The Graham Cochrane Show

What if I told you that your refund policy could determine how many sales you get and how your brand is perceived in the marketplace? Today I want to address the concept of "risk transfer" and how it is a powerful tool you can use to increase revenue, delight customers, and give you a competitive edge in your niche.

One of the things I get asked about more than anything else is the fact that I don’t work on Fridays. Ever. I’m such a fan of 3 day weekends that I not only tell people about it, but I think YOU should be taking Fridays off as well First let’s talk to the business owner - then we’ll address the employee who is starting a business on the side.

There are two ways to look at other businesses or brands in your niche who do virtually the same thing you do: They are your competitors They are your collaborators You get to decide which one they are.

What if you could make a few simple adjustments to your business workflow and give yourself a nice 30% raise this year? Well you can, and today I'm going to share with you three powerful income boosting levers you can dial up to give yourself that much needed raise in your business.

One of the smartest things you could do to grow your business online is to give away your best content for free. What?! Then how can you still sell courses and memberships if you give away your best stuff? I break all of that down in today's episode!

Is it really risky to start a business? I submit to you it's actually riskier NOT to! Today we're going to talk about the power of multiple streams of income and how it's actually safer (and smarter) to start your own online business, even on the side.

There are 4 key elements (or pillars) to creating any type of passive income. No matter what you sell these 4 pillars must exist in some way shape or form in order for you to be able to create sustainable, hands free, automatic income in your life. Today I break down each of these pillars in depth so that you can begin to create your own passive income stream!

Are you harnessing the simple power of authenticity to grow your brand? Perhaps, like me, at times you've been caught up in trying to run your business the way you think you are "supposed" to run it and presenting yourself as you think you "should" present. Today I want to share with you the power of what Bob Burg and John David Mann call The Law of Authenticity and how it can help you and your business thrive.