The Graham Cochrane Show

One of my students recently grew her email list by 25X in just one week! What's her secret? That's what I'll be discussing in today's episode. The fastest way to get more subscribers on your email list so you can sell more product and grow your business.

Every good story or movie follows the same 7 element pattern. Without one of these 7 elements, audiences rarely connect with the story and it has no impact. Ironically the best way to sell your product to the world is to use the exact same 7 elements in your sales copy, positioning, and branding. Author turned marketing coach, Donald Miller, wrote an incredible book called Building A StoryBrand: Clarify Your Message So Customers Will Listen and in today's episode I want to break down each of these 7 elements so you can apply them to YOUR business.

People over profit sounds like a nice idea. But is it really a wise business philosophy? Granted, profit over people sounds like a recipe for disaster but is the idea of focusing on people and letting the profitability of our businesses take care of itself a smart move? The answer might surprise you!

If you need to dramatically increase revenue in your business then you need to charge more.   It's that simple.   But by charge more I don't simply mean just increase your prices (although that might be in order).   I mean you need to create and offer some premium products or services that cost a lot more than your base line stuff.   But what if you are racking your brain and wondering: "What will my people actually pay me more for?"   You're in the right place my friend.   In most businesses around the world we see time and time again that there are 3 things people will almost certainly pay more for.

Email is taking over our lives as business owners.   We spend hours and hours inside our inboxes many of us trying to “manage” our email and achieve what’s called “Inbox Zero” where we clear out our email inbox each day.   What a giant waste of time!   Today I want to break down the 3 biggest mistakes we are making with email each day and then I want to show you a better way.   Specifically I'm going to show you my 4 steps to handling email like a boss - so you can ACTUALLY make money and grow your business!

I recently got an email from Hannah and she asked a great question:   "Should I sign up for Kajabi now even though I'm not making any money or should I use cheap alternatives until I'm making enough to switch to Kajabi?"   Now - as an unapologetic Kajabi evangelist you know where I stand on Kajabi. It's the absolute best platform to run your entire online business on.   I use it to run a million dollar a year business.   But it's not the cheapest game in town.   If you're starting out and don't have a lot of money (or any money) coming in, does it still make sense for you to build your business on Kajabi?   I answer that question today.   Also - you can grab your 28 day free trial of Kajabi + the 28 day challenge training videos here: http://GrahamCochrane.com/Kajabi

Some days I just feel like I'm one giant phony.   If you've ever asked the questions: "Who am I to create this business/content/product?"   or   "I'm not an expert, why should people listen to me?" then welcome to the club.   What club is that?   Club Imposter Syndrome. And yes - it's a real problem.   Today I want to be candid about how I've struggled with feeling like an imposter in both of my businesses over the years and share the 3 steps you can take to beat it.

I used to scramble for content ideas for my business. I’d sit at my computer staring at a blank screen waiting for a good video or blog post idea to come. Basically I was "winging" my content strategy (if you can call that a strategy) and I hated every minute of it. I've since changed my ways. These days I actually map out a year's worth of content in advance. That's right - 12 months of content - all pre planned out before the year begins. And the best part? I do this all in one day. Today I want to show you how you can do the same.

As a business owner you should always be investing in your future and building wealth. Last episode we talked about cash flow management for your business (bank accounts, taxes, paying yourself a salary, setting aside profit).  We then talked about there being 3 things you should do with your business profit (after reinvesting in your business) and the first one was build cash reserves. Today let's talk about the other 2 things - and they both revolve around investing.

How you handle the money and finances in your business will make or break you.   If you don't have a strategy and system to manage the cash flow each and every month - even when the numbers are small - you are headed for stress and trouble when both the good and the bad times come.   Over the next two weeks I'm going to dive deep into how I handle the money in my business and give you some frameworks you can follow in yours.   Today we're going to talk about the foundations of a healthy business: cash flow, paying yourself, and handling expenses, taxes, and profit.