The Graham Cochrane Show Abundance vs Scarcity Mindset (And Why It Matters For Your Business) | 046
Mar 3, 2020
Learn about the importance of having an abundance mindset over a scarcity mindset in business decisions. Explore the benefits of generosity, taking risks, and cultivating patience for long-term growth. Discover the impact of mindset on income and quality of life, and how shifting from scarcity to abundance mindset can lead to confidence, opportunities, and thriving in the marketplace.
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Scarcity vs Abundance Mindset
- Scarcity mindset sees the market as a fixed pie of customers and fears saturation.
- Abundance mindset believes the market is growing with unlimited customers and opportunities.
Generous Refund Policies Matter
- Always refund customers who ask as a sign of generosity and trust in future sales.
- This approach builds good PR and reflects an abundance mindset.
Graham's Forced Business Start
- Graham was forced to start his business after losing his job during the 2009 recession.
- Despite fear, getting in the water taught him to swim and build confidence.