Xcel Brands CEO Bob D'Loren on the Future of Social Commerce
Total Retail Talks
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Exploring the Evolution of Content Creation and Niche Platforms
This chapter explores the shift in content creation, particularly the rise of TikTok-style videos on platforms like Instagram Reels and Amazon. It emphasizes the importance of building niche communities in areas like beauty, food, and pet care, while highlighting the deep emotional connections influencers cultivate with their audiences.
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