

The Product Boss: Business Coaching for Product-Based Female Entrepreneurs
Jacqueline Snyder
A business podcast for product entrepreneurs. A creative balance of life and business to help you create your dream life.
Featured in Inc. as "the country's most sought-after product experts." Also featured in Forbes, NBC News, Yahoo! Finance and more. Also a co-founder of the Shop 1 in 5 pledge - a commitment to shop 1 in 5 of your purchases from small businesses online and offline.
The goal in every episode: uplevel you as the Boss of your business. Take your physical product sales and strategy to the next level to create your dream life.
As a woman entrepreneur and product expert Jacqueline Snyder delivers a workshop-style strategy hour of social media marketing strategies and marketing made easy and simple. Blending life as a boss mom, goal digger, coach and female business owner in this ever-changing online world has its ups and downs. Creator of the Best Seller framework of snowballing your sales inside their signature course, Multi-Stream Machine, which focuses systems, visibility and sales from $0-$100k and beyond. http://www.multistreammachine.com
Join me weekly in a training and “marketing school” format with actionable takeaways that include how to grow your online platforms and revenue, e-commerce business sales channels, gaining steady and perpetual traffic to your website, such as Amazon, Shopify, Etsy, brick and mortar, bakery and food products, one-of-a-kind custom or artist products, social media influencer marketing, small business marketing ideas, content calendar, scaling handmade, visibility and Instagram tactics, abundance entrepreneurial mindset and growth, productivity hacks and organization tips. Guests include: Jenna Kutcher of Goal Digger Podcast, Lori Harder of Earn Your Happy podcast, Jamie Kern Lima (author of Believe IT), Cat & Nat Unfiltered, David Meltzer, Jasmine Star, Angie Lee of Ready is a Lie and Mike Lee of Soul CBD, Suzi Weiss Fischman, Pura Vida Bracelets, Mike Michalowicz of Profit First, Joy Cho, Jaclyn Johnson of Work Party and Create & Cultivate, Kelly Roach, and more.
Are you asking yourself: Is it possible to create consistent income and multiple streams of revenue in the product world? Can you take your maker or Etsy business, physical product or private label business a full-time income from a side hustle to a stable household income for you and your family? Can makers be millionaires? Can you take your handmade items and scale your team, inventory, and production? The answer to all: YES! Let’s dig in! Don’t forget to subscribe.
Featured in Inc. as "the country's most sought-after product experts." Also featured in Forbes, NBC News, Yahoo! Finance and more. Also a co-founder of the Shop 1 in 5 pledge - a commitment to shop 1 in 5 of your purchases from small businesses online and offline.
The goal in every episode: uplevel you as the Boss of your business. Take your physical product sales and strategy to the next level to create your dream life.
As a woman entrepreneur and product expert Jacqueline Snyder delivers a workshop-style strategy hour of social media marketing strategies and marketing made easy and simple. Blending life as a boss mom, goal digger, coach and female business owner in this ever-changing online world has its ups and downs. Creator of the Best Seller framework of snowballing your sales inside their signature course, Multi-Stream Machine, which focuses systems, visibility and sales from $0-$100k and beyond. http://www.multistreammachine.com
Join me weekly in a training and “marketing school” format with actionable takeaways that include how to grow your online platforms and revenue, e-commerce business sales channels, gaining steady and perpetual traffic to your website, such as Amazon, Shopify, Etsy, brick and mortar, bakery and food products, one-of-a-kind custom or artist products, social media influencer marketing, small business marketing ideas, content calendar, scaling handmade, visibility and Instagram tactics, abundance entrepreneurial mindset and growth, productivity hacks and organization tips. Guests include: Jenna Kutcher of Goal Digger Podcast, Lori Harder of Earn Your Happy podcast, Jamie Kern Lima (author of Believe IT), Cat & Nat Unfiltered, David Meltzer, Jasmine Star, Angie Lee of Ready is a Lie and Mike Lee of Soul CBD, Suzi Weiss Fischman, Pura Vida Bracelets, Mike Michalowicz of Profit First, Joy Cho, Jaclyn Johnson of Work Party and Create & Cultivate, Kelly Roach, and more.
Are you asking yourself: Is it possible to create consistent income and multiple streams of revenue in the product world? Can you take your maker or Etsy business, physical product or private label business a full-time income from a side hustle to a stable household income for you and your family? Can makers be millionaires? Can you take your handmade items and scale your team, inventory, and production? The answer to all: YES! Let’s dig in! Don’t forget to subscribe.
Episodes
Mentioned books

Jul 24, 2025 • 14min
711. Ask Jacq: How Pricing with Confidence Can Triple Your Sales | Q&A
Hey there, Product Bosses! In today’s Ask Jacq Q&A, we’re diving into one of the biggest roadblocks for product-based business owners—pricing. Whether you’re worried about charging too much or finding customers who “get” your value, this episode is here to shift your mindset and show you what’s possible.First, I chat with one of my longtime students turned Product-Boss coach who took her $1 cookies and turned them into a $100K+ business—all by shifting her pricing and confidence. We talk about how she reframed her brand as a luxury item, leaned into value-based pricing, and found creative ways to grow using wholesale deals and strategic partnerships.Next, I answer a question from a designer who's getting resistance from customers around price. But here's the twist—those customers might not be her ideal audience. We unpack how to stop relying on feedback from friends and family and instead ask the right questions to connect with the people who will actually buy (and love!) your product at full price.If you’ve ever second-guessed your pricing or felt pressure to keep it “affordable,” this episode will help you reframe, refocus, and price like the CEO you are.Resources:Discover how to get your products Seen and Sold by joining my 5-day visibility boot camp. Sign up now to turn your visibility into sales!If you’ve ever wished that someone would just tell you exactly what works when it comes to scaling your product brand into real money, then I have something really special for you. I put together a special bundle of our top podcast episodes. Join our mailing list for access to additional training and support to turn your business into the best it can be.Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, click here.Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this Episode:InstacartDiscover more about how Instacart can work for you!Click here to learn moreGlociUse Code JACQUELINESNYDER to get 15% OFF your order! Click here to shop now!

Jul 21, 2025 • 43min
710. Why Your Product-Based Business Isn’t Growing (And What To Do First)
Welcome back, Product Bosses! We’re revisiting one of our most foundational coaching episodes because it’s that important. Whether you’re brand new or have been in business for years, chances are you may have skipped over a few key steps that are critical to lasting growth.In this episode, I break down the four core foundations that are often missing from product-based businesses—and why these gaps may be the reason you're struggling to grow. From identifying your niche and ideal customer, to building a clear brand message, pricing your products with intention, and crafting irresistible offers, this episode is packed with actionable insights that will help you realign and thrive.If you’ve been feeling stuck, scattered, or just not seeing the sales you expected, this re-air is the exact reset you need. Whether you're a student in one of my programs or just getting started, tune in now to fill in the missing pieces and finally build the business you’ve been dreaming of.Note: In this re-aired episode there is mention of one of our programs called Multi-$tream Machine. Since the original airing of this episode, this program has been updated to be called The Sales Accelerator. Resources:Discover how to get your products Seen and Sold by joining my 5-day visibility boot camp. Sign up now to turn your visibility into sales!If you’ve ever wished that someone would just tell you exactly what works when it comes to scaling your product brand into real money, then I have something really special for you. I put together a special bundle of our top podcast episodes. Join our mailing list for access to additional training and support to turn your business into the best it can be.Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, click here.Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this Episode:InstacartDiscover more about how Instacart can work for you!Click here to learn moreGlociUse Code JACQUELINESNYDER to get 15% OFF your order! Click here to shop now!

Jul 17, 2025 • 12min
709. Ask Jacq: How to Boost Your Order Value Without Lowering Prices | Q&A
Hey there, Product Bosses! In today’s Ask Jacq episode, we’re diving into the question every product-based business owner asks at some point: How can I make more per order—without running constant discounts? I’m sharing two live coaching clips straight from my programs, where I help real students work through their pricing and bundling strategies in real time.First, I speak with a skincare entrepreneur, about how to bundle her best-selling products in a way that feels like a complete solution for her customers. We talk about creating intentional regimens (like anti-aging or dry skin kits), offering small value-based incentives, and reinforcing her brand through packaging and bonuses. Then, we shift into a conversation about subscriptions—and why I usually recommend holding off on those until your business has steady repeat customers.Next, I coach a jewelry maker from the UK who’s exploring how to increase her order value at in-person markets and on Etsy. The key? Understanding what your customer actually wants. We talk about analyzing buying behaviors, testing product groupings, and letting data—not guesswork—drive those decisions.If you’re trying to grow without adding more complexity, this episode is packed with practical takeaways. Tune in and discover how to increase your AOV (average order value) in ways that align with your brand and make sense for your customer.Resources:Say hello to the Accelerate Your Sales podcast bundle. It’s my absolute best, totally-free playlist of episodes that will show you exactly how to stop being the best kept secret. Click here for your shortcut to more sales!Join our mailing list for access to additional training and support to turn your business into the best it can be.Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, click here.Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this Episode:InstacartDiscover more about how Instacart can work for you!Click here to learn moreGlociUse Code JACQUELINESNYDER to get 15% OFF your order! Click here to shop now!

9 snips
Jul 14, 2025 • 56min
708. How to Build Your Money Machine: The Five Incomes to Financial Freedom with Mel Abraham
Financial expert Mel Abraham shares insights on building wealth through multiple income streams. He introduces his Five Incomes Model, challenging common misconceptions about creating financial freedom. Mel emphasizes aligning finances with personal values for greater life satisfaction. The discussion highlights the psychological barriers to wealth-building and encourages viewing money as a tool for growth, not a source of anxiety. Listeners gain practical strategies for financial independence and can access a free resource for creative income ideas.

Jul 10, 2025 • 14min
707. Ask Jacq: How to Bridge Revenue Gaps and Sell More—Even in Your Off Season | Q&A
Hey there, Product Bosses! In this Ask Jacq Q&A coaching session, I’m answering questions straight from the students in my programs—and they’re ones you’ve probably asked yourself. First up, what do you do if your product sales drop during half the year, and you rely on a single revenue stream link Shopify during the slower months? I help one business owner create a plan to stabilize her income and use this slower season to prep for major growth. Spoiler: It’s not about doing more—it’s about being strategic.Then, I coach another student who sells high-end camping tents and wonders if her revenue gap should be bigger due to her higher price point. In this episode, we get into how to set realistic, but stretchy, sales goals that reflect your pricing and support the business you want to build. Whether you sell $30 products or $2,000 ones, this conversation will help you better understand your numbers and what they’re telling you.This episode is for every product-based business owner who's been wondering how to balance seasonality, make more money with the customers you already have, and build revenue with intention. Grab your notebook and let’s get into it—because your sales goals are totally within reach.Resources:Say hello to the Accelerate Your Sales podcast bundle. It’s my absolute best, totally-free playlist of episodes that will show you exactly how to stop being the best kept secret. Click here for your shortcut to more sales!Join our mailing list for access to additional training and support to turn your business into the best it can be.Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, click here.Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this Episode:InstacartDiscover more about how Instacart can work for you!Click here to learn moreGlociUse Code JACQUELINESNYDER to get 15% OFF your order! Click here to shop now!

Jul 7, 2025 • 23min
706. The 4-Step Path to a Profitable Product-Based Business
Discover a powerful framework for product-based businesses with the 4P Success Pathway: Product, Position, Promote, and Profit. Learn how to make your products stand out in a crowded market and why positioning is crucial. Get insights into improving existing ideas and understanding your ideal customer. The host shares personal stories and client successes to illustrate how to turn sales into sustainable profit. Ready to stop guessing and start growing? Grab your pen and take notes for lasting business growth!

Jul 3, 2025 • 18min
705. Ask Jacq: Managing Change—From Target Audiences to Product Styles in a Growing Product Business | Q&A
Hey there, Product Bosses! If your business is facing big shifts—whether in your audience, product lineup, or where you’re selling—this episode of Ask Jacq is for you. These short, focused coaching moments come straight from real conversations with students inside my programs, where we tackle the kinds of decisions that come up when your business starts evolving fast.In this episode, I coach three amazing product-based business owners through the chaos of changing variables. One is wondering if she should switch up her product mix for in-person markets versus online sales. Another is navigating how to serve two distinct groups—local customers and First Nations communities around the country—with the same business. And the third is dealing with the complexity of managing multiple pajama styles, prints, sizes, and buyer preferences across regions.When your audience grows, your product evolves, or your platforms shift, things can get complicated. But you don’t have to be everything to everyone—you just need a clear strategy that keeps you anchored as you scale. Tune in to find out how.Resources:If you’ve ever wished that someone would just tell you exactly what works when it comes to scaling your product brand into real money, then I have something really special for you. I put together a special bundle of our top podcast episodes. Check out this totally free playlist of episodes here.Join our mailing list for access to additional training and support to turn your business into the best it can be.Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, click here.Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this Episode:InstacartDiscover more about how Instacart can work for you!Click here to learn moreGlociUse Code JACQUELINESNYDER to get 15% OFF your order! Click here to shop now!

Jun 30, 2025 • 22min
704. How to Create Consistent Sales and Stop the Revenue Roller Coaster
Hey there, Product Bosses! Are your sales all over the place—booming one week and quiet the next? You’re not alone, and more importantly, you’re not doing anything wrong. In this episode, I’m diving into one of the most common frustrations I hear from product-based business owners: unpredictable sales. Whether you're making $5K or $100K a month, the revenue roller coaster can feel very real.So let’s talk about it. I’m sharing why so many of us experience random spikes and slumps in sales—and how we can change that. I walk you through the reasons your revenue feels so up and down: seasonality, dependence on the algorithm, lack of a proactive plan, and reactive discounts. But here's the thing—sales shouldn't be random. They're the result of structured, strategic effort. I explain how to shift from hopeful guessing to intentional planning with a simple yet powerful concept: the sales funnel.You’ll learn how to create your own sales system that moves customers from stranger to buyer with clarity and confidence. This episode will help you reflect on what’s been working in your business, what needs a shift, and how to finally build a predictable sales engine. Tune in to learn how to trade chaos for consistency—and grow your product biz with purpose.Key Takeaways from this episode: Sales that feel random usually lack structure—not value or effort.Consistency comes from a proactive, repeatable system—not viral posts or seasonal spikes.A basic sales funnel—awareness, engagement, conversion—can transform your revenue strategy.Most product businesses rely on hope or hustle. But real growth comes from strategy.Self-auditing your last 3 months of sales reveals powerful patterns—repeat what works!Plan your offers, promotions, and outreach in advance for sustainable, steady sales.You don’t need ads or a huge following to succeed—you need a system that works.Resources:If you’ve ever wished that someone would just tell you exactly what works when it comes to scaling your product brand into real money, then I have something really special for you. I put together a special bundle of our top podcast episodes. Check out this totally free playlist of episodes here.Join our mailing list for access to additional training and support to turn your business into the best it can be.Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, click here.Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this Episode:InstacartDiscover more about how Instacart can work for you!Click here to learn moreGlociUse Code JACQUELINESNYDER to get 15% OFF your order! Click here to shop now!

Jun 26, 2025 • 16min
703. Ask Jacq: How to Find Your Best Sellers and Simplify Your Product-Based Business | Q&A
Hey there, Product Bosses! Welcome to the very first episode of our brand new mini-series: Ask Jacq. These are short, powerful coaching episodes where I answer real questions from students inside our programs like Standout Society and the Product Boss Sales Accelerator. Because sometimes all it takes is one good question to unlock your next big breakthrough.In this episode, we dive into three insightful coaching moments. First, I help a handmade salve maker figure out how to shift her focus away from a boutique mix and double down on her handmade best sellers. Then, we explore product selection for a print-on-demand brand and the importance of brand-building versus sampling everything. Finally, we talk strategy around pricing tiers and what really makes a “best seller” in a collection with multiple sizes.Whether you're wondering how to narrow your focus, eliminate decision fatigue for your customers, or simply identify your hero product—you’ll walk away from this episode with clarity and actionable ideas. Let’s get into it!Resources:If you’ve ever wished that someone would just tell you exactly what works when it comes to scaling your product brand into real money, then I have something really special for you. I put together a special bundle of our top podcast episodes. Check out this totally free playlist of episodes here.Join our mailing list for access to additional training and support to turn your business into the best it can be.Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, click here.Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this Episode:InstacartDiscover more about how Instacart can work for you!Click here to learn moreGlociUse Code JACQUELINESNYDER to get 15% OFF your order! Click here to shop now!

Jun 23, 2025 • 18min
702. Need Fast Sales? Try This 3-Day Product-Based Revenue Challenge
Hey there, Product Bosses! If you’ve ever found yourself needing to make sales quickly—without the time or energy for a full launch—this episode is for you. I walk you through my 3-Day Revenue Challenge to help you generate real cash from the products you already have. Whether it’s $500 or $5,000, this mini challenge is designed to push your limits and get results fast.Inside this episode, you’ll learn how to create an irresistible offer without discounting your products, promote it with clarity and intention, and build momentum over three focused days. I share real-life examples from students who’ve successfully used these strategies.This is more than a quick-cash strategy—it’s a confidence boost and a powerful exercise in showing up for your business. So grab a pen, map out your 3-day plan, and get ready to go all in. I’m cheering you on every step of the way. Let’s do this together!Key Takeaways from this episode: You don’t need new products to generate new revenue. Sell what already works with a fresh, compelling offer.Focus on urgency, value, and ease. Create bundles, flash deals, or product drops that entice action.Promotion is everything. Go loud on social, via email, and directly to past customers.Day-by-day strategy matters. Launch with energy, build trust with proof, and close with urgency.Everything is data. If you don’t make sales, you’re still gaining valuable insight to grow from.Resources:Discover how to get your products Seen and Sold by joining my 5-day visibility boot camp. Sign up now to turn your visibility into sales!If you’ve ever wished that someone would just tell you exactly what works when it comes to scaling your product brand into real money, then I have something really special for you. I put together a special bundle of our top podcast episodes. Check out this totally free playlist of episodes here.Join our mailing list for access to additional training and support to turn your business into the best it can be.Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, click here.Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this Episode:InstacartDiscover more about how Instacart can work for you!Click here to learn moreGlociUse Code JACQUELINESNYDER to get 15% OFF your order! Click here to shop now!


