712. The Exact Steps I’d Take If I Launched a Product-Based Business Right Now
Jul 28, 2025
Curious about launching a product-based business? Discover a proven framework to guide your journey from concept to sales. Learn how to identify your ideal customer and validate your business idea effectively. Uncover common mistakes that stall growth and explore the seven crucial phases for building a profitable brand. This discussion emphasizes the importance of a solid foundation and strategic marketing to stand out in a competitive market. Plus, snag a free Ultimate Checklist to kickstart your entrepreneurial journey!
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question_answer ANECDOTE
Personal Family Business Examples
Jacqueline Snyder shared personal stories of her husband and son exploring product-based businesses.
She leveraged her experience to coach them on successfully making and selling products.
volunteer_activism ADVICE
Validate Your Product Idea
Start by ideating your product and validating it with market research to find your unique selling point.
There is always a market niche; focus on what makes your product different and valuable to customers.
volunteer_activism ADVICE
Plan Product Making & Scalability
Decide how you will make your product: handmade, manufactured, or sourced.
Plan scalability from the start, considering future manufacturing options and growth.
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Welcome back, Product Bosses! Ever wonder what you should focus on first when starting your product-based business? In this re-aired favorite episode, I share the exact framework I’d use today if I were starting a brand-new business from scratch. After helping thousands of makers, manufacturers, and product creators over the years, I’ve seen the patterns that lead to success—and the common mistakes that slow people down.
We’re talking about what most people skip (and why it matters!), how to identify your ideal customer, validate your idea, create a scalable product, build a brand with lasting impact, and actually market your product before you ever try to sell it. Plus, I cover the 7 key phases of launching and growing a profitable product business—from “ideate it” to “grow it.”
If you’ve ever wondered, “Where do I start?” or “Am I missing something?”—this episode is the roadmap you’ve been waiting for. Plus I’m giving away my FREE Ultimate Checklist that will help you build and strengthen your Dream Product-Based Business. Listen in for more details.
Note: In this re-aired episode there is mention of one of our programs called Multi-$tream Machine (MSM). Since the original airing of this episode, this program has been updated to be called The Sales Accelerator.
Resources:
Grab the Ultimate Checklist for Building Your Dream Product-Based Business: TheProductBoss.com/dream
If you’ve ever wished that someone would just tell you exactly what works when it comes to scaling your product brand into real money, then I have something really special for you. I put together a special bundle of our top podcast episodes.
Join our mailing list for access to additional training and support to turn your business into the best it can be.
Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, click here.
The Product Boss: Business Coaching for Product-Based Female Entrepreneurs