Can I go on a rant for a minute?
If you're looking to start a business, you will never have everything lined up or figured out perfectly before you launch.
Never.
And this is true for one simple reason: things change. Constantly!
The secret then to creating a lasting profitable brand is to two fold: start now and evolve later.
Both verbs (start and evolve) are crucial. Let me give you some examples that will drive this home.
