The Product Boss: Business Coaching for Product-Based Female Entrepreneurs
Jacqueline Snyder
A business podcast for product entrepreneurs. A creative balance of life and business to help you create your dream life.
Featured in Inc. as "the country's most sought-after product experts." Also featured in Forbes, NBC News, Yahoo! Finance and more. Also a co-founder of the Shop 1 in 5 pledge - a commitment to shop 1 in 5 of your purchases from small businesses online and offline.
The goal in every episode: uplevel you as the Boss of your business. Take your physical product sales and strategy to the next level to create your dream life.
As a woman entrepreneur and product expert Jacqueline Snyder delivers a workshop-style strategy hour of social media marketing strategies and marketing made easy and simple. Blending life as a boss mom, goal digger, coach and female business owner in this ever-changing online world has its ups and downs. Creator of the Best Seller framework of snowballing your sales inside their signature course, Multi-Stream Machine, which focuses systems, visibility and sales from $0-$100k and beyond. http://www.multistreammachine.com
Join me weekly in a training and “marketing school” format with actionable takeaways that include how to grow your online platforms and revenue, e-commerce business sales channels, gaining steady and perpetual traffic to your website, such as Amazon, Shopify, Etsy, brick and mortar, bakery and food products, one-of-a-kind custom or artist products, social media influencer marketing, small business marketing ideas, content calendar, scaling handmade, visibility and Instagram tactics, abundance entrepreneurial mindset and growth, productivity hacks and organization tips. Guests include: Jenna Kutcher of Goal Digger Podcast, Lori Harder of Earn Your Happy podcast, Jamie Kern Lima (author of Believe IT), Cat & Nat Unfiltered, David Meltzer, Jasmine Star, Angie Lee of Ready is a Lie and Mike Lee of Soul CBD, Suzi Weiss Fischman, Pura Vida Bracelets, Mike Michalowicz of Profit First, Joy Cho, Jaclyn Johnson of Work Party and Create & Cultivate, Kelly Roach, and more.
Are you asking yourself: Is it possible to create consistent income and multiple streams of revenue in the product world? Can you take your maker or Etsy business, physical product or private label business a full-time income from a side hustle to a stable household income for you and your family? Can makers be millionaires? Can you take your handmade items and scale your team, inventory, and production? The answer to all: YES! Let’s dig in! Don’t forget to subscribe.
Featured in Inc. as "the country's most sought-after product experts." Also featured in Forbes, NBC News, Yahoo! Finance and more. Also a co-founder of the Shop 1 in 5 pledge - a commitment to shop 1 in 5 of your purchases from small businesses online and offline.
The goal in every episode: uplevel you as the Boss of your business. Take your physical product sales and strategy to the next level to create your dream life.
As a woman entrepreneur and product expert Jacqueline Snyder delivers a workshop-style strategy hour of social media marketing strategies and marketing made easy and simple. Blending life as a boss mom, goal digger, coach and female business owner in this ever-changing online world has its ups and downs. Creator of the Best Seller framework of snowballing your sales inside their signature course, Multi-Stream Machine, which focuses systems, visibility and sales from $0-$100k and beyond. http://www.multistreammachine.com
Join me weekly in a training and “marketing school” format with actionable takeaways that include how to grow your online platforms and revenue, e-commerce business sales channels, gaining steady and perpetual traffic to your website, such as Amazon, Shopify, Etsy, brick and mortar, bakery and food products, one-of-a-kind custom or artist products, social media influencer marketing, small business marketing ideas, content calendar, scaling handmade, visibility and Instagram tactics, abundance entrepreneurial mindset and growth, productivity hacks and organization tips. Guests include: Jenna Kutcher of Goal Digger Podcast, Lori Harder of Earn Your Happy podcast, Jamie Kern Lima (author of Believe IT), Cat & Nat Unfiltered, David Meltzer, Jasmine Star, Angie Lee of Ready is a Lie and Mike Lee of Soul CBD, Suzi Weiss Fischman, Pura Vida Bracelets, Mike Michalowicz of Profit First, Joy Cho, Jaclyn Johnson of Work Party and Create & Cultivate, Kelly Roach, and more.
Are you asking yourself: Is it possible to create consistent income and multiple streams of revenue in the product world? Can you take your maker or Etsy business, physical product or private label business a full-time income from a side hustle to a stable household income for you and your family? Can makers be millionaires? Can you take your handmade items and scale your team, inventory, and production? The answer to all: YES! Let’s dig in! Don’t forget to subscribe.
Episodes
Mentioned books
Jan 20, 2025 • 43min
657. Finding Fulfillment in Your Life and Business with Keren Eldad
Welcome back, product bosses! In this episode, I’m sitting down with Keren Eldad, my friend and the author of Gilded, to explore her journey to becoming a coach for high achievers. We dive into the concept of the “gilded cage”—that polished, outward success that often hides internal struggles. Keren shares her own experiences of feeling trapped by external achievements and reveals why emotional awareness, letting go, and self-discovery are key to finding true fulfillment.As we chat, we explore how emotional awareness and mindset play a huge role in personal growth, especially for those of us who feel restless despite hitting big milestones. Keren and I discuss the importance of letting go of perfectionism and learning to embrace the process, both in life and business. She reminds us that fulfillment isn’t about accomplishments but about how we feel in our day-to-day lives. And we talk about why building real connections is essential, especially when the entrepreneurial journey feels isolating.This conversation is packed with practical insights and encouragement. You’ll hear why your best client is often a former version of yourself, why balance is a myth, and how blending your life and work can create real fulfillment. If you’ve ever felt stuck, overwhelmed, or like you’re chasing a moving target, this episode is for you. Let’s dig in!Resources:Keren Eldad will launch her upcoming book, Gilded: Breaking Free from the Cage of Ambition, Perfectionism and the Constant Pursuit of More on January 21st, 2025! Pre-order her book here.Learn more about Keren hereInterested in scaling your product-based business? Join my masterclass where I share my four-step playbook to stand out in a crowded market and attract more customers. Register here to grab your seat today!Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, click here.Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this EPSchedule your free demo with Katana here and make inventory management a breeze.Ready to dive into email marketing? Get started for free now with Klaviyo.
Jan 16, 2025 • 49min
656. "How do I simplify and streamline my products to reach six figures?" | Coaching Session
Welcome back, product bosses! In this episode, I’m chatting with Catalina, the owner of Catalina Straps and Bags, who works with indigenous communities in Colombia to create handmade, sustainable straps and bags. Catalina is ready to simplify her product offerings and figure out her next sales channel. Catalina’s water bottle straps are her clear best seller, but she’s struggling to make sales online. We explore how product display and packaging can help her products sell themselves, no matter the sales channel. With her bottle straps trending and performing well, we uncover how focusing on one product can help her stand out in the market. We also discuss how she can build her brand identity by leaning into her differentiator.Tune in for actionable insights that will help you refine your product offerings, boost profitability, and grow your brand!Resources:Learn more about Catalina Straps and Bags hereConnect with Catalina on Instagram hereInterested in scaling your product-based business? Join my masterclass where I share my four-step playbook to stand out in a crowded market and attract more customers. Register here to grab your seat today!Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, click here.Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this EPSchedule your free demo with Katana here and make inventory management a breeze.Ready to dive into email marketing? Get started for free now with Klaviyo.
Jan 13, 2025 • 41min
655. Know Your Worth with Suneera Madhani
Welcome to another episode, product bosses! I’m so excited to welcome my friend and special guest, Suneera Madhani, an entrepreneurial trailblazer who co-founded the billion-dollar fintech unicorn Stacks and created CEO School, a global movement empowering women entrepreneurs. Now, with her latest venture, Worth, Suneera is tackling one of the biggest challenges for small businesses: access to fair financial tools and business credit scoring.In this episode, we’re diving into how Suneera built a billion-dollar business in the male-dominated fintech space, the challenges women face in accessing venture capital and how she overcame them, why she created Worth and how it’s a game changer for small businesses and the importance of integrating family, business, and personal values for true success.Tune in for an incredible conversation that will inspire you to embrace your worth, take bold steps, and build a business that reflects your dreams and values!Resources:Learn more about Suneera hereConnect with Suneera on InstagramFind more information about Worth AI hereListen to CEO School Podcast here Interested in scaling your product-based business? Join my masterclass where I share my four-step playbook to stand out in a crowded market and attract more customers. Register here to grab your seat today!Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, click here.Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this EPSchedule your free demo with Katana here and make inventory management a breeze.Ready to dive into email marketing? Get started for free now with Klaviyo.
Jan 9, 2025 • 55min
654. "I want to turn my side hustle into a profitable business- how can I do that?" | Coaching Session
Welcome back, product bosses! Today we have an exciting coaching session with Brittany from Embroidery Babe Design Co, who is looking to turn her creative side hustle into a profitable business. If you're in the same boat and want to make your hobby a sustainable business, this episode is for you!Brittany, a mom of two with a full-time job, has been juggling her embroidery business on the side. She feels stuck and is seeking ways to generate more consistent revenue and profitability. Together, we dive deep into the foundational steps of determining her business type, understanding her 'why', and conducting thorough market research.We discuss the importance of a time audit to appropriately price her products, adding labor costs, and the necessity of differentiating her brand in a crowded market. We also touch on market research techniques to elevate her brand and make it appealing to her ideal customer base.Tune in to explore how Brittany can pivot her hobby into a real, profitable business and learn actionable steps you can implement to optimize your own business journey.Resources:Learn more about Brittany's products at Embroidery Babe Design CoFollow Brittany's business journey on InstagramInterested in scaling your product-based business? Join my masterclass where I share my four-step playbook to stand out in a crowded market and attract more customers. Register here to grab your seat today!Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, click here.Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this EPSchedule your free demo with Katana here and make inventory management a breeze.Ready to dive into email marketing? Get started for free now with Klaviyo.
Jan 6, 2025 • 24min
653. Why You’re Stuck in Your Product Biz and How to Start Moving Forward
Dive into the challenges faced by entrepreneurs as they kickstart the new year. Discover why getting stuck in planning mode and perfectionism can hinder progress. Learn the importance of consistent, focused action to transform your business ideas. Embrace intentional resets throughout the year to maintain momentum. The introduction of an 'action takers reset' initiative offers a unique opportunity to refocus and eliminate distractions. Get ready to reignite your passion and drive your product venture forward!
10 snips
Jan 2, 2025 • 1h
652. "I want to cross the six figure mark, but I work a full-time job and my product business is my side hustle- help!" | Coaching Session
Lai Sha, owner of Kumumea, juggles motherhood, a full-time job, and her growing handbag and accessory business. In this coaching session, she tackles finding time and scaling her side hustle past six figures. They discuss the importance of delegating tasks to streamline operations and focus on growth. Lai shares insights on developing marketing strategies and leveraging data to enhance decision-making. Tune in for actionable steps and a handy "Do, Delegate, Delete" worksheet to reclaim your time and elevate your business!
Dec 30, 2024 • 21min
651. Dream It, Build It, Own It: Crafting Your 2025 Vision
As the new year approaches, embrace the opportunity to reflect on your wins and challenges. Learn how to craft a clear vision for 2025 through actionable steps. Focus on simplicity, invest in your growth, and harness the power of community for transformative success. This workshop-style session equips you with prompts to shift your mindset and empowers you to dream bigger. Whether you’re starting out or leveling up, discover insights to make 2025 your year of abundance!
9 snips
Dec 26, 2024 • 57min
650. "I’m not sure which of my marketing strategies I should be focusing on- help!" | Coaching Session
In a lively coaching session, a creative entrepreneur shares her journey in selling stylish nursing covers. Discover the secrets behind driving organic traffic to Amazon and utilizing social media effectively. Learn the importance of converting followers into email subscribers to enhance engagement. There's a deep dive into crafting relatable content tailored for new moms, balancing humor with real-life challenges. Get actionable tips for optimizing marketing strategies and boosting sales, regardless of your audience size!
Dec 23, 2024 • 18min
649. Picture This: Your Most Successful Year Starts with This Exercise
Welcome back, Product Bosses! In this special holiday episode, we’re doing something a little different but incredibly impactful – a visualization exercise!Join me as I guide you through a powerful journey, that I teach in my Inner Circle Mastermind and Designed to Scale Lab, to help you visualize and manifest your business dreams. This episode is designed to help you align your mind and body to the feeling of reaching your goals, taking you from just dreaming to truly believing in your potential.Remember, find a safe, quiet space where you can fully engage with this exercise. You don't want to do this while driving! Plus I also share personal anecdotes about how powerful visualization has been in my own life, including how I manifested my dream house.Tune in to learn how these strategies can help you anchor your goals and bring clarity to your business vision as you get ready to head into 2025.Resources:If you’re making $100k to $300k in annual revenue in your product-based business, consider joining my 3 month group coaching and Mastermind hybrid program, Designed to Scale Lab. You can find all the details and grab your spot here.If you’re making $300k and above, you might just be the perfect fit for my Inner Circle Mastermind, a 9-month Mastermind experience to help you transform your business and live the life you’ve always dreamed of. Fill out the application here and one of our team members will be in touch to schedule a call for you with Jacqueline.What if you could get all of the tools, resources, and support you need to grow your product-based business, all in one place? That’s exactly what you’ll get inside of my brand new membership, The Product Boss Academy! This is the complete ecosystem designed to support you at every stage of your product-based business. Click here to grab your spot.Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this EPGrab your free trial of Shopify today by clicking here.
Dec 19, 2024 • 52min
648. "How do I attract and serve my ideal customer to get more traffic and sales?" | Coaching Session
Welcome back, product bosses! In today’s episode, I’m chatting with Asli, the innovative mind behind Boutique Butterlu and My Four Little Chicks, where she crafts unique personalized picture frames. Asli has experienced significant success on Etsy, but she's recently faced a decline in sales. Together, we tackle her pressing question: “How do I attract and serve my ideal customer to get more traffic and sales?”In this episode, we dig into strategies for identifying and connecting with your ideal customers, the importance of using customer data to drive emotional connections, why you need to build a brand, not just sell your products, and how to niche down to specific product categories to improve positioning, especially on Etsy. Tune in to discover the steps Asli can take to shift her focus to attract more traffic and increase sales while building a stronger, more recognizable brand, and walk away with actionable insights you can implement in your product business to do the same!Resources:Learn more about Boutique Butterlu and My Four Little ChicksFollow Boutique Butterlu and My Four Little Chicks on InstagramIf you’re making $100k to $300k in annual revenue in your product-based business, consider joining my 3 month group coaching and Mastermind hybrid program, Designed to Scale Lab. You can find all the details and grab your spot here.If you’re making $300k and above, you might just be the perfect fit for my Inner Circle Mastermind, a 9-month Mastermind experience to help you transform your business and live the life you’ve always dreamed of. Fill out the application here and one of our team members will be in touch to schedule a call for you with Jacqueline.Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, click here.Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this EPGrab your free trial of Shopify today by clicking here.Never run out of your best-selling inventory again! Click here to grab your free 14-day trial of CraftyBase.
