Beyond 7 Figures: Build, Scale, Profit

Learn how to to Scale from 6 to 8 Figures in Just One Year Grow your business faster, make smarter marketing decisions, and stop missing out on sales. In this episode of the Beyond 7 Figures podcast, hear how one expert helped a company go from $25,000 to $90,000 a month in just 90 days and reach 8 figures in one year. Learn why getting a high return on ad spend (ROAS) isn’t always a good thing, what really holds businesses back from growing, and how fixing your operations can lead to bigger profits. No matter what kind of business you run, products, services, or agency. These tips can help you scale the right way. Joe Putnam is the founder of Conversion Engine, an agency that specializes in growing e-commerce brands through data-driven marketing strategies. Drawing from his experience scaling a client from six to eight figures in just one year, Joe shares insights on channel selection, attribution challenges, and the importance of looking beyond first-click metrics. His approach combines Meta ad campaigns, email and SMS optimization, and operational excellence to create sustainable growth. Joe's expertise extends beyond e-commerce, with applicable strategies for service businesses, B2B companies, and agencies looking to scale predictably. KEY TAKEAWAYS: A high return on ad spend (ROAS) might look good, but growing at a lower ROAS can actually make more money. Many businesses struggle to grow not because of bad marketing, but because their operations aren’t ready to handle more sales. You don’t need to be on every platform; it’s better to focus on one or two channels that give the best results. Most of your profit comes after the first sale, so it’s important to build strong follow-up and repeat customer systems. Ads don’t always get credit right away, since many people buy days or even weeks after seeing them. The best way to grow is by using clear data to make smart decisions instead of guessing or following trends. Growing your business is hard, but it doesn't have to be. In this podcast, we will be discussing top level strategies for both growing and expanding your business beyond seven figures. The show will feature a mix of pure content and expert interviews to present key concepts and fundamental topics in a variety of different formats. We believe that this format will enable our listeners to learn the most from the show, implement more in their businesses, and get real value out of the podcast. Enjoy the show. Please remember to rate, review and subscribe to the podcast so you don't miss any future episodes. Your support and reviews are important and help us to grow and improve the show. Follow Charles Gaudet and Predictable Profits on Social Media: Facebook: facebook.com/PredictableProfits Instagram: instagram.com/predictableprofits Twitter: twitter.com/charlesgaudet LinkedIn: linkedin.com/in/charlesgaudet Visit Charles Gaudet's Wesbites: www.PredictableProfits.com

Learn how text messaging can transform your business communication and close more deals Are you missing out on connecting with 88% of your prospects simply because they never open your emails? In my conversation with Chris Brisson, we uncover why text messaging has become an essential communication tool that many businesses overlook. Chris reveals how implementing text messaging strategically throughout your customer lifecycle can dramatically improve lead engagement, reduce no-shows, and strengthen client relationships without additional costs or effort. I'm thrilled to bring you this conversation with Chris Brisson, a long-time friend and three-time Inc. 5000 founder who has been innovating in the messaging space since 2010. As founder of Sales Message, Chris has helped countless businesses implement effective text messaging strategies that feel natural and human. His upcoming book "Textize Your Business" provides a framework that any size company can use to leverage conversational messaging. After this episode, I'm confident you'll be including text messaging in your overall marketing strategy. Guest: Chris Brisson Guest bio:  CEO and Co-Founder of Salesmsg KEY TAKEAWAYS: Text messaging has a 98% open rate compared to email's much lower open rate of 12-20%. Businesses need to get approved by carriers to use text messaging, which involves a simple compliance process that takes about 6.5 minutes. Nearly half (45%) of people prefer texting businesses rather than calling them. Text messaging helps engage leads quickly while they're interested, qualify them, and ensure they show up for appointments. Text messaging can be used throughout the customer lifecycle - from generating leads to getting reviews and referrals. Adding text messaging to existing business processes without changing anything else can increase results by 5-15%. Growing your business is hard, but it doesn't have to be. In this podcast, we will be discussing top level strategies for both growing and expanding your business beyond seven figures. The show will feature a mix of pure content and expert interviews to present key concepts and fundamental topics in a variety of different formats. We believe that this format will enable our listeners to learn the most from the show, implement more in their businesses, and get real value out of the podcast. Enjoy the show. Please remember to rate, review and subscribe to the podcast so you don't miss any future episodes. Your support and reviews are important and help us to grow and improve the show. Follow Charles Gaudet and Predictable Profits on Social Media: Facebook: facebook.com/PredictableProfits Instagram: instagram.com/predictableprofits Twitter: twitter.com/charlesgaudet LinkedIn: linkedin.com/in/charlesgaudet Visit Charles Gaudet's Wesbites: www.PredictableProfits.com

Ronsley Vaz, a dynamic computer scientist and serial entrepreneur, shares insights on integrating AI in business while maintaining human connection. He emphasizes that storytelling is essential for brand differentiation, even amidst automation. Listeners learn how AI can streamline operations without sacrificing authenticity, making personal engagement vital for building trust. Ronsley discusses leveraging AI for scaling businesses and enhancing productivity, all while encouraging leaders to foster a culture that embraces innovation and collaboration.

Learn How to Develop Your Unique Advantage Point and Stand Out From Competitors In this episode of the Beyond Seven Figures podcast, I explore why having a Unique Selling Proposition (USP) is no longer enough to differentiate your business in today's competitive marketplace. I'm joined by my long-time business partner and coach, Tom Trush, to discuss the superior strategy of developing a Unique Advantage Point (UAP) - a powerful approach that focuses on the specific advantages you provide to customers rather than just being different. We reveal practical strategies for creating a UAP that makes you the obvious choice for clients, commands premium pricing, and eliminates apples-to-apples comparisons with competitors. Guest: Tom TrushGuest Bio: Business Coach at Predictable Profits, Marketing Strategist, and former Journalist KEY TAKEAWAYS: Competition extends beyond your industry - you're competing for your customer's dollar against all alternatives. USPs only tell how you're different; UAPs demonstrate specific customer advantages of working with you. Businesses without clear differentiation end up competing solely on price. Create proprietary processes with unique names to make services tangible and inimitable. Use data-backed claims about client results to establish powerful market differentiation. Leverage third-party credibility markers like media recognition and "highest-rated" status. Implement strong, unconventional guarantees to attract better clients while reducing refunds. Display your UAP prominently in all marketing materials for quick prospect recognition. Growing your business is hard, but it doesn't have to be. In this podcast, we will be discussing top level strategies for both growing and expanding your business beyond seven figures. The show will feature a mix of pure content and expert interviews to present key concepts and fundamental topics in a variety of different formats. We believe that this format will enable our listeners to learn the most from the show, implement more in their businesses, and get real value out of the podcast. Enjoy the show. Please remember to rate, review and subscribe to the podcast so you don't miss any future episodes. Your support and reviews are important and help us to grow and improve the show. Follow Charles Gaudet and Predictable Profits on Social Media: |Facebook: facebook.com/PredictableProfits Instagram: instagram.com/predictableprofits Twitter: twitter.com/charlesgaudet LinkedIn: linkedin.com/in/charlesgaudet Visit Charles Gaudet's Wesbites: www.PredictableProfits.com

Learn to generate high-quality leads with outbound sales. Most businesses rely on word-of-mouth and referrals to grow, but what happens when those slow down? Too many companies write off outbound as “ineffective” because they’ve tried blasting cold emails or LinkedIn messages—only to get ignored. The truth is, outbound isn’t dead; bad outbound is. In this outbound sales masterclass, we’re breaking down the right way to do outbound—the method that consistently books calls, builds relationships, and fills your pipeline with ideal clients: The Super Consumer Advantage – How to identify and target the customers who will spend the most and stay the longest Preheating for Success – Why most outbound fails (and how to warm up leads so they want to talk to you) The Conversation-First Approach – A proven framework for starting real, high-converting conversations—without feeling like a pushy salesperson Plus, we’ll reveal the #1 mistake businesses make with outbound (and how to fix it), the secret to “I see you everywhere” marketing, and why outbound can outperform paid ads when done correctly. Joining me is an expert who have mastered this process Jerson Mellizo, head of outbound at the company. If you’ve ever thought outbound was too hard or ineffective, this episode will change your mind. It’s time to stop waiting for leads to come to you—and start creating them on demand. The show will feature a mix of pure content and expert interviews to present key concepts and fundamental topics in a variety of different formats. We believe that this format will enable our listeners to learn the most from the show, implement more in their businesses, and get real value out of the podcast. Enjoy the show. Please remember to rate, review and subscribe to the podcast so you don't miss any future episodes. Your support and reviews are important and help us to grow and improve the show. Follow Charles Gaudet and Predictable Profits on Social Media: Facebook: facebook.com/PredictableProfits Instagram: instagram.com/predictableprofits Twitter: twitter.com/charlesgaudet LinkedIn: linkedin.com/in/charlesgaudet Visit Charles Gaudet's Wesbites: www.PredictableProfits.com

Zach Burks, co-founder of Predictable Profits, shares his expertise on leveraging AI for small business growth. He discusses how AI can enhance productivity and streamline operations, emphasizing its role as a digital collaborator rather than a replacement. Burks reveals strategies for creating tailored AI content, optimizing problem-solving through effective questioning, and adapting marketing techniques to remain competitive. He champions continuous learning to future-proof business roles in a rapidly evolving landscape. Tune in for powerful insights that can transform your approach to AI!

Learn how thinking like a racer can help you move faster and smarter in business. Winning in racing isn’t just about being the fastest on the track—it’s about strategy, precision, and making the right moves at the right time. The difference between first place and 20th can be a fraction of a second, just like the difference between a struggling business and a thriving one can come down to small, strategic shifts. Success in both worlds requires optimization, branding, and the ability to adapt quickly to new challenges. In this episode, we’re exploring the surprising connections between racing and business, including: The Power of Incremental Gains – Why small, smart changes make the biggest impact Building a Personal Brand – How reputation and visibility can fuel long-term success The Importance of Data – How to remove guesswork and make informed decisions that drive results We’ll also discuss the biggest mistakes people make—both in racing and business—and how to avoid them. Whether you’re an entrepreneur or just looking to improve your competitive mindset, you’ll walk away with actionable strategies you can use right away. Joining me today is Branson Gaudet, an 18-year-old race car driver with a passion for both motorsports and entrepreneurship. Branson is learning firsthand how to combine talent with business savvy to accelerate his career. In this conversation, he shares his journey, lessons from the track, and how thinking like a business owner is helping him become a better competitor. Links: https://predictableprofits.com/ https://www.youtube.com/@PredictableProfits https://www.facebook.com/PredictableProfits https://www.linkedin.com/company/predictable-profits/

Learn how to implement retention strategies that drive sustainable growth and stop client churn. Most businesses pour endless time and money into generating new leads, closing deals, and driving sales. But what if I told you that the real key to long-term, scalable growth isn’t just about getting clients—it’s about keeping them? Too many companies focus on the front end of sales while ignoring the leaky bucket in their business: high client churn. And here’s the truth—if you don’t fix retention, no amount of lead generation will help you scale sustainably. In this episode, we’re uncovering the most effective retention strategies that separate thriving businesses from those constantly struggling to stay afloat: The Hidden Cost of Churn – Why losing clients kills profitability and how to stop the bleed Predictive Retention Metrics – How to track client success before they even think about leaving Operationalizing Retention – The exact systems and touchpoints that keep clients engaged and loyal Surprise & Delight Tactics – Small yet powerful ways to turn customers into lifelong fans Onboarding That Reduces Attrition – How to set the right expectations and eliminate buyer’s remorse from day one To break it all down, I’m joined by Joe Beecroft and Walker Renfrow from Predictable Profits, a company known for helping some of the fastest-growing businesses in the country scale predictably. Joe works directly with CEOs and founders to overcome growth challenges, helping 15 companies land on the Inc. 5000 list. Walker, as the Community Manager, specializes in creating standout client experiences and retention systems that keep businesses thriving. If you want to scale smarter, maximize revenue, and stop losing customers unnecessarily, this episode is one you can’t afford to miss! Links: https://predictableprofits.com/ https://www.youtube.com/@PredictableProfits https://www.facebook.com/PredictableProfits https://www.linkedin.com/company/predictable-profits/

Learn how to use LinkedIn’s organic and paid strategies to attract leads and boost conversions. Most B2B marketers know that LinkedIn is a goldmine for leads, but few truly know how to tap into its full potential. They post content, run ads, and hope for the best—without a clear strategy to maximize engagement and conversions. But here’s the thing—LinkedIn success isn’t just about showing up; it’s about showing up the right way. In this LinkedIn marketing masterclass, I’m breaking down the strategies that separate high-performing professionals from the rest: Organic Authority Building – How to create content that gets seen and sparks engagement Thought Leadership Ads – The secret to running high-impact ads at a fraction of the cost The 3-Stage Funnel Approach – A proven method to warm up cold prospects and drive more conversions Plus, we’ll reveal the top mistakes people make with LinkedIn Ads and how to avoid wasting money on campaigns that don’t convert. If you’re serious about using LinkedIn to grow your business, this episode is packed with insights you can’t afford to miss! To guide us through all of this, I’m joined by AJ Wilcox, one of the world’s leading LinkedIn Ads experts. AJ is the founder of B2Linked, a LinkedIn Ads-only agency that has managed over $150 million in ad spend and worked with five of LinkedIn’s top ten spending accounts. He’s spoken at 80+ industry events, been featured on over 200 podcasts, and hosts The LinkedIn Ads Show, where he shares expert strategies for LinkedIn success. Beyond marketing, he’s a triathlete, a redhead, and drives a ridiculously fast go-kart as his company car—so you know this conversation is going to be a fun one! Links: https://predictableprofits.com/ https://www.youtube.com/@PredictableProfits https://www.facebook.com/PredictableProfits https://www.linkedin.com/company/predictable-profits/

Learn how to master your mindset, embrace discomfort and turn challenges into opportunities. Today, we’re talking about a key but often overlooked part of success—mindset. The most successful entrepreneurs credit their resilience, adaptability, and ability to embrace discomfort as the real game-changers. In this episode, we’ll break down what it takes to build a strong mindset, manage stress, and create habits that set you up for long-term success. Joining me today are Stephanie Vaughan and Tom Trush, experts in business growth. Stephanie has helped companies generate over $100 million in revenue, coaching leaders and streamlining systems. Tom, a marketing strategist and author of Escape the Expected, has spent nearly 20 years helping businesses sharpen their messaging and grow. Together, they’ll share insights on mindset, resilience, and success. In this episode, you’ll learn: How mindset shapes success and decision-making. Why energy management is key to business growth. The connection between physical health and mental sharpness. How discomfort builds confidence and problem-solving skills. The importance of recognizing and celebrating progress. Why delegating tasks and decisions boosts efficiency. How reframing setbacks can open new doors. All this and more, on this week’s episode of Beyond 7 Figures. Don’t forget to subscribe to the show to get that episode as soon it gets released. Until then, be profitable. Links: **https://predictableprofits.com/** https://www.youtube.com/@PredictableProfits https://www.facebook.com/PredictableProfits https://www.linkedin.com/company/predictable-profits/