The Graham Cochrane Show

Can I go on a rant for a minute? If you're looking to start a business, you will never have everything lined up or figured out perfectly before you launch. Never. And this is true for one simple reason: things change. Constantly! The secret then to creating a lasting profitable brand is to two fold: start now and evolve later. Both verbs (start and evolve) are crucial. Let me give you some examples that will drive this home.

Want some "low hanging fruit" type easy ways to increase revenue in your business? Then it's time to realize an important truth in business: there is no “one price fits all” scenario. If you have only one tier/option for your product at one price you’re making a mistake. Some people will be glad to spend more with you if you only offered more value.  Your job is simple: give people the option to give you more money! That's what tiered pricing is all about and exactly what we're talking about in today's episode!

There's nothing really special about me or my business that allows me to run it in under 5 hours a week.   I've simply followed a 4 step process over the past 10 years that have allowed me to reduce my work hours little by little, each year.   And the good news is you can follow that same 4 step process.   Maybe your goal isn't 5 hours like me. Maybe it's just 20 hours a week but with a six figure business. That would be sweet.   Let me show you how!

Here's a secret to have a successful business: you don’t need to innovate, just add value. That's right - you don't need some once in a lifetime, original idea to make a good living. And you certainly don't need to be in front of the "wave" in order to make a profit. You simply need to find ways to add value to people day in and day out. Today I'm going to give you 7 different ways you can do just that.

One of my students recently grew her email list by 25X in just one week! What's her secret? That's what I'll be discussing in today's episode. The fastest way to get more subscribers on your email list so you can sell more product and grow your business.

Every good story or movie follows the same 7 element pattern. Without one of these 7 elements, audiences rarely connect with the story and it has no impact. Ironically the best way to sell your product to the world is to use the exact same 7 elements in your sales copy, positioning, and branding. Author turned marketing coach, Donald Miller, wrote an incredible book called Building A StoryBrand: Clarify Your Message So Customers Will Listen and in today's episode I want to break down each of these 7 elements so you can apply them to YOUR business.

People over profit sounds like a nice idea. But is it really a wise business philosophy? Granted, profit over people sounds like a recipe for disaster but is the idea of focusing on people and letting the profitability of our businesses take care of itself a smart move? The answer might surprise you!

If you need to dramatically increase revenue in your business then you need to charge more.   It's that simple.   But by charge more I don't simply mean just increase your prices (although that might be in order).   I mean you need to create and offer some premium products or services that cost a lot more than your base line stuff.   But what if you are racking your brain and wondering: "What will my people actually pay me more for?"   You're in the right place my friend.   In most businesses around the world we see time and time again that there are 3 things people will almost certainly pay more for.

Email is taking over our lives as business owners.   We spend hours and hours inside our inboxes many of us trying to “manage” our email and achieve what’s called “Inbox Zero” where we clear out our email inbox each day.   What a giant waste of time!   Today I want to break down the 3 biggest mistakes we are making with email each day and then I want to show you a better way.   Specifically I'm going to show you my 4 steps to handling email like a boss - so you can ACTUALLY make money and grow your business!

I recently got an email from Hannah and she asked a great question:   "Should I sign up for Kajabi now even though I'm not making any money or should I use cheap alternatives until I'm making enough to switch to Kajabi?"   Now - as an unapologetic Kajabi evangelist you know where I stand on Kajabi. It's the absolute best platform to run your entire online business on.   I use it to run a million dollar a year business.   But it's not the cheapest game in town.   If you're starting out and don't have a lot of money (or any money) coming in, does it still make sense for you to build your business on Kajabi?   I answer that question today.   Also - you can grab your 28 day free trial of Kajabi + the 28 day challenge training videos here: http://GrahamCochrane.com/Kajabi