Beyond 7 Figures: Build, Scale, Profit Turning Cold Leads into Warm Clients with Outbound Marketing Strategies ft. Tom Trush and Jerson Mellizo
In today's episode, we discuss how outbound marketing has changed and how to adapt with personalized outreach. Our guests share the benefits of using multi-channel methods, like LinkedIn and email, to build recognition before direct contact. We cover "micro campaigns," improving response rates, and the importance of personal branding and omnichannel presence. This episode offers practical tips to refresh your outbound marketing approach.
Joining us today are two experts: Tom Trush and Jerson Mellizo. Tom, a direct-response marketing veteran with nearly two decades of experience, has helped companies across 40+ industries generate millions in sales. He is the founder of Write Way Solutions and author of Escape the Expected. Jerson, from Predictable Profits, creates profitable experiences for 7- and 8-figure business clients, connecting them with growth opportunities, leadership coaching, and educational resources.
In this episode, you will:
- Learn how to use multi-channel strategies like LinkedIn and email to effectively engage prospects.
- Discover the power of "micro campaigns" to increase response rates and conversions.
- Understand the importance of personal branding in outbound marketing.
- Gain insights into preheating prospects before direct outreach for better results.
- Learn practical methods to optimize and personalize your outbound marketing efforts for greater success.
All this and more, on this week’s episode of Beyond 7 Figures.
Stay tuned next week, don’t forget to subscribe to the show to get that episode as soon it gets released. Until then, be profitable.
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