The Small Business Big Marketing Podcast with Tim Reid

Join Timbo's Membership and take control of your marketing Are you ready to become a disabled friendly business? Scott Hunt has expanded his private personal training business into an untapped market that focuses on helping disabled people benefit from exercise. He's passionate about providing a solution for a demographic that has been neglected for too long. Scott understands the importance of staying active for both physical and mental well-being, and he's on a mission to ensure that everyone has access to these benefits. By catering to the needs of disabled people, he has not only found a gap in the market, but also a meaningful way to make a positive impact on disabled people's lives. Scott's dedication to this cause has allowed him to carve out a unique space in the fitness industry and connect with a new group of clients.So, who is Fit Your Ability's Scott Hunt? Back in episode 474 we spoke to Scott Hunt, the owner of Fitness Enhancement, about how he built his business into Australia’s largest private personal training franchise. A large part of that chat focussed around his obsession with quality customer service. Four years later, Scott’s back in the Hot Seat to give us an update on Fitness Enhancement and his new disabled-friendly fitness business Fit Your Ability, which continues to boom, now servicing over 2,000 suburbs Australia-wide.  Not only was it recently awarded National Employer of Choice at the Oz Active National Awards, but more importantly, Scott has expanded his business into an untapped market that doubles down on his passion for helping disabled people get the benefits of exercise that everyone else can - a demographic his industry (and maybe yours) has neglected for far too long. Scott, welcome back. Where does your passion for helping disabled people come from? Businesses that make this podcast possible - Please support them DELL Technologies - Small business IT solutions Book Tim Reid to speak or emcee at your next business event As always, thanks for your support. May your marketing be the best marketing. Timbo Reid P.S. Tell me what marketing is working for you - 0480 015 150.  Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Join Timbo's Membership and take control of your marketing So these two guys are in the jungles of Peru working for some oil company, when they stumble across a Cacao bean that’s been extinct for over 100 years. Without any chocolate knowledge whatsoever (well, no more than you and I!), they decided to start a premium chocolate brand, and Fortunato Chocolate was born. It even caught the attention of the late and great celebrity chef, Anthony Bourdain. It’s a Willy Wonka meets Indiana Jones episode 625 of The (13 year-old, award-winning) Small Business Big Marketing podcast. So, who's behind Fortunato Chocolate?! Today’s chat is all about the business of chocolate. It’s set deep in the Peruvian jungle, involves an extinct cacao bean that’s no longer extinct, two half-brothers with the same mother but different fathers, world-class chocolate maker Max Felchlin, a Swiss chocolate lab, the late (and great) celebrity chef Anthony Bourdain, two Peruvian women from Washington, two chocolate shops, and an online store. You can’t make this stuff up … It’s pretty much Willy Wonka meets Indiana Jones! Out of this adventurous tale was born Fortunato Chocolate, and the owners are Adam & Brian, the two half-brothers mentioned earlier.  Without further ado, I start by having them rate on a scale of one to ten, exactly how much they love what they’ve got themselves into. Businesses that make this podcast possible - Please support them  DELL Technologies - Small business IT solutions Book Tim Reid to speak or emcee at your next business event As always, thanks for your support. May your marketing be the best marketing. Timbo Reid P.S. Tell me what marketing is working for you - 0480 015 150.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Join Timbo's Membership and take control of your marketing Tristen's Customer Sales Multiplier Course - How to apply Tristen's referral techniques to your business Referral marketing expert Tristen Smith was just like any other business owner, struggling to find the right strategy to bring in new customers. Then, he discovered the power of referral marketing and this changed everything. He quickly became a referral marketing Ninja closing more deals than anyone else on his team. He now helps business owners turn one customer into seven with his innovative techniques. Join us as I sit down with Tristen and discover how his journey from average marketer (with super high anxiety) to referral marketing expert can inspire and transform your business too. So, who is this referral marketing expert they call Tristen Smith?! Have you ever met a business owner who's got more customers than they can handle yet their marketing budget is minimal? Then, after you’ve picked your chin up off the ground, you discover that the majority of their new business is coming from good old-fashioned referrals. You know, happy customers, who’ll bend over backwards to introduce you to their friends and family. It’s sort of a marketing Nirvana, right? Well, I’d love nothing more than for you to be that booming business. And to help you get there, please meet referral marketing Ninja, Tristen Smith. Married with six kids and a lifetime entrepreneur, Tristen cut his referral marketing teeth selling solar energy systems. In his first month selling door-to-door he closed 52 contracts worth $2M with minimal industry experience. He finished his first quarter with 94 contracts worth $3.7M! In his two record-setting weeks he signed 41 contracts totalling$1.6M. All 41 contracts came from customer referrals.  Tristen’s bottomline? In 5 years he had 300 residential systems installed with 90% of his customs coming from past happy customers. But, as is so often the case, life wasn’t always easy for Tristen and his family as he dealt with major anxiety and a litany of failed business ideas. Businesses that make this podcast possible - Please support them  DELL Technologies - Small business IT solutions Book Tim Reid to speak or emcee at your next business event As always, thanks for your support. May your marketing be the best marketing. Tell me what marketing is working for you - 0480 015 150Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

** Join Timbo’s exclusive Membership and get exclusive content and access to Timbo you won't find anywhere else ** Call Timbo on +61 480 015 150 and let him know what marketing is working for you. He may play it in an upcoming episode. Have you seen the viral TikTok video of the young farmer who opened a 24/7 self-service butchery? It’s had almost one million views. And rightly so, as farmer Jake Wolki is an entrepreneur on a mission to get us all eating right … and (in his own words) he doesn’t give two hoots about the customer experience!  It’s a go-your-own-way episode 623 of The (13 year-old, award-winning) Small Business Big Marketing podcast.So, who is Jake Wolki of Wolki Beef and why's he a TikTok sensation?! Farmer Jake Wolki first came to my attention with his viral TikTok video in which he takes us on a tour of his 24/7 self-service butchery, which requires potential customers to pass an interview process and attend a farm tour hosted by Jake.  I’ll play the audio from farmer Jake’s viral TikTok at the start of the interview, so you’ll know as much as I do heading in. Now a 24/7 self-service butchery that’s had zero theft in two years is a pretty impressive story, and I thought that was going to be the extent of my chat with him. How wrong was I?! Farmer Jake is a business genius who’s got plenty more going on including owning a bike shop and cafe with his folks, he’s a first generation farmer who has a tour business, he’s big on using his values to drive all business decisions, and he’s NOT passionate about a nice shopping experience for his customers! I’m putting this up there with one of my most enjoyable and eye-opening interviews for quite some time. Businesses that make this podcast possible - Please support them  DELL Technologies - Small business IT solutions Book Tim Reid to speak or emcee at your next business event As always, thanks for your support. May your marketing be the best marketing. Tell me what marketing is working for you - 0480 015 150Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

** Join Timbo’s exclusive Membership and get exclusive content and access to Timbo you won't find anywhere else ** Call Timbo on +61 480 015 150 and let him know what marketing is working for you. He may play it in an upcoming episode. In case you need reminding, you’re standing on a mountain of knowledge. You know so much about your industry. So why not share it by becoming your industry’s spokesperson? Today, thanks to Media Stable’s Nic Hayes, you’ll discover exactly how. It’s an opinion-leading episode 622 of The (13 year-old, award-winning) Small Business Big Marketing podcast.  A little more about Media Stable’s Nic Hayes … Following positive feedback to my recent interview with Joshua Del Poza, the Chief of Staff for The Today Show, I figured you guys are keen to learn more about how to become a media spokesperson for your industry, which of course requires some media training.   And who better to give it to than Nic Hayes, the founder of Media Stable, a business he started in 2012 that connects media with experts and which has become the preferred source of media talent in Australia. Media Stable is also the leading resource for business owners who want to become media savvy and get exposure for their business along the way. Nic is also the founder of Expert Registry, an online media training resource.   To provide real life case studies of business owners who’ve been through and benefited from Nic’s training, we’re also joined by financial planner Sarah Wells and Online Agency owner Nicole Jamieson.   If free media exposure for yourself and your business appeals, then grab a notebook, as this really is a masterclass. Topics covered include: Why becoming a media spokesperson is smart marketing Who’s it ebay suited to Where are the media opportunities in 2023 and beyond How to generate stories the media want to cover How to manage a media opportunity    I started off by asking Nic to define the media in 2023. Resources mentioned in this episode of your favourite marketing podcast Become a Patron - Get exclusive content by supporting the work Timbo's doing for small businesses around the world Media Stable’s official website Sarah Well’s official website Nicole Jamieson’s Dark Horse agency website   Services every business owner needs that Timbo recommends How to generate organic traffic to your website(without spending anything on advertising) High converting website designers(They built this website - take this simple quiz and see where yours needs improving) DIY SEO training - The most cost-effective way to get on page 1 of Google(20% off with discount code Timbo20) Proven customer attraction strategy(and ridiculously cheap)    Businesses that made this podcast possible (please support them) DELL Technologies - Small business solutions Book host Tim Reid to speak at your next event or conference Thanks for tuning in. May your marketing be the best marketing. Timbo Reid0480 015 150Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

** Join Timbo’s exclusive Membership and get exclusive content and access to Timbo you won't find anywhere else ** Call Timbo on +61 480 015 150 and let him know what marketing is working for you. He may play it in an upcoming episode. Oh Crap! It’s OK, I didn’t do something stupid (for once!) … Oh Crap is actually the name of my guest’s business. Can you guess what they do?  Plumber? Toilet manufacturer? Anger management consultant? Maybe! What I can tell you is they use super simple marketing to grow exponentially. It's a  shitty episode 621 of The (13 year-old, award-winning) Small Business Big Marketing podcast.A little more about Oh Crap Co-Founder Henry Reith … Henry Reith started his entrepreneurial journey when he was 16, starting a dry stone wall business in the UK. From there, he went on to run business networking events around the world, and started a media company along the way.  Now he manufactures and sells fully compostable dog poo bags as the co-founder of the Oh Crap brand! You gotta love a good pivot or two! Using his deep understanding of marketing, Henry exploded the company’s growth, leading Oh Crap! from a small family business to revolutionising the dog poop bags industry in Australia, with the Oh Crap Family (that’s what he calls his customers) now having saved 32 million dog poop bags from landfill.  Appearing in the Australian Financial Review’s Fast Start list in 2021, and with just four employees, Oh Crap is on a mission to save the world, one dog poo at a time. I started off by asking Henry how he came to part own dog poo bag company … a question you don’t get to ask every day of the week! Resources mentioned in this episode of your favourite marketing podcast Become a Patron - Get exclusive content by supporting the work Timbo's doing for small businesses around the world StudioHawk's amazing offer to my listeners - https://studiohawk.com.au/Timbo/ ChatGPT - Put aside a few hours!   Services every business owner needs that Timbo recommends How to generate organic traffic to your website(without spending anything on advertising) High converting website designers(They built this website - take this simple quiz and see where yours needs improving) DIY SEO training - The most cost-effective way to get on page 1 of Google(20% off with discount code Timbo20) Proven customer attraction strategy(and ridiculously cheap)    Businesses that made this podcast possible (please support them) DELL Technologies - Small business solutions Book host Tim Reid to speak at your next event or conference Thanks for tuning in. May your marketing be the best marketing. Timbo Reid0480 015 150Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

SEO best practice for 2023 from Australia’s most-awarded SEO expert Harry Sanders … that’s what we’re talking about! Oh, and his first tip covers the rise and impact of AI in the SEO world, so I was just a little excited (no, actually I was bursting!) to hear all about it, as ChatGPT has occupied far too much of my time these past two weeks! It’s an artificially intelligent episode 620 of The (13 year-old, award-winning) Small Business Big Marketing podcast.A little more about SEO Expert Harry Sanders … You’ve met today’s guest, SEO expert Harry Sanders twice before. First time was in episode 520 where he shared his rags to riches story of founding Australia’s most successful SEO agency. Then in episode 521 where he kindly answered about 32 of your most pressing SEO questions. For those of you who are wondering “Who the hell is Harry Sanders?!”, well, he’s the founder of StudioHawk, Australia’s largest dedicated SEO agency. He’s been named in the Forbes 30 Under 30, named B&T’s Entrepreneur of The Year, has starred on UK TV, and won the Australian Business Award for Marketing Innovation, plus he's been awarded the Best Large SEO Agency at the Global Search Awards in 2021.  All this by the ripe old age of 25. And now he’s back to share his top 5 tips for getting on page 1 of Google in 2023 and beyond. I was bursting to do this interview, as one of his top 5 tips is all about AI … and over the break I got completely lost in ChatGPT. So that … is exactly where we started! Resources mentioned in this episode of your favourite marketing podcast StudioHawk's amazing offer to my listeners - https://studiohawk.com.au/Timbo/ ChatGPT - Put aside a few hours!   Services every business owner needs that Timbo recommends How to generate organic traffic to your website(without spending anything on advertising) High converting website designers(They built this website - take this simple quiz and see where yours needs improving) DIY SEO training - The most cost-effective way to get on page 1 of Google(20% off with discount code Timbo20) Proven customer attraction strategy(and ridiculously cheap)    Businesses that made this podcast possible (please support them) DELL Technologies - Small business solutions Book host Tim Reid to speak at your next event or conference   Thanks for tuning in. May your marketing be the best marketing. Timbo Reid0480 015 150Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

I’m about to say one of the scariest (and I think) most exciting words in business. Are you ready? Creativity. You see, when you spend quality time thinking differently about your business, amazing things happen, the least of which is that you create a solid point-of-difference. But don’t take my word for it … Let’s hear from one of Sydney’s leading new restaurateurs for whom creativity is his super power. It’s a scary episode 619 of The (13 year-old, award-winning) Small Business Big Marketing podcast with Tim Reid.A little more about Sydney restaurateur Howin Chui … Firstly, a quick rant on creativity. Having spent the first half of my career in the Account Service department of large advertising agencies looking after big brands like Gillette, Yellow Pages & Dulux, I quickly learnt about the power of creative thinking. About the power a big idea can have on a business's growth and success. In fact, sitting at the top of every client invoice was a cost centre titled Concept Development. This was the amount the client paid for their Creative Team to sit around and come up with ideas in response to a brief. And despite working in agencies where there were entire floors dedicated to Creative folk - art directors, copywriters, graphic designers - I also learnt that every single one of us is creative. You don’t need to be in the Arts to be creative.  Whether you’re an accountant, a builder, or you run an eCommerce store, you just need to find the time, regularly, to think differently about all aspects of your business. How you market it. How you employ. How you entertain. How you manage the finances. Make this part of how you do business, and you’ll be in the successful minority of business owners who’ve cracked the creative code to standing out from the crowd, and creating a business people love to deal with. Entrepreneur Howin Chui is in this club. He’s the quirky restaurateur behind Ni Hao Bar, Kowloon Cafe and Stir Fry King … very hip, very sought after Sydney-based eateries. As Howin says, ““The food world isn’t just about the food quality; you need to create a feeling, a sensory experience .. you need to think differently. It’s about your customers wanting to be a part of an experience they can talk about to friends and share online.” Now, Howin’s slightly nervous at the start of our chat, but trust me when I say persevere, as he shares some absolute gold about his respect for creativity in business, and most importantly, how he does it. And just when you think he’s nothing more to share, near the end he shares his next business venture, which is absolutely genius! Resources mentioned in this episode of your favourite marketing podcast Interview with Melbourne restaurateur Guy Grossi Interview with Killer Innovations founder Phil McKinney Interview with music producer turned real estate agent Peter Lorimer   Services every business owner needs that Timbo recommends How to generate organic traffic to your website(without spending anything on advertising) High converting website designers(They built this website - take this simple quiz and see where yours needs improving) DIY SEO training - The most cost-effective way to get on page 1 of Google(20% off with discount code Timbo20) Proven customer attraction strategy(and ridiculously cheap)    Businesses that made this podcast possible (please support them) DELL Technologies - Small business solutions Book host Tim Reid to speak at your next event or conference   Thanks for tuning in. May your marketing be the best marketing. Timbo Reid0480 015 150Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Are you keen to discover how to use chatbots in your business? Artificial intelligence has finally infiltrated its way into small business marketing in the form of chatbots; that annoying software that has you thinking you’re chatting with a human … but you’re not! Fortunately, chatbots have come a long way in the past 12-months, and today they can be used in a myriad of ways from increasing sales, to effectively servicing your customer base and at the end of the day, growing your business.  It’s a futuristic episode 618 of The (13 year-old, award-winning) Small Business Big Marketing podcast.Special Chatbot offer to all listeners  Grab Amber's exclusive offer to all Small Business Big Marketing listeners  A little more about chatbot expert Amberlea Henriques … Righto, it’s time you and I got our heads around the whole Chatbot thing. You know those annoying interactions you have on websites and social media, where you think you’re chatting with a human, but in fact you’re conversing with a bit of AI software, that in my experience generally ends in tears. Usually, the last thing I type in to a chatbot (normally in capital letters) is “Get me a fucking human to speak to!!!” So as you can see, I’m going into this interview with a healthy amount of skepticism. Fortunately though, we’re joined by one of Australia’s leading Chatbot experts, Amber Henriques, who’s also the founder of Perth-based marketing agency, AdSocial. Amber is a trailblazer when it comes to futuristic marketing technologies across the Meta suite (Facebook, Instagram, Messenger, WhatsApp), with a focus on interactive marktech, namely Chatbots and artificial intelligence. We’re also joined by two of her clients who share how they've successfully deployed chatbots inside their businesses. Like last week's episode, this is another one that’s more a workshop than an interview as we get into the nitty gritty of how chatbots work, how they can be used to cut costs, streamline customer service, qualify leads, build lists and so much more. And be sure to hang around until the end as Amber makes a very generous offer that you’d be silly not to take up! Righto Chatbots … Here we come! Resources mentioned in this episode of your favourite marketing podcast Araluen Botanical Gardens website Floreat Form website Interview with Janene Liston - The Pricing Lady   Services every business owner needs that Timbo recommends How to generate organic traffic to your website(without spending anything on advertising) High converting website designers(They built this website - take this simple quiz and see where yours needs improving) DIY SEO training - The most cost-effective way to get on page 1 of Google(20% off with discount code Timbo20) Proven customer attraction strategy(and ridiculously cheap)    Businesses that made this podcast possible (please support them) DELL Technologies - Small business solutions Book host Tim Reid to speak at your next event or conference   Thanks for tuning in. May your marketing be the best marketing. Timbo Reid0480 015 150Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Do you like the idea of getting yourself or your business on The Today Show without paying a cent? Thought so. Then listen up as The Today Show’s Chief-of-Staff, Joshua Del Pozo, explains exactly how you can. It’s a star-studded episode 617 of The (13 year-old, award-winning) Small Business Big Marketing podcast.   A little more about Joshua Del Pozo, The Today Show's Chief-of-Staff …   Joshua Del Pozo is the Chief-of-Staff for The Today Show, one of Australia’s most watched current affairs and news-based programs, watched by hundreds of thousands of Aussies every week. Basically, he’s the guy responsible for the show’s content, the topics covered, and the guests that appear either as special comment providers or as news stories in their own right. So if the idea of getting yourself or that beautiful business of yours on national TV appeals, then stop what you’re doing and focus as Josh steps us through exactly how to get free national TV coverage.  He even gives out his personal email address! Oh, a quick point on any limiting beliefs you may carry around this topic even if The Today Show’s not your cup of tea, or maybe you think that social media is where you need to focus your marketing attention, please don’t underestimate the flow on effects for you or your business being featured on prime time TV. Yes you’ll get national coverage, build brand awareness, and maybe even make some sales … but who knows what else may happen? Another media outlet may want to cover your story, a potential strategic partner may contact you, or your Mum will just be super proud of her golden child! I started off by identifying the elephant in the room … Resources mentioned in this episode of your favorite marketing podcast Interview with Beer Cartel founder Richard Kelsey on how a survey got him national media coverage Interview with Rebecca Derrington of Source Bottle Interview with Tina Tower on how to get free publicity   Services every business owner needs that Timbo recommends How to generate organic traffic to your website(without spending anything on advertising) High converting website designers(They built this website - take this simple quiz and see where yours needs improving) DIY SEO training - The most cost-effective way to get on page 1 of Google(20% off with discount code Timbo20) Proven customer attraction strategy(and ridiculously cheap)    Businesses that made this podcast possible (please support them) DELL Technologies - Small business solutions Book host Tim Reid to speak at your next event or conference   Thanks for tuning in. May your marketing be the best marketing. Timbo Reid0480 015 150Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.