John Fluevog Shoes' CMO on Selling Unique Soles to Unique Souls
Total Retail Talks
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Innovative Collaboration in Footwear Marketing
This chapter explores the innovative product offerings of a leading shoe brand, focusing on the collaborative efforts between design and marketing teams. It highlights the challenges of showcasing a diverse product line while emphasizing the need for effective communication to enhance customer experience in a fast-paced retail environment.
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