John Fluevog Shoes' CMO on Selling Unique Soles to Unique Souls

Stephen Bailey, the Chief Marketing Officer of John Fluevog Shoes, shares insights from his journey at a brand renowned for its unique footwear. He discusses the importance of personal service and adaptability in navigating inventory management during challenging times like the pandemic. Bailey emphasizes nurturing relationships with customers and employees as key to brand loyalty. He also highlights innovative marketing strategies, including unique holiday offerings, and the power of human connection amid emerging technologies.