How True Religion's Influencer and Brand Partnerships Made for Holiday Magic

Kristen Darcy, Chief Marketing Officer at True Religion, dives into the brand's innovative holiday marketing strategies. She discusses the power of strategic partnerships with influencers and celebrities, revealing how these collaborations enhance sales and customer engagement. Kristen details the success of the 'Where Holiday Wishes Come True' campaign and the creation of Team True, an influencer network that boosts social media interactions. She also hints at exciting upcoming initiatives, including an expansion of the influencer program and a new spring campaign.