812 | AI Agents Change EVERYTHING in 2026 (And Most Marketers Aren’t Ready) | Scott Brinker

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🎯Your Martech stack isn’t broken — your mental model is.🎯

Your Martech stack isn’t broken — your mental model is.

In this episode, we sit down with Scott Brinker, Godfather of Martech, editor of Chief Marketing Technologist and VP of Platform Ecosystem at HubSpot, to unpack a reality most marketers miss:

The Martech explosion isn’t chaos — it’s the early stage of an AI-orchestrated system that’s about to collapse thousands of tools into workflows.

If you’re feeling crushed by:

An exploding Martech landscape, AI tools launching daily, integration hell, unused software, and pressure to “simplify”… this episode flips the narrative and shows why the winners won’t have fewer tools, they’ll have better orchestration.

In this episode, you'll learn:

Why the Martech Landscape Keeps Growing (and Why That’s Not the Real Problem)

The Shift From Tool Accumulation to Stack Orchestration

How AI Is Changing the Role of Marketers — Not Replacing Them

Why Integration Matters More Than Ever in an AI-Driven World

The Hidden Cost of Unused Software and Fragmented Data

How Smart Teams Are Simplifying Without Losing Capability

Where Agencies Can Create Massive Value as AI Integrators

What “Composable Martech” Really Means (Without the Buzzwords)

Key concepts in this episode:

Martech landscape explained

AI in marketing operations

Marketing automation vs. orchestration

Composable Martech stacks

Platform ecosystems and integrations

AI agents and copilots in marketing

Tool sprawl and software waste

Operational efficiency in marketing teams

Future of Martech and AI

Marketing technology strategy for agencies

Data fragmentation and system silos

Human-in-the-loop AI workflows

How agencies can monetize AI implementation

The evolving role of the CMO

From execution to orchestration in marketing

If you’re a CMO, agency leader, or marketing operator struggling with an overcomplicated stack, unclear AI strategy, and tools that promise everything but deliver little — this episode will help you rethink Martech as a system, not a shopping list.

👉 Hit play to learn how to simplify your stack, use AI intelligently, and turn Martech complexity into a competitive advantage.

CONNECT WITH SCOTT BRINKER

💼 https://www.linkedin.com/in/sjbrinker/

🌐 https://chiefmartec.com/

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