The Small Business Big Marketing Podcast with Tim Reid

Keen to use email marketing to grow your business? Cool. On your website, offer visitors something of high perceived value to them, but at a low cost to you. In exchange for their email address, they get it for free. It might be an eBook. A video full of helpful tips. A one-off discount coupon. Over time you build an email list of prospects, that you then communicate with on a regular basis. The result? More loyal customers. More sales. And the lifetime value of those customers increases exponentially. Sounds good, huh? It’s a retentive episode 616 of The (13 year-old, award-winning) Small Business Big Marketing podcast with host Tim Reid. A little more about email marketing expert Adam Robinson … Adam Robinson is the founder of Retention.com, a company laser-focussed on solving the #1 problem marketers and eCommerce brands face today: growing, engaging, and re-activating their email database. In just two and half years, and with zero funding, Adam has grown Retention from zero to $14M in annual recurring revenue. Trust me, he knows what he’s doing! We cover plenty of marketing ground including: Why you need an email database and how to build one If you have built an email database, you’ll discover how to best engage with it The role polarisation plays in attracting and retaining customers Plus Adam shares some great case studies covering all of the above Now, I intended to kick things off by asking Adam how he became a retention expert, but we were quickly side-tracked when he mentioned just how much he paid for his business’s domain name!   Resources mentioned in this episode of your favorite marketing podcast Interview with email marketing expert Shane Tilley (Email marketing tips) Interview about Sports Illustrated's email marketing strategy AI generated copywriting with Jasper   Services every business owner needs that Timbo recommends How to generate organic traffic to your website(without spending anything on advertising) High converting website designers(They built this website - take this simple quiz and see where yours needs improving) DIY SEO training - The most cost-effective way to get on page 1 of Google(20% off with discount code Timbo20) Proven customer attraction strategy(and ridiculously cheap)    Businesses that made this podcast possible (please support them) DELL Technologies - Small business solutions Book host Tim Reid to speak at your next event or conference   Thanks for tuning in. May your marketing be the best marketing. Timbo Reid0480 015 150Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

If there was a more mature, funnier, well-informed small business marketing lover than me, then it’s Jay Baer. The guy has an uncanny ability to turn even the most sceptical business owner into a marketing tragic. I’ve been stalking, I mean following Jay’s work for over ten years, and every book (he’s written six), every research study he’s commissioned, every new concept he comes up with to help us small business owners grow, never fails to disappoint. It’s an exciting episode 615 of The (13 year-old, award-winning) Small Business Big Marketing podcast with host Tim Reid.   A little more about small business marketing expert Jay Baer … OK, so if I asked Jay Baer to introduce himself, here’s what he’d say: “The world’s most inspirational customer experience, customer service, and marketing keynote speaker. New York Times best-selling author of six books. A 7th-generation entrepreneur. The founder of five, multi-million dollar companies. Certified tequila sommelier. And, lover of all things plaid!” I agree with all of the above, plus here’s my own two bobs worth. You see, Jay is a marketing hero of mine who I’ve been following for over ten years. He first appeared way back in episode 296 where he spoke about his then new book Hug Your Haters.  What I really like about Jay is that he has an engaging way of identifying and uncovering the fun side of marketing that always produces results for those who action his teachings. Jay’s second book Youtility is in my top 3 marketing books of all time. In terms of achievements, it’s an impressive roll call. He’s: One of less than 200 living members of the Professional Speakers Hall of Fame An inductee into the Word of Mouth Marketing Hall of Fame An advisor to more than 700 companies since 1994, including Caterpillar, Nike, The United Nations and 36 of the FORTUNE 500 I encourage you to get your journal out for this one, as we cover so much marketing gold it verges on embarrassing! Topics include: The importance of speed in business How to create an unforgettable customer experience How to create effective marketing on a limited budget Jay shares his #1 secret to getting a return from your social media We touch on word-of-mouth marketing And plenty more … I started off by asking Jay Baer to share his favourite definition of marketing …   Resources mentioned in this episode of your favorite marketing podcast Interview with Jay Baer on Hug Your Haters Interview with another marketing great in Seth Godin Interview with Queen Cherry Bomb   Services every business owner needs that Timbo recommends How to generate organic traffic to your website(without spending anything on advertising) High converting website designers(They built this website - take this simple quiz and see where yours needs improving) DIY SEO training - The most cost-effective way to get on page 1 of Google(20% off with discount code Timbo20) Proven customer attraction strategy(and ridiculously cheap)    Businesses that made this podcast possible (please support them) DELL Technologies - Small business solutions Book host Tim Reid to speak at your next event or conference   Thanks for tuning in. May your marketing be the best marketing. Timbo Reid0480 015 150Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Online business demystified. Keen to recession-proof your business? Maybe you want to add an additional revenue stream or two. Why wouldn’t you?! Well, I’ve got just the fella to help you do that. Paul Waddy is one of retail-tech’s brightest minds, in fact, he’s just released Selling Online for Dummies, and he joins us to share how you can master eCommerce in your business. It’s an e-ceptional episode 614 (see what I did there?!) of The (13 year-old, award-winning) Small Business Big Marketing podcast.A little more about Selling Online for Dummies author Paul Waddy … Paul Waddy is an eCommerce expert and strategic advisor to some of Australia's most successful online retailers including ShoPo, The Horse and Oz Hair and Beauty. In 2021 Paul was named Number 2 in the Top 50 People in eCommerce, and in 2022 he received the Industry Recognition Award at the Online Retail Industry Awards. He’s such an expert in the eCommerce space that he’s just released Selling Online For Dummies and Shopify For Dummies, designed to give business owners (just like you) the expertise to transform your eCommerce ideas into a profitable reality. As an aside, I couldn’t help myself … I Googled what are the strangest titles for  For Dummies books, and the top 3 are:  Anger Management for Dummies (Step 1 is don’t get angry when someone calls you a dummy!) Near Death Experiences for Dummies (Step 1 is go towards the light. Step 2 is … not that close!)  And the third one is Procrastination for Dummies, although no one gets around to reading this one! Enough stupidity. This is serious stuff! So settle in as Paul Waddy covers: How a clever eComm play can recession-proof your business The various ways of integrating eComm in to an existing business What you’d need to do to clear $5,000 a month after three months of starting an eCommerce business How to get traffic to your online store And plenty more. Paul starts by explaining what he loves about eCommerce … Resources mentioned in this episode of your favorite marketing podcast Interview with Power Planter founder (eCommerce store) Interview with Snotty Nose's founder (eCommerce store) Interview with eBike ecommerce store founder John Murphy 0eCommerce store) Interview with Stu Heinecke on getting that meeting Interview with Steve Simms on how to get Elton John as a client     Services every business owner needs that Timbo recommends How to generate organic traffic to your website(without spending anything on advertising) High converting website designers(They built this website - take this simple quiz and see where yours needs improving) DIY SEO training - The most cost-effective way to get on page 1 of Google(20% off with discount code Timbo20) Proven customer attraction strategy(and ridiculously cheap)    Businesses that made this podcast possible (please support them) DELL Technologies - Small business solutions Studio 1 Design - High converting website designers Fun Escapes - Proven customer attraction ideas Hawk Academy - DIY SEO training (discount code Timbo20 for 20% off)   Thanks for tuning in. May your marketing be the best marketing. Timbo Reid0480 015 150 Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Keen to find your purpose? Growing a business can be tough. And with all the uncertainty in the world, you’d be excused for feeling a little negative at times. If you’re looking for a super effective way to create positive change in your life, and your employees’ lives, then you’re going to love what world surfing champion Shaun Tomson has to share. It’s time to paddle out into big surf on episode 613 of The (13 year-old, award-winning) Small Business Big Marketing podcast.A little more about The Code's Shaun Tomson … Shaun Tomson has an impressive CV. He’s a world surfing champion, an inductee in the Jewish and South African Sport’s Hall of Fame, the US Surfing Hall of Fame, and Surfer Magazine described him as one of the greatest surfers of all time and one of the most influential surfers of the 20th century. Shaun is a past board member and ambassador for Surfrider Foundation, the world’s largest environmental group dedicated to protecting the world’s oceans. He started, managed and sold two multi-million dollar clothing brands – Instinct and Solitude (co-founded with his wife Carla). He’s worked alongside Patagonia founder Yvon Chouinard.  He is the author of the best-selling books The Surfer’s Code: 12 Lessons for riding through life and The Code: The Power of I Will, and most recently The Sage and the Surfer. In his books and from stages around the world, Shaun talks about the influence of positivity on success in life and business, based on his own experiences of overcoming seemingly insurmountable challenges, in and out of the surf. So, if you’re wanting a little reset (especially post all the COVID madness), if you want a little nudge in helping you get back to what you truly stand for in business and in life, then you’ll love what Shaun has to share as we go deep on how to write your own life’s code, how to be mission-driven, the power of ‘Yes!’ in business and how to hustle. Shaun is a great hustler! BTW, Shaun has lived quite the life and we do touch on a topic or two that may trigger for some of you. So remember, please talk to someone if you’re feeling low, or you can always call Lifeline in Australia on 13 11 14.   Here’s Shaun sharing how we came to meet! Resources mentioned in this episode of your favorite marketing podcast Write your own personal code on Shaun's website Interview with Canva founder Melanie Perkins Shaun's surfing movie ... Bustin' Down The Door Services every business owner needs that Timbo recommends How to generate organic traffic to your website(without spending anything on advertising) High converting website designers(They built this website - take this simple quiz and see where yours needs improving) DIY SEO training - The most cost-effective way to get on page 1 of Google(20% off with discount code Timbo20) Proven customer attraction strategy(and ridiculously cheap)    Businesses that made this podcast possible (please support them) DELL Technologies - Small business solutions Studio 1 Design - High converting website designers Fun Escapes - Proven customer attraction ideas Hawk Academy - DIY SEO training (discount code Timbo20 for 20% off)   Thanks for tuning in. May your marketing be the best marketing. Timbo Reid0480 015 150Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

What on earth can us business owners learn from Jono Coghill, a member of Powderfinger … one of Australia’s biggest ever rock bands? The answer? Plenty! Tune in as we go deep into the business of music with rock 'n roll royalty. It’s a very rock ‘n roll episode 612 of The (13 year-old, award-winning) Small Business Big Marketing podcast with host Tim Reid.  A little more about Powderfinger's Jono Coghill …  Jono Coghill was the drummer for Powderfinger, one of Australia’s biggest rock bands of the 90s and naughties. Their achievements include 18 ARIA awards, the third highest behind Silverchair and John Farnham, including Best Group, Album of the Year and Highest Selling Album.  They’ve sold millions of albums, and accumulated well over 1.5 billion downloads on Spotify alone. Their anthems These Days and My Happiness were ranked #1 on the Triple J Hottest 100 in 1999 and 2000, and 21 other Powderfinger tracks have ranked on this list in other years. They’ve toured with ColdPlay, Crowded House and Silverchair, and have had their music feature in Hollywood blockbusters including Mission Impossible and Two Hands. Now, at this point I can hear you yelling down your speaker “Hey Timbo, what’s all this got to do with small business marketing?” Everything! This is a deep dive with one of Australia's rock ‘n roll royalty about the business of music. Afterall, Powderfinger went from an idea to a small business to a very fucking big one. So sit back as we cover branding, the creative process, income streams, band dynamics, dealing with both fame and failure, the importance of mentors, the annoyance of yes men, and so much more.  Oh BTW, you might have picked up there’s a language warning on this episode, so lock the kids up if you need to! Righto, let’s go and meet Cogsy … Resources mentioned in this episode of your favorite marketing podcast Powderfinger's official website Interview with Jeff Bezos's shadow Interview with Janene Liston - The Pricing Lady Interview with Alexandra Watkins on business names Register free for Timbo's upcoming Effective Outsourcing Webinar Interview with John Murphy about getting to the top of Google for free Services every business owner needs that Timbo recommends How to generate organic traffic to your website(without spending anything on advertising) High converting website designers(They built this website - take this simple quiz and see where yours needs improving) DIY SEO training - The most cost-effective way to get on page 1 of Google(20% off with discount code Timbo20) Proven customer attraction strategy(and ridiculously cheap)    Businesses that made this podcast possible (please support them) DELL Technologies - Small business solutions Studio 1 Design - High converting website designers Fun Escapes - Proven customer attraction ideas Hawk Academy - DIY SEO training (discount code Timbo20 for 20% off)   Thanks for tuning in. May your marketing be the best marketing. Timbo Reid0480 015 150Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Ball chain. Three million feet of ball chain every week. That’s what today’s guest manufactures. You know what ball chain is, right? You will shortly! Plus his 84 year old family business has become the most trusted provider of masks in the US. How’s that for a pivot!? Two vastly different products connected by a business owner who cares deeply for all aspects of his business. It’s a loving episode 611 of The (13 year-old, award-winning) Small Business Big Marketing podcast with Host Tim Reid.A little more about Ball Chain's Bill Taubner … Today’s guest owns and runs two businesses.  One manufactures and sells three million feet of ball chain each week, and was started in 1938 by his great, great, great grandfather. I can already hear you asking what the hell is ball chain. Sit tight, you’re about to find out!  The other is a hygiene mask business that was started in 2020 in direct response to the pandemic, and in just two years has become the most trusted mask provider in the US.  His name is Bill Taubner and whilst he doesn’t sell the sexiest products in the world, he is a business owner that cares deeply for his customers, his staff, his suppliers and his local community. He’s also a business owner that’s crystal clear on his values and ensures they’re evident in all his, and his 100+ staffs’ business dealings. And that’s where today’s big learning is for us all. As you’ll hear Bill say on more than one occasion, great businesses should be a reflection of who you are and what you stand for. Now Bill can get on a bit of a roll, making it challenging for this timid little podcaster to get a word in … but do persevere as he shares some business and marketing gold once he builds up a head of steam. I started off asking Bill how it feels to be at the helm of a fourth generation business …   Resources mentioned in this episode of your favorite marketing podcast Coolabah Capital’s official website Predicting War website LiveWire Markets   Services every business owner needs that Timbo recommends How to generate organic traffic to your website(without spending anything on advertising) High converting website designers(They built this website - take this simple quiz and see where yours needs improving) DIY SEO training - The most cost-effective way to get on page 1 of Google(20% off with discount code Timbo20) Proven customer attraction strategy(and ridiculously cheap)    Businesses that made this podcast possible (please support them) DELL Technologies - Small business solutions Studio 1 Design - High converting website designers Fun Escapes - Proven customer attraction ideas Hawk Academy - DIY SEO training (discount code Timbo20 for 20% off)   Thanks for tuning in. May your marketing be the best marketing. Timbo Reid0480 015 150Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

With so many media outlets hawking bad economic news to improve their ratings, you’d be excused if you thought the entire world’s economy was on the verge of collapse. So I thought it was time to get a well-balanced, well-researched view. To that end, I knocked on the door of Christopher Joye, one of Australia’s most respected economists and fund managers. It’s a slightly scary episode 610 of The (13 year-old, award-winning) Small Business Big Marketing podcast. A little more aboutCoolabah Capital founder Christopher Joye … Last week I had the pleasure of hearing today’s guest speak about the state of the Australian economy and what the coming 12 months looks like from a business and investment perspective.   His name is Christopher Joye, and he’s one of Australia’s leading economists.    He’s the founder of Coolabah Capital, a funds management business with $7B under management Prior to starting Coolabah in 2011 he worked for Goldman Sachs in London, and for the Reserve bank of Australia. In 2008, the Australian Government invested $15 billion behind a policy proposal he personally developed He was invited by the Rockefeller and MacArthur Foundations to advise the Obama Administration on the US housing crisis And he writes a weekly column for the Australian Financial Review   Now, in the spirit of total honesty, the economy is a topic that I’m no expert on. I scraped through year 12 Economics, and was glad to see the end of it.   So this was a hard interview to prep for, and there were times when I simply didn’t know what I should ask next.   I’ll now take my dunce hat off and say with hand on heart, that despite my ignorance, Chris comes through with the goods. He has an uncanny way of (most of the time) making the complicated beautifully simple.   The first part of the chat is all about his current business, then we get into the heavy stuff. So, put your big pants on as Chris gives us his deeply researched insights into what we can expect economically in 2023 and beyond, and what we can do as business owners to prepare for it and ensure as smooth a ride as possible.   And I know it goes without saying, but I’ll say it anyway. Chris’s advice is of a general nature, not specific to your business. So please do your own research before acting on anything he suggests.   Here’s Chris describing Coolabah Capital …   Resources mentioned in this episode of your favorite marketing podcast Coolabah Capital’s official website Predicting War website LiveWire Markets   Services every business owner needs that Timbo recommends How to generate organic traffic to your website(without spending anything on advertising) High converting website designers(They built this website - take this simple quiz and see where yours needs improving) DIY SEO training - The most cost-effective way to get on page 1 of Google(20% off with discount code Timbo20) Proven customer attraction strategy(and ridiculously cheap)    Businesses that made this podcast possible (please support them) DELL Technologies - Small business solutions Studio 1 Design - High converting website designers Fun Escapes - Proven customer attraction ideas Hawk Academy - DIY SEO training (discount code Timbo20 for 20% off)   Thanks for tuning in. May your marketing be the best marketing. Timbo Reid0480 015 150Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Do you ever look at some business owners and wonder how they do it all? How do they take on so much, yet seem to hit home run after home run? How do they find the necessary time and energy to build empire after empire? Today’s guest is one of those unique entrepreneurs (some would call him a unicorn), and he’s kindly agreed to share his secrets of success with us today. It’s a mind-expanding episode 609 of The (13 year-old, award-winning) Small Business Big Marketing podcast.A little more about Doctors On Demand founder John Neilson … Righto, let’s meet today’s business superstar, or as he likes to refer to himself … an old fossil! John Neilson is a qualified pharmacist with 49 years industry experience. Over that time he’s opened 26 pharmacies, ran a pharmacy broking business as well as a medical centre.  For a time he owned and operated Koala Beach, a business selling sunglasses, hats, sunscreens, cosmetics and fragrances to pharmacies across Australia. The company had 14 sales representatives and at one stage was the largest hat importer in the country. John’s also been actively involved in several major property developments in Queensland. If all that’s not enough, he’s the co-founder of Doctors On Demand … a 24/7 Telehealth Service providing online doctors appointments, medical certificates and prescriptions. Oh, and he’s also one of my ocean swimming buddies. That’s a seriously impressive CV!  I started by asking John what drives him.   Resources mentioned in this episode of your favorite marketing podcast Doctors On Demand official website   Services every business owner needs that Timbo recommends How to generate organic traffic to your website(without spending anything on advertising) High converting website designers(They built this website - take this simple quiz and see where yours needs improving) DIY SEO training - The most cost-effective way to get on page 1 of Google(20% off with discount code Timbo20) Proven customer attraction strategy(and ridiculously cheap)    Businesses that made this podcast possible (please support them) DELL Technologies - Small business solutions Studio 1 Design - High converting website designers Fun Escapes - Proven customer attraction ideas Hawk Academy - DIY SEO training (discount code Timbo20 for 20% off)   Thanks for tuning in. May your marketing be the best marketing. Timbo Reid0480 015 150Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

21 year-old Pam Jabbour made 100 cold calls a day for a year before securing her first client. 100 cold calls. A day. At the age of 21!!  17 years on, she has offices in Australia and China, and runs a multi-million dollar business that dresses 350,00 people daily, Including some seriously blue chip clients and Australia’s Winter Olympics team. And guess what she attributes her success to? Marketing. Good old fashioned marketing! It’s a well-presented episode 608 of The (13 year-old, award-winning) Small Business Big Marketing podcast with host Tim Reid. .  A little more about Total Image Group Founder Pam Jabbour …   Pam Jabbour is the founder of corporate uniform business Total Image Group. A 17 year-old Aussie-owned family business that designs and supplies corporate uniforms. She’s got 36 staff, offices in Australia and China, and a list of blue-chip clients any of us would give their eye teeth for. You’re going to love Pam as she generously reveals the secrets to her success including her deep respect for marketing, how she mastered the art of cold calling, how she wins big corporate contracts, the ups and downs of running a family business, how she’s built a culture that attracts and retains great staff, how she deals with Imposter Syndrome and plenty more. I started off by asking Pam how it feels knowing she dresses 350,000 people every day. Resources mentioned in this episode of your favorite marketing podcast Interview with Thankyou Group founder Daniel Flynn. Interview with Rip Curl founder Bryan Singer. Interview with Flight Centre co-founder Geoff Harris.   Services every business owner needs that Timbo recommends How to generate organic traffic to your website(without spending anything on advertising) High converting website designers(They built this website - take this simple quiz and see where yours needs improving) DIY SEO training - The most cost-effective way to get on page 1 of Google(20% off with discount code Timbo20) Proven customer attraction strategy(and ridiculously cheap)    Businesses that made this podcast possible (please support them) DELL Technologies - Small business solutions Studio 1 Design - High converting website designers Fun Escapes - Proven customer attraction ideas Hawk Academy - DIY SEO training (discount code Timbo20 for 20% off)   Thanks for tuning in. May your marketing be the best marketing. Timbo Reid0480 015 150Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Australia’s medicinal marijuana industry is poised to explode. Leading the charge is cannabis entrepreneur Gary MacKenzie who is the co-founder of Releaf, the first and largest clinic and dispensary franchise in the Asia Pacific region. It’s a very chilled episode 607 of The (13 year-old, award-winning) Small Business Big Marketing podcast.  A little more about Releaf’s co-founder Gary MacKenzie …   Today’s guest is a successful entrepreneur and marketing professional with over 25 years of management and CEO experience across technology, direct marketing, outsourcing and digital content with a focus on building brands. And that’s exactly what he’s done with the Releaf brand … From scratch, building it to the first and largest medicinal marijuana clinic and dispensary in the Asia Pacific region.   As one of Australia’s leading cannabis entrepreneurs, Gary has become somewhat of a figurehead in an industry that's just starting to find its feet and gain acceptance amongst a community that is divided as to its benefits and values.   And that’s where my interest lies. How does one start a business in a relatively new industry, full of red tape and where not everyone is supportive of it being legal.   Now I was hoping this interview would have a greater focus on the business of starting a legal, medicinal marijuana business in Australia, however as you’ll hear, Gary is a huge believer in the health benefits of his products, so he talks quite a bit about that. Which isn’t necessarily a bad thing as you’ve heard me rattle over the years about the fact that the best marketing is a great product.   Let’s go and meet Releaf founder Gary MacKenzie …   Resources mentioned in this episode of your favorite marketing podcast About Releaf - Australia’s largest medicinal marijuana clinic and dispensary   Services every business owner needs that Timbo recommends How to generate organic traffic to your website(without spending anything on advertising) High converting website designers(They built this website - take this simple quiz and see where yours needs improving) DIY SEO training - The most cost-effective way to get on page 1 of Google(20% off with discount code Timbo20) Proven customer attraction strategy(and ridiculously cheap)    Businesses that made this podcast possible (please support them) DELL Technologies - Small business solutions Studio 1 Design - High converting website designers Fun Escapes - Proven customer attraction ideas Hawk Academy - DIY SEO training (discount code Timbo20 for 20% off)   Thanks for tuning in. May your marketing be the best marketing. Timbo Reid0480 015 150Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.