Beyond 7 Figures: Build, Scale, Profit

Learn how to become unignorable and cut through the noise in today's AI-saturated market div]:bg-bg-000/50 [&_pre>div]:border-0.5 [&_pre>div]:border-border-400 [&_.ignore-pre-bg>div]:bg-transparent [&_.standard-markdown_:is(p,blockquote,h1,h2,h3,h4,h5,h6)]:pl-2 [&_.standard-markdown_:is(p,blockquote,ul,ol,h1,h2,h3,h4,h5,h6)]:pr-8 [&_.progressive-markdown_:is(p,blockquote,h1,h2,h3,h4,h5,h6)]:pl-2 [&_.progressive-markdown_:is(p,blockquote,ul,ol,h1,h2,h3,h4,h5,h6)]:pr-8"> _*]:min-w-0 standard-markdown"> In this episode, I sit down with messaging and visibility expert Melanie Benson to explore how to become unignorable in a world where everyone is competing for attention and most content sounds exactly the same. We dive into why so many entrepreneurs struggle to stand out despite putting out consistent content, the AI content paradox, and the importance of defining what you should be "known for." Melanie breaks down the specific elements that make a personal brand impossible to ignore, and I share my Gateway Sales Solution — a proven strategy that more than doubles close rates by reducing risk and building relationships before asking for a major commitment. Melanie Benson is an Authority Amplifier, Revenue Strategist, and Money Mindset Coach for expert-preneurs who are building successful businesses around their expertise. With over 12 years in corporate America and 21 years as an entrepreneur and coach, she specializes in transforming wisdom into wealth through powerful mindset shifts and influence-boosting strategies. Melanie holds a Bachelor's Degree in Business Management and a Master's Degree in Organizational Management, along with advanced certifications in Project Management, Results Coaching, and Neuro-Linguistic Programming. She hosts the top 1% podcast Amplify Your Success and has been featured in Bloomberg BusinessWeek, American Express OPEN Forum, and Women's Day. KEY TAKEAWAYS: Over-relying on AI to generate content without adding your unique perspective makes you blend into the noise rather than stand out. Most entrepreneurs are too close to their own work to clearly articulate what they should be known for in the marketplace. A clear "why" statement and "why me" positioning are essential components of an unignorable brand. Your brand presence must be congruent with who you want to attract and the transformation you deliver. Authenticity often outperforms forced professionalism when it comes to building trust with potential clients. The Gateway Sales Solution reduces buyer risk by offering the first real win at 10-20% of your full contract value with a money-back guarantee. Relationships plus results equal retention — results alone create transactions, not loyal clients. Get known for something specific and amplify it rather than trying to be everything to everyone. CONNECT WITH MELANIE BENSON: Website: melaniebenson.com LinkedIn: linkedin.com/in/melaniebenson Podcast: Amplify Your Success Podcast Free Gift: melaniebenson.com/beyondsevenfigures Growing your business is hard, but it doesn't have to be. In this podcast, we will be discussing top level strategies for both growing and expanding your business beyond seven figures. The show will feature a mix of pure content and expert interviews to present key concepts and fundamental topics in a variety of different formats. We believe that this format will enable our listeners to learn the most from the show, implement more in their businesses, and get real value out of the podcast. Enjoy the show. Please remember to rate, review and subscribe to the podcast so you don't miss any future episodes. Your support and reviews are important and help us to grow and improve the show. Follow Charles Gaudet and Predictable Profits on Social Media: Facebook: facebook.com/PredictableProfits Instagram: instagram.com/predictableprofits Twitter: twitter.com/charlesgaudet LinkedIn: linkedin.com/in/charlesgaudet Visit Charles Gaudet's Wesbites: www.PredictableProfits.com www.predictableprofits.com/community https://start.predictableprofits.com/community

Learn how to embrace discomfort to build real wealth and thrive in the AI era. Embrace discomfort is the driving force behind every breakthrough in business, wealth-building, and personal growth — and this episode dives deep into why leaning into uncertainty is the only path forward. Charles and Garrett explore how confronting fear builds the muscle for success, why most financial advice keeps entrepreneurs stuck, and how to think differently about cash, investments, and protecting your wealth. The conversation also tackles the rapid rise of AI and why those who refuse to get uncomfortable and adapt will be left behind while others multiply their impact and income. Garrett Gunderson is a financial strategist and founder of Wealth Factory, helping self-made entrepreneurs build economic independence. Coming from a fourth-generation coal mining family in rural Utah, Garrett built his approach to wealth on blue-collar values and a mission to break the cycle of scarcity. He's the author of multiple books including Money Unmasked and is known for making complex financial concepts accessible. When he's not speaking on stages around the country, Garrett performs standup comedy and stays active with CrossFit. KEY TAKEAWAYS: Building confidence comes from repeatedly confronting discomfort, whether it's public speaking, dancing, or making tough financial decisions. Most financial advice is designed to benefit advisors, not entrepreneurs — question everything you've been taught about money. Cash isn't just king; it's the foundation that gives you options, opportunities, and protection against uncertainty. Giving away equity to partners is a mistake most entrepreneurs make multiple times before learning to protect what they've built. AI will create massive wealth for those who embrace it and widen the gap for those who resist change. Human purpose and strategic thinking are what separate thriving entrepreneurs from those replaced by technology. The speed of AI adoption will outpace most people's willingness to adapt, creating both opportunity and disruption. Legacy isn't just about money — it's about the values, skills, and independence you pass on to the next generation. Connect with Garrett Gunderson: Website: garrettgunderson.com Instagram: @garrettbgunderson Company: Wealth Factory Book: Money Unmasked Find his books on Amazon Growing your business is hard, but it doesn't have to be. In this podcast, we will be discussing top level strategies for both growing and expanding your business beyond seven figures. The show will feature a mix of pure content and expert interviews to present key concepts and fundamental topics in a variety of different formats. We believe that this format will enable our listeners to learn the most from the show, implement more in their businesses, and get real value out of the podcast. Enjoy the show. Please remember to rate, review and subscribe to the podcast so you don't miss any future episodes. Your support and reviews are important and help us to grow and improve the show. Follow Charles Gaudet and Predictable Profits on Social Media: Facebook: facebook.com/PredictableProfits Instagram: instagram.com/predictableprofits Twitter: twitter.com/charlesgaudet LinkedIn: linkedin.com/in/charlesgaudet Visit Charles Gaudet's Wesbites: www.PredictableProfits.com www.predictableprofits.com/community https://start.predictableprofits.com/community

Learn how to close more high-ticket sales without the endless follow-ups and objections The gateway strategy is the secret weapon that's allowing businesses across every industry to turn cold leads into $50K+ buyers – and if you're still trying to sell high-ticket offers on the first call, you're leaving serious money on the table. In this episode, I break down exactly why 90% of high-ticket sales fail and reveal the proven gateway method that's generated over $100 million in revenue for our clients. Think of it like the Panda Express sample strategy – give people a taste of what you can do with a smaller, low-risk engagement, and they'll naturally want the full meal. I'm joined by my co-founder and head of coaching, Stephanie Vaughan, who brings over $100 million in organizational impact through her coaching expertise. As the former president of coaching for Tony Robbins' Business Breakthroughs International and developer of 150 coaches worldwide, Stephanie knows exactly what it takes to scale high-ticket sales systems that actually work. KEY TAKEAWAYS: High-ticket sales fail because most entrepreneurs try to make the sale too fast without building sufficient trust and relationship first. The gateway strategy uses smaller, paid low-risk engagements that lead prospects naturally toward your premium offers. Gateway offers work like food court samples – they give prospects an initial win and taste of your results before asking for bigger commitments. High-ticket sales cycles require multiple calls, meetings, and touchpoints with a team of people to build confidence in the decision. Your super consumer is based on real data from your best clients, not theoretical ideal client profiles you created when starting out. Know your super consumer by identifying clients who pay the most, get the best results, send referrals, and are easiest to work with. Gateway strategies work across any industry – from custom coding to consulting to physical products. The key is creating an irresistible gateway offer that provides immediate value while demonstrating your capability to deliver on larger promises. Growing your business is hard, but it doesn't have to be. In this podcast, we will be discussing top level strategies for both growing and expanding your business beyond seven figures. The show will feature a mix of pure content and expert interviews to present key concepts and fundamental topics in a variety of different formats. We believe that this format will enable our listeners to learn the most from the show, implement more in their businesses, and get real value out of the podcast. Enjoy the show. Please remember to rate, review and subscribe to the podcast so you don't miss any future episodes. Your support and reviews are important and help us to grow and improve the show. Follow Charles Gaudet and Predictable Profits on Social Media: Facebook: facebook.com/PredictableProfits Instagram: instagram.com/predictableprofits Twitter: twitter.com/charlesgaudet LinkedIn: linkedin.com/in/charlesgaudet Visit Charles Gaudet's Wesbites: www.PredictableProfits.com www.predictableprofits.com/community https://start.predictableprofits.com/community

Learn how to transform your ADHD or learning disabilities from obstacles into your greatest business superpower. If business focus feels like an impossible challenge, you're not alone. As someone diagnosed with one of the worst cases of learning disabilities my doctor had ever seen, I know firsthand how overwhelming it can feel when your mind wants to go in a million directions at once. But here's what I've discovered after working with thousands of founders and CEOs - that scattered, high-energy, idea-generating brain that feels like a curse? It's actually your secret weapon. In this episode, we dive deep into Katie Stoddart's "Magic of Focus" methodology and explore how entrepreneurs with ADHD, dyslexia, and other neurodivergent traits can harness their unique wiring to build wildly successful businesses. I'm thrilled to have Katie Stoddart join us today - she's the brilliant mind behind "The Focus Bee" and author of "The Magic of Focus." Katie brings a fascinating background as both an engineer who mapped sea floors and a transformative leadership coach who's cracked the code on helping high-performers sustain peak performance. Her work with three distinct types of focus - short-term, long-term, and selective - has helped countless entrepreneurs break through the overwhelm that keeps them working 80-hour weeks while feeling like they accomplished nothing. KEY TAKEAWAYS: Even "normal" non-neurodivergent people develop unhealthy focus habits due to constant app distractions and digital overwhelm. Neurodivergent entrepreneurs often struggle with analysis paralysis because they take in too much information and can't decide where to place their focus. The key to managing overwhelm is writing down all ideas first, then categorizing them into urgent, important, or "can wait" buckets. Most entrepreneurs get reactive in the morning by immediately checking phones, emails, and Slack, which destroys their ability to focus on what matters. The three founder traps that kill growth are: setup trap (word-of-mouth only), sales trap (founder-led sales only), and scale trap (founder involved in every decision). To scale beyond seven figures, you must shift your identity, upgrade your peer group, and raise your standards for what you'll tolerate. Comfort is the enemy of growth - you should crave mild discomfort as a sign you're leveling up and building resilience. Breaking down overwhelming tasks into single, manageable actions (like organizing one shelf at a time) makes the impossible feel achievable. Katie Stoddart's Links: LinkedIn: https://www.linkedin.com/in/katiestoddart/ Website: https://katiestoddart.com/ YouTube: https://youtube.com/@thefocusbee Growing your business is hard, but it doesn't have to be. In this podcast, we will be discussing top level strategies for both growing and expanding your business beyond seven figures. The show will feature a mix of pure content and expert interviews to present key concepts and fundamental topics in a variety of different formats. We believe that this format will enable our listeners to learn the most from the show, implement more in their businesses, and get real value out of the podcast. Enjoy the show. Please remember to rate, review and subscribe to the podcast so you don't miss any future episodes. Your support and reviews are important and help us to grow and improve the show. Follow Charles Gaudet and Predictable Profits on Social Media: Facebook: facebook.com/PredictableProfits Instagram: instagram.com/predictableprofits Twitter: twitter.com/charlesgaudet LinkedIn: linkedin.com/in/charlesgaudet Visit Charles Gaudet's Wesbites: www.PredictableProfits.com www.predictableprofits.com/community https://start.predictableprofits.com/community

Learn how to fix your sales team's low closing rate with the seven-hour content system modern buyers demand Your struggling sales team isn't the problem - they're being handed leads that aren't even close to ready to buy, then blamed when those leads don't convert. The brutal truth is that modern buyers now consume an average of seven hours of content and take 211 days to make a B2B purchasing decision, yet most companies are still pushing their sales teams to close deals within 48 hours of first contact. This fundamental mismatch is killing conversion rates and trapping founders back into doing sales themselves instead of scaling their businesses. In this episode, I'm joined by Tom Trush, our head coach and CMO at Predictable Profits, to expose why traditional sales processes are failing and reveal the exact content strategy that turns cold leads into buyer-ready prospects before they ever speak to your team. Tom has been my secret weapon for over a decade, helping grow multiple companies onto the Inc 5000 fastest-growing companies list and generating well over a billion dollars in increased revenue through marketing strategies, copywriting, and coaching. As someone who's tested these buyer-journey strategies across dozens of industries, Tom brings firsthand insight into why 86% of our clients broke sales records during COVID while competitors struggled - and why this AI-driven disruption represents an even bigger opportunity for those willing to adapt their content strategy right now. KEY TAKEAWAYS: The average B2B buyer now requires 211 days and seven hours of content consumption before making a purchase decision - your sales team can't overcome that timeline Buyers are now researchers, not prospects waiting to be educated - by the time they contact you, they've already made 80% of their buying decision through content consumption By 2030, 100% of buying decisions will happen through "rep-free sales experiences" where prospects decide to buy before ever speaking to sales Sales teams are stuck in the "founder's trap" - getting handed unqualified leads, struggling to close them, then having the founder step in to "save the day" which only creates more chaos The solution isn't better sales tactics - it's creating a "bingeable bank of content" across written, audio, and video formats that nurtures leads into buyer-ready prospects Ask yourself the difficult question: do you actually have seven hours of quality content available for prospects to consume before they reach your sales team? Companies that master content-driven nurturing will qualify prospects instead of selling them - sales calls become about fit, not education AI disruption is creating a massive divide - businesses embracing the seven-hour content strategy will capture unprecedented market share while competitors who ignore this change will simply disappear Growing your business is hard, but it doesn't have to be. In this podcast, we will be discussing top level strategies for both growing and expanding your business beyond seven figures. The show will feature a mix of pure content and expert interviews to present key concepts and fundamental topics in a variety of different formats. We believe that this format will enable our listeners to learn the most from the show, implement more in their businesses, and get real value out of the podcast. Enjoy the show. Please remember to rate, review and subscribe to the podcast so you don't miss any future episodes. Your support and reviews are important and help us to grow and improve the show. Follow Charles Gaudet and Predictable Profits on Social Media: Facebook: facebook.com/PredictableProfits Instagram: instagram.com/predictableprofits Twitter: twitter.com/charlesgaudet LinkedIn: linkedin.com/in/charlesgaudet Visit Charles Gaudet's Wesbites: www.PredictableProfits.com www.predictableprofits.com/community https://start.predictableprofits.com/community

Learn how to turn authentic connections into your competitive advantage against AI disruption. Authentic relationships are your secret weapon in today's AI-saturated marketplace, and this episode shows you exactly how to leverage them for predictable growth. I brought on Mischa Zvegintzov, host of a top 1.5% podcast globally, to discuss how podcast guest speaking creates real buyer-ready leads while everyone else is getting lost in artificial content that nobody wants to consume. Mischa Zvegintzov brings serious expertise as the founder of Influence Army Academy and host of a top 1.5% podcast globally. With his unique background spanning from Russian-German heritage to Wyoming upbringing, Mischa has developed a systematic approach to helping heart-centered entrepreneurs leverage podcast guest speaking to grow their authority, impact, and income through what he calls "Influence Tours." KEY TAKEAWAYS: Authenticity is becoming a competitive advantage as people actively reject AI-generated content and avatars in favor of real human connections. Podcast guest speaking serves as a "teleportation device" for building know, like, and trust faster than traditional marketing methods. The average podcast listener has a higher education level and annual income of $100,000-$125,000, making it an ideal audience for premium services. One long-form podcast interview can be repurposed into multiple content pieces including videos, blog posts, newsletters, and social media clips. It takes approximately seven hours of content consumption before someone becomes a buyer, and podcasts accelerate this timeline significantly. AI disrupts the buyer's journey by making authentic human stories and connections more valuable than ever before. Successful scaling requires focusing on one "front door" offer rather than overwhelming prospects with multiple services from the start. The key to product development is following the customer journey and solving the next logical problem they encounter after your initial solution. Guest Resources (Mischa Zvegintzov): guestingguide.com - Free PDF download on how to execute a profitable and successful podcast guest speaking tour influencetour.com/adventure - For those ready to get help executing a podcast tour LinkedIn - Misha Z or Misha Zvegintzov (his favorite platform to connect) https://www.linkedin.com/in/mischaz Growing your business is hard, but it doesn't have to be. In this podcast, we will be discussing top level strategies for both growing and expanding your business beyond seven figures. The show will feature a mix of pure content and expert interviews to present key concepts and fundamental topics in a variety of different formats. We believe that this format will enable our listeners to learn the most from the show, implement more in their businesses, and get real value out of the podcast. Enjoy the show. Please remember to rate, review and subscribe to the podcast so you don't miss any future episodes. Your support and reviews are important and help us to grow and improve the show. Follow Charles Gaudet and Predictable Profits on Social Media: Facebook: facebook.com/PredictableProfits Instagram: instagram.com/predictableprofits Twitter: twitter.com/charlesgaudet LinkedIn: linkedin.com/in/charlesgaudet Visit Charles Gaudet's Wesbites: www.PredictableProfits.com www.predictableprofits.com/community https://start.predictableprofits.com/community

Zach Burkes, co-founder of Predictable Profits, shares his expertise on creating transformational partnerships that drive business growth. He explains why traditional 'send me leads' strategies fail, emphasizing the importance of value-driven relationships. The discussion covers designing triple-win partnerships, solving partner problems, and the significance of community trust. Zach also shares practical tips for finding and nurturing potential partners, underscoring that true success comes from collaboration, not transaction.

Learn how to scale yourself first before your business and break through leadership barriers In this episode of the Beyond Seven Figures podcast, my co-founder Stephanie Vaughan and I dive deep into the insights from our very first breakthrough summit - and let me tell you, the results were extraordinary. We brought 15 seven and eight-figure CEOs into a room for a couple of days, and every single member gave it a perfect 10 out of 10 score, with the most common feedback being that it was the most transformative CEO event they'd ever attended in their entire lives. Stephanie took them through a powerful four-part leadership assessment covering identity and fear, boundaries and burnout, beliefs and blind spots, and vision and power - proving once again that you can't scale a business without scaling yourself first. My co-founder Stephanie Vaughan is our head of coaching at Predictable Profits, and she has this incredible ability to get high-revenue entrepreneurs to look in the mirror and identify the internal barriers that are keeping them stuck in the founder's trap. What makes her approach so effective is that she doesn't let leaders get away with looking outward for their business problems - she forces them to examine their own patterns, behaviors, and fears that are directly impacting their company's growth. The transformation we witnessed at our summit was visible on their faces, and people are still buzzing with aha moments days later. KEY TAKEAWAYS: You cannot scale a business without scaling yourself first - personal development must precede business development for sustainable growth. Fear-based leadership creates artificial ceilings in business growth, while vision-based leadership opens up new possibilities for expansion. Most entrepreneurs look outward for business problems when the real bottleneck is often their own leadership patterns and behaviors. Operating from emotion rather than strategy leads to poor decision-making that limits business potential and creates reactive rather than proactive leadership. Your morning routine and personal state directly impact your business performance - starting with gratitude and intention sets the foundation for strategic thinking. Company culture should be defined by specific behavioral expectations rather than flowery language, with clear values that guide daily decisions. Hire people based on cultural alignment and fire based on cultural misalignment to maintain organizational integrity and performance. Regular self-reflection through quarterly assessments helps identify which personal habits contribute to or detract from business outcomes. Growing your business is hard, but it doesn't have to be. In this podcast, we will be discussing top level strategies for both growing and expanding your business beyond seven figures. The show will feature a mix of pure content and expert interviews to present key concepts and fundamental topics in a variety of different formats. We believe that this format will enable our listeners to learn the most from the show, implement more in their businesses, and get real value out of the podcast. Enjoy the show. Please remember to rate, review and subscribe to the podcast so you don't miss any future episodes. Your support and reviews are important and help us to grow and improve the show. Follow Charles Gaudet and Predictable Profits on Social Media: Facebook: facebook.com/PredictableProfits Instagram: instagram.com/predictableprofits Twitter: twitter.com/charlesgaudet LinkedIn: linkedin.com/in/charlesgaudet Visit Charles Gaudet's Wesbites: www.PredictableProfits.com www.predictableprofits.com/community https://start.predictableprofits.com/community

In this discussion, Scott Desgrosseilliers, CEO of Wicked Reports and an expert in marketing attribution, reveals the hidden flaws in how businesses track ad success. He explains why traditional metrics can mislead about what truly drives sales and introduces his 'Scale, Chill, or Kill' framework for smarter campaigns. Scott highlights the importance of customer journey understanding and shares insights on long conversion cycles. He also elaborates on leveraging first-party data for more accurate revenue attribution, ensuring businesses optimize their ad spending.

Learn how to master the conversation economy and transform your outbound marketing strategy Look, I've been in this business long enough to recognize when something fundamental shifts, and the conversation economy we're experiencing right now is exactly that - a complete transformation of how we approach outbound marketing. Gone are the days of those old pitch-heavy tactics that used to work so well. In this episode, I sit down with my incredible teammate Jerson Mellizo to dive deep into why the traditional sales playbook has completely fallen apart and how authentic conversations have become the absolute key to outbound success. We get into the nitty-gritty of how buyer behavior has completely evolved - these prospects today are doing their homework like never before, and if you're still trying to pitch them in the first conversation, you're going to get shut down every single time. I've got to tell you, Jerson has been absolutely instrumental in transforming our outbound department over these past five years, and I mean that from the bottom of my heart. When we started working together, our outbound was in its infancy, and now it's become one of our top-producing lead generation channels - and that's largely because of his dedication and innovative thinking. This guy manages our entire outbound operation from the Philippines, and he's created these incredible profitable experiences for our business coaching clients who come to us wanting to grow faster, generate more predictable revenue, and finally get their businesses less dependent on them as founders. His track record speaks for itself - 72% email open rates, helping businesses generate $10K monthly through organic processes, and personally producing PHP 16,000,000 in gross sales. But here's what really gets me: at our recent workshop, 95% of the attendees were literally clapping for Jerson because of the relationship he'd built with them. That's the power of his conversation-first approach, and it's something every business owner needs to understand. KEY TAKEAWAYS: The traditional outbound playbook of rapport-building, goal identification, challenge discovery, and immediate pitching has stopped working because everyone recognizes the pattern. Modern buyers are significantly more discerning than five years ago, conducting extensive research and consuming hours of content before making purchasing decisions. The new outbound strategy focuses on starting authentic conversations rather than pushing immediate sales agendas with complete strangers. Successful outbound marketing now optimizes for content consumption rather than direct conversions, allowing prospects to build trust naturally. The progression from conversation to consumption to conversion can take up to 365 days, requiring patience and consistent value delivery. Every conversation should move prospects toward consuming more content, whether through reports, workshops, videos, or educational materials. Caring is a competitive advantage, and authentic conversations that prioritize serving others naturally lead to business opportunities. Outbound is a broad category with multiple strategies, so if one approach isn't working, it's the strategy that needs changing, not the entire outbound concept. Growing your business is hard, but it doesn't have to be. In this podcast, we will be discussing top level strategies for both growing and expanding your business beyond seven figures. The show will feature a mix of pure content and expert interviews to present key concepts and fundamental topics in a variety of different formats. We believe that this format will enable our listeners to learn the most from the show, implement more in their businesses, and get real value out of the podcast. Enjoy the show. Please remember to rate, review and subscribe to the podcast so you don't miss any future episodes. Your support and reviews are important and help us to grow and improve the show. Follow Charles Gaudet and Predictable Profits on Social Media: Facebook: facebook.com/PredictableProfits Instagram: instagram.com/predictableprofits Twitter: twitter.com/charlesgaudet LinkedIn: linkedin.com/in/charlesgaudet Visit Charles Gaudet's Wesbites: www.PredictableProfits.com www.predictableprofits.com/community https://start.predictableprofits.com/community