The Graham Cochrane Show

Some days I just feel like I'm one giant phony.   If you've ever asked the questions: "Who am I to create this business/content/product?"   or   "I'm not an expert, why should people listen to me?" then welcome to the club.   What club is that?   Club Imposter Syndrome. And yes - it's a real problem.   Today I want to be candid about how I've struggled with feeling like an imposter in both of my businesses over the years and share the 3 steps you can take to beat it.

I used to scramble for content ideas for my business. I’d sit at my computer staring at a blank screen waiting for a good video or blog post idea to come. Basically I was "winging" my content strategy (if you can call that a strategy) and I hated every minute of it. I've since changed my ways. These days I actually map out a year's worth of content in advance. That's right - 12 months of content - all pre planned out before the year begins. And the best part? I do this all in one day. Today I want to show you how you can do the same.

As a business owner you should always be investing in your future and building wealth. Last episode we talked about cash flow management for your business (bank accounts, taxes, paying yourself a salary, setting aside profit).  We then talked about there being 3 things you should do with your business profit (after reinvesting in your business) and the first one was build cash reserves. Today let's talk about the other 2 things - and they both revolve around investing.

How you handle the money and finances in your business will make or break you.   If you don't have a strategy and system to manage the cash flow each and every month - even when the numbers are small - you are headed for stress and trouble when both the good and the bad times come.   Over the next two weeks I'm going to dive deep into how I handle the money in my business and give you some frameworks you can follow in yours.   Today we're going to talk about the foundations of a healthy business: cash flow, paying yourself, and handling expenses, taxes, and profit.

What does it take to earn six figures a year? Well it depends on who you ask. Personally I believe there are a few myths floating out there about the subject and I want to bust them right here and right now. Today I'm tackling 3 myths in particular when it comes to earning $100,000 a year or more in your business so you know the truth and better achieve your goals!

Selling via a webinar can be a powerful strategy when launching or promoting one of your online courses or memberships (or heck, even coaching spots!) But HOW you run your webinar can be the difference between a fun live training and a profitable one. Today I want to share with you 4 keys to running profitable webinar, one in which your attendees get massive up front value and you convert more of them into buyers!

Overwhelm is the problem of our day. Too much information is overwhelming. Too much conflicting information is overwhelming. On top of that, our lives are too busy to take the time to comb through and make sense of it all even if we could! In every niche there is overwhelm and that means smart people (like you) can create a business opportunity by simplifying the topic and helping people get results faster. You don’t have to be the “expert” on the subject - you just need to help simplify things for the beginner and give them clarity and a path forward. In today's episode I want to give you a 3 step process you can start TODAY to help turn your audience's overwhelm into an opportunity to start or grow your business!

Should you use YouTube or Facebook as the primary tool to grow your business? I say, why not use both?! They are each totally different animals with different strengths and weaknesses - but when harnessed together you can create an audience building, business growing machine! Today I'm giving you a simple 4 step strategy you can use to leverage both of these powerful tools to grow your business and put more money in your pocket!

My first course launched back in 2010 to the sad tune of about $170. My most recent course launch did over $170,000. It's safe to say I've gotten a lot better at this thing. But in thinking back to that original online course that started it all for me I can identify three critical mistakes I made that seriously hampered my revenue. Granted I had a much smaller audience back then, but even so I could have easily made more money had I avoided these three mistakes - and so can you with you first (or tenth!) online course. Let's take a time machine back almost 10 years ago and learn from Graham's stupidity and ignorance

Today I’m going to give you a path way to earning different (and better) types of income. This pathway will help you not only earn more money but work less as well. One of my favorite books of all time is Robert Kiyosaki’s follow up to Rich Dad Poor Dad - a book called The Cashflow Quadrant. The Cashflow Quadrant shows how there are really only 4 ways we can make money. Two of them are taxed at the highest rates and require the most effort. The other two ways are taxed the least and require far less effort. These are the two ways I try to make a living and I would encourage you to do the same as well.