The Product Boss with Jacqueline Snyder

Hey hey, Product Bosses! Have you ever launched something, sent out an email, or posted on social and felt like it just didn’t land the way you expected? In this honest and heartfelt episode, I’m taking you behind the scenes of a real-time business decision I made—and how I turned what could’ve felt like a setback into a powerful learning moment.As I continue to evolve The Product Boss, I’ve been in the process of reimagining programs, reworking messaging, and reshaping how I show up for this community. That means testing, iterating, and sometimes—letting go of ideas that just didn’t resonate. But instead of seeing that as a failure, I now see it as a valuable signal. Because in business, there’s no such thing as wasted effort—every action is feedback, and every result is a chance to refine your strategy and grow stronger.If you’ve ever launched, posted, pitched, or promoted something and felt disappointed by the outcome, this episode is for you. You’ll walk away with a new mindset and practical tools to turn your business challenges into powerful growth opportunities.Resources:Join our mailing list for access to additional training and support to turn your business into the best it can be.Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, click here.Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this Episode:InstacartDiscover more about how Instacart can work for you!Click here to learn moreGlociUse Code JACQUELINESNYDER to get 15% OFF your order! Click here to shop now!

Hey hey, Product Bosses! In this week’s coaching session, I sit down with Ashley Terrell, founder of the children’s pajama brand Saints & Ivy, who’s navigating the early stages of her product launch. Like many of you, Ashley launched a beautiful product with heart and purpose—but found herself stuck when sales didn’t follow. She came to me with questions like: “Why isn’t anyone buying?” and “What should I post on social media?”Together, we uncover that this isn’t a product or price problem—it’s an awareness problem. So many small businesses struggle with this exact hurdle. Ashley and I work through a visibility strategy, starting with defining her ideal customer and then using the ABCs of content (Attract, Bond, Convert) to build a rhythm for her brand on social media. It’s not about posting more, it’s about posting with purpose.Ashley’s mission to bring culturally inclusive, representation-rich pajamas to the market is powerful—and what she needed most was for people to see it. In this episode, I help her connect the dots between product, brand voice, and customer identity. If you're building a business rooted in heart and impact, this episode will give you the roadmap to get visible, build connection, and ultimately boost sales.Resources:Learn more about Ashley’s line of sleepwear here.Follow Saints and Ivy on Instagram by clicking here.Join our mailing list for access to additional training and support to turn your business into the best it can be.Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, click here.Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this Episode:InstacartDiscover more about how Instacart can work for you!Click here to learn moreGlociUse Code JACQUELINESNYDER to get 15% OFF your order! Click here to shop now!

Welcome back Product Bosses! Let’s talk about something every business owner dreads but few know how to fix: unpredictable sales. One day you're making money, the next you're refreshing your shop wondering where everyone went. In this episode, I’m walking you through the real reason your sales feel scattered—and the one mindset shift that could stabilize your entire business.This isn’t about hacks or hustling harder. It’s about understanding how your current strategy (or lack of one) is creating a shaky foundation—and what it looks like to rebuild with consistency in mind. I’ll share what I’ve seen behind the scenes with clients who have turned sporadic sales into repeatable results, plus the mental block that might be keeping you from doing the same.If you're stuck in a cycle of second-guessing and reacting, this episode is your chance to get ahead of the curve. Let’s stop chasing sales and start building something sustainable, strategic, and profitable—on your terms.Resources:Join our mailing list for access to additional training and support to turn your business into the best it can be.Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, click here.Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this Episode:InstacartDiscover more about how Instacart can work for you!Click here to learn moreGlociUse Code JACQUELINESNYDER to get 15% OFF your order! Click here to shop now!

Hey hey, Product Bosses! If you’ve been struggling with inconsistent sales and wondering if your product lineup is part of the problem, this episode is for you. I’m joined by Caley Morris, the founder of Caley-Beth, a Toronto-based body care brand known for its soap-free, zero-waste products. While Caley has seen great traction in in-person markets, she’s now ready to create more steady income through online and wholesale channels—but isn’t sure where to start.Together, we dive into her lineup and simplify the path forward. I coach Caley through the power of narrowing down to her five “hero” products and cutting out the distractions. We also shift her messaging from confusing product features like “soap-free” to customer-centered hooks like “better than soap.” These small but mighty changes create clarity, elevate her brand, and make buying easy for her audience.If your business feels like a digital department store or if your messaging isn't landing with customers, tune in. This episode is packed with actionable advice to help you clean up your product offerings, elevate your marketing, and finally experience consistent sales.Resources:Learn more about Caley-Beth’s products here.Follow Caley-Beth on Instagram by clicking here.Join our mailing list for access to additional training and support to turn your business into the best it can be.Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, click here.Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this Episode:InstacartDiscover more about how Instacart can work for you!Click here to learn moreGlociUse Code JACQUELINESNYDER to get 15% OFF your order! Click here to shop now!

Welcome back Product Bosses! Does your business feel like a roller coaster ride—one month you're making great sales and the next you're wondering what went wrong? You’re not alone, and in this episode, I’m here to help you get off that unpredictable sales cycle and into a place of steady, consistent growth.I’m breaking down the five most common reasons why your product-based business may be feeling stuck: from selling too many products (and none of them clearly), to a brand that isn’t connecting emotionally with your audience, to marketing that feels random instead of repeatable. We also talk about the importance of a website that’s actually built to convert, and why doing all the things yourself might be holding your business back more than helping it.If you're done with the up-and-down hustle and ready to build a business that grows sustainably—with a real plan behind it—this episode is your roadmap. Let’s dive into what’s really going on under the hood of your business, fix what’s broken, and get your sales engine running smoothly again.Resources:Head over to my Instagram, @theproductboss, and message me the word DREAM to grab my FREE checklist where I show you how to build your dream business so that you can live your dream life. Don’t forget, you must be following me on Instagram to receive my message so make sure you hit the follow button, if you haven’t already!    Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, click here.Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this Episode:InstacartDiscover more about how Instacart can work for you!Click here to learn moreGlociUse Code JACQUELINESNYDER to get 15% OFF your order! Click here to shop now!

Hey hey, Product Bosses! We’re pressing play again on one of our most impactful coaching sessions—because the strategies we uncovered here are truly timeless.Do you ever feel like you’re offering so many products but aren’t sure what’s really sticking? You’re not alone. In this coaching session, I sit down with Ashleigh, the founder of Teal Meal, a brand creating eco-friendly, non-toxic baby products like silicone sippy cups, bowls, and utensils. Ashleigh came into this session feeling overwhelmed by her wide product range and low monthly sales—and she was ready for clarity and focus.Together, we dig into why leaning into your best sellers is the fastest way to simplify your business and grow your revenue. I walk Ashleigh through how to identify her ideal customer—hint: it’s the first-time mom who wants clean, safe, and beautifully designed products—and how to speak directly to her through clear, benefit-focused messaging.If you’ve ever felt unsure of how to convert social media traction into real sales or wondered if you’re spreading yourself too thin, this episode will feel like the reset you didn’t know you needed. Sometimes going back to your best sellers is exactly how you move forward.Resources:Learn more about Teal Meal here.Follow Ashleigh and Teal Meal on Instagram by clicking here.Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, click here.Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this Episode:InstacartDiscover more about how Instacart can work for you!Click here to learn moreGlociUse Code JACQUELINESNYDER to get 15% OFF your order! Click here to shop now!

Welcome back Product Bosses! Are you hearing all the chatter about tariffs and wondering what it means for your small business? In this episode, I’m diving deep into the proposed Trump tariffs and how they might impact physical product-based businesses—especially those that rely on importing materials or finished goods. But before you panic, let me be clear: this isn’t a fear-based conversation. It’s a proactive one.I’m sharing what I’ve learned after 20+ years in this industry and walking you through how to create a plan to get through this. We’ll talk about the opportunity to pivot, why nimble businesses like yours actually have the edge, and how this could be the moment that levels the playing field between small brands and mass-market giants. You’ll also hear ideas for shifting your supply chain, rethinking pricing, and using this moment to tell a stronger brand story that resonates with your customers.If you’ve been feeling shaken by the headlines, this episode is your reminder that you are resilient, resourceful, and ready. This is your time to pivot with purpose—and I’m right here with you every step of the way.Resources:Head over to my Instagram, @theproductboss, and message me the word DREAM to grab my FREE checklist where I show you how to build your dream business so that you can live your dream life. Don’t forget, you must be following me on Instagram to receive my message so make sure you hit the follow button, if you haven’t already!    Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, click here.Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this Episode:InstacartDiscover more about how Instacart can work for you!Click here to learn moreGlociUse Code JACQUELINESNYDER to get 15% OFF your order! Click here to shop now!

Hey hey, Product Bosses! In this episode, I’m coaching Asli Wade of Boutique Butterlu—one of my incredible Inner Circle Masterminders. Asli is an Etsy veteran who built a nearly million-dollar business selling personalized picture frames and custom gifts. But after Etsy’s algorithm shifted and her sales started slowing, she found herself wondering: Should I start selling on Amazon?As we explored that together, it became clear that what Asli really needed wasn’t just another platform—it was direction, clarity, and a reconnection to the joy in her business. During our session, we talked about how getting face-to-face with customers at a recent in-person market gave her powerful feedback on what people actually want. We looked at how she can use that feedback to evolve her brand and find better-fit markets for her new, joy-filled designs.This episode is for all my multi-passionate creatives who are asking, “Where do I go from here?” If you're in the messy middle—between what used to work and what’s next—you’re going to love this one. Let’s shift from burnout to alignment, from guessing to growing… all with more joy.Resources:Learn more about Boutique Butterlu here.Follow Asli Wade on Instagram by clicking here.Head over to www.theproductboss.com/wholesalescripts to download two FREE scripts that will help guide on your wholesale journey or DM me the word “wholesale” on Instagram and I’ll send you the link.Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, click here.Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this Episode:InstacartDiscover more about how Instacart can work for you!Click here to learn moreGlociUse Code JACQUELINESNYDER to get 15% OFF your order! Click here to shop now!

Are you building your product-based business around what you want—or what your customers truly need? In this episode, I uncover one of the most common mistakes entrepreneurs make: creating products and marketing strategies without truly understanding the customer on a deeper level. If your sales feel slow, your messaging isn’t landing, or you’re feeling stuck in what to make next, this episode might just be your turning point.I’ll walk you through a powerful shift: from product-centered to customer-centered thinking. From vague customer avatars to assumptions about who your buyer is, we’re breaking those patterns and diving into what really matters—your customer's needs, wants, desires, and even their secret “mmm” moments. Whether you’re selling candles, cookies, or skin cream, this episode helps you think like your customer and build a brand they can’t stop talking about.Plus, I’ll share my 3-part Customer-Centered Blueprint—insight (not assumption), product development with the customer in mind, and marketing that mirrors back what your customers truly care about. You’ll also get real-life examples, mindset shifts, and action steps to start applying this TODAY. Ready to make your marketing easier and your business grow faster? Let’s get to work!Resources:Head over to my Instagram, @theproductboss, and message me the word DREAM to grab my FREE checklist where I show you how to build your dream business so that you can live your dream life. Don’t forget, you must be following me on Instagram to receive my message so make sure you hit the follow button, if you haven’t already!Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, click here.Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this Episode:InstacartDiscover more about how Instacart can work for you!Click here to learn moreGlociUse Code JACQUELINESNYDER to get 15% OFF your order! Click here to shop now!

Welcome back Product Bosses! What do you do when your business is restricted from running ads — but you still need to grow? That’s exactly the challenge Dr. Angie Krause is facing. As a telehealth veterinarian and founder of Boulder Holistic Vet, Dr. Angie sells CBD supplements and holistic products for pets. But with ad bans on hemp-related products and a big drop in SEO traffic, she’s feeling stuck and searching for a new path forward.In this episode, I help Dr. Angie reimagine her content strategy, turning her casual podcast into a powerful funnel for trust and sales. We dig into how to structure messaging around pet health concerns — like cancer, allergies, and chronic inflammation — and how to position Dr. Angie as the go-to expert for pet owners seeking integrative care. Plus, we unpack how to repurpose blogs, email, and podcast content for maximum visibility.If you’ve ever felt like the rules are stacked against your business, let this episode be your reminder: there’s always another way. Tune in for fresh ideas on how to build a magnetic brand, create content with purpose, and make marketing feel simple — even if ads aren’t an option.Resources:Learn more about Boulder Holistic Vet here.Follow Dr. Angie on Instagram by clicking here.Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, click here.Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this Episode:InstacartDiscover more about how Instacart can work for you!Click here to learn moreGlociUse Code JACQUELINESNYDER to get 15% OFF your order! Click here to shop now!