The Product Boss: Business Coaching for Product-Based Female Entrepreneurs
Jacqueline Snyder
A business podcast for product entrepreneurs. A creative balance of life and business to help you create your dream life.
Featured in Inc. as "the country's most sought-after product experts." Also featured in Forbes, NBC News, Yahoo! Finance and more. Also a co-founder of the Shop 1 in 5 pledge - a commitment to shop 1 in 5 of your purchases from small businesses online and offline.
The goal in every episode: uplevel you as the Boss of your business. Take your physical product sales and strategy to the next level to create your dream life.
As a woman entrepreneur and product expert Jacqueline Snyder delivers a workshop-style strategy hour of social media marketing strategies and marketing made easy and simple. Blending life as a boss mom, goal digger, coach and female business owner in this ever-changing online world has its ups and downs. Creator of the Best Seller framework of snowballing your sales inside their signature course, Multi-Stream Machine, which focuses systems, visibility and sales from $0-$100k and beyond. http://www.multistreammachine.com
Join me weekly in a training and “marketing school” format with actionable takeaways that include how to grow your online platforms and revenue, e-commerce business sales channels, gaining steady and perpetual traffic to your website, such as Amazon, Shopify, Etsy, brick and mortar, bakery and food products, one-of-a-kind custom or artist products, social media influencer marketing, small business marketing ideas, content calendar, scaling handmade, visibility and Instagram tactics, abundance entrepreneurial mindset and growth, productivity hacks and organization tips. Guests include: Jenna Kutcher of Goal Digger Podcast, Lori Harder of Earn Your Happy podcast, Jamie Kern Lima (author of Believe IT), Cat & Nat Unfiltered, David Meltzer, Jasmine Star, Angie Lee of Ready is a Lie and Mike Lee of Soul CBD, Suzi Weiss Fischman, Pura Vida Bracelets, Mike Michalowicz of Profit First, Joy Cho, Jaclyn Johnson of Work Party and Create & Cultivate, Kelly Roach, and more.
Are you asking yourself: Is it possible to create consistent income and multiple streams of revenue in the product world? Can you take your maker or Etsy business, physical product or private label business a full-time income from a side hustle to a stable household income for you and your family? Can makers be millionaires? Can you take your handmade items and scale your team, inventory, and production? The answer to all: YES! Let’s dig in! Don’t forget to subscribe.
Featured in Inc. as "the country's most sought-after product experts." Also featured in Forbes, NBC News, Yahoo! Finance and more. Also a co-founder of the Shop 1 in 5 pledge - a commitment to shop 1 in 5 of your purchases from small businesses online and offline.
The goal in every episode: uplevel you as the Boss of your business. Take your physical product sales and strategy to the next level to create your dream life.
As a woman entrepreneur and product expert Jacqueline Snyder delivers a workshop-style strategy hour of social media marketing strategies and marketing made easy and simple. Blending life as a boss mom, goal digger, coach and female business owner in this ever-changing online world has its ups and downs. Creator of the Best Seller framework of snowballing your sales inside their signature course, Multi-Stream Machine, which focuses systems, visibility and sales from $0-$100k and beyond. http://www.multistreammachine.com
Join me weekly in a training and “marketing school” format with actionable takeaways that include how to grow your online platforms and revenue, e-commerce business sales channels, gaining steady and perpetual traffic to your website, such as Amazon, Shopify, Etsy, brick and mortar, bakery and food products, one-of-a-kind custom or artist products, social media influencer marketing, small business marketing ideas, content calendar, scaling handmade, visibility and Instagram tactics, abundance entrepreneurial mindset and growth, productivity hacks and organization tips. Guests include: Jenna Kutcher of Goal Digger Podcast, Lori Harder of Earn Your Happy podcast, Jamie Kern Lima (author of Believe IT), Cat & Nat Unfiltered, David Meltzer, Jasmine Star, Angie Lee of Ready is a Lie and Mike Lee of Soul CBD, Suzi Weiss Fischman, Pura Vida Bracelets, Mike Michalowicz of Profit First, Joy Cho, Jaclyn Johnson of Work Party and Create & Cultivate, Kelly Roach, and more.
Are you asking yourself: Is it possible to create consistent income and multiple streams of revenue in the product world? Can you take your maker or Etsy business, physical product or private label business a full-time income from a side hustle to a stable household income for you and your family? Can makers be millionaires? Can you take your handmade items and scale your team, inventory, and production? The answer to all: YES! Let’s dig in! Don’t forget to subscribe.
Episodes
Mentioned books
May 26, 2025 • 12min
694. Selling Your Physical Products Isn’t Manipulation—It’s an Act of Service
Hey hey, Product Bosses! Let’s talk about something that so many product-based business owners feel but don’t always admit: the fear that selling is somehow sleazy. Maybe you’ve hesitated to send that email, post on social, or make the offer because you didn’t want to come off pushy. I’ve been there—and I’ve heard it over and over again from our students. But here’s the truth I want you to take in today: selling isn’t manipulation, it’s service.In this episode, I walk you through how to shift from shame to service by seeing selling not as something you do to someone, but for them. When you truly understand your customer’s needs, when your product solves a problem or fulfills a desire, not sharing it becomes the real disservice. You’ll hear me share real examples, practical mindset shifts, and how to align your brand and message so your product speaks directly to your ideal customer’s heart.If you’re ready to stop hiding and start selling with purpose, this episode will speak right to your soul. Let’s build that bridge between your customer and your product—because the solution they need might be the one you’re afraid to offer. And if you want to go even deeper, doors are open to Standout Society! I’d love to welcome you in.Resources:Join me inside Standout Society and get the clarity your business deserves.Join our mailing list for access to additional training and support to turn your business into the best it can be.Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, click here.Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this Episode:InstacartDiscover more about how Instacart can work for you!Click here to learn moreGlociUse Code JACQUELINESNYDER to get 15% OFF your order! Click here to shop now!
May 22, 2025 • 29min
693. "How to Build a Profitable Product-Based Business Around Purpose (Not Just Product)" | Coaching Session
Hey hey, Product Bosses! In this episode, I’m coaching the incredible Francina Kahl, founder of Be Still Tea—a purpose-driven brand built around stillness, presence, and emotional connection. Francina’s journey began in 2020 through a personal healing experience, where steeping loose-leaf tea became her daily practice of stillness. Her business has since expanded into tea ceremonies, coaching, and community, all rooted in helping people reconnect with themselves.Now, Francina is entering a season of transformation. She’s moving her family of seven across the world and facing a pivotal question: how do you run a product-based business when your physical presence can no longer be at the center of it? We unpack what it means to scale impact while simplifying operations, and how to stay aligned with your purpose through it all.This episode will inspire anyone navigating change or craving more intentionality in their business. Whether you’re feeling the weight of logistics or questioning where your passion truly lies, Francina’s story will remind you of the power of purpose and the importance of creating from the heart. Let’s dive in.Resources:Check out Francina’s tea selection and learn about her story here.Follow Francina and Be Still Tea on Instagram by clicking here.Join me inside Standout Society and get the clarity your business deserves.Join our mailing list for access to additional training and support to turn your business into the best it can be.Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, click here.Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this Episode:InstacartDiscover more about how Instacart can work for you!Click here to learn moreGlociUse Code JACQUELINESNYDER to get 15% OFF your order! Click here to shop now!
May 19, 2025 • 18min
692. The Real Reason Product Business Sales Feel Hard (and How to Make a Profit)
Hey hey, Product Bosses! I know what it’s like to be out there posting, emailing, launching, and still wondering why the sales just aren’t coming in. In this episode, I’m getting real with you about why your business might feel like an uphill battle—and no, it’s not because you’re not working hard enough. It’s because you might be missing clarity—in your brand, your message, and your customer connection.I share a personal story of a time when I thought I had done everything right for a launch—but it flopped. It wasn’t until I got super clear on who I was talking to, what I wanted to be known for, and how my product was different, that things started to turn around. And I didn’t change the product—I changed the message.This is your reminder that you’re not broken and your business isn’t either. You might just be at a turning point. So if you’re ready to stop spinning your wheels and start selling with more confidence and ease, I’ve got you. Plus, if you’re ready to take this work even deeper, the doors are open to Standout Society—my signature program to help you build a brand that truly stands out.Resources:Join me inside Standout Society and get the clarity your business deserves.Join our mailing list for access to additional training and support to turn your business into the best it can be.Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, click here.Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this Episode:InstacartDiscover more about how Instacart can work for you!Click here to learn moreGlociUse Code JACQUELINESNYDER to get 15% OFF your order! Click here to shop now!
May 15, 2025 • 1h 15min
691. "Am I the Bottleneck in My Physical Product Business?" | Coaching Session with Jen of Corkscrew Imports
Hey hey, Product Bosses! Today I’m coaching Jen, the incredible founder of Corkscrew Imports, a Canadian-based business that connects wine lovers and restaurants to underrepresented, small-batch wineries from around the world. Jen is a solo entrepreneur with a deep passion for wine and global culture—but like many of you, she’s finding herself overwhelmed, under-supported, and struggling to scale.In this coaching session, we dig into one of the biggest roadblocks facing so many product-based business owners: becoming the bottleneck in your own success. Jen is juggling everything—sales, operations, fulfillment, and supplier relationships—and it’s slowing her down. We explore how to build a plan around her highest-value customers, implement simple systems, and eventually get her out of the day-to-day weeds so she can stay front-facing and focused on growth.If you’ve ever thought, “I’m the problem,” you’re not alone. But here’s the truth: you’re also the solution. This episode will help you shift from scattered to strategic, so you can start selling smarter, not harder.Resources:Check out Jen’s wine collections and learn more about her story here.Follow Corkscrew Imports on Instagram by clicking here.Want to stand out from the competition? Join my FREE masterclass and learn my Stand Out Method that will help make your products irresistible!Join our mailing list for access to additional training and support to turn your business into the best it can be.Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, click here.Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this Episode:InstacartDiscover more about how Instacart can work for you!Click here to learn moreGlociUse Code JACQUELINESNYDER to get 15% OFF your order! Click here to shop now!
May 12, 2025 • 28min
690. Every Action Is Feedback: What Your Product-Based Business Is Trying to Teach You
Hey hey, Product Bosses! Have you ever launched something, sent out an email, or posted on social and felt like it just didn’t land the way you expected? In this honest and heartfelt episode, I’m taking you behind the scenes of a real-time business decision I made—and how I turned what could’ve felt like a setback into a powerful learning moment.As I continue to evolve The Product Boss, I’ve been in the process of reimagining programs, reworking messaging, and reshaping how I show up for this community. That means testing, iterating, and sometimes—letting go of ideas that just didn’t resonate. But instead of seeing that as a failure, I now see it as a valuable signal. Because in business, there’s no such thing as wasted effort—every action is feedback, and every result is a chance to refine your strategy and grow stronger.If you’ve ever launched, posted, pitched, or promoted something and felt disappointed by the outcome, this episode is for you. You’ll walk away with a new mindset and practical tools to turn your business challenges into powerful growth opportunities.Resources:Join our mailing list for access to additional training and support to turn your business into the best it can be.Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, click here.Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this Episode:InstacartDiscover more about how Instacart can work for you!Click here to learn moreGlociUse Code JACQUELINESNYDER to get 15% OFF your order! Click here to shop now!
May 8, 2025 • 40min
689. “I Launched My Product-Based Business… So Why Aren’t Sales Coming In?” | Coaching Session with Ashley of Saints & Ivy
Hey hey, Product Bosses! In this week’s coaching session, I sit down with Ashley Terrell, founder of the children’s pajama brand Saints & Ivy, who’s navigating the early stages of her product launch. Like many of you, Ashley launched a beautiful product with heart and purpose—but found herself stuck when sales didn’t follow. She came to me with questions like: “Why isn’t anyone buying?” and “What should I post on social media?”Together, we uncover that this isn’t a product or price problem—it’s an awareness problem. So many small businesses struggle with this exact hurdle. Ashley and I work through a visibility strategy, starting with defining her ideal customer and then using the ABCs of content (Attract, Bond, Convert) to build a rhythm for her brand on social media. It’s not about posting more, it’s about posting with purpose.Ashley’s mission to bring culturally inclusive, representation-rich pajamas to the market is powerful—and what she needed most was for people to see it. In this episode, I help her connect the dots between product, brand voice, and customer identity. If you're building a business rooted in heart and impact, this episode will give you the roadmap to get visible, build connection, and ultimately boost sales.Resources:Learn more about Ashley’s line of sleepwear here.Follow Saints and Ivy on Instagram by clicking here.Join our mailing list for access to additional training and support to turn your business into the best it can be.Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, click here.Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this Episode:InstacartDiscover more about how Instacart can work for you!Click here to learn moreGlociUse Code JACQUELINESNYDER to get 15% OFF your order! Click here to shop now!
May 5, 2025 • 26min
688. The Fix: Why Your Sales Are Inconsistent -- and the One Shift That Changes Everything
Welcome back Product Bosses! Let’s talk about something every business owner dreads but few know how to fix: unpredictable sales. One day you're making money, the next you're refreshing your shop wondering where everyone went. In this episode, I’m walking you through the real reason your sales feel scattered—and the one mindset shift that could stabilize your entire business.This isn’t about hacks or hustling harder. It’s about understanding how your current strategy (or lack of one) is creating a shaky foundation—and what it looks like to rebuild with consistency in mind. I’ll share what I’ve seen behind the scenes with clients who have turned sporadic sales into repeatable results, plus the mental block that might be keeping you from doing the same.If you're stuck in a cycle of second-guessing and reacting, this episode is your chance to get ahead of the curve. Let’s stop chasing sales and start building something sustainable, strategic, and profitable—on your terms.Resources:Join our mailing list for access to additional training and support to turn your business into the best it can be.Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, click here.Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this Episode:InstacartDiscover more about how Instacart can work for you!Click here to learn moreGlociUse Code JACQUELINESNYDER to get 15% OFF your order! Click here to shop now!
May 1, 2025 • 60min
687. “How to Fix Your Product Lineup and Get Consistent Sales” | Coaching Session
Hey hey, Product Bosses! If you’ve been struggling with inconsistent sales and wondering if your product lineup is part of the problem, this episode is for you. I’m joined by Caley Morris, the founder of Caley-Beth, a Toronto-based body care brand known for its soap-free, zero-waste products. While Caley has seen great traction in in-person markets, she’s now ready to create more steady income through online and wholesale channels—but isn’t sure where to start.Together, we dive into her lineup and simplify the path forward. I coach Caley through the power of narrowing down to her five “hero” products and cutting out the distractions. We also shift her messaging from confusing product features like “soap-free” to customer-centered hooks like “better than soap.” These small but mighty changes create clarity, elevate her brand, and make buying easy for her audience.If your business feels like a digital department store or if your messaging isn't landing with customers, tune in. This episode is packed with actionable advice to help you clean up your product offerings, elevate your marketing, and finally experience consistent sales.Resources:Learn more about Caley-Beth’s products here.Follow Caley-Beth on Instagram by clicking here.Join our mailing list for access to additional training and support to turn your business into the best it can be.Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, click here.Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this Episode:InstacartDiscover more about how Instacart can work for you!Click here to learn moreGlociUse Code JACQUELINESNYDER to get 15% OFF your order! Click here to shop now!
Apr 28, 2025 • 31min
686. Here's Why Your Sales Are Inconsistent (and How to Start Fixing It Permanently)
Welcome back Product Bosses! Does your business feel like a roller coaster ride—one month you're making great sales and the next you're wondering what went wrong? You’re not alone, and in this episode, I’m here to help you get off that unpredictable sales cycle and into a place of steady, consistent growth.I’m breaking down the five most common reasons why your product-based business may be feeling stuck: from selling too many products (and none of them clearly), to a brand that isn’t connecting emotionally with your audience, to marketing that feels random instead of repeatable. We also talk about the importance of a website that’s actually built to convert, and why doing all the things yourself might be holding your business back more than helping it.If you're done with the up-and-down hustle and ready to build a business that grows sustainably—with a real plan behind it—this episode is your roadmap. Let’s dive into what’s really going on under the hood of your business, fix what’s broken, and get your sales engine running smoothly again.Resources:Head over to my Instagram, @theproductboss, and message me the word DREAM to grab my FREE checklist where I show you how to build your dream business so that you can live your dream life. Don’t forget, you must be following me on Instagram to receive my message so make sure you hit the follow button, if you haven’t already! Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, click here.Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this Episode:InstacartDiscover more about how Instacart can work for you!Click here to learn moreGlociUse Code JACQUELINESNYDER to get 15% OFF your order! Click here to shop now!
Apr 24, 2025 • 1h 5min
685. “Struggling with Slow Sales? How to Focus on Bestsellers and Find Loyal Customers” | Coaching Session
Hey hey, Product Bosses! We’re pressing play again on one of our most impactful coaching sessions—because the strategies we uncovered here are truly timeless.Do you ever feel like you’re offering so many products but aren’t sure what’s really sticking? You’re not alone. In this coaching session, I sit down with Ashleigh, the founder of Teal Meal, a brand creating eco-friendly, non-toxic baby products like silicone sippy cups, bowls, and utensils. Ashleigh came into this session feeling overwhelmed by her wide product range and low monthly sales—and she was ready for clarity and focus.Together, we dig into why leaning into your best sellers is the fastest way to simplify your business and grow your revenue. I walk Ashleigh through how to identify her ideal customer—hint: it’s the first-time mom who wants clean, safe, and beautifully designed products—and how to speak directly to her through clear, benefit-focused messaging.If you’ve ever felt unsure of how to convert social media traction into real sales or wondered if you’re spreading yourself too thin, this episode will feel like the reset you didn’t know you needed. Sometimes going back to your best sellers is exactly how you move forward.Resources:Learn more about Teal Meal here.Follow Ashleigh and Teal Meal on Instagram by clicking here.Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, click here.Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this Episode:InstacartDiscover more about how Instacart can work for you!Click here to learn moreGlociUse Code JACQUELINESNYDER to get 15% OFF your order! Click here to shop now!
