasta Instagram: https://www.instagram.com/vendasta/Thanks for listening! If you enjoyed this podcast… 💜 💬 Leave a review on Apple Podcasts https://podcasts.apple.com/ca/podcast ... 🟢 Leave a rating on Spotify https://open.spotify.com/show/0KWXAOn ...ABOUT VENDASTAVendasta is an AI-powered customer acquisition and engagement platform that helps businesses get more customers—and keep them. Our platform unifies fragmented tools across marketing, sales, and operations, and uses AI assistants plus proprietary SMB data to automate busywork, streamline workflows, and amplify the humans on your team.We help digital agencies, franchisors, and MSPs scale profitably, deliver better outcomes for local businesses, and grow long-term revenue with less manual effort.👉 Transform Your Agency with Vendasta – Book a Demo https://www.vendasta.com/request-demo/
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Dec 18, 2025 • 18min

811 | The Godfather of AI attribution says Your Marketing Dashboard Is a Lie | Jeff Greenfield

▶️ Watch this episode on YouTube🎯Are your Google Analytics dashboards lying to you and killing your best marketing?🎯In this episode, we sit down with Jeff Greenfield, CEO and co-founder of Provolytics, to rethink how we measure marketing in a world where clicks, last-touch, and GA4 can’t see the full picture.If you’re tired of:Google saying one thing, Meta saying another, numbers that never add up, and CFOs who don’t believe in branding or CTV... this episode will show you a new, impression-first, AI-powered way to measure what actually works.In this episode, you'll learn:Why Your Clicks and Dashboards Don’t Add UpImpression-Based Measurement: The Metric That Actually Matches RealityWhy marketing doesn’t buy clicksHow AI Finally Solves Multi-Touch Attribution (Without Tracking Every User)Finding the “Hidden Experiments” in Your Media PlanExactly Where to Scale—and Where to Cut SpendHow to use impression-level data and AI A DIY Framework If You Don’t Have an Enterprise Measurement StackKey concepts in this episode:AI marketing measurementMarketing attribution without cookiesImpression-based attribution vs. click-based attributionMulti-touch attribution is brokenIncrementality & lift measurementCTV advertising measurement (Connected TV)Digital out-of-home & podcast ad measurementUpper-funnel vs. lower-funnel budgetingBranding ROI and financial impactHow to prove marketing to your CFOGoogle Analytics 4 (GA4) limitationsFull-funnel marketing mix optimizationMicro-experiments in your media planAI for media mix modeling & budget allocationHow to measure brand campaigns and awarenessPerformance marketing vs. brand marketingFuture of marketing analytics in a privacy-first worldIf you’re a CMO, performance marketer, or agency leader who’s drowning in conflicting dashboards, over-spending on bottom-of-funnel clicks, and struggling to prove the value of brand and CTV, this episode will show you a practical, AI-powered path out of the chaos.👉 Hit play to learn how to move beyond clicks, unify your metrics, and get more revenue from the same marketing budget.CONNECT WITH JEFF GREENFIELD (Provolytics)💼 linkedin.com/in/jeffgreenfield🌐 provalytics.com CONNECT WITH VENDASTA:LinkedIn: https://www.linkedin.com/company/vendasta/X: https://x.com/vendastaInstagram: https://www.instagram.com/vendasta/Thanks for listening! If you enjoyed this podcast… 💜💬 Leave a review on Apple Podcastshttps://podcasts.apple.com/ca/podcast...🟢 Leave a rating on Spotifyhttps://open.spotify.com/show/0KWXAOn...About VendastaVendasta is an AI-powered customer acquisition and engagement platform that helps businesses get more customers—and keep them. Our platform unifies fragmented tools across marketing, sales, and operations, and uses AI assistants plus proprietary SMB data to automate busywork, streamline workflows, and amplify the humans on your team.We help digital agencies, franchisors, and MSPs scale profitably, deliver better outcomes for local businesses, and grow long-term revenue with less manual effort.👉 Transform Your Agency with Vendasta – Book a Demohttps://www.vendasta.com/request-demo/
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Dec 10, 2025 • 20min

810 | From 20% to 80% Margins (The NEW AI Agency Model explained) | Frans Riemersma

▶️ Watch this episode on YouTube🎯Go from 20% to 80% Agency margins, without hiring a single new person🎯In this episode, we sit down with Frans Riemersma, Martech legend, co-author of the Martech Landscape, and one of the sharpest thinkers on AI, composability, and the future of services to break down the new AI Agency Model that is quietly redefining how agencies build, deliver, and scale their work.Frans explains why we’re entering the golden age for agencies, not because of more tools, but because AI is turning services into software, unlocking product-level margins for businesses that previously sold labor.In this episode, you'll learn:Why Agencies Are Entering a Golden AgeHow AI shifts work from human execution → human orchestration, and why agencies with standardized knowledge stand to benefit the most.Service-as-a-Software: The Model Behind 80% MarginsWhy AI is unleashing a new category next to SaaS and how agencies can package expertise into repeatable, scalable, automatable outcomes.Where a 10-Person Agency Should StartHow to find your highest-value, most-repeatable outcomes, follow the money, and turn them into automations and AI-powered products.The Biggest Pitfall: Building Tools Before TestingWhy most agencies create tech they never use and Frans’ “Hack → Pack → Stack” method for validating before investing.Composability, Atomization & The New Martech StackWhy the future isn’t mega-suites or tool sprawl, it’s small, composable “Lego block” tools that integrate cleanly and keep your stack lean.The 12% RuleHow top performers identify the tiny percentage of features and tools that drive 80% of customer value and cut everything else.The Skills That Matter in the AI EraWhy the differentiator isn’t technical mastery anymore, it’s customer obsession, storytelling, distribution, and discovering viable ideas.Key concepts in this episode:AI Agency ModelService-as-a-Software80% Margin FrameworkAI-Powered Delivery SystemsStandardizing Agency KnowledgeHack → Pack → Stack MethodComposability & Martech ArchitectureAtomization of Tools & LaborAI Agents & Autonomous WorkflowsProductized Services for AgenciesLead Mining & Lead Intelligence AutomationCustomer-Centric InnovationFeature Bloat & Decommissioning StrategyFuture-Proof Agency SkillsAI + Services ConvergenceDistribution & Community MoatsIf you want your agency to escape the 20% margin trap, and build AI-powered services that scale like software, hit play.CONNECT WITH Frans Riemersma🌐 https://www.martechtribe.com/💼 https://www.linkedin.com/in/fransriemersma/CONNECT WITH VENDASTA:YouTube: https://www.youtube.com/channel/UCooW1kDrMUb1EORhDbmciOw LinkedIn: https://www.linkedin.com/company/vendasta/ X: https://x.com/vendasta Instagram: https://www.instagram.com/vendasta/Thanks for listening! If you enjoyed this podcast… 💜💬 Leave a review on Apple Podcasts https://podcasts.apple.com/ca/podcast...🟢 Leave a rating on Spotify https://open.spotify.com/show/0KWXAOn...VendastaVendasta is the leading AI software company for customer acquisition and engagement, helping businesses get more customers—and keep them. Our AI-powered platform unifies marketing, sales, and operational workflows, eliminating the need for fragmented tools and streamlining every stage of the customer journey. Powered by proprietary SMB data, intelligent automation, and AI assistants that handle repetitive tasks, Vendasta helps businesses attract, engage, and retain customers with unmatched efficiency.Our solutions empower digital agencies, franchisors, and MSPs to scale operations, optimize campaigns, and drive long-term growth.Transform Your Agency with Vendasta – Demo Availablehttps://www.vendasta.com/request-demo/
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Dec 9, 2025 • 16min

809 | AI Took Over the Follow-Up and Recovered $650,000 in “Dead” Leads | Jason Kramer

▶️ Watch this episode on YouTube🎯What if your business is losing 60% of your deals after the first call?🎯In this episode, we sit down with Jason Kramer, founder of Cultivize and one of the leading voices on CRM-powered sales systems, to break down why most agencies and businesses bleed pipeline revenue and how AI + CRM automation can rescue lost deals you didn’t even know you had.If your team is still manually taking notes, chasing cold leads, or keeping the pipeline in the owner’s head, you’re leaving massive revenue on the table.In this episode, you'll learn:Why Most businesses Lose Deals After the Discovery Call: The #1 place where good prospects disappear and why speed-to-lead still wins deals.The Follow-Up Math That Changes Everything: Why 60%+ of prospects aren’t ready today but will buy and how 7–10 personalized steps increase conversions by 30%+How to Use AI to Rescue “Dead” Leads: Using AI signals to see who’s re-engaging, and how Jason closed deals from year-old prospects.The exact “good news or bad news?” email that gets same-day replies.Why your CRM Is Your Sales Brain: The data you must track, how to automate discovery-to-close workflows and why follow-up without a CRM is basically impossible today.Event & Trade Show Follow-Up (Done Right): How one business generated $1M from an event using his follow-up automation.Key concepts in this episode:AI-Powered Follow-Up SystemsCRM Automation for AgenciesPipeline Leakage & Lost DealsFollow-Up Email Templates That ConvertLead Nurturing & Intent SignalsSpeed to Lead (and Why It Matters)Personalized Multi-Step SequencesLinkedIn Automation for SalesEvent Follow-Up StrategySales Process PlaybooksData-Driven Sales PrioritizationAI + CRM IntegrationHow to Keep Leads Warm for 12+ MonthsAgency Sales Operations & SystemsIf your business is tired of losing deals that should have closed… hit play.CONNECT WITH Jason Kramer:🌐 https://cultivize.com/💼 https://www.linkedin.com/in/jasonleighkramer/CONNECT WITH VENDASTA:📹 Subscribe on YouTube: youtube.com/@Vendasta💼 Connect on LinkedIn: linkedin.com/company/vendasta🐦 Connect on X: x.com/vendasta 📸 Connect on Instagram: instagram.com/vendastaThanks for listening! If you enjoyed this podcast… 💜💬 Leave a review on Apple Podcastshttps://podcasts.apple.com/ca/podcast...🟢 Leave a rating on Spotifyhttps://open.spotify.com/show/0KWXAOn...VendastaVendasta is the leading AI software company for customer acquisition and engagement, helping businesses get more customers—and keep them. Our AI-powered platform unifies marketing, sales, and operational workflows, eliminating the need for fragmented tools and streamlining every stage of the customer journey. Powered by proprietary SMB data, intelligent automation, and AI assistants that handle repetitive tasks, Vendasta helps businesses attract, engage, and retain customers with unmatched efficiency.Our solutions empower digital agencies, franchisors, and MSPs to scale operations, optimize campaigns, and drive long-term growth.Transform Your Agency with Vendasta – Demo Availablehttps://www.vendasta.com/request-demo/Transcript
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Nov 24, 2025 • 20min

808 | AI SEO & GEO Only Work If You Optimize This First (It’s NOT Keywords) | Andrew Holland

▶️ Watch this episode on YouTube🎯What if AI started deciding which businesses get discovered?🎯In this episode, we sit down with Andrew Holland, Director of SEO and one of the world’s leading voices on Generative Engine Optimization (GEO), to unpack why traditional SEO is collapsing and how local agencies are uniquely positioned to win in the age of AI search.Learn why keywords are dead, why AI is becoming the real “reader” of your website, and how agencies can rebuild their SEO services around revenue, positioning, and problem-space optimization instead of traffic and blog posts.In this episode, you'll learn:The Collapse of Traditional SEOKeywords Are Dead. Problem Spaces Are the Future.Why Local Agencies Will Win in AI SearchHow to Identify Problem Spaces for Local BusinessesPrompt-Ready Content vs. SEO ContentThe New Rules of Authority: Brand, Mentions & Mutual InformationHow AI Reads Your Website (and What It Looks For)Category Entry Points (CEPs)Key concepts in this episode:Generative Engine Optimization (GEO)Future of SEO in AI searchProblem-Space OptimizationCategory Entry Points (CEPs)AI Search BehaviourLocal SEO & Revenue-Driven SEOBrand Positioning for AI SearchAuthority Building (mentions, citations, PR)Search Without KeywordsAI-First Organic StrategyMutual Information SignalsContent Strategy for AgenciesUser Intent in AI SearchCollapse of Top-of-Funnel SEOIf you want your agency to survive (and thrive) as AI takes over search… hit play.-----------------CONNECT WITH Andrew Holland🌐 https://www. zoogly.co.uk 💼 https://www.linkedin.com/in/andrew-holland-seo/-----------------CONNECT WITH VENDASTA:📹 Subscribe on YouTube: youtube.com/@Vendasta💼 Connect on LinkedIn: linkedin.com/company/vendasta🐦 Connect on X: x.com/vendasta 📸 Connect on Instagram: instagram.com/vendastaThanks for listening! If you enjoyed this podcast... 💜Leave a review on Apple Podcasts https://podcasts.apple.com/ca/podcast...🟢 Leave a rating on Spotify https://open.spotify.com/show/0KWXAOn...Vendasta is the leading AI software company for customer acquisition and engagement, helping businesses get more customers. And keep them. Our AI-powered platform unifies marketing, sales, and operational workflows—eliminating the need for fragmented tools and streamlining every stage of the customer journey. With proprietary SMB data, intelligent automation, and AI assistants that handle repetitive tasks, Vendasta helps businesses attract, engage, and retain customers with unmatched efficiency. Our solutions empower partners like digital marketing agencies, franchisors, and MSPs to scale operations seamlessly, optimize campaigns, and drive long-term growth.Transform Your Agency with Vendasta – Demo Available https://www.vendasta.com/request-demo/
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Oct 29, 2025 • 20min

806 | Every CEO Needs to Hear This About AI (Before 2026) | Brett Schklar

​​​​▶️ Watch this episode on YouTube🎯 Are CEOs ready for the 2026 acceleration🎯2026 is the year AI stops being optional. It’s the year your competitors’ AI advantage becomes your business problem.In this episode, AI adoption strategist Brett Schklar reveals the new CEO playbook for AI transformation, showing exactly how leaders can set the tone, accelerate efficiency, and prepare their organizations for what’s coming next.In this episode, you'll learn:🚀 AI-ifying the Pain: How to identify the daily tasks that waste your time and automate them with real AI tools you can deploy today.📈 Return on AI (ROAI): The six lenses to measure AI’s real impact🏗️ Creating a Safe AI Sandbox: How to set up a private AI playground for your team to experiment, fail safely, and innovate faster before going live.🧠 Prompting as the New Leadership Skill: How the best leaders are moving beyond “prompt engineering” to “AI conversation design” and training their teams to do the same.📞 Voice AI and ChatGPT for Business: Why customer-facing AI assistants are the new front line for customer experience and revenue.💬 The Trust-But-Verify Rule: Why CEOs should never delegate AI blindly and how to build systems that draft, learn, and improve alongside your team.🔥 Culture Before Code: The #1 mistake CEOs make when adopting AI, and how to unlock innovation across the company.Key concepts in this episode:AI transformation strategy for CEOsAI readiness auditReturn on AI (ROAI) metricsAI adoption roadmap 2026ChatGPT, Gemini, and Copilot integrationAI sandbox for business leadersAI change managementVoice AI and customer experienceAI automation in daily operationsLeadership in the age of AIHow to build trust and safety in AI systemsHow CEOs can lead AI innovationGenerative AI in business strategyAI productivity and automation toolsIf you’re a CEO preparing for 2026, this episode is your wake-up call.The leaders who win next year will be the ones who make AI a cultural movement, not just a technical upgrade.-----------------CONNECT WITH BRETT SCHKLAR:🌐 https://www.growpowered.com/💼 https://www.linkedin.com/in/bschklar/📩 brett@aifirstleadership.com-----------------CONNECT WITH VENDASTA:📹 Subscribe on YouTube: youtube.com/@Vendasta💼 Connect on LinkedIn: linkedin.com/company/vendasta🐦 Connect on X: x.com/vendasta 📸 Connect on Instagram: instagram.com/vendasta​​Thanks for listening! If you enjoyed this podcast... 💜Leave a review on Apple Podcasts https://podcasts.apple.com/ca/podcast...Leave a rating on Spotify https://open.spotify.com/show/0KWXAOn...Vendasta is the leading AI software company for customer acquisition and engagement, helping businesses get more customers. And keep them. Our AI-powered platform unifies marketing, sales, and operational workflows—eliminating the need for fragmented tools and streamlining every stage of the customer journey. With proprietary SMB data, intelligent automation, and AI assistants that handle repetitive tasks, Vendasta helps businesses attract, engage, and retain customers with unmatched efficiency. Our solutions empower partners like digital marketing agencies, franchisors, and MSPs to scale operations seamlessly, optimize campaigns, and drive long-term growth.Transform Your Agency with Vendasta – Demo Available https://www.vendasta.com/request-demo/
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Oct 1, 2025 • 16min

805 | LLMs Are LYING About Your Business (Here’s How to Control It) | Steve Toth

▶️ Watch this episode on YouTube🎯Do businesses know how they are being represented by LLMs? 🎯If LLMs (ChatGPT, Gemini, Perplexity, Google AI Overviews) are where buyers now begin, your job isn’t to just “rank in Google”. It is to be the #1 brand AI recommends. In this episode, SEO expert Steve Toth from the Notebook Agency, shows exactly how to win with AEO and make AI engines accurately represent and recommend your business, using his unique Framework and a practical playbook you can implement this week.In this episode, you'll learn:👉 Why LLMs are lying about your brand: Why AI Gets Your Business Wrong, why it misrepresents you, and what you can do about it.👉 The truth Pack: How to compare what LLMs say about you vs. your sales-grade answers, then close the gaps so AI gives the right recommendation.👉 Reverse-Interrogation Audit: The exact prompts to ask ChatGPT, Gemini, Claude and Google AI overview, to reveal your pricing, feature, fit, proof, and support gaps—and how to fix them.👉 Deal-Breaker Coverage: Use “Deal Breaker Detector” style prompts to surface ICP-critical questions (budget, team size, integrations, timelines) and ensure LLMs can cite accurate answers.👉 Create “Recommendation-Ready” Content: Build hyper-specific AI content fuels so AI can confidently match you to buyer constraints and get a canonical, up-to-date source.👉 Narrative Cleanup: Identify and retire outdated content sources that keep AI stuck in the past; consolidate and redirect to your current offer.👉 Off-page Reality Check: Monitor and update off-site assets to correct misinformation LLMs may retrieve.👉 From Volume to Velocity: Why smaller but highly qualified AI-assisted traffic converts better and how to message that shift to clients and stakeholders.Key Concepts covered:ChatGPT AEO strategyGemini AI and Google AI OverviewsPerplexity search and buyer decision-makingTruth Alignment Framework by Notebook AgencyLLM brand representation auditHACK: The "LLM Info" Page to Feed AI Correct InformationAI SEO vs. traditional SEODeal Breaker Detector (AI Notebook)Hyper-specific comparison content for LLMsHow to fix outdated reviews and Reddit narrativesHigh-quality traffic vs. high-volume traffic📈 If you want your brand to be confidently recommended by AI — not casually mentioned — this episode is your roadmap.CONNECT WITH Steve Toth:🌐 https://notebook.agency/💼 https://www.linkedin.com/in/stevetothjr/📩 steve@seonotebook.comCONNECT WITH VENDASTA:YouTube:    / @vendasta  LinkedIn:   / vendasta  X: https://x.com/vendastaInstagram:   / vendasta  ​​Thanks for listening!
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Sep 18, 2025 • 30min

804: Meet the Agency Growth Expert with a $10M Shortcut | Corey Quinn

​​​​▶️ Watch this episode on YouTube🎯 The $10M agency shortcut no one talks about 🎯In this episode, we sit down with Corey Quinn, former CMO of Scorpion and author of Anyone, Not Everyone, to uncover the exact strategies that helped scale Scorpion from $20M to $200M.Corey has advised 100+ agencies on breaking free from the generalist trap and shows how vertical specialization creates a flywheel of growth, retention, and profitability. If you’re an agency owner aiming for $10M+, this conversation is your shortcut.In this episode, you'll learn:👉 Why generalist agencies stall out and how to avoid the “iceberg problem”👉 The 3 filters every agency must apply before choosing a niche👉 How to find hidden vertical opportunities inside your current client list👉 The 3% Rule that shows why you only need a tiny slice of your market to build an 8-figure business👉 How deep specialization unlocks operational scale, higher retainers, and repeatable systems👉 The role of AI in verticalized agencies—and why niche focus makes AI even more powerful🔥 Soundbites you’ll hear in this episode:“If you are everything to everyone, you’re nothing to the market.”“1% of your vertical equals an 8-figure business.”“More deliverables don’t mean more revenue. We cut from 40+ to 5—and doubled client spend.”📢 If you’re tired of custom projects, shrinking margins, and constant churn, this episode will show you how to build a scalable, specialized agency that wins bigger deals and grows faster.-----------------CONNECT WITH COREY QUINN:🌐 https://www.agencygrowthscore.com/💼 https://www.linkedin.com/in/coreyquinn/📩 corey@coreyquinn.com-----------------CONNECT WITH VENDASTA:📹 Subscribe on YouTube: youtube.com/@Vendasta💼 Connect on LinkedIn: linkedin.com/company/vendasta🐦 Connect on X: x.com/vendasta 📸 Connect on Instagram: instagram.com/vendasta
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Sep 16, 2025 • 17min

803: Agency Pricing Expert Reveals the Psychology Behind Getting Paid More | Casey Brown

▶️ Watch this episode on YouTube🎯 The Biggest barrier to getting paid more REVEALED!In this insightful episode, we sit down with Casey Brown, founder of Boost Pricing, who has helped companies generate over $1 billion in profits by mastering pricing strategies. Casey shares actionable tips on how agency owners can:👉 Break free from fear-based pricing👉 Handle pricing objections with confidence👉 Use psychology to make clients want to pay more👉 Apply the 65% rule to determine if it’s time to raise your rates📢 Discover how to stop leaving money on the table, master your pricing conversations, and confidently charge what your services are worth.👉 If you’ve ever felt undervalued or underpaid, this episode will change how you approach pricing forever.🚀Transform Your Agency with Vendasta🚀 – Demo Availablehttps://bit.ly/3X1WGbl🌐Or checkout our website:https://www.vendasta.com/CONNECT WITH CASEY BROWN:🌐https://www.caseybrown.com/🌐https://boostpricing.com/💼https://www.linkedin.com/in/caseybrownboost/CONNECT WITH VENDASTA:📹 Subscribe on YouTube: youtube.com/@Vendasta💼 Connect on LinkedIn: linkedin.com/company/vendasta

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