The Product Boss: Business Coaching for Product-Based Female Entrepreneurs
Jacqueline Snyder
A business podcast for product entrepreneurs. A creative balance of life and business to help you create your dream life.
Featured in Inc. as "the country's most sought-after product experts." Also featured in Forbes, NBC News, Yahoo! Finance and more. Also a co-founder of the Shop 1 in 5 pledge - a commitment to shop 1 in 5 of your purchases from small businesses online and offline.
The goal in every episode: uplevel you as the Boss of your business. Take your physical product sales and strategy to the next level to create your dream life.
As a woman entrepreneur and product expert Jacqueline Snyder delivers a workshop-style strategy hour of social media marketing strategies and marketing made easy and simple. Blending life as a boss mom, goal digger, coach and female business owner in this ever-changing online world has its ups and downs. Creator of the Best Seller framework of snowballing your sales inside their signature course, Multi-Stream Machine, which focuses systems, visibility and sales from $0-$100k and beyond. http://www.multistreammachine.com
Join me weekly in a training and “marketing school” format with actionable takeaways that include how to grow your online platforms and revenue, e-commerce business sales channels, gaining steady and perpetual traffic to your website, such as Amazon, Shopify, Etsy, brick and mortar, bakery and food products, one-of-a-kind custom or artist products, social media influencer marketing, small business marketing ideas, content calendar, scaling handmade, visibility and Instagram tactics, abundance entrepreneurial mindset and growth, productivity hacks and organization tips. Guests include: Jenna Kutcher of Goal Digger Podcast, Lori Harder of Earn Your Happy podcast, Jamie Kern Lima (author of Believe IT), Cat & Nat Unfiltered, David Meltzer, Jasmine Star, Angie Lee of Ready is a Lie and Mike Lee of Soul CBD, Suzi Weiss Fischman, Pura Vida Bracelets, Mike Michalowicz of Profit First, Joy Cho, Jaclyn Johnson of Work Party and Create & Cultivate, Kelly Roach, and more.
Are you asking yourself: Is it possible to create consistent income and multiple streams of revenue in the product world? Can you take your maker or Etsy business, physical product or private label business a full-time income from a side hustle to a stable household income for you and your family? Can makers be millionaires? Can you take your handmade items and scale your team, inventory, and production? The answer to all: YES! Let’s dig in! Don’t forget to subscribe.
Featured in Inc. as "the country's most sought-after product experts." Also featured in Forbes, NBC News, Yahoo! Finance and more. Also a co-founder of the Shop 1 in 5 pledge - a commitment to shop 1 in 5 of your purchases from small businesses online and offline.
The goal in every episode: uplevel you as the Boss of your business. Take your physical product sales and strategy to the next level to create your dream life.
As a woman entrepreneur and product expert Jacqueline Snyder delivers a workshop-style strategy hour of social media marketing strategies and marketing made easy and simple. Blending life as a boss mom, goal digger, coach and female business owner in this ever-changing online world has its ups and downs. Creator of the Best Seller framework of snowballing your sales inside their signature course, Multi-Stream Machine, which focuses systems, visibility and sales from $0-$100k and beyond. http://www.multistreammachine.com
Join me weekly in a training and “marketing school” format with actionable takeaways that include how to grow your online platforms and revenue, e-commerce business sales channels, gaining steady and perpetual traffic to your website, such as Amazon, Shopify, Etsy, brick and mortar, bakery and food products, one-of-a-kind custom or artist products, social media influencer marketing, small business marketing ideas, content calendar, scaling handmade, visibility and Instagram tactics, abundance entrepreneurial mindset and growth, productivity hacks and organization tips. Guests include: Jenna Kutcher of Goal Digger Podcast, Lori Harder of Earn Your Happy podcast, Jamie Kern Lima (author of Believe IT), Cat & Nat Unfiltered, David Meltzer, Jasmine Star, Angie Lee of Ready is a Lie and Mike Lee of Soul CBD, Suzi Weiss Fischman, Pura Vida Bracelets, Mike Michalowicz of Profit First, Joy Cho, Jaclyn Johnson of Work Party and Create & Cultivate, Kelly Roach, and more.
Are you asking yourself: Is it possible to create consistent income and multiple streams of revenue in the product world? Can you take your maker or Etsy business, physical product or private label business a full-time income from a side hustle to a stable household income for you and your family? Can makers be millionaires? Can you take your handmade items and scale your team, inventory, and production? The answer to all: YES! Let’s dig in! Don’t forget to subscribe.
Episodes
Mentioned books
Apr 28, 2025 • 31min
686. Here's Why Your Sales Are Inconsistent (and How to Start Fixing It Permanently)
Welcome back Product Bosses! Does your business feel like a roller coaster ride—one month you're making great sales and the next you're wondering what went wrong? You’re not alone, and in this episode, I’m here to help you get off that unpredictable sales cycle and into a place of steady, consistent growth.I’m breaking down the five most common reasons why your product-based business may be feeling stuck: from selling too many products (and none of them clearly), to a brand that isn’t connecting emotionally with your audience, to marketing that feels random instead of repeatable. We also talk about the importance of a website that’s actually built to convert, and why doing all the things yourself might be holding your business back more than helping it.If you're done with the up-and-down hustle and ready to build a business that grows sustainably—with a real plan behind it—this episode is your roadmap. Let’s dive into what’s really going on under the hood of your business, fix what’s broken, and get your sales engine running smoothly again.Resources:Head over to my Instagram, @theproductboss, and message me the word DREAM to grab my FREE checklist where I show you how to build your dream business so that you can live your dream life. Don’t forget, you must be following me on Instagram to receive my message so make sure you hit the follow button, if you haven’t already! Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, click here.Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this Episode:InstacartDiscover more about how Instacart can work for you!Click here to learn moreGlociUse Code JACQUELINESNYDER to get 15% OFF your order! Click here to shop now!
Apr 24, 2025 • 1h 5min
685. “Struggling with Slow Sales? How to Focus on Bestsellers and Find Loyal Customers” | Coaching Session
Hey hey, Product Bosses! We’re pressing play again on one of our most impactful coaching sessions—because the strategies we uncovered here are truly timeless.Do you ever feel like you’re offering so many products but aren’t sure what’s really sticking? You’re not alone. In this coaching session, I sit down with Ashleigh, the founder of Teal Meal, a brand creating eco-friendly, non-toxic baby products like silicone sippy cups, bowls, and utensils. Ashleigh came into this session feeling overwhelmed by her wide product range and low monthly sales—and she was ready for clarity and focus.Together, we dig into why leaning into your best sellers is the fastest way to simplify your business and grow your revenue. I walk Ashleigh through how to identify her ideal customer—hint: it’s the first-time mom who wants clean, safe, and beautifully designed products—and how to speak directly to her through clear, benefit-focused messaging.If you’ve ever felt unsure of how to convert social media traction into real sales or wondered if you’re spreading yourself too thin, this episode will feel like the reset you didn’t know you needed. Sometimes going back to your best sellers is exactly how you move forward.Resources:Learn more about Teal Meal here.Follow Ashleigh and Teal Meal on Instagram by clicking here.Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, click here.Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this Episode:InstacartDiscover more about how Instacart can work for you!Click here to learn moreGlociUse Code JACQUELINESNYDER to get 15% OFF your order! Click here to shop now!
Apr 21, 2025 • 32min
684. What the Trump Tariffs Mean for Small Physical Product-Based Business (And How to Pivot)
Welcome back Product Bosses! Are you hearing all the chatter about tariffs and wondering what it means for your small business? In this episode, I’m diving deep into the proposed Trump tariffs and how they might impact physical product-based businesses—especially those that rely on importing materials or finished goods. But before you panic, let me be clear: this isn’t a fear-based conversation. It’s a proactive one.I’m sharing what I’ve learned after 20+ years in this industry and walking you through how to create a plan to get through this. We’ll talk about the opportunity to pivot, why nimble businesses like yours actually have the edge, and how this could be the moment that levels the playing field between small brands and mass-market giants. You’ll also hear ideas for shifting your supply chain, rethinking pricing, and using this moment to tell a stronger brand story that resonates with your customers.If you’ve been feeling shaken by the headlines, this episode is your reminder that you are resilient, resourceful, and ready. This is your time to pivot with purpose—and I’m right here with you every step of the way.Resources:Head over to my Instagram, @theproductboss, and message me the word DREAM to grab my FREE checklist where I show you how to build your dream business so that you can live your dream life. Don’t forget, you must be following me on Instagram to receive my message so make sure you hit the follow button, if you haven’t already! Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, click here.Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this Episode:InstacartDiscover more about how Instacart can work for you!Click here to learn moreGlociUse Code JACQUELINESNYDER to get 15% OFF your order! Click here to shop now!
Apr 17, 2025 • 59min
683. "I Thought I Wanted Amazon… But Here's What I Really Need for my physical product business” | Coaching Session
Hey hey, Product Bosses! In this episode, I’m coaching Asli Wade of Boutique Butterlu—one of my incredible Inner Circle Masterminders. Asli is an Etsy veteran who built a nearly million-dollar business selling personalized picture frames and custom gifts. But after Etsy’s algorithm shifted and her sales started slowing, she found herself wondering: Should I start selling on Amazon?As we explored that together, it became clear that what Asli really needed wasn’t just another platform—it was direction, clarity, and a reconnection to the joy in her business. During our session, we talked about how getting face-to-face with customers at a recent in-person market gave her powerful feedback on what people actually want. We looked at how she can use that feedback to evolve her brand and find better-fit markets for her new, joy-filled designs.This episode is for all my multi-passionate creatives who are asking, “Where do I go from here?” If you're in the messy middle—between what used to work and what’s next—you’re going to love this one. Let’s shift from burnout to alignment, from guessing to growing… all with more joy.Resources:Learn more about Boutique Butterlu here.Follow Asli Wade on Instagram by clicking here.Head over to www.theproductboss.com/wholesalescripts to download two FREE scripts that will help guide on your wholesale journey or DM me the word “wholesale” on Instagram and I’ll send you the link.Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, click here.Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this Episode:InstacartDiscover more about how Instacart can work for you!Click here to learn moreGlociUse Code JACQUELINESNYDER to get 15% OFF your order! Click here to shop now!
Apr 14, 2025 • 24min
682. What We’re Getting Wrong About Customers (And What to Do Instead)
Are you building your product-based business around what you want—or what your customers truly need? In this episode, I uncover one of the most common mistakes entrepreneurs make: creating products and marketing strategies without truly understanding the customer on a deeper level. If your sales feel slow, your messaging isn’t landing, or you’re feeling stuck in what to make next, this episode might just be your turning point.I’ll walk you through a powerful shift: from product-centered to customer-centered thinking. From vague customer avatars to assumptions about who your buyer is, we’re breaking those patterns and diving into what really matters—your customer's needs, wants, desires, and even their secret “mmm” moments. Whether you’re selling candles, cookies, or skin cream, this episode helps you think like your customer and build a brand they can’t stop talking about.Plus, I’ll share my 3-part Customer-Centered Blueprint—insight (not assumption), product development with the customer in mind, and marketing that mirrors back what your customers truly care about. You’ll also get real-life examples, mindset shifts, and action steps to start applying this TODAY. Ready to make your marketing easier and your business grow faster? Let’s get to work!Resources:Head over to my Instagram, @theproductboss, and message me the word DREAM to grab my FREE checklist where I show you how to build your dream business so that you can live your dream life. Don’t forget, you must be following me on Instagram to receive my message so make sure you hit the follow button, if you haven’t already!Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, click here.Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this Episode:InstacartDiscover more about how Instacart can work for you!Click here to learn moreGlociUse Code JACQUELINESNYDER to get 15% OFF your order! Click here to shop now!
Apr 10, 2025 • 31min
681. "Help! I Can’t Run Ads — How Do I Grow My Product-Based Business?" | Coaching Session | Coaching Session
Welcome back Product Bosses! What do you do when your business is restricted from running ads — but you still need to grow? That’s exactly the challenge Dr. Angie Krause is facing. As a telehealth veterinarian and founder of Boulder Holistic Vet, Dr. Angie sells CBD supplements and holistic products for pets. But with ad bans on hemp-related products and a big drop in SEO traffic, she’s feeling stuck and searching for a new path forward.In this episode, I help Dr. Angie reimagine her content strategy, turning her casual podcast into a powerful funnel for trust and sales. We dig into how to structure messaging around pet health concerns — like cancer, allergies, and chronic inflammation — and how to position Dr. Angie as the go-to expert for pet owners seeking integrative care. Plus, we unpack how to repurpose blogs, email, and podcast content for maximum visibility.If you’ve ever felt like the rules are stacked against your business, let this episode be your reminder: there’s always another way. Tune in for fresh ideas on how to build a magnetic brand, create content with purpose, and make marketing feel simple — even if ads aren’t an option.Resources:Learn more about Boulder Holistic Vet here.Follow Dr. Angie on Instagram by clicking here.Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, click here.Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this Episode:InstacartDiscover more about how Instacart can work for you!Click here to learn moreGlociUse Code JACQUELINESNYDER to get 15% OFF your order! Click here to shop now!
Apr 7, 2025 • 14min
680. How To Start an Ecommerce Business in 2025
It’s 2025! You’re finally ready to take the plunge into entrepreneurship. Or maybe you’ve been working on the “next big thing” for a while now, but are stuck on how to get it off the ground. Guess what… you can do it! And I’m here to help. In this episode, I’m breaking down the key steps to turn your amazing idea into a successful online business.My family comes from a long line of entrepreneurs. It is practically built into my DNA. And I’ll let you in on a little family secret. People are always going to need something. But it’s not our parents' world anymore and so we have to adapt to our surroundings and the ever-changing seller’s market. So it will probably come as no surprise that in 2025, if you’re not selling online, you’re going to be left behind. E-commerce does not have to be scary or hard. You just have to believe in your idea and follow some basic steps. From ideation – figuring out what to sell and who to sell it to – to launching your product with a strong brand identity, you’ll get all those tips and more in this episode. So whether you’re looking for financial freedom, job security, or just to turn your hobby into some extra revenue, join me in this episode as I help you take the right steps forward towards controlling your future.Resources:Head over to my Instagram, @theproductboss, and message me the word DREAM to grab my FREE checklist where I show you how to build your dream business so that you can live your dream life. Don’t forget, you must be following me on Instagram to receive my message so make sure you hit the follow button, if you haven’t already! Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, click here.Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this Episode:InstacartDiscover more about how Instacart can work for you!Click here to learn moreGlociUse Code JACQUELINESNYDER to get 15% OFF your order! Click here to shop now!
Apr 3, 2025 • 41min
679. "Should I Simplify My Products and Go All-In on Wholesale?" | Coaching Session
Welcome back Product Bosses! Do you struggle to find enough time to focus on your company? Michelle Moser, the founder of Sunshine & Saltwater, is ready to take her business to the next level but feels like she just doesn’t have the time between her full-time job and the growing list of products she sells. Her business, a coastal lifestyle brand that began as a t-shirt company has expanded into a scent focused business and in addition to apparel, she now offers gifts, bags, towels, and more.In this coaching session, I help Michelle identify her top performing products to focus on rather than trying to expand her full product line. We also dive into wholesale strategy so she can put her energy into what is driving revenue and working well for her business.This episode is full of tips to help build a business that works for you. Plus I’m gifting you my newest FREEBIE – two scripts to help you navigate your wholesale conversations. So if you’re like Michelle and looking to level up your business, join me in this week’s episode. Resources:Learn more about Sunshine & Saltwater here!Follow Michelle on Instagram by clicking here.Head over to www.theproductboss.com/wholesalescripts to download two FREE scripts that will help guide on your wholesale journey or DM me the word “wholesale” on Instagram and I’ll send you the link.Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, click here.Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this Episode:InstacartDiscover more about how Instacart can work for you!Click here to learn moreGlociUse Code JACQUELINESNYDER to get 15% OFF your order! Click here to shop now!
Mar 31, 2025 • 18min
678. Can You REALLY Have a Million-Dollar Handmade Business?
What if I told you that your handmade business has the potential to reach a million dollars in revenue? I know that might sound impossible, especially if you’re feeling maxed out just trying to keep up with orders. But here’s the thing—growth isn’t about working harder; it’s about working smarter. In this episode, I’m diving into what it really takes to scale a handmade business without burning out.I’ve seen so many entrepreneurs hit a glass ceiling because they’re stuck in the mindset that they have to do everything themselves. But the businesses that truly grow are the ones that focus on scalability, smart pricing, and strategic sales channels. I’ll walk you through the shifts you need to make, from stepping into the role of CEO to ensuring your products are priced for profit.If you’re ready to stop feeling overwhelmed and start thinking bigger, this episode is for you. I’ll share real-life examples of handmade businesses that have broken through that revenue ceiling and exactly how they did it. Because the truth is, anything is possible when you have the right mindset and take the right steps forward.Resources:Interested in a one-on-one coaching call session with me that will be aired on the podcast? Learn more and grab your call here! Spots are VERY limited.Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, click here.Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this Episode:InstacartDiscover more about how Instacart can work for you!Click here to learn moreGlociUse Code JACQUELINESNYDER to get 15% OFF your order! Click here to shop now!
Mar 27, 2025 • 38min
677. "I’ve been in business several years, but need help gaining control on my pricing and margins." | Coaching Session
After 10 years in business, Nicole, the owner of Masion Brocante (May-zohn Berh-cont), knows the ins and outs of her product line—but she also knows there’s always room for growth. In this coaching session, we dive into pricing strategies, improving margins, and the small but impactful shifts that can lead to big results. Together, we explore how increasing her average order value, expanding into wholesale, and refreshing her social media presence can help her build a more profitable and sustainable business.One of the biggest takeaways from this conversation is that success isn’t about overhauling everything at once—it’s about making intentional changes. Whether it’s refining pricing to improve profitability, focusing on the right products for wholesale, or engaging followers in a more meaningful way, every small shift adds up. Nicole and I also discuss the importance of stepping back and evaluating what’s working (and what’s not) to make informed decisions for future growth.If you’ve ever felt stuck or wondered whether you need a big change or just a small tweak, this episode is for you. Join us as we break down real, actionable strategies that can help you optimize your business, increase sales, and create a more sustainable path forward.Resources:Follow Nicole on InstagramCheck out Masion Brocante’s website hereInterested in a one-on-one coaching call session with me that will be aired on the podcast? Learn more and grab your call here! Spots are VERY limited.Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, click here.Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this Episode:InstacartDiscover more about how Instacart can work for you!Click here to learn moreGlociUse Code JACQUELINESNYDER to get 15% OFF your order! Click here to shop now!
