

The Product Boss with Jacqueline Snyder
Jacqueline Snyder
The Product Boss is real business education for people who make and sell physical products.
If you’re working way too hard for the sales you’re getting, you’re in the right place. This show is about building a focused, profitable product business that gets seen and sells consistently, without sacrificing your life to it.
Hosted by Jacqueline Snyder, founder of The Product Boss and one of the country’s most sought-after product experts (featured in Inc., Forbes, NBC News, Yahoo Finance, and more), each episode delivers clear strategy you can actually use. You’ll hear workshop-style teaching and behind-the-scenes advising conversations that help you make better decisions, faster.
Whether you sell on your website, at markets, wholesale (including Faire), in boutiques, or through platforms like Shopify, Etsy, and Amazon, the strategy here works across channels. We talk best sellers and what you’re known for, pricing for profit, visibility beyond social media, conversion, inventory planning, seasonal strategy, and the systems that stop you from doing everything yourself.
You’ll also get Mirror Method and mindset episodes, because your business will always reveal what needs to grow next: confidence, consistency, boundaries, leadership, and the courage to be seen.
Guests have included Jenna Kutcher, Jamie Kern Lima, Jasmine Star, David Meltzer, Suzi Weiss-Fischmann (OPI), Mike Michalowicz (Profit First), Joy Cho, Jaclyn Johnson, Kelly Roach, and more.
New episodes drop weekly on Thursdays.
If you’re working way too hard for the sales you’re getting, you’re in the right place. This show is about building a focused, profitable product business that gets seen and sells consistently, without sacrificing your life to it.
Hosted by Jacqueline Snyder, founder of The Product Boss and one of the country’s most sought-after product experts (featured in Inc., Forbes, NBC News, Yahoo Finance, and more), each episode delivers clear strategy you can actually use. You’ll hear workshop-style teaching and behind-the-scenes advising conversations that help you make better decisions, faster.
Whether you sell on your website, at markets, wholesale (including Faire), in boutiques, or through platforms like Shopify, Etsy, and Amazon, the strategy here works across channels. We talk best sellers and what you’re known for, pricing for profit, visibility beyond social media, conversion, inventory planning, seasonal strategy, and the systems that stop you from doing everything yourself.
You’ll also get Mirror Method and mindset episodes, because your business will always reveal what needs to grow next: confidence, consistency, boundaries, leadership, and the courage to be seen.
Guests have included Jenna Kutcher, Jamie Kern Lima, Jasmine Star, David Meltzer, Suzi Weiss-Fischmann (OPI), Mike Michalowicz (Profit First), Joy Cho, Jaclyn Johnson, Kelly Roach, and more.
New episodes drop weekly on Thursdays.
Episodes
Mentioned books

Jun 16, 2025 • 25min
700. What 700 Episodes Have Taught Me About Product Success, Failure, and Freedom
Celebrate a significant milestone with reflections on the journey of entrepreneurship. Discover why bestsellers are crucial and how diversified sales increase resilience. Learn about the power of action over perfection and the necessity of self-care in business. Gain insights into the timeless strategies that lead to product success and personal growth. Plus, uncover seven transformative mindset shifts to help you keep advancing on your entrepreneurial path!

Jun 12, 2025 • 1h 13min
699. Product Sales Down? The Proven Framework to Continue Growing Your Product-Based Business | Coaching Session
Welcome back, product bosses! I Today I’m re-airing a crowd favorite coaching session with Breanne of Texas Cork Company, who is business partners with her mom, and sells a variety of cork-made products and accessories! If you’ve been struggling with figuring out how to increase your sales and get more people to discover your business, that’s exactly what we’re going to be discussing!Breanne and her mom have been getting most of their sales from in-person events, but they don’t have the space to grow further with always showing up in-person which is why they are wondering how they can get more people to discover their business without adding more events to their plate!Together, we dive deep into nailing your niche and ideal customer, two of the core foundational steps, why you NEED to know your best path to profit, and why sometimes hiring is the next best step, if you need to get some of your time back!Tune in as we discuss how Breanne can make some changes in her business, if she wants to keep growing to reach that next level.Resources:Learn more about Breanne’s product at Texas Cork Company Follow Breanne’s business journey on InstagramAccess your FREE Delegation Worksheet to feel more organized, find an easier way to delegate, and get back your precious time to spend more time doing what you love! My FREE Delegation Worksheet is the perfect way to buy back your time. Discover how to get your products Seen and Sold by joining my 5-day visibility boot camp. Sign up now to turn your visibility into sales!Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, click here.Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this Episode:InstacartDiscover more about how Instacart can work for you!Click here to learn moreGlociUse Code JACQUELINESNYDER to get 15% OFF your order! Click here to shop now!

Jun 9, 2025 • 21min
698. How to Price Your Products for Profit: A Proven Formula for Scaling Your Product-Based Business
Hey there, Product Bosses! Have you ever looked at your pricing and thought, “There’s no way I can make money like this”? You’re not alone—and the truth is, most product-based business owners aren’t priced to scale. Whether you're selling on Etsy, Amazon, in-person markets, or your own website, if your pricing doesn’t support growth, it’s going to feel like you’re constantly spinning your wheels.In this episode, I’m breaking down the common pricing mistakes that are keeping you from profit. We’ll cover why setting your prices based on “what feels fair” or what your competitors charge is a recipe for burnout. I also share the exact formula I teach inside my programs that works across all sales channels—from wholesale to direct-to-consumer—and how you can start applying it today.If you’re tired of feeling like your business is running you, this episode will show you how to take control of your pricing, boost your margins, and finally build a business that grows with you—not against you.Key Takeaways: This episode is your roadmap to:Understanding the real reason your pricing isn’t working—and how to fix it.Using a proven pricing formula that allows you to grow across multiple platforms.Building margins that support ads, discounts, and sustainable profit.Resources:Discover how to get your products Seen and Sold by joining my 5-day visibility boot camp. Sign up now to turn your visibility into sales!Join our mailing list for access to additional training and support to turn your business into the best it can be.Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, click here.Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this Episode:InstacartDiscover more about how Instacart can work for you!Click here to learn moreGlociUse Code JACQUELINESNYDER to get 15% OFF your order! Click here to shop now!

Jun 5, 2025 • 26min
697. How to Delegate & Unlock More Time to Scale Your Product-Based Business | Live Coaching Session
Overwhelmed by your never-ending to-do list? You’re not alone. In this episode, I coach Sandy Palisch, the founder of Simply Organic Soap, on what it really looks like to delegate inside a product-based business—and how to start letting go without losing control. Whether you’re still a solo-preneur or you’ve got a small team, learning how to shift from “doer” to “leader” is the key to growing your business without burning out.Sandy has been doing it all herself—making every product, answering every customer, and juggling every task. But as her business grows, it’s clear that something has to change. I walk her through the mindset, systems, and baby steps she can take to confidently delegate and protect her time. If you’ve ever said, “It’s just easier if I do it myself,” this episode is going to challenge you—in the best way.Tune in to learn how to streamline your daily work, step into the CEO role, and make space for growth in your business.Key Takeaways from this episode: How to Delegate Like a CEODoing Everything Yourself Isn’t SustainableTime Tracking Reveals Your Biggest Time DrainsStart Delegating by Offloading Tasks You Don't Need to TouchHiring Doesn’t Have to Be Full-Time or ExpensiveCreate simple SOPs (Standard Operating Procedures)Resources:Learn more about Simply Organic Soap Follow Sandy and Simply Organic Soap on Instagram by clicking here.Discover how to get your products Seen and Sold by joining my 5-day visibility boot camp!Join our mailing list for access to additional training and support to turn your business into the best it can be.Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, click here.Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this Episode:InstacartDiscover more about how Instacart can work for you!Click here to learn more

Jun 2, 2025 • 19min
696. The Fear You’re Feeling? It Means You’re Close.
Hey hey, Product Bosses! Are you standing on the edge of something big? That buzzing fear in your gut might not be a red flag… it might be the sign you’re about to step into your next level. In this episode, I’m getting personal and sharing what it really feels like to walk through fear in business. Whether you’re about to raise your prices, finally launch your product, or take a bold step forward, I want you to hear this: fear isn’t failure—it’s transformation in motion.I’ve been there myself—questioning whether I could really charge more for a program I poured my heart into, wondering if people would see my worth. But leaning into that discomfort helped me grow into the role I was meant to play—as a leader, a coach, and the visionary behind The Product Boss. I’ve learned that fear shows up right before the breakthrough.So if you’re in that in-between space right now—if your heart is pounding and your doubts are loud—I want you to know: you’re not alone. You’re close. Let this episode be the push you need to keep going. I believe in you.Resources:Join our mailing list for access to additional training and support to turn your business into the best it can be.Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, click here.Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this Episode:InstacartDiscover more about how Instacart can work for you!Click here to learn moreGlociUse Code JACQUELINESNYDER to get 15% OFF your order! Click here to shop now!

May 29, 2025 • 28min
695. "What To Do When You Get Knocked Off on Amazon" | Live Coaching Session
Welcome back, Product Bosses! In this episode, I coach the amazing Sherinata, founder of Karelia Creations, a brand that makes stunning Shungite jewelry and EMF protection products. She’s built a solid Amazon presence—but recently took a massive hit when her best-selling product was knocked off by her former manufacturer. Yep, it’s as bad as it sounds.We dive deep into what to do when you're copied and how to stay focused when your business gets shaken. I help Sherinata get clarity by revisiting her best sellers, identifying her true ideal customer, and refining her product positioning to stand out stronger than ever. This is about more than recovery—it’s about reinvention.If you’re facing a business roadblock—or fearing you might one day—this episode will give you the confidence and tools to keep going. Because when your brand is clear and strong, no knockoff can take your place. Let’s dig in.Resources:Learn more about Karelia Creations https://kareliacreations.com/.Follow Sherinata and Karelia Creations on Instagram by clicking here.Join our mailing list for access to additional training and support to turn your business into the best it can be.Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, click here.Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this Episode:InstacartDiscover more about how Instacart can work for you!Click here to learn moreGlociUse Code JACQUELINESNYDER to get 15% OFF your order! Click here to shop now!

May 26, 2025 • 12min
694. Selling Your Physical Products Isn’t Manipulation—It’s an Act of Service
Hey hey, Product Bosses! Let’s talk about something that so many product-based business owners feel but don’t always admit: the fear that selling is somehow sleazy. Maybe you’ve hesitated to send that email, post on social, or make the offer because you didn’t want to come off pushy. I’ve been there—and I’ve heard it over and over again from our students. But here’s the truth I want you to take in today: selling isn’t manipulation, it’s service.In this episode, I walk you through how to shift from shame to service by seeing selling not as something you do to someone, but for them. When you truly understand your customer’s needs, when your product solves a problem or fulfills a desire, not sharing it becomes the real disservice. You’ll hear me share real examples, practical mindset shifts, and how to align your brand and message so your product speaks directly to your ideal customer’s heart.If you’re ready to stop hiding and start selling with purpose, this episode will speak right to your soul. Let’s build that bridge between your customer and your product—because the solution they need might be the one you’re afraid to offer. And if you want to go even deeper, doors are open to Standout Society! I’d love to welcome you in.Resources:Join me inside Standout Society and get the clarity your business deserves.Join our mailing list for access to additional training and support to turn your business into the best it can be.Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, click here.Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this Episode:InstacartDiscover more about how Instacart can work for you!Click here to learn moreGlociUse Code JACQUELINESNYDER to get 15% OFF your order! Click here to shop now!

May 22, 2025 • 29min
693. "How to Build a Profitable Product-Based Business Around Purpose (Not Just Product)" | Coaching Session
Hey hey, Product Bosses! In this episode, I’m coaching the incredible Francina Kahl, founder of Be Still Tea—a purpose-driven brand built around stillness, presence, and emotional connection. Francina’s journey began in 2020 through a personal healing experience, where steeping loose-leaf tea became her daily practice of stillness. Her business has since expanded into tea ceremonies, coaching, and community, all rooted in helping people reconnect with themselves.Now, Francina is entering a season of transformation. She’s moving her family of seven across the world and facing a pivotal question: how do you run a product-based business when your physical presence can no longer be at the center of it? We unpack what it means to scale impact while simplifying operations, and how to stay aligned with your purpose through it all.This episode will inspire anyone navigating change or craving more intentionality in their business. Whether you’re feeling the weight of logistics or questioning where your passion truly lies, Francina’s story will remind you of the power of purpose and the importance of creating from the heart. Let’s dive in.Resources:Check out Francina’s tea selection and learn about her story here.Follow Francina and Be Still Tea on Instagram by clicking here.Join me inside Standout Society and get the clarity your business deserves.Join our mailing list for access to additional training and support to turn your business into the best it can be.Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, click here.Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this Episode:InstacartDiscover more about how Instacart can work for you!Click here to learn moreGlociUse Code JACQUELINESNYDER to get 15% OFF your order! Click here to shop now!

May 19, 2025 • 18min
692. The Real Reason Product Business Sales Feel Hard (and How to Make a Profit)
Hey hey, Product Bosses! I know what it’s like to be out there posting, emailing, launching, and still wondering why the sales just aren’t coming in. In this episode, I’m getting real with you about why your business might feel like an uphill battle—and no, it’s not because you’re not working hard enough. It’s because you might be missing clarity—in your brand, your message, and your customer connection.I share a personal story of a time when I thought I had done everything right for a launch—but it flopped. It wasn’t until I got super clear on who I was talking to, what I wanted to be known for, and how my product was different, that things started to turn around. And I didn’t change the product—I changed the message.This is your reminder that you’re not broken and your business isn’t either. You might just be at a turning point. So if you’re ready to stop spinning your wheels and start selling with more confidence and ease, I’ve got you. Plus, if you’re ready to take this work even deeper, the doors are open to Standout Society—my signature program to help you build a brand that truly stands out.Resources:Join me inside Standout Society and get the clarity your business deserves.Join our mailing list for access to additional training and support to turn your business into the best it can be.Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, click here.Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this Episode:InstacartDiscover more about how Instacart can work for you!Click here to learn moreGlociUse Code JACQUELINESNYDER to get 15% OFF your order! Click here to shop now!

May 15, 2025 • 1h 15min
691. "Am I the Bottleneck in My Physical Product Business?" | Coaching Session with Jen of Corkscrew Imports
Hey hey, Product Bosses! Today I’m coaching Jen, the incredible founder of Corkscrew Imports, a Canadian-based business that connects wine lovers and restaurants to underrepresented, small-batch wineries from around the world. Jen is a solo entrepreneur with a deep passion for wine and global culture—but like many of you, she’s finding herself overwhelmed, under-supported, and struggling to scale.In this coaching session, we dig into one of the biggest roadblocks facing so many product-based business owners: becoming the bottleneck in your own success. Jen is juggling everything—sales, operations, fulfillment, and supplier relationships—and it’s slowing her down. We explore how to build a plan around her highest-value customers, implement simple systems, and eventually get her out of the day-to-day weeds so she can stay front-facing and focused on growth.If you’ve ever thought, “I’m the problem,” you’re not alone. But here’s the truth: you’re also the solution. This episode will help you shift from scattered to strategic, so you can start selling smarter, not harder.Resources:Check out Jen’s wine collections and learn more about her story here.Follow Corkscrew Imports on Instagram by clicking here.Want to stand out from the competition? Join my FREE masterclass and learn my Stand Out Method that will help make your products irresistible!Join our mailing list for access to additional training and support to turn your business into the best it can be.Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, click here.Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this Episode:InstacartDiscover more about how Instacart can work for you!Click here to learn moreGlociUse Code JACQUELINESNYDER to get 15% OFF your order! Click here to shop now!


