
Red Beard Radio with Brian Keith
Brian Keith helps small business owners get efficient business growth with less overwhelm and less frustration.
That means more results out of every dollar and every hour you spend on your business.
On Red Beard Radio he interviews masters in every field to share with you their secrets of focus, speed, and victory, so you can enjoy the success you work hard for.
Latest episodes

Feb 15, 2022 • 20min
#131: Get People to Finish Your Online Course | Nathalie Lussier
Nathalie Lussier is an award-winning entrepreneur who has been making web sites since she was 12 years old. She graduated with a degree in Software Engineering and a job offer from Wall Street, but she turned down this job to start her own business right out of college. As the founder of AccessAlly, the powerful digital course and membership solution for industry leaders, she believes that access to education can help defy stereotypes and make the world a better place, while providing a sustainable livelihood for enterprising teachers. Nathalie has been featured in Forbes, Inc., Fast Company, Success Magazine, Entrepreneur, Venture Beat, and Mashable. Access Ally website: https://accessally.com/ Twitter: @NathLussier Facebook: https://facebook.com/accessallytm 2:40 "The most important thing is to have a way to track people's progress." - Nathalie Lussier 4:15 "Don't show someone, 'Here's a hundred moves that you need to learn.'" - Brian Keith 8:08 "You can granularly control what people see and when they see it [in your online course]." - Nathalie Lussier 9:16 "[Objectives and rewards] really motivate people to keep going and actually get the results that you promised." - Nathalie Lussier 12:42 "You go through the right path based on where you are in your life and it hides everything else so you don't get overwhelmed." - Nathalie Lussier 14:29 "Give people points when they do certain actions. That's a great way to incentivize people to be part of your movement." - Nathalie Lussier 16:59 "It really comes down to reverse engineering what your goals are." - Nathalie Lussier

Feb 8, 2022 • 21min
#130: The Naked Truth About Burnout and How to Avoid It | David Ralph
David Ralph is an extremely attractive host of the top ranked online show Join Up Dots, where in each episode he takes his guests on a journey of discovery following the words of the late Steve Jobs. From birth to today and back again, David Ralph joins up the dots of his guests lives, highlighting their failures and successes (with more than a few laughs in between) as he leads them to the time travel section “The Sermon On The Mic” where they have the chance to speak to their younger selves and share the advice they have gained. This is a hugely powerful and inspirational show that has gained a massive audience in over 160 countries, and with its fun and quirky style is one that is fresh, unique and inspiring. David is an ex-corporate trainer, with a wife, five kids, a grandson, a cat, and a snail (that might actually be dead already...who can tell?) https://podcastersmastery.com/ https://joinupdots.com/ https://www.linkedin.com/in/davidpralph/ Twitter: @joinupdotsdaily 2:26 "Go easy on yourself... It's persistence." - David Ralph 6:44 "I think the right path is walking forward, but looking at how much of a runway you're building." - David Ralph 8:08 "My body kind of exploded on me." - David Ralph 9:33 "I didn't exactly die, but part of me died. And that was was the part that was just obsessively pushing forward." - David Ralph 11:38 "People out there look at you and go, 'I want what he's having.'" - David Ralph 16:36 "I like living a life away from the internet because you can get sucked into a world that isn't healthy." - David Ralph 19:09 "You've got to train yourself. You've got to train your time... You've got to be really firm on your boundaries." - David Ralph

Feb 1, 2022 • 21min
#129: How to Transform an In-Person Skill Into an Online Course | Andrew Douglas
A self-confessed 'entreprenerd', Andrew founded Dojo University in 2008, channelling three decades of expertise as a world-champion bagpiper into a thriving business that now coaches thousands of students to master the bagpipes. Thanks to his strong vision, constant innovation, and penchant for challenging assumptions, Dojo University has grown from the world’s first online bagpipe-music provider into the largest, most successful learning environment for bagpiping in the world – a particularly admirable feat given how traditionally gatekept and change-resistant this musical niche and its target demographic can be. Facebook.com/pipersdojo Twitter: @pipersdojo Instagram: @pipersdojo Website: pipersdojo.com 1:07 "You took this thing that, my experience is, is a careful in-person mentored one-on-one thing and you've turned it into an online business." - Brian Keith 5:28 "I was able and willing to take this crazy bagpipe thing and break it down into regular language that you don't have to be an insider to understand." - Andrew Douglas 9:23 "You have to be careful with doing the one thing over and over again." - Andrew Douglas 13:10 "We have students who have achieved a really impressive level of success in 1-2 years." - Andrew Douglas 15:37 "If you write your ideas down, clarity usually follows." - Andrew Douglas 17:03 "We're looking to build a long term relationship." - Andrew Douglas 19:07 "Handling a trombone while marching with a group of people...is fantastic for basically all kinds of development." - Brian Keith

Jan 25, 2022 • 27min
#128: How Bloomtech's Outcomes-Based Loans Change College Financing Forever | Austen Allred
Austen Allred is the co-founder and CEO of BloomTech Institute of Technology. A native of Springville, Utah, Austen’s start-up journey began in 2017 with him living in his two-door Civic while participating in Y Combinator, a San Francisco-based seed accelerator. This experience became the foundation of BloomTech's rapid growth. Before founding BloomTech, Austen was the co-founder of media platform GrassWire. He co-authored the growth hacking textbook Secret Sauce, which became a best-seller and provided him the personal seed money to build BloomTech. Austen’s disruptive ideas on the future of education, the labor market disconnect, and the opportunity of providing opportunity at-scale have been featured in: The Harvard Business Review, The Economist, WIRED, Fast Company, TechCrunch, The New York Times, among others. Austen is fluent in Russian and currently lives in San Francisco with his wife and two kids. You can find him on Twitter @Austen. 11:03 "Since we are promising (at least implicitly) an outcome, what if we guaranteed that?" - Austen Allred 13:12 "Instead of using an income share agreement, we created something called the "outcomes based loan." - Austen Allred 14:21 "It's also about where you're placing people." - Brian Keith 15:20 "A student should have a job offer by the end of this hiring day." - Austen Allred 16:48 "Why shouldn't you get a job in a day?" - Brian Keith 17:52 "It ends up with the same great job... you just kind of go in through the side door instead of the front door. - Austen Allred 21:21 "It's a broken system." - Austen Allred

Jan 18, 2022 • 20min
#127: Build a Successful Affiliate Program The Easy Way | Matt McWilliams
If you want to grow your influence, have a bigger impact, and make more money in the process, Matt McWilliams is your go-to guy. Entrepreneurs and companies such as Shark Tank's Kevin Harrington, Stu McLaren, Adidas, Ray Edwards, Brian Tracy, Lewis Howes, Rich Schefren, Shutterfly, and Michael Hyatt have trusted Matt McWilliams to run their affiliate launches. Matt is a four-time affiliate manager of the year. Today he helps online business owners and brands, small and large, to leverage the power of partners to grow their businesses. He teaches you how to make money as an affiliate and how to work better with affiliates. Matt's Free Report on finding affiliates: mattmcwilliams.com/first100 Website: https://www.mattmcwilliams.com/ Facebook: https://www.facebook.com/MATTMCWILLIAMSCONSULTING Twitter: @MattMcWilliams2 LinkedIn: https://www.linkedin.com/in/matthewrmcwilliams/ 2:32 "They were not tapping into the power of affiliates." - Matt McWilliams 4:06 "You could have the best targeted Facebook ads on the planet, affiliate traffic will still be 25-35% warmer." - Matt McWilliams 5:39 "The little secret is: most successful online entrepreneurs that you look at, 80-95% of their sales come through affiliates." - Matt McWilliams 8:11 "A few affiliates could easily target millions." - Matt McWilliams 11:45 "The tech side [of affiliate marketing] is so simple." - Matt McWilliams 17:02 "It removes one barrier at a time." - Brian Keith 18:08 "Spending an hour a day on those relationships and developing an affiliate program is by far the best investment you can make on your business." - Matt McWilliams

Jan 11, 2022 • 32min
#126: How to Win Without Working Away Your Life | Shawn Van Dyke
Shawn Van Dyke is a construction business coach, keynote speaker, and author of two books - Profit First for Contractors and The Paperwork Punch List. Most contractors are not profitable which makes them feel uncertain about what they need to do to grow their construction businesses. Shawn believes construction business owners should be as good at business as they are at their craft. That's why, after twenty plus years of owning and operating multiple construction businesses, Shawn developed a system-by-system framework to help construction business owners grow in a purposeful, profitable way. He now works with construction business owners, executives, and managers all over the world and shows them how to stop losing profits and wasting time. He is the founder of the Built to Build Academy® which creates confident construction business owners through business training and coaching programs so you make more money, streamline your construction business, and get your life back. https://shawnvandyke.com/ IG: @shawnvandyke, @profitfirstcontractor, @builttobuildacademy YouTube: https://www.youtube.com/channel/UCw0CMYtRs2Y9mGpLTT8q18Q twitter: @svandyke FB: https://www.facebook.com/shawngvandyke 7:56 "You only have so many hours in the day." - Shawn Van Dyke 9:00 "Everybody is wearing 17 different hats." - Shawn Van Dyke 10:47 Society in general says "Oh, contractors are supposed to work for free." And a lot of them DO, and that's the problem. - Shawn Van Dyke 15:54 "We all spend money...when people sell us their value." - Shawn Van Dyke 20:37 "Yeah, I've done that, I don't need to do it again." - Shawn Van Dyke 22:48 "Selling value has much more to do about emotions." - Shawn Van Dyke 24:41 "Being in that upper tier gets you invited into other conversations." - Shawn Van Dyke

Jan 4, 2022 • 1h 2min
#125: How Ed Latimore Stays Focused | Ed Latimore
Ed Latimore is a former professional heavyweight boxer, a competitive chess player, and a bestselling author. Ed’s writing focuses on self-development, realizing your potential, and sobriety — all of which he approaches from personal experience, overcoming poverty and addiction. Check out his blog at edlatimore.com. Twitter: @edlatimore Instagram: @edlatimore 6:52 "We're capable of so much more than we know." - Ed Latimore 14:10 "Knowing what I'm trying to accomplish and then looking and finding people who have done it and I try to pick it apart, that's all I do." - Ed Latimore 19:23 "One of the things that has made a big difference is I've identified where I am really good." - Ed Latimore 22:47 "You have to be cognizant of where you're at." - Ed Latimore 26:13 Having a network and treating everyone well will really help you. 27:20 "This is the new world. Either you adapt to it or not." - Ed Latimore 28:22 "I believe people are the most important thing." - Ed Latimore 32:43 "My development in boxing is what ultimately gave me the blueprint and confidence to go after a degree in physics when I had the worst math scores in highschool." - Ed Latimore 38:55 "It's not the game you're playing." - Brian Keith 44:35 "You have the one thing." - Brian Keith 51:15 "Focus on the one that's going to be the most impactful." - Ed Latimore

Dec 28, 2021 • 45min
#124: Your Narrative Determines Your Results | Alexander Juan Antonio Cortes
Alexander Juan Antonio Cortes is a writer, dancer, personal trainer, and storyteller. He has an obsession with the art and science of self-actualization. He believes that everything can be trained, and that anyone can change their life for the better. Twitter: AJA_Cortes Instagram: AJA_Cortes Website: cortes.site 3:55 "Everyone's body has a story" - Alexander Cortes 7:35 Modeling versus Internalizing 12:15 "If you are going to change your future, you have to change what you think of yourself." - Alexander Cortes 23:00 "It's going to be harder to succeed at something that you have not properly prepared for." - Alexander Cortes 28:56 "There's nothing wrong with saying no to something." - Alexander Cortes 34:51 "If you attempt something that's not for you, then it's not you. That's OK. Try something else." - Alexander Cortes 41:10 “Before you heal someone, ask him if he’s willing to give up the things that make him sick.” - Hippocrates

Dec 21, 2021 • 23min
#123: How to Create Authentic Writing That Creates Customers | Richard White
Since becoming a professional writer in 2009, Richard has been the personal copywriter to a “40 under 40” CEO, written inductions for the WEF and Young Global Leaders, ghostwritten multiple books and created an email that generated over £20 million in new business revenue. He has also spent 7 years working in companies creating persuasive marketing materials, including roles as PR manager writing and pitching articles to media. He's achieved month-on-month growth in media appearances, including taking a company from 0 pieces to 36 per month in under a year. Today Richard combines his writing experience with his marketing know-how to create compelling content that converts. He runs Crosshairs Marketing, where they do one thing exceptionally well: create content. On behalf of their clients they undertake all research, planning, creation, editing, and publishing of articles, all designed to bring in relevant traffic and grow their revenue. Richard's website is crosshairsmarketing.co.uk You can also reach him on LinkedIn: Personal: https://www.linkedin.com/in/richard-white34/ Business: https://www.linkedin.com/company/crosshairsmarketing/ 4:07 "How would you talk to them in person?" - Richard White 7:47 What You Talk About Is as Important as How You Say It 12:48 "What's the objection?" - Richard White 13:54 "They're not probably looking for a list of features, they're looking for outcomes." - Richard White 15:41 Pay Attention to Your Audience and Platform 16:46 "You can get anything done without it being very good." -Richard White 18:52 "You've got multiple audiences and a lot of businesses are just creating content for one." - Rich White

Dec 7, 2021 • 22min
#121: How to Change Your Environment to Inspire Yourself | Dee Leavell
Wrestling Coach and Inspirational Speaker Instagram: @NextLeavellInspiration Facebook: @NextLeavellInspiration Twitter: @CoachDeeLeavell 2:35 Cut the Rope 4:10 When a Rope Becomes a Hindrance Instead of a Help 8:00 What Could Be Holding You Back 9:31 "What type of gas do you put in a Lamborghini?" -Dee Leavell 11:07 What Are You Filling Your Mind With? 13:02 "The basics win." -Dee Leavell 18:24 "You have to put the work in, then you have to have faith in your work, and then you have to have the patience for the faith and the work to come to fruition." -Dee Leavell