Market Qualified Leads in South Africa, with Lyndon Munetsi

No matter the market there is a common denominator, market qualified leads. Conquer Local travels to South Africa this week! We pick the brain of Lyndon Munetsi, Chief Revenue Officer for Trudon, the publishers of the Yellow Pages in South Africa. Lyndon takes us through the journey and the pain points he experienced coming into an organization that has been operating the same way for the last 30 years, the struggles from organization structure, and developing new ways of operating in digital. There is a unique nature to the South African market, there is the ultimate rich to dirt poor people, blue chip companies to small businesses, and capacity to have 500 qualified leads per day to 5 leads to day. Prior to Joining Trudon, Lyndon worked for Accenture as a Digital Transformation Lead, driving transformation activities with listed companies in the Resources, Retail and Telco sectors. He has also held Executive level roles with some of the leading Telco and Media entities in Africa. He has led multifaceted digital teams in driving company-wide digital transformation programs, product innovation, development & execution, digital sales and marketing. Listen now and subscribe to the podcast on iTunes goo.gl/8vPm1B and Google Play goo.gl/uyDsij