Beyond 7 Figures: Build, Scale, Profit Turn Podcasts Into Revenue Machines with Tom Hunt
Everyone's chasing the latest marketing tricks while I've been watching smart business owners quietly use one simple strategy to close huge deals. In this episode, I sit down with Tom Hunt to share the truth about B2B podcasting that most people get wrong. We talk about how his 11th podcast guest became a $2M client before the episode even went live, why 97% of your prospects aren't ready to buy right now, and the 7-hour rule that can cut your sales time in half. This isn't about making content - it's about making money.
Tom Hunt runs Fame, the B2B podcast company that helps businesses like Gong, Canva, Paddle, and Zendesk grow behind the scenes. He found this secret while working in marketing and turned it into a simple system that turns every podcast recording into a sales meeting. What I love about Tom is he doesn't just talk about making money from podcasts - he shows you exactly how to turn your show into a machine that brings in clients.
KEY TAKEAWAYS:
- The real money in B2B podcasting comes from your guests becoming customers, not from building a huge audience of listeners.
- You can get ROI from podcasting in the short term by inviting potential customers and partners as guests on your show.
- 97% of your market isn't ready to buy right now, so you need a strategy to capture them when they are ready to purchase.
- Consumption drives conversion - prospects who consume 7+ hours of your content are much more likely to buy from you.
- One podcast episode can create weeks of content across social media, email, and other marketing channels.
- B2B podcasting is the hardest content to grow but the most valuable because you get 30-60 minutes of someone's undivided attention.
- Before you focus on getting more leads, fix your customer retention first because keeping clients is the foundation of growth.
- The best podcast positioning combines a clear niche (who you serve) with a unique edge (what makes you different from everyone else).
Growing your business is hard, but it doesn't have to be. In this podcast, we will be discussing top level strategies for both growing and expanding your business beyond seven figures.
The show will feature a mix of pure content and expert interviews to present key concepts and fundamental topics in a variety of different formats. We believe that this format will enable our listeners to learn the most from the show, implement more in their businesses, and get real value out of the podcast. Enjoy the show.
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