The Small Business Big Marketing Podcast with Tim Reid

How to price anything is tough. And something every business owner doesn't want to get wrong. So I thought I'd get The Pricing Lady in to help us all optimise our pricing strategy. It’s a priceless episode 603 of The (13 year-old, award-winning) Small Business Big Marketing podcast.   A little more about Janene Liston AKA The Pricing Lady Now, from what I can tell, pricing is one of those business activities that freaks the majority of business owners out. Agree? And if you get your pricing wrong, it can have a major impact on your growth. Which raises so many questions like … How do you best decide what to charge? Should you copy your competition’s pricing? When should you include prices on your website? When, if ever, should you discount? Are you charging too much? Too little? Luckily Janene Liston AKA The Pricing Lady has answers to them all. Plus more! She’s a genius at making sense of how to price your goods or services, as well as how you should speak, act and market your brand to achieve the optimal price. Now, Janene is an engineering graduate, and has a deep interest in bridges, which begs the question … how on earth did she become a world specialist on pricing?!   Resources mentioned in this episode of your favorite marketing podcast Join thousands of motivated business owners in The Small Business Big Marketing Tribe on Facebook Interview with Stage Kings Jeremy Fleming | #527   Services every business owner needs that Timbo recommends How to generate organic traffic to your website(without spending anything on advertising) High converting website designers(They built this website - take this simple quiz and see where yours needs improving) DIY SEO training - The most cost-effective way to get on page 1 of Google(20% off with discount code Timbo20) Proven customer attraction strategy(and ridiculously cheap) The Boomerang EffectTimbo's book on how and why to create helpful marketing    Businesses that made this podcast possible (please support them) DELL Technologies - Small business solutions Studio 1 Design - High converting website designers Fun Escapes - Proven customer attraction ideas Hawk Academy - DIY SEO training (discount code Timbo20 for 20% off)   Thanks for tuning in. May your marketing be the best marketing. Timbo Reid0480 015 150Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Hey business owner. That’s you … Yeah, you! Today’s guest has one bit of advice for us all … 'Live and breathe only what you love'. Heard it before? Me too! Thought it was a bit unrealistic? Me too!  Afterall, we’ve all got to make a quid. Well, we’re about to be proved wrong. And that’s not a bad thing. It’s a glass-half-full episode 602 of The (13 year-old, award-winning) Small Business Big Marketing podcast.     A little more about NightQuarter's Michelle Christoe Michelle Christoe is the co-founder of NightQuarter, an immersive live entertainment precinct on Australia’s beautiful Sunshine Coast. NightQuarter is a massive outdoor space with food trucks, 6 stages for live performances attracting the likes of UB40 and James Reyne, there’s retail stores, plus Michelle caters for weddings, parties … anything really! But two things especially piqued my interest in wanting to chat with her. One is her unwavering philosophy around only doing what brings you joy … in business and life generally. And on a more practical level, I wanted to know how she overcame a cyber security attack when NighttQuarter’s Instagram - its number 1 form of marketing - was compromised in a very big way a few months ago. So let’s go and meet Michelle Christoe, where I kick things off sounding a little too envious!   Resources mentioned in this episode of your favorite marketing podcast What's on at NightQuarter Join thousands of motivated business owners in The Small Business Big Marketing Tribe on Facebook F1 Aerodynamicist, Kate Reid, makes the world's best croissants | #552 One simple mindset shift can take you from busy to profitable | #584 Services every business owner needs that Timbo recommends How to generate organic traffic to your website(without spending anything on advertising) High converting website designers(They built this website - take this simple quiz and see where yours needs improving) DIY SEO training - The most cost-effective way to get on page 1 of Google(20% off with discount code Timbo20) Proven customer attraction strategy(and ridiculously cheap) The Boomerang EffectTimbo's book on how and why to create helpful marketing    Businesses that made this podcast possible (please support them) DELL Technologies - Small business solutions Studio 1 Design - High converting website designers Fun Escapes - Proven customer attraction ideas Studio Hawk - DIY SEO training (discount code Timbo20 for 20% off)   Thanks for tuning in. May your marketing be the best marketing. Timbo Reid0480 015 150Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

In 2013, industrial designer Alfred Boyages had (in his own words) a seriously lucky motorcycle accident. Whilst recovering from a banged-up knee, he conceptualised the idea of a smart helmet; one that could help riders foresee what’s up ahead. Now all he needed was an army or riders to help him perfect it. Forecite Helmets was born and to this day, has a cult-like following. It’s a super smart episode 601 of The (13 year-old, award-winning) Small Business Big Marketing podcast.    A little more about Forcite Helmets' Alfred Boyadgis Like so many brands, industrial designer Alfred Boyadgis' business was born out of an unfortunate first-hand experience. In 2013, he took a slide on his Yamaha while riding through an oil slick, seriously injuring his knee.  With a keen interest in wearable technologies, and given the availability of sophisticated tracking technology, Alfred was convinced that there must be a way to combine these to allow motorcycle riders to foresee upcoming hazards, enabling them to take evasive action before they became a danger. So, far from being the end of a journey, Alfred’s “lucky accident” sparked a new one. He teamed up with fellow graduate, Julian Chow, and sharing a mutual passion for motorcycle culture as well as innovative design, the pair brought to life the first iteration of what would become the Forcite MK1 smart motorcycle helmet. And a very sexy beast it is! All they needed now was an army of riders to help them perfect it. And they got that in spades, with the Forcite Helmet brand now having a cult-like following. We start off with Alfred taking us inside the mind of a motorcycle rider …   Resources mentioned in this episode of your favorite marketing podcast Forcite Helmets' facebook community Join thousands of motivated business owners in The Small Business Big Marketing Tribe on Facebook Interview with Gripsox founder Luke Goodwin   Services every business owner needs that Timbo recommends How to generate organic traffic to your website(without spending anything on advertising) High converting website designers(They built this website - take this simple quiz and see where yours needs improving) DIY SEO training - The most cost-effective way to get on page 1 of Google(20% off with discount code Timbo20) Proven customer attraction strategy(and ridiculously cheap) The Boomerang EffectTimbo's book on how and why to create helpful marketing    Businesses that made this podcast possible (please support them) DELL Technologies - Small business solutions Studio 1 Design - High converting website designers Fun Escapes - Proven customer attraction ideas Studio Hawk - DIY SEO training (discount code Timbo20 for 20% off)   Thanks for tuning in. May your marketing be the best marketing. Timbo Reid0480 015 150Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Imagine you’re dying with a secret. Something you’ve never had the courage to tell your friends or family.  Or a last wish – a task you need carried out before you can rest in peace.  Now imagine there’s someone who can take care of all that, who has little respect for the living, but will do anything for the dead. Well, there is! He calls himself The Coffin Confessor and you're about to meet him. It’s a kooky and spooky episode 600 of The (13 year-old, award-winning) Small Business Big Marketing podcast.A little more about Bill Edgar, AKA The Coffin Confessor A private investigator by trade, Gold Coast based Bill Edgar calls himself The Coffin Confessor, and gets paid handsomely to gatecrash funerals, will readings and wakes. Put simply, he’s a one-of-a-kind professional businessman on a mission to make good on the last requests of his soon-to-be-deceased clients. Bill’s been many things in his life including the son of one of Australia's most notorious gangsters, a homeless street kid, a maximum security prisoner, a family man, activist, philosopher and much, much more. In this no-holes-barred chat, you’ll hear how he became The Coffin Confessor, how he gets clients, the weirdest, funniest and most rewarding jobs he’s done, what he charges, how he gets the crowd on his side, along with how he became a best-selling author and the subject of a soon-to-be Hollywood blockbuster. We kick things off with Bill, AKA The Coffin Confessor, talking about his notorious gangster father … Resources mentioned in this episode of your favorite marketing podcast The Coffin Confessor book Join thousands of motivated business owners in The Small Business Big Marketing Tribe on Facebook Sophie Lovejoy and her PJ's made in Bali Interview with Bob Wheeler of Rapid Recovery Clinic  Services every business owner needs that Timbo recommends How to generate organic traffic to your website (without spending anything on advertising) High converting website designers (They built this website - take this simple quiz and see where yours needs improving) DIY SEO training - The most cost-effective way to get on page 1 of Google (20% off with discount code Timbo20) Proven customer attraction strategy (and ridiculously cheap) The Boomerang Effect Timbo's book on how and why to create helpful marketing  Last Week's Episode of The Small Business Big Marketing Podcast How (& why) to take your business global with international lawyer Cynthia Dearin | #599   Two businesses that made this episode possible (please support them) DELL Technologies - Small business solutions Studio 1 Design - High converting website designers   Thanks for tuning in. May your marketing be the best marketing. Tim Reid0480 015 150Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

If you think the idea of that beautiful business of yours expanding overseas is a pipe dream, then think again. International business strategist and lawyer, Cynthia Dearin, may just change your mind. It’s a far-reaching episode 599 of The (13 year-old, award-winning) Small Business Big Marketing podcast.   A little more about Business Without Borders author Cynthia Dearin One of the things I’m passionate about is helping you identify additional revenue streams for your business.  That’s why I decided to get international business lawyer, and the founder of Dearin & Associates, Cynthia Dearin on to the show. For the last 23 years she’s been on a mission to help business owners to scale internationally and amplify their impact in the world. What a good mission! And she’s well qualified to do so, having worked in the UK, the US, Europe and the Middle East, as an Australian diplomat and management consultant. She also spent three years as the CEO of the Australian Arab Chamber of Commerce & Industry.  Plus she’s the author of two books - Camels, Sheikhs and Billionaires and the one we talk about today titled Business Beyond Borders. So right now, lose any limiting beliefs you have about your business not being suited to overseas expansion as Cynthia  shares: How to bridge the cultural divide & building trust Why businesses need an international strategy How to navigate the challenges of global teams Mistakes to avoid when selecting international markets How to find your ideal international clients And of course, the rules of international marketing & pricing     Resources mentioned in this episode of your favorite marketing podcast Business Beyond Borders - Cynthia Dearin's book on taking your business global FitNest Mama Podcast with Kath Baquie Join thousands of motivated business owners in The Small Business Big Marketing Tribe on Facebook   Services every business owner needs that Timbo recommends How to generate organic traffic to your website(without spending anything on advertising) High converting website designers(They built this website - take this simple quiz and see where yours needs improving) DIY SEO training - The most cost-effective way to get on page 1 of Google(20% off with discount code Timbo20) Proven customer attraction strategy(and ridiculously cheap) The Boomerang EffectTimbo's book on how and why to create helpful marketing   Last Week's Episode Serial entrepreneur Wayne Hamlet's motto is "Never, ever give up" | #598   Two businesses that made this episode possible (please support them) DELL Technologies - Small business solutionsStudio 1 Design - High converting website designers   Thanks for tuning in. May your marketing be the best marketing. Timbo Reid0480 015 150Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

In January 2021, COVID forced serial entrepreneur Wayne Hamlet’s event hire business into liquidation. Two months later, he declared bankruptcy, losing everything, and took a job as a real estate agent. Not one for giving up, Wayne launched an idea with huge potential. In fact, if you’re a business owner, then you need it. It’s as simple as that! It’s a ridiculously inspiring episode 598 of The (13 year-old, award-winning) Small Business Big Marketing podcast with host Timbo Reid.   A little more about Smile Fred’s Wayne Hamlet … If you’re a long time listener, you’ll know I tend not to interview owners of businesses in the start-up phase. There’s plenty of other podcasts doing that, plus I want to make sure you only get learnings from established business owners, who’ve got the runs on the board. However, today’s guest is in start-up mode. So why’d I break the rules? Because Wayne Hamlet’s story is super inspiring, and I actually want to give him a leg up.  He’s a serial entrepreneur who’s not afraid to have a crack. Unfortunately to date, after starting three businesses, his efforts have been rewarded with little more than experience. Making matters worse, in January 2021, COVID forced his event hire business into liquidation. Two months later, he declared bankruptcy, losing everything, and took a job as a real estate agent. Not one for giving up, at the age of 50, Wayne and his wife decided to roll the dice one more time and start Smile Fred, an online greeting card and gift box business that makes it ridiculously simple for you to send personalised cards and gifts within 5-minutes from wherever you are. An idea that every single one of us could use to show gratitude to our clients, suppliers, staff … anyone! Basically, it’s a business idea that makes the world a better place. By the way, this chat may contain a trigger for some of you, as Wayne’s business journey certainly hasn’t been all roses. Who’s has?! If you’re doing it tough, and don’t have anyone to download to, then please call Lifeline or your local mental wellbeing support service.  Now …  Instead of starting with Wayne answering a question, take a listen to the audio from this video that appears on Smile Fred’s website. It not only explains how Smile Fred works, but why it exists and a little bit of Wayne’s back story.   Services every business owner needs that Timbo recommends How to generate organic traffic to your website(without spending anything on advertising) High converting website designers(They built this website - take this simple quiz and see where yours needs improving) DIY SEO training - The most cost-effective way to get on page 1 of Google(20% off with discount code Timbo20) Proven customer attraction strategy(and ridiculously cheap) The Boomerang EffectTimbo's book on how and why to create helpful marketing   Businesses that made this podcast possible (please support them) DELL Technologies - Small business solutionsStudio 1 Design - High converting website designersFun Escapes - Proven customer attraction ideasStudio Hawk - DIY SEO training (discount code Timbo20 for 20% off)   Thanks for tuning in. May your marketing be the best marketing. Timbo Reid+61 480 015 150  Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Dare Jennings founded the iconic, irreverent and highly collectible Aussie surf-brand Mambo, which he sold in 2000, made a lot of coin and moved on to his next endeavor, Deus ex Machina, where he combined his love of motorbikes, surfing, and music, to create a business that has stores in Australia, America, Asia, Europe and Africa. So sit back as Dare chats with host Tim Reid about how he uses culture to build incredible, sustainable, and loved businesses. And most importantly, why trying to be everything to everyone is a wonderful recipe for failure.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

John Murphy is an Irish, animal lover living in Italy selling eBikes to hunters all over the world. Banned from Facebook Ads and Google Adwords despite spending tens of thousands of dollars with them, he urgently had to figure out another way to drive traffic to his drop-shipping business’s website. He did. And his six figure annual turnover quickly went to seven, with the majority of his sales coming from organic traffic.  Fortunately for you and I, John shares his secret sauces (yep, there’s more than one) with us today. It’s a stop-relying-on-Facebook-and-Google-ads episode 596 of The (13 year-old, award-winning) Small Business Big Marketing Podcast with host Tim Reid. Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Belly Band creator Carol Brunswick spent over $300,000 of her family’s savings, with little or no return, before landing on a more effective way to grow her business. The new improved way involved bootstrapping everything, and adopting a people first, profit second philosophy. It worked! Now she’s sold 70,000 Belly Bands and absolutely loves building a business that’s making such a difference to her precious customers’ lives. Although it does raise the question … What on Earth is a Belly Band?! It’s a curious, yet warm and fuzzy episode 595 of The (13 year-old, award-winning) Small Business Big Marketing podcast with host Tim Reid.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Amanda Walker is the co-founder of the hot chip mini empire Lord of the Fries. Launched in 2004 with her husband, they now have 23 stores nationally. Join host Tim Reid as she shares her business journey along with why and how to slowly build a business you’ll love.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.