The Product Boss with Jacqueline Snyder 705. Ask Jacq: Managing Change—From Target Audiences to Product Styles in a Growing Product Business | Q&A
Hey there, Product Bosses! If your business is facing big shifts—whether in your audience, product lineup, or where you’re selling—this episode of Ask Jacq is for you. These short, focused coaching moments come straight from real conversations with students inside my programs, where we tackle the kinds of decisions that come up when your business starts evolving fast.
In this episode, I coach three amazing product-based business owners through the chaos of changing variables. One is wondering if she should switch up her product mix for in-person markets versus online sales. Another is navigating how to serve two distinct groups—local customers and First Nations communities around the country—with the same business. And the third is dealing with the complexity of managing multiple pajama styles, prints, sizes, and buyer preferences across regions.
When your audience grows, your product evolves, or your platforms shift, things can get complicated. But you don’t have to be everything to everyone—you just need a clear strategy that keeps you anchored as you scale. Tune in to find out how.
Resources:
- If you’ve ever wished that someone would just tell you exactly what works when it comes to scaling your product brand into real money, then I have something really special for you. I put together a special bundle of our top podcast episodes. Check out this totally free playlist of episodes here.
- Join our mailing list for access to additional training and support to turn your business into the best it can be.
- Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, click here.
Connect:
- Website: theproductboss.com
- Instagram: @theproductboss
Mentioned in this Episode:
Instacart
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Gloci
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