Beyond 7 Figures: Build, Scale, Profit Why Most Brands Struggle on Amazon ft. Will Land
Selling on Amazon can be a game-changer for brands looking to expand their reach and increase sales, but it’s not without its challenges. Many companies, both large and small, fall into common traps that can lead to missed opportunities and reduced margins. In this episode, we dive deep into the intricacies of selling on Amazon, from optimizing your product listings to navigating the delicate balance between maintaining your brand’s identity and adapting to Amazon’s ever-evolving platform. If you’re wondering how to get the most out of your Amazon strategy or avoid the pitfalls that others have faced, this conversation is a must-listen.
Today’s guest, Will Land, is a seasoned expert in the Amazon ecosystem with nearly two decades of experience helping brands maximize their potential on the platform. As the CEO of Marketplace Valet, Will has worked with some of the biggest names in the industry, guiding them through the complexities of Amazon’s marketplace while ensuring they retain control over their brand and profitability. His deep understanding of Amazon’s algorithms, policies, and best practices makes him the perfect person to share valuable insights and actionable advice that can help take your business to the next level.
In this episode you will:
- [00:01:52] Learn how to harness the power of Amazon for lead generation while maintaining a strong and independent brand presence.
- [00:10:42] Get a clear understanding of the pros and cons between Vendor Central and Seller Central, and learn which option best suits your brand’s goals.
- [00:17:48] Discover practical tips for managing your supply chain and fulfillment to ensure smooth operations and happy customers.
- [00:20:37] Uncover the common pitfalls that brands face on Amazon and how to sidestep them to drive better results.
- [00:21:08] Find out how to craft compelling product listings that attract more customers and boost visibility on Amazon’s search platform.
All this and more, on this week’s episode of Beyond 7 Figures.
Stay tuned next week. So, don’t forget to subscribe to the show to get that episode as soon it gets released. Until then, be profitable.
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