5 smart (inexpensive) marketing ideas lead to Lawpath becoming Australia’s leading online legal platform | #604

Sep 5, 2022

01:08:34

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Tom Willis’s deep respect for marketing has resulted in a business that gets around 350 sign-ups every day, has over 10,000 5-star Google reviews, and four million website visits annually. And no, the business doesn’t have some astronomical marketing budget … It’s a simple legal advisory service for small businesses in Australia. It’s a mind-expanding episode 604 of The (13 year-old, award-winning) Small Business Big Marketing podcast with your host Tim Reid.

A little more about Lawpath’s Tom Willis …

Tom Willis is the co-founder of Lawpath, a business he started with some mates in 2014, and today Lawpath is the number one online legal platform for Australian small businesses.

In a large part thanks to Tom’s deep understanding of his prospects’ needs Lawpath:

Is responsible for starting six percent of all companies in Australia
Has assisted over 300,000 Australian business owners with their legal needs, saving them over $100M in legal fees
Has 350 businesses sign-up every single day to seek help with contracts, company registrations and legal advice
Has over 10,000 5-star reviews on Google
And the website gets over four million visits annually

So, seriously … grab a pen and paper, or open up your Notes app as Tom shares his secrets to success including Lawpath’s:

Customer acquisition strategy
His cake method for combining various campaign activities
How to leverage key partners
The power of newsjacking
And why a blog post about driving without shoes became a powerful lead magnet!

I started by asking Tom what problem Lawpath solves for business owners … and I must say, his answer is beautifully to the point … A lesson for us all, right off the bat!!!

Resources mentioned in this episode of your favorite marketing podcast

Get your first legal document free with Lawpath (Value $199)

How to attract more customers in toy uo business with this simple customer attraction strategy

How to use equity crowdfunding to grow your business

Inside Australia’s record-breaking crowd funding campaign

Services every business owner needs that Timbo recommends

How to generate organic traffic to your website
(without spending anything on advertising)

High converting website designers
(They built this website - take this simple quiz and see where yours needs improving)

DIY SEO training - The most cost-effective way to get on page 1 of Google
(20% off with discount code Timbo20)

Proven customer attraction strategy
(and ridiculously cheap)

The Boomerang Effect
Timbo's book on how and why to create helpful marketing

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