John Fluevog Shoes' CMO on Selling Unique Soles to Unique Souls
Total Retail Talks
00:00
The Power of Human Connection in Marketing
This chapter explores the significance of personal touch in marketing amid the rise of AI, showcasing how authentic relationships and diverse partnerships have reduced return rates. It highlights innovative marketing strategies, such as unique holiday gift boxes, and emphasizes the importance of market research and risk-taking in engaging niche markets.
Transcript
Play full episode
