Xcel Brands CEO Bob D'Loren on the Future of Social Commerce

Bob D'Loren, CEO of Xcel Brands and co-founder of the innovative social commerce app ORME, dives into the transformative world of social commerce. He discusses the blending of shopping with entertainment, especially through TikTok-style content. The conversation highlights the challenges for traditional media adapting to this new landscape and the vital role of authentic influencer marketing. D'Loren also explores the uncertain future of platforms like TikTok, while noting the growing popularity of niche communities and the evolving relationship between influencers and their audiences.