Beyond 7 Figures: Build, Scale, Profit

Geoff Woods, Founder of AI Leadership and former Chief Growth Officer at Jindal Steel & Power, shares his expertise on utilizing AI for strategic decision-making. He discusses how AI can enhance leaders' critical thinking and help solve complex business challenges. Woods emphasizes the importance of integrating AI into company culture without displacing teams and details a unique framework for creating effective AI prompts. He also highlights skills needed for success in an AI-driven future, making a compelling case for AI's role in business growth.

Zach Burkes, co-founder of Predictable Profits Coaching, and Joe Beecroft, a growth specialist, join to tackle the challenge of overcoming sales slumps. They emphasize the importance of data-driven insights to diagnose and address sales plateaus. The duo discusses refining sales processes and aligning sales with marketing to boost conversions. They advocate for disciplined daily sales activities and innovative strategies, like the '12 by 12' campaign, to reengage clients and drive consistent growth.

Learn how to leverage outbound marketing to grow your business. In today's episode, we discuss how outbound marketing has changed and how to adapt with personalized outreach. Our guests share the benefits of using multi-channel methods, like LinkedIn and email, to build recognition before direct contact. We cover "micro campaigns," improving response rates, and the importance of personal branding and omnichannel presence. This episode offers practical tips to refresh your outbound marketing approach. Joining us today are two experts: Tom Trush and Jerson Mellizo. Tom, a direct-response marketing veteran with nearly two decades of experience, has helped companies across 40+ industries generate millions in sales. He is the founder of Write Way Solutions and author of Escape the Expected. Jerson, from Predictable Profits, creates profitable experiences for 7- and 8-figure business clients, connecting them with growth opportunities, leadership coaching, and educational resources. In this episode, you will: Learn how to use multi-channel strategies like LinkedIn and email to effectively engage prospects. Discover the power of "micro campaigns" to increase response rates and conversions. Understand the importance of personal branding in outbound marketing. Gain insights into preheating prospects before direct outreach for better results. Learn practical methods to optimize and personalize your outbound marketing efforts for greater success. All this and more, on this week’s episode of Beyond 7 Figures. Stay tuned next week, don’t forget to subscribe to the show to get that episode as soon it gets released. Until then, be profitable. Links: https://predictableprofits.com/

Learn to Manage Cash Flow, Accrual Accounting, and Profitability for Smarter Growth In today’s episode, we dive into the importance of mastering your business's financials to make smarter, more informed decisions. We'll explore key areas like cash flow management, accrual accounting, and profitability tracking, all of which play a vital role in ensuring long-term success and financial health. Whether you're an entrepreneur navigating large contracts or a small business owner trying to optimize project efficiency, understanding your numbers is essential to staying ahead and growing your business sustainably. Our guest, Brad Ebenhoeh, is the founder of Accountfully, a modern outsourced accounting firm that caters to innovative brands and businesses. Leaving behind the corporate world of suits and ties, Brad embraced a fresh approach to accounting one that integrates technology and emphasizes a strong work-life balance. Through his forward-thinking leadership, Brad has transformed accounting into a dynamic, client-focused service, proving that financial management can be as exciting and impactful as the creative brands he partners with. Coming up on this episode: Understanding and tracking your business’s financial numbers is crucial to making informed decisions and avoiding costly mistakes. Accrual accounting provides a clearer picture of financial health by matching revenues and expenses accurately over time. Cash flow management is essential, especially when dealing with large clients or extended payment terms to prevent business disruptions. Building strong partnerships and referral networks can significantly boost client acquisition and business growth. Regularly reviewing project profitability and labor utilization helps ensure efficient operations and maximizes profits. All this and more, on this week’s episode of Beyond 7 Figures. Stay tuned next week, so don’t forget to subscribe to the show to get that episode as soon it gets released. Until then, be profitable. Links: accountfully.com

Learn how to prepare your business for a successful exit by leveraging unique assets and maximizing its value. In this episode, we explore the key strategies for maximizing business value during an exit. From leveraging unique assets beyond just revenue numbers to preparing for a full or partial sale, we’ll cover actionable insights to help you position your company for success when the opportunity arises. Joining us today is Mac Lackey, an entrepreneur who has started, scaled, and sold six companies with seven or eight-figure exits. His ventures, including KYCK, Mountain Khakis, and InternetSoccer Network, have earned him recognition in outlets like CNN and The Wall Street Journal. Mac is also an angel investor in over 50 companies and served on the Board of Directors for LendingTree. A former collegiate All-American and pro soccer player, he entered the entrepreneurial world in 1995, launching his first internet company. Coming up this episode: Sell your business based on strategic value rather than just financials. Identify unique assets that make your business more attractive to buyers. Focus on how your business aligns with a buyer’s growth strategy. Use creative deal structures like earn-outs to maximize value. Prepare early by building systems and ensuring financial transparency. All this and more, on this week’s episode of Beyond 7 Figures. Stay tuned next week. So, don’t forget to subscribe to the show to get that episode as soon it gets released. Until then, be profitable. Links: exitdna.com

Learn how to delegate, empower your team, and build a self-sustaining business. This episode covers the essential strategies for scaling your business beyond seven figures without becoming its main bottleneck. We'll discuss how to delegate effectively, foster a culture of trust, and implement systems that enable your company to thrive without your constant oversight. If you're looking to empower your team, step back from daily operations nd let your business grow independently, this episode is for you. Joining us today are two key figures from Predictable Profits, Stephanie Vaughan and Joe Beecroft. Stephanie, a co-founder of Predictable Profits, is a global business coach and systems expert, formerly leading coaching for Tony Robbins and Chet Holmes’ Business Breakthroughs International. Joe Beecroft, the chief of staff, specializes in helping CEOs and business owners overcome scaling challenges, making him a vital resource for growth-focused leaders. Key take aways this episode: Empowering your team is crucial for business growth, allowing you to step away without operations falling apart.  Delegation is most effective when you choose the right people for the task and provide clear instructions.  Building a culture of trust and accountability ensures that your team can make decisions and solve problems independently.  Documenting systems and processes is essential for creating a business that can run without you.  To create a business with maximum valuation, the company must not be dependent on any single leader, including the CEO.  All this and more, on this week’s episode of Beyond 7 Figures.

Learn how to Use AI to improve your copywriting In this episode we covers how AI is transforming copywriting and provides tips on using it effectively while still maintaining a human touch. The focus is on finding a balance between speed and quality to create high-performing copy. Our guest for this episode is Tom Trush, Tom is a seasoned copywriter and coach at Predictable Profits. Having worked alongside Charles Gaudet for years, Tom has contributed to generating millions in sales through strategic copywriting and shares valuable insights on improving results with AI. Coming up this episode…. How AI is impacting copywriting. The hybrid use of AI and human creativity in writing copy. Leveraging AI effectively in content creation. AI's role in brainstorming and enhancing copy quality. Importance of human input for context and refinement in AI-generated content. Best practices for using AI tools like ChatGPT and WordTune in copywriting. The dangers of over-relying on AI and the necessity of editing to avoid AI-generated "stink." Unlocking the real power of ai with human oversight. Links: https://predictableprofits.com/

Learn how to build a thriving business without sacrificing what truly matters most in life In a world where entrepreneurship often demands long hours and constant sacrifices, finding a way to succeed in business without neglecting personal life can seem impossible. This discussion explores how to juggle multiple businesses, embrace intentional living, and prioritize what truly matters while still achieving remarkable success. Featuring Rachel Beider, an entrepreneur who has mastered the art of balancing business growth and personal life. As the owner of award-winning massage studios and a founder of a unique baby play space, Rachel shares her journey, insights, and strategies for managing it all while staying true to her core values. In this episode you will: Learn how to balance running multiple businesses with personal life. Learn the importance of being intentional in both business and family decisions. Hear about Rachel Beider's journey from anxiety to entrepreneurial success. Learn how to build strong teams that support your vision and growth. Take a look to the future of massage therapy with the integration of AI technology. All this and more, on this week’s episode of Beyond 7 Figures. Stay tuned next week . So, don’t forget to subscribe to the show to get that episode as soon it gets released. Until then, be profitable. Links: https://www.linkedin.com/in/rachelbeider https://predictableprofits.com/

Learn how to effectively navigate and leverage the power of Amazon Selling on Amazon can be a game-changer for brands looking to expand their reach and increase sales, but it’s not without its challenges. Many companies, both large and small, fall into common traps that can lead to missed opportunities and reduced margins. In this episode, we dive deep into the intricacies of selling on Amazon, from optimizing your product listings to navigating the delicate balance between maintaining your brand’s identity and adapting to Amazon’s ever-evolving platform. If you’re wondering how to get the most out of your Amazon strategy or avoid the pitfalls that others have faced, this conversation is a must-listen. Today’s guest, Will Land, is a seasoned expert in the Amazon ecosystem with nearly two decades of experience helping brands maximize their potential on the platform. As the CEO of Marketplace Valet, Will has worked with some of the biggest names in the industry, guiding them through the complexities of Amazon’s marketplace while ensuring they retain control over their brand and profitability. His deep understanding of Amazon’s algorithms, policies, and best practices makes him the perfect person to share valuable insights and actionable advice that can help take your business to the next level. In this episode you will: [00:01:52] Learn how to harness the power of Amazon for lead generation while maintaining a strong and independent brand presence. [00:10:42] Get a clear understanding of the pros and cons between Vendor Central and Seller Central, and learn which option best suits your brand’s goals. [00:17:48] Discover practical tips for managing your supply chain and fulfillment to ensure smooth operations and happy customers. [00:20:37] Uncover the common pitfalls that brands face on Amazon and how to sidestep them to drive better results. [00:21:08] Find out how to craft compelling product listings that attract more customers and boost visibility on Amazon’s search platform. All this and more, on this week’s episode of Beyond 7 Figures. Stay tuned next week. So, don’t forget to subscribe to the show to get that episode as soon it gets released. Until then, be profitable. Links: https://predictableprofits.com/ https://www.linkedin.com/in/will-land-80488337 https://marketplacevalet.com/ https://www.amazon.com/

Learn how to revolutionize your outbound marketing strategy The mechanics of outbound marketing, a critical yet often misunderstood element of filling your sales pipeline. We are pulling back the curtain on what it takes to make your outbound efforts more effective than ever. The nuances between tactics and strategies, dissect the importance of preheating your prospects, and reveal why simply firing off cold emails isn’t enough. Whether you're struggling with low open rates or looking to refine your approach, this episode is packed with actionable insights to help you turn outbound into a reliable revenue driver. I’m joined by two of our top guns here at Predictable Profits Zach Burkes and Jerson Mellizo. Zach, a seasoned entrepreneur who’s built multi-million dollar companies from the ground up, brings his deep experience in crafting scalable businesses. His insights have been featured across major platforms like Fox Business and Inc. Then, we have Jerson, the mastermind behind creating profitable experiences for our clients, helping them tackle their biggest growth challenges head-on. These guys have sent hundreds of thousands of outbound emails, learning what works and, just as importantly, what doesn’t. Coming up in this episode: Outbound marketing is not just about sending cold emails. Familiarize prospects with your brand before making contact, significantly improving open rates and engagement. The technical aspects of setting up and maintaining healthy email domains. Conversational emails that resonate with different target audiences. Integrate multiple channels into your outbound efforts, to enhance the prospect experience and boost your sales pipeline. Components of your outbound strategy. Ensuring consistent growth and success of your outbound strategy. All this and more, on this week’s episode of Beyond 7 Figures. Stay tuned next week . So, don’t forget to subscribe to the show to get that episode as soon it gets released. Until then, be profitable. Links: https://www.linkedin.com/ https://www.adroll.com/