Total Retail Talks

In episode 473 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Kevin Tulip, president of Primark U.S., the international value retail chain. Listen in as Tulip provides insight into his 22-year career journey with Primark (1:05), the brand's history and mission (3:05), and its continued expansion into the U.S. market (4:55). He discusses the European…

Kristen Darcy, Chief Marketing Officer at True Religion, dives into the brand's innovative holiday marketing strategies. She discusses the power of strategic partnerships with influencers and celebrities, revealing how these collaborations enhance sales and customer engagement. Kristen details the success of the 'Where Holiday Wishes Come True' campaign and the creation of Team True, an influencer network that boosts social media interactions. She also hints at exciting upcoming initiatives, including an expansion of the influencer program and a new spring campaign.

Stephen Bailey, the Chief Marketing Officer of John Fluevog Shoes, shares insights from his journey at a brand renowned for its unique footwear. He discusses the importance of personal service and adaptability in navigating inventory management during challenging times like the pandemic. Bailey emphasizes nurturing relationships with customers and employees as key to brand loyalty. He also highlights innovative marketing strategies, including unique holiday offerings, and the power of human connection amid emerging technologies.

On episode 470 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Heidi Hurst, head of product development and marketing at EVEREST, a new home organization and storage brand that elevates the potential of every room with stylish and customizable solutions. Listen in as Hurst describes the brand's product and its "beautility" vision to offer beauty…

In episode 468 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Gena Smith, chief human resources officer at LVMH Moët Hennessy Louis Vuitton, a leading luxury goods group, and Beatrice Goasglas, president of TAG Heuer Americas, a luxury timepiece brand. Listen in as Smith discusses why LVMH expanded its Métiers d’Excellence (ME) apprenticeship program in…

In episode 467 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Emily Erusha-Hilleque, senior vice president of private brand, and Sam Archibald, general merchandise manager of apparel at Macy's, the largest retail brand of Macy’s, Inc. and the style source for generations of customers. Listen in as Erusha-Hilleque and Archibald share why the retailer is…

In this bonus episode of Total Retail Talks, Total Retail's Kristina Stidham and Joe Keenan discuss the brand's recently released 2024 Retail Technology Report. Listen in to learn about this annual report, including how data is collected, key findings to emerge from this year’s survey of technology decision-makers from across the industry, and implications for…

In this discussion, Frank Croson, CMO at Northern Tool + Equipment, shares insights from his extensive background in retail marketing at major brands like Target and Best Buy. Joining him is Jim Nelson, a creative director known for work with iconic brands such as Harley Davidson and Porsche. They delve into Northern Tool's unique marketing strategy aimed at tradespeople, emphasizing humor and rugged identity. The duo explains how customer loyalty drives their advertising efforts and how they leverage relatable experiences to stand out in a competitive landscape.

Kelly Cook, President of Brand Technology and Finance at David's Bridal, leads discussions on the innovative 'Anywhere Commerce' strategy reshaping bridal retail. She highlights how AI and social commerce are revolutionizing customer engagement, especially on platforms like TikTok. Cook delves into the emotional journey of wedding dress shopping, emphasizing the importance of empathetic service. She also discusses future strategies for integrating technology with personalized experiences to enhance the bridal shopping process.

Ellen Webb, Vice President of Shopper Analytics and Insights at PepsiCo, dives into the PepViz initiative, aimed at understanding Gen Z shoppers. She discusses their unique shopping behaviors, blending digital and in-store experiences. The conversation also highlights the need for brands to build authentic connections with this generation. Webb shares insights on enhancing retail partnerships through data integration and the role of AI and machine learning in optimizing data analytics for better consumer insights.