Conquer Local Podcast

“We don’t trust the business. None of us do. We always trust the consumer’s opinion.” — Todd Collins An online reputation is the gatekeeper of all local purchases because the business with the best reputation will consistently beat out their competition. Local businesses need to be making regular deposits into their digital bank and actively managing their digital footprint if they want to succeed in their markets. Todd Collins, COO of Platinum Reputations, was one of the pioneers in the reputation space. In this edition, he shares horror stories from clients who were ravaged with negative reviews, the difference between reputation monitoring and reputation management, and the elevator pitch you need to properly position reputation for the prospects that need the solutions most (but might not know it). Listen now and subscribe to the podcast on iTunes goo.gl/8vPm1B and Google Play goo.gl/uyDsij

Email is so 2006. Or is it...? Misconception runs rampant on the perceived value of email as the masses continue to embrace new marketing technologies and platforms. However, the fact sill remains: email is one the most widely used and engaging marketing platforms in the world. This week, we are joined by Deepak Surana, VP of Product Management for OutboundEngine. Deepak shares his insights on the value of generating brand awareness, the importance of falling in love with the customer's challenges, the connection between email and best-in-class marketing, as well as his handcrafted pitch for email solutions. Listen now and subscribe to the podcast on iTunes goo.gl/8vPm1B and Google Play goo.gl/uyDsij

Is demand gen more than just a buzzword?  Demand gen is a term describing tactics that are aimed at driving increased awareness, interest, and sales of a product or service offering. These tactics begin in the awareness phase, but continue to affect the buyer's journey all the way through to conversion and advocacy. This week, we are joined by Vendasta's very own marketing mastermind, and VP of Demand Generation: Devon Hennig. Devon shares his insights on demand and sales alignment, the importance of quick wins, and the keys to building an ROI fueled marketing machine. Listen now and subscribe to the podcast on iTunes goo.gl/8vPm1B and Google Play goo.gl/uyDsij

SEO permeates every facet of the modern business. Local businesses need to be practicing SEO tactics to survive, and consumers depend on search results to make informed purchase decisions. But, as a salesperson, how do you position SEO to deliver a clear value proposition? And how does that change 30, 60, 90, or 120 days down the road? All of your questions will be answered as we are joined by Will Scott, CEO of Search Influence, and a true pioneer in the digital space. Will launched his first website in 1994 and has been driving digital innovation in the space ever since. Listen now and subscribe to the podcast on iTunes goo.gl/8vPm1B and Google Play goo.gl/uyDsij

75% of global SMBs will be run by millennials by 2025. People don't shop like they used to, and local businesses don't look like they used to. Yet, these increasingly young and savvy local business owners still need your help if they want to stay top of mind with their audiences and stand a chance against the Walmarts and Amazons of the world. The first piece of the modern customer journey is awareness, and this is where local businesses must leverage digital marketing tactics to convey their value propositions to prospects. To speak to this element of the modern customer journey, we welcome Sandy Lohr, CEO of MatchCraft. All the way from sales to CEO, Sandy brings a wealth of knowledge on Search Engine Marketing, and shares her insights into this complex digital sales process that continues to evolve. This is the first edition of the New Marketing Stack Series, stay tuned for more great content! Listen now and subscribe to the podcast on iTunes goo.gl/8vPm1B and Google Play goo.gl/uyDsij

"It's hard to outsell churn." — Jeff Folckemer Well, our friend Jeff couldn't be more correct, or t-shirt worthy with a statement like that. Jeff comes from a background in the startup and digital media transformation spaces, and joins us on the podcast to share some of his greatest trials and tribulations over his years in the industry. Among other things, Jeff was responsible for growing a digital team to revenues in the ballpark of 350 million dollars, so you better get out your pen and paper because this is going to be a good one. Listen now and subscribe to the podcast on iTunes goo.gl/8vPm1B and Google Play goo.gl/uyDsij

"How do we do more with less, but with more to sell?" Derron Steenbergen, President of the Swagger Institute poses the question that plagues modern salespeople who face growing targets and growing product offerings. It's all about the needs of the client. Discover key insights into how the Swagger Institute is helping salespeople of all experience levels master their craft. And listen in to learn the 6 most important words in sales... All of that and more on this week's edition of the Conquer Local podcast! Listen now and subscribe to the podcast on iTunes goo.gl/8vPm1B and Google Play goo.gl/uyDsij

Why do salespeople and product teams often clash? It comes down to communication. The world has gone digital and the only way to stay ahead is by ensuring that information is shared across the entire value network. This week, learn how Bart van der Heijden, Director of Strategy & Innovation at FCR Media Belgium, has deployed innovative tactics to align business units and reduce client churn at his organization. Listen now and subscribe to the podcast on iTunes goo.gl/8vPm1B and Google Play goo.gl/uyDsij

Is there a future that doesn't require salespeople? Charles Laughlin, producer and host of the Above the Cloud Podcast at the Local Search Association, joins us to discuss the implications of tech adoption around the globe. Charles also delivers his insights into what the future might look like for salespeople.  Listen now and subscribe to the podcast on iTunes goo.gl/8vPm1B and Google Play goo.gl/uyDsij

Live from Croatia, join George for the final episode of the Master Sales Series. As a send-off, George leaves listeners with 4 key takeaways that salespeople need to internalize if they truly want to conquer in the modern sales landscape. Listen now and subscribe to the podcast on iTunes goo.gl/8vPm1B and Google Play goo.gl/uyDsij