Total Retail Talks

Total Retail
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Dec 2, 2024 • 26min

How EVEREST is Bringing its Home Storage 'Beautility' Vision to Life

On episode 470 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Heidi Hurst, head of product development and marketing at EVEREST, a new home organization and storage brand that elevates the potential of every room with stylish and customizable solutions. Listen in as Hurst describes the brand's product and its "beautility" vision to offer beauty…
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Nov 18, 2024 • 22min

Why LVMH and TAG Heuer Launched an Apprenticeship Program in the US

In episode 468 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Gena Smith, chief human resources officer at LVMH Moët Hennessy Louis Vuitton, a leading luxury goods group, and Beatrice Goasglas, president of TAG Heuer Americas, a luxury timepiece brand. Listen in as Smith discusses why LVMH expanded its Métiers d’Excellence (ME) apprenticeship program in…
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Nov 4, 2024 • 21min

Macy's Execs Share its Bold New Chapter in Menswear

In episode 467 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Emily Erusha-Hilleque, senior vice president of private brand, and Sam Archibald, general merchandise manager of apparel at Macy's, the largest retail brand of Macy’s, Inc. and the style source for generations of customers. Listen in as Erusha-Hilleque and Archibald share why the retailer is…
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Oct 31, 2024 • 10min

2024 Retail Technology Report Key Findings: AI Usage and Investments Trend Upward

In this bonus episode of Total Retail Talks, Total Retail's Kristina Stidham and Joe Keenan discuss the brand's recently released 2024 Retail Technology Report. Listen in to learn about this annual report, including how data is collected, key findings to emerge from this year’s survey of technology decision-makers from across the industry, and implications for…
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Oct 21, 2024 • 33min

Northern Tool + Equipment Execs on its Witty New Marketing Strategy

In this discussion, Frank Croson, CMO at Northern Tool + Equipment, shares insights from his extensive background in retail marketing at major brands like Target and Best Buy. Joining him is Jim Nelson, a creative director known for work with iconic brands such as Harley Davidson and Porsche. They delve into Northern Tool's unique marketing strategy aimed at tradespeople, emphasizing humor and rugged identity. The duo explains how customer loyalty drives their advertising efforts and how they leverage relatable experiences to stand out in a competitive landscape.

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