Learn How to Develop Your Unique Advantage Point and Stand Out From Competitors In this episode of the Beyond Seven Figures podcast, I explore why having a Unique Selling Proposition (USP) is no longer enough to differentiate your business in today's competitive marketplace. I'm joined by my long-time business partner and coach, Tom Trush, to discuss the superior strategy of developing a Unique Advantage Point (UAP) - a powerful approach that focuses on the specific advantages you provide to customers rather than just being different. We reveal practical strategies for creating a UAP that makes you the obvious choice for clients, commands premium pricing, and eliminates apples-to-apples comparisons with competitors. Guest: Tom TrushGuest Bio: Business Coach at Predictable Profits, Marketing Strategist, and former Journalist KEY TAKEAWAYS: Competition extends beyond your industry - you're competing for your customer's dollar against all alternatives. USPs only tell how you're different; UAPs demonstrate specific customer advantages of working with you. Businesses without clear differentiation end up competing solely on price. Create proprietary processes with unique names to make services tangible and inimitable. Use data-backed claims about client results to establish powerful market differentiation. Leverage third-party credibility markers like media recognition and "highest-rated" status. Implement strong, unconventional guarantees to attract better clients while reducing refunds. Display your UAP prominently in all marketing materials for quick prospect recognition. Growing your business is hard, but it doesn't have to be. In this podcast, we will be discussing top level strategies for both growing and expanding your business beyond seven figures. The show will feature a mix of pure content and expert interviews to present key concepts and fundamental topics in a variety of different formats. We believe that this format will enable our listeners to learn the most from the show, implement more in their businesses, and get real value out of the podcast. Enjoy the show. Please remember to rate, review and subscribe to the podcast so you don't miss any future episodes. Your support and reviews are important and help us to grow and improve the show. Follow Charles Gaudet and Predictable Profits on Social Media: |Facebook: facebook.com/PredictableProfits Instagram: instagram.com/predictableprofits Twitter: twitter.com/charlesgaudet LinkedIn: linkedin.com/in/charlesgaudet Visit Charles Gaudet's Wesbites: www.PredictableProfits.com

Learn to generate high-quality leads with outbound sales. Most businesses rely on word-of-mouth and referrals to grow, but what happens when those slow down? Too many companies write off outbound as “ineffective” because they’ve tried blasting cold emails or LinkedIn messages—only to get ignored. The truth is, outbound isn’t dead; bad outbound is. In this outbound sales masterclass, we’re breaking down the right way to do outbound—the method that consistently books calls, builds relationships, and fills your pipeline with ideal clients: The Super Consumer Advantage – How to identify and target the customers who will spend the most and stay the longest Preheating for Success – Why most outbound fails (and how to warm up leads so they want to talk to you) The Conversation-First Approach – A proven framework for starting real, high-converting conversations—without feeling like a pushy salesperson Plus, we’ll reveal the #1 mistake businesses make with outbound (and how to fix it), the secret to “I see you everywhere” marketing, and why outbound can outperform paid ads when done correctly. Joining me is an expert who have mastered this process Jerson Mellizo, head of outbound at the company. If you’ve ever thought outbound was too hard or ineffective, this episode will change your mind. It’s time to stop waiting for leads to come to you—and start creating them on demand. The show will feature a mix of pure content and expert interviews to present key concepts and fundamental topics in a variety of different formats. We believe that this format will enable our listeners to learn the most from the show, implement more in their businesses, and get real value out of the podcast. Enjoy the show. Please remember to rate, review and subscribe to the podcast so you don't miss any future episodes. Your support and reviews are important and help us to grow and improve the show. Follow Charles Gaudet and Predictable Profits on Social Media: Facebook: facebook.com/PredictableProfits Instagram: instagram.com/predictableprofits Twitter: twitter.com/charlesgaudet LinkedIn: linkedin.com/in/charlesgaudet Visit Charles Gaudet's Wesbites: www.PredictableProfits.com

Zach Burks, co-founder of Predictable Profits, shares his expertise on leveraging AI for small business growth. He discusses how AI can enhance productivity and streamline operations, emphasizing its role as a digital collaborator rather than a replacement. Burks reveals strategies for creating tailored AI content, optimizing problem-solving through effective questioning, and adapting marketing techniques to remain competitive. He champions continuous learning to future-proof business roles in a rapidly evolving landscape. Tune in for powerful insights that can transform your approach to AI!

Learn how thinking like a racer can help you move faster and smarter in business. Winning in racing isn’t just about being the fastest on the track—it’s about strategy, precision, and making the right moves at the right time. The difference between first place and 20th can be a fraction of a second, just like the difference between a struggling business and a thriving one can come down to small, strategic shifts. Success in both worlds requires optimization, branding, and the ability to adapt quickly to new challenges. In this episode, we’re exploring the surprising connections between racing and business, including: The Power of Incremental Gains – Why small, smart changes make the biggest impact Building a Personal Brand – How reputation and visibility can fuel long-term success The Importance of Data – How to remove guesswork and make informed decisions that drive results We’ll also discuss the biggest mistakes people make—both in racing and business—and how to avoid them. Whether you’re an entrepreneur or just looking to improve your competitive mindset, you’ll walk away with actionable strategies you can use right away. Joining me today is Branson Gaudet, an 18-year-old race car driver with a passion for both motorsports and entrepreneurship. Branson is learning firsthand how to combine talent with business savvy to accelerate his career. In this conversation, he shares his journey, lessons from the track, and how thinking like a business owner is helping him become a better competitor. Links: https://predictableprofits.com/ https://www.youtube.com/@PredictableProfits https://www.facebook.com/PredictableProfits https://www.linkedin.com/company/predictable-profits/

Learn how to implement retention strategies that drive sustainable growth and stop client churn. Most businesses pour endless time and money into generating new leads, closing deals, and driving sales. But what if I told you that the real key to long-term, scalable growth isn’t just about getting clients—it’s about keeping them? Too many companies focus on the front end of sales while ignoring the leaky bucket in their business: high client churn. And here’s the truth—if you don’t fix retention, no amount of lead generation will help you scale sustainably. In this episode, we’re uncovering the most effective retention strategies that separate thriving businesses from those constantly struggling to stay afloat: The Hidden Cost of Churn – Why losing clients kills profitability and how to stop the bleed Predictive Retention Metrics – How to track client success before they even think about leaving Operationalizing Retention – The exact systems and touchpoints that keep clients engaged and loyal Surprise & Delight Tactics – Small yet powerful ways to turn customers into lifelong fans Onboarding That Reduces Attrition – How to set the right expectations and eliminate buyer’s remorse from day one To break it all down, I’m joined by Joe Beecroft and Walker Renfrow from Predictable Profits, a company known for helping some of the fastest-growing businesses in the country scale predictably. Joe works directly with CEOs and founders to overcome growth challenges, helping 15 companies land on the Inc. 5000 list. Walker, as the Community Manager, specializes in creating standout client experiences and retention systems that keep businesses thriving. If you want to scale smarter, maximize revenue, and stop losing customers unnecessarily, this episode is one you can’t afford to miss! Links: https://predictableprofits.com/ https://www.youtube.com/@PredictableProfits https://www.facebook.com/PredictableProfits https://www.linkedin.com/company/predictable-profits/

Learn how to use LinkedIn’s organic and paid strategies to attract leads and boost conversions. Most B2B marketers know that LinkedIn is a goldmine for leads, but few truly know how to tap into its full potential. They post content, run ads, and hope for the best—without a clear strategy to maximize engagement and conversions. But here’s the thing—LinkedIn success isn’t just about showing up; it’s about showing up the right way. In this LinkedIn marketing masterclass, I’m breaking down the strategies that separate high-performing professionals from the rest: Organic Authority Building – How to create content that gets seen and sparks engagement Thought Leadership Ads – The secret to running high-impact ads at a fraction of the cost The 3-Stage Funnel Approach – A proven method to warm up cold prospects and drive more conversions Plus, we’ll reveal the top mistakes people make with LinkedIn Ads and how to avoid wasting money on campaigns that don’t convert. If you’re serious about using LinkedIn to grow your business, this episode is packed with insights you can’t afford to miss! To guide us through all of this, I’m joined by AJ Wilcox, one of the world’s leading LinkedIn Ads experts. AJ is the founder of B2Linked, a LinkedIn Ads-only agency that has managed over $150 million in ad spend and worked with five of LinkedIn’s top ten spending accounts. He’s spoken at 80+ industry events, been featured on over 200 podcasts, and hosts The LinkedIn Ads Show, where he shares expert strategies for LinkedIn success. Beyond marketing, he’s a triathlete, a redhead, and drives a ridiculously fast go-kart as his company car—so you know this conversation is going to be a fun one! Links: https://predictableprofits.com/ https://www.youtube.com/@PredictableProfits https://www.facebook.com/PredictableProfits https://www.linkedin.com/company/predictable-profits/

Learn how to master your mindset, embrace discomfort and turn challenges into opportunities. Today, we’re talking about a key but often overlooked part of success—mindset. The most successful entrepreneurs credit their resilience, adaptability, and ability to embrace discomfort as the real game-changers. In this episode, we’ll break down what it takes to build a strong mindset, manage stress, and create habits that set you up for long-term success. Joining me today are Stephanie Vaughan and Tom Trush, experts in business growth. Stephanie has helped companies generate over $100 million in revenue, coaching leaders and streamlining systems. Tom, a marketing strategist and author of Escape the Expected, has spent nearly 20 years helping businesses sharpen their messaging and grow. Together, they’ll share insights on mindset, resilience, and success. In this episode, you’ll learn: How mindset shapes success and decision-making. Why energy management is key to business growth. The connection between physical health and mental sharpness. How discomfort builds confidence and problem-solving skills. The importance of recognizing and celebrating progress. Why delegating tasks and decisions boosts efficiency. How reframing setbacks can open new doors. All this and more, on this week’s episode of Beyond 7 Figures. Don’t forget to subscribe to the show to get that episode as soon it gets released. Until then, be profitable. Links: **https://predictableprofits.com/** https://www.youtube.com/@PredictableProfits https://www.facebook.com/PredictableProfits https://www.linkedin.com/company/predictable-profits/

Learn how to harness your drive, sharpen focus, and break self-sabotage. Some people are wired to push forward, question the norm, and never feel satisfied. Labeled as restless or impulsive, their traits may actually be strengths. This episode breaks down the “Driven” personality—why some thrive in uncertainty, crave challenge, and struggle with traditional structures, along with ways to avoid common pitfalls. My guest today is Dr. Doug Brackmann, a psychologist with dual PhDs and author of Driven. He has spent his career helping elite performers overcome self-doubt and channel their energy into success. As the creator of the Driven Assessment and Shooting Meditation, Dr. Doug provides tools to help high achievers take control of their minds. In this conversation, he explains what it means to be Driven and how to stop working against yourself. In this episode, you will: The “Driven” personality is a genetic trait found in high achievers, making them wired for challenge and innovation. Traditional systems often fail Driven individuals, leading to frustration and self-doubt. Driven people experience attention overload, processing more information but struggling with distraction. Their brains track multiple variables at once, making them great problem solvers in chaos. The feeling of “not enough” drives success but can also lead to burnout or self-sabotage. Meditation, when adapted for the Driven, improves focus and self-regulation. Mastering systems and processes leads to success, not chasing outcomes like money. All this and more, on this week’s episode of Beyond 7 Figures. Stay tuned next week when we talk about . So, don’t forget to subscribe to the show to get that episode as soon it gets released. Until then, be profitable. Links: imdriven.com https://predictableprofits.com/ https://www.youtube.com/@PredictableProfits https://www.facebook.com/PredictableProfits https://www.linkedin.com/company/predictable-profits/

Learn how to niche down and drive predictable growth. Today, we’re diving into the secret weapon behind some of the world’s fastest-growing companies niching down. We’ll explore why businesses that specialize getting laser-focused on who they serve and how they serve them tend to grow faster and more sustainably. Joining me today is Joe Beecroft, one of the driving forces at Predictable Profits, where he’s helped countless entrepreneurs grow and scale their businesses. With a track record that includes helping 15 companies land on the Inc. 5000 list, Joe knows what it takes to succeed. He’s here to share some incredible insights on how niching down can lead to massive growth. Let’s get started! In this episode you will: Niching down allows businesses to focus on a specific audience, making marketing, sales, and operations more streamlined and effective. Specialized businesses tend to command higher prices and retain clients longer due to their expertise in solving targeted problems. Defining a clear market, specific problems, and a unique process creates a powerful foundation for scalable growth. Businesses that align their messaging and offerings with their "super consumers" see higher retention and referral rates. Trying to serve too broad a market leads to inefficiency and missed opportunities for deeper market penetration. Choosing a niche doesn't exclude all other opportunities but ensures that marketing and systems are designed for a focused audience. Data-driven decisions about your niche can help identify the most profitable and impactful areas of growth for your business. All this and more, on this week’s episode of Beyond 7 Figures. Don’t forget to subscribe to the show to get that episode as soon it gets released. Until then, be profitable. Links: predictableprofits.com/book https://www.coreandmoretechnologies.com/ https://predictableprofits.com/ https://www.youtube.com/@PredictableProfits https://www.facebook.com/PredictableProfits https://www.linkedin.com/company/predictable-profits/

In this enlightening discussion, Joe Beecroft, Chief of Staff at Predictable Profits, shares compelling strategies for breaking free from founder-led sales. He emphasizes the importance of simplifying sales processes and creating a robust playbook. Joe explores how adaptability and team empowerment can lead to sustainable growth. By drawing parallels between sports and sales, he highlights the need for practice and muscle memory. Listeners will gain valuable insights into transitioning from founder reliance to a scalable sales model for long-term success.