Own Your Business

Let Your Website Sell for You You don’t have time to be a full-time salesperson for your business. And you can’t afford to spend time getting on the phone with everyone who’s interested. That’s why you should let your website do the heavy lifting for you – both to get more inquiries and also to help close the deal. Listeners will take away: How much sales work is done before couples inquire Why you have to sell couples on more than just yourself The two stages in the decision-making process your website works hardest for you Ways to open the door to more inquiries Tips to close the deal with multiple decision-makers

The Perfect Contact Form Is there such a thing as the “perfect contact” form? The short answer is no, because every business has different goals. And every business has different strategies to reach those goals. What we do know is that YOUR perfect contact form exists somewhere on a spectrum, and you need to ask good questions to find out exactly where. Listeners will take away: Touch on why contact forms are such a hot-button issue Two different approaches to getting more inquiries Two questions to ask yourself before choosing which option is right for you Handful of fields to put on your form if you want to get better inquiries Five fields to include if you simply want more inquiries

The Power of Social Proof It’s scary for couples to make the decision to work with you. Or anyone on their wedding. In fact, it’s a little terrifying to even get married! One of the best ways you can offer reassurance and reduce the risk in choosing your brand over others is to pull on the persuasive power of the “herd effect.” Listeners will take away: What is social proof and how does it work Different kinds of social proof Where most wedding pros mess up testimonials The most compelling ways to use it on your website

If you’re not using personalized proposals to sell your services, you could be leaving huge amounts of money on the table. If you’re ready to make the switch or already doing it and want to convert more bookings, check out this episode to learn what makes the most persuasive proposals. Listeners will take away: Why selling wedding services is so hard How to design a successful sales process 3 mistakes wedding pros make with pricing guides Why custom proposals work best 4 key components of every compelling proposal

Putting the right photos on your website sounds easier than it actually is. Will it catch their attention? Will it stand out? Will it trigger their biggest desires? The key to answering YES! to these questions and others is to choose photos based on the psychographics for your ideal client. Listeners will take away: The one thing you have to do before any work on your website What is a communication strategy and how it applies to your brand 4 different buyer types and what they desire most Deep dive on picking a hero image for one of the most common buyer types in the wedding industry

We all know video is THE way to capture your clients’ attention. But it’s not always easy to create – or know where to use it. Discover the best places in the buyer’s journey to drop in a video to build value and provide reassurance to would-be couples. Listeners will take away: Why a well-designed sales process is like bringing a Ferrari to a horse race What to bake into your sales workflow to build the most value 6 solid tips on how to leverage the power of video in the buyer’s journey

Ever worked with a client who rubbed you the wrong way? Or had a couple who you gelled with immediately? That’s because we’re all wired a certain way, and when you know how each client prefers to communicate you can make it easy to connect with every couple, not just your ideal ones. Listeners will take away: What leadership training can teach us about sales work The number one skillset to develop if you want to succeed with your business My enneagram, MBTI and DISC profiles Background on the four different buyer types you’ll see in your clients How you can sell the same thing differently to different buyer types

Not sure how to set your prices? Or maybe you’re too cheap to refer? Or what about that event you need to book, but it’s lower than what you know you need to charge? The good news is you have a few different pricing strategies to choose from. Learn about the upsides and downsides to each, as well as which one is best for you right now. Listeners will take away: Difference between pricing strategies and tactics Define 3 common strategies Talk about when to use each one Share when not to use each one

Wedding pros are too busy to waste time with price shoppers. You know the ones who inquire, get pricing, and then ghost you? Or say they have the budget and then go for someone cheaper? Stop spending time chasing the wrong couples and start using your website and sales workflow to filter out the wrong clients. Listeners will take away: Why it’s more important than ever to qualify clients before you talk with them How to prequalify without repelling ideal clients Ways to automate the process so you can save time to put it towards your best buyers

Wedding pros aren’t born knowing everything. And most didn’t go to school to learn how to be a business owner. It’s hard to know how to run your company, but once you have the insight and skills you’ll feel confident in the day-to-day, and level up to reach your goals. Stop learning from trial and error – or faking it till you make it - and start to (finally) own your business. Listeners will take away: Why I started the Own Your Business podcast Who the podcast is for What to expect from each episode 5 big ways this from the podcast if you listen every week Get to know me and my background Talk about three different types of business owners and how they approach problems in their companies