The Small Business Big Marketing Podcast with Tim Reid

Effective marketing doesn’t have to be expensive. In fact, some of the best marketing ideas I’ve seen to help small businesses grow, have been incredibly cheap. Sometimes all they cost is a little effort on behalf of the owner. Jasky Singh of K2 Audio Visual in Western Australia (a business that installs state-of-the-art audio visual technology into homes and offices), has embraced low cost marketing in a big way … and it’s working. Here’s an email he sent me a few weeks ago: Hey Timbo … I'm one of those listeners that have been with you since the early days. I’m a big fan of your show. I’d love to be a guest on one of your shows if that's of value to you. As I'm someone who directly applied tips and tricks from your episodes to take our business (K2AV) from a $500 investment to $15M in sales in <5 years. Just thought I'd put it out there. No stress if it isn't something that works for you mate. Keep up the great work :) So I asked Jasky to send me a list of the ideas he’s specifically implemented. He did and it’s a ripper. And that’s what we’re going to work our way through in today’s episode of your favourite marketing podcast. BTW, you’ll find Jasky’s complete list of low cost marketing ideas further down this page.   But the marketing gold doesn’t stop there, in this episode you’ll also discover: How to increase your business’s social media engagement How to make affordable marketing videos fast And we revisit a past episode where I chatted with a very old school marketer   Here’s what caught my attention from chatting with Jasky Singh of K2AV: Find a way to enjoy your marketing. I’m probably preaching to the converted here, however, if you are finding marketing a struggle, then simply choose one aspect of it that you actually don’t mind and focus on it. That might be writing some blog posts, answering some FAQs, scheduling time to network or have lunch with some clients … whatever it is, just do it.  Curating the best ideas from his newsletter and turning it into a hard copy book. I’m doing this at the moment for my What Have You Got To Lose segment … I figure I’m already writing these ideas up as blog posts each week, and recording them as a segment in my show, so why not repurpose this existing content into a book?  Make as many phone calls to prospects and clients a day as you can. In fact, can I set you a challenge? Starting tomorrow, I want you to call 10 prospects or existing clients per day for 10 days - then I want you to email me with the results - good, bad or indifferent. Go! Here’s the complete list of Jasky’s business beliefs and marketing strategies that are helping him grow a business he loves: Business Beliefs: Be on the attack always. We’ve consistently fostered the mindset to search and keep looking for work/new clients instead of having an inbound strategy do the job for us. This has been the most important. Bring value up-front, have enough in the value bank before going in for the ask. Early on, not applying this approach tarnished our reputation with a few clients and had we applied this approach it would have lead to much greater outcomes. Niche is always better than broad, the more specific, the more pinpointed you can be when it comes to an audience, strategy, a pain point – the better the results. Be the best. This is the greatest marketing on its own. Low Cost Marketing Ideas For Small Business: A weekly newsletter providing tips, tricks, and thought provoking ideas to educators – with 2,000+ subscribers, this has opened many doors without ever asking for the sale. Compiling the best of the above newsletter and turning that into a physical book which we distributed to get into the door of clients – screenshot attached. Developing win-win relationships with suppliers, as we rarely ever do “sales” or “discounts” as that doesn’t work with our brand. We use our suppliers and negotiate deals through them that provide a win win scenario for them and our potential client, and we get to sit in between as the exclusive provider for a deal. Our latest campaign “Smart Board Buy Back” was an example of this which lead to $50,000 worth of additional sales. Before any presentation or pitch, we take a potential client for a visit to the work done for an existing client – the greatest sales pitch is to have an existing client in the same industry do the selling on your behalf. Better headlines for emails, better copywriting for marketing  campaigns and online ads. Using the AIDA (Attention, Interest, Desire, Action) and WIIFT (What’s in it for them) strategies. Currently – Facebook video with niche targeting has been quite powerful to generate leads.   Please support these businesses who make this show possible: Dale Beaumont’s 52 Ways – An amazing free 1-day live event for business owners where you’ll discover 52 ways to boost your business profits. Seats are limited. Book now. FastMail - Free 30-day trial plus 15% off your first year. Email, calendars and contacts done right. Get private, secure, email hosting for that beautiful business of yours. If some thing in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know. Leave your thoughts below. May your marketing be the best marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Kara Lauder is a mum of one (soon to be two), lives in The Pilbara, works in the kmines and is the proud founder of Thea Kader Boot Co … and boy oh boy, the product launch strategies she’s put in place to ensure her business succeeds are nothing short of genius. From the quality of her boots, to implementing a far-reaching marketing ideas that include a clever use of social influencers, video, social media (particularly Instagram), selling at local markets and plenty more. She’s also very clear on what her brand stands for, which impacts what she will and won't get involved with.   Here’s what caught my attention from chatting with Kara Lauder of The Kader Boot Co. : Lay the right foundations to ensure you build a tribe - Whether you're just launching your business, or if you’ve been in business for a while, be sure to get in place some solid marketing activities that will have your people standing up and taking notice. Strategic collaborations - We’ve talked about this before, and there’s a fantastic webinar inside the Forum about how to establish profitable partnerships. BUt Kara’s advice about teaming up with others that you work well with is excellent. And I love how she reaches out to them using Instagram! Invest the necessary time & money - I loved Kara’s willingness to head over to the Oscars or down to Perth (at the last minute!) in order to take advantage of these amazing opportunities that come her way. You gotta spend time and money to make it, right?   But the marketing gold doesn’t stop there, in this episode you’ll also discover: A great project management tool to make your teams more efficient A simple idea to improve the friendliness of your website And we revisit a past episode in which we caught up with Gelato Messina’s owner Declan Lee     Links & Resources mentioned: Kader Boot Co. on Instagram Kade Boot Co. on Facebook Kader Boot Co. website (in development at time of posting) Photographer Paul Pichugin’s website (thanks for the intro to Kara :) Interview with Gelato Messina’s Declan Lee WHYGTL blog post LJGAWLE blog post   Please support these businesses who make this show possible: Dale Beaumont’s 52 Ways – An amazing free 1-day live event for business owners where you’ll discover 52 ways to boost your business profits. Seats are limited. Book now. FastMail - Free 30-day trial plus 15% off your first year. Email, calendars and contacts done right. Get private, secure, email hosting for that beautiful business of yours. If some thing in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know. Leave your thoughts below. May your marketing be the best marketing.  Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

The iconic UGG Boot brand was founded by surfer Brian Smith in 1978 - it’s now a billion-dollar brand, but don’t be fooled … the early days were tough, until Brian made one small pivot. We cover plenty of ground in this chat including:  How to build a brand that connects  The importance of focussing on niches  The power of listening to your customers  He even gets a little woo-woo on us  Plus Brian shares the moment when UGG Boots went from a struggling footwearbusiness run by a couple of salty surfers, to something so much greater - in fact, it’s now a multi-billion dollar brand, although Brian no longer has anything to do with it. I touch more on that after the interview.   Here’s what caught my attention from chatting with Brian Smith, founder of UGG Boots: “You can’t give birth to adults” - this applies not only to the growing of a business, but also the growing of a marketing strategy. Too many business owners have an expectation that the minute they launch a marketing initiative whether it be a podcast or an advertising campaign or whatever, that it must generate immediate ROI. Be patient! Niche down - Instead of going national with the successful surfer advertising campaign, I love how Brian chose to identify other niches and embed the UGG Brand that way. When it comes to creative marketing concepts, one size doesn’t fit all, so it’s worth spending quality time getting your message right for each niche. Have a guiding instinct - for Brian goosebumps are his way of knowing whether something is right or wrong. For me, I get this feeling deep within my gut. The challenge is to honour it. To actually have the courage to listen to it. That’s the hard part!   But the marketing gold doesn’t stop there, in this episode you’ll also discover: Why & how to use screen capture technology How to use holidays to sell more And we revisit a past episode in which I spoke with a high-performance coach about, well, high performance!   Links & Resources mentioned: Brian Smith’s personal site UGG Boot’s website How to use screen capture technology How to increase sales during the holidays   Please support these businesses who make this show possible: Dale Beaumont’s 52 Ways – An amazing free 1-day live event for business owners where you’ll discover 52 ways to boost your business profits. Seats are limited. Book now. FastMail - Free 30-day trial plus 15% off your first year. Email, calendars and contacts done right. Get private, secure, email hosting for that beautiful business of yours. If some thing in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know. Leave your thoughts below. May your marketing be the best marketing.  Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Does selling freak you out? Well, you’re not alone. It used to freak me out until I spoke with sales expert Nicholas Lynch of Nicholas Lynch Real Estate, who shares 5 keys to closing every sale. And boy oh boy, they're not what I expected! Now I actually met Nicholas through one of my son’s who’s best mates with his son. I also used Nicholas to sell a house for me about a year ago. The guy is a sales machine. He loves everything about selling. So if you struggle with this part of your business (and many business owners and employees do), then you are absolutely going to love the 5 key selling tips he shares that all but guarantee you closing the sale each and every time. You know one of Nicholas’s mantras is A.B.C. - Always Be Closing!   Here’s what caught my attention from chatting with Nicholas Lynch of Nicholas Lynch Real Estate: His doors analogy - This is such a great way to visualise the close. The key here is to identify what each door is in the closing process, then make sure you go through them in the order they were intended, closing each one as you go. Feel / Felt / Found - What a great way to bring prospects around to your way of thinking, by showing empathy. It’s also a simple structure for story-telling which we talk a lot about on this show. Have the right intention - Whilst I loved all of Nicholas’s 5 keys to nailing the sale, I particularly loved #2, which was all about having the right intention. I honour this one a lot when speaking from stage, recording this show, and pretty much any time I’m writing a proposal for a client.   But the marketing gold doesn’t stop there, in this episode you’ll also discover: How a maglog can help you sell more (you’ll find an example here as well) How to use social proof to build confidence with your prospects Plus we revisit a past episode with Ant Morell of Bounce   Links & Resources mentioned: Nicholas Lynch Real Estate’s website Interview with Ant Morell of indoor playground sensation Bouse   Please support these businesses who make this show possible: Dale Beaumont’s 52 Ways – An amazing free 1-day live event for business owners where you’ll discover 52 ways to boost your business profits. Seats are limited. Book now. FastMail - Free 30-day trial plus 15% off your first year. Email, calendars and contacts done right. Get private, secure, email hosting for that beautiful business of yours. If some thing in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know. Leave your thoughts below. May your marketing be the best marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Mark Phillips infuriates me. He calls himself a digital nomad, running six-figure business (cheekily called Business In Barefeet) as he and his wife Linda, travel the world. He has no fixed address, lives in a tent and stays in one place no longer than a week or so. He did this interview from his ‘office’, which involved sitting on the beach overlooking the Great Barrier Reef. Some of you would say they’re livin’ the la vita loca .. others of you probably couldn’t think of anything worse. Either way, join me as we find out why and how to become a digital nomad! Listen in as we discuss: Why they did it? What it’s like to run a serious business literally from a beach or the side of the road! How they work hard at building trust How much the world has changed in order for such a nomadic lifestyle to be successful And so much more Here’s what caught my attention from chatting with Mark Phillips of Business In Barefeet: “If your environment isn’t working for you, then find a new environment.” Now that doesn't mean you have to hit the road like Mark and his wife have … but at least think about where else you can do business. For me, I have certain places that I go when I want to be creative, and other places where I go if I just need to get shit done. More businesses need to embrace new ways of communicating with their clients. If you’re not at the very least familiar with Whatsapp, Voxer, Skype (to name a few) then you’re behind the 8-ball. It doesn’t mean you have to use them all, but at least make an informed decision not to use them! Always be on the lookout for ways to build trust with your clients. Mark and his wife have to work particularly hard at this given they have no fixed address, but as a business owner it’s good practice for you to constantly ask yourself what can you be doing to build more trust.   But the marketing gold doesn’t stop there, in this episode you’ll also discover: How to create awesome infographics How to create free webpages thanks to Google A past episode in which I chat with one of my most inspiring guests yet   Links & Resources mentioned: Mark’s website - Business In Barefeet Mark on Twitter Mark on Facebook How to create awesome infographics How to create free webpages thanks to Google Interview with Glenn Azar from The Adventure Professionals   Please support these businesses who make this show possible: Dale Beaumont’s 52 Ways – An amazing free 1-day live event for business owners where you’ll discover 52 ways to boost your business profits. Seats are limited. Book now. FastMail - Free 30-day trial plus 15% off your first year. Email, calendars and contacts done right. Get private, secure, email hosting for that beautiful business of yours. If some thing in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know. Leave your thoughts below. May your marketing be the best marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Kate Morris was selling make-up at the Clarins counter in a large department store. It was there she identified a rather large gap in the market. She filled that gap with a business called Adore Beauty - laying the foundation for Australia’s largest online retailer of beauty products.   We cover a lot of ground as Kate explains: How she’s built this empire Why she sold part of it to Australia’s biggest supermarket brand, then bought it back again Why opening a bricks and mortar store was the wrong move Why ensuring the Adore Beauty brand doesn’t shine to bright   Here’s what caught my attention from chatting with Kate Morris of Adore Beauty: What do we want to be in the lives of our customers? This is a great question to ask as you plan your marketing strategy. Have the courage to fail. I hear this time and time again from successful business owners. The failures are where the lessons live. Just fail quickly and move on! Having a full time blogger on staff. Great writers don’t come cheaply, so this idea is of course for businesses over a certain. That said, at least have a writer you can call on when a brochure or blog or sales letter needs to be written.   But the marketing gold doesn’t stop there, in this episode you’ll also discover: Resident techspert Dale Beaumont from 52 Ways shares another productivity tool to make your business life a whole lot easier. I share another low cost marketing idea that’ll have your staff jumping out of their pants! And we go back into the vault, revisiting a chat I had with Gold Medal Olympian Steven Bradbury.   Links & Resources mentioned: Adore Beauty website Interview with Scott Kilmartin of Grace the Vintage Ice Cream Truck fame Productivity tool - DialPad How to keep your employees happy   Please support these businesses who make this show possible: Dale Beaumont’s 52 Ways – An amazing free 1-day live event for business owners where you’ll discover 52 ways to boost your business profits. Seats are limited. Book now. FastMail - Free 30-day trial plus 15% off your first year. Email, calendars and contacts done right. Get private, secure, email hosting for that beautiful business of yours.   If some thing in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know. Leave your thoughts below. May your marketing be the best marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

I love a new idea that’s right for it’s time. I love it even more if it involves food, beer and movies. And I especially love it when it’s just down the road from my holiday house. Today’s successful business owner ticks every one of those boxes. Julian Grant is the Founder of Barefoot Cinemas, a new outdoor-cinema concept that launched over Summer in Victoria. In fact, it launched down the road from my holiday house in a seaside village called Portsea. So I’m a little bit biased, as I absolutely love Julian’s business idea, as it brought a whole new level of fun to the area. Barefoot Cinema is an outdoor cinema concept set in a national park, on a cliff top overlooking a beautiful beach and Port Phillip Bay. There’s food trucks, a bar, fairy lights dangling from all the trees, live music ...oh, and there’s also a large cinema-sized screen and sound system. Being there is like being on the set of a Jack Johnson video. What I also love about the Barefoot Cinema concept is that by day Julian is a young, whipper-snapper solicitor, so this is a side hustle. One which (given the success he had in year one) may well become his full time focus very quickly as he starts a national expansion.   My Top 3 Attention Grabbers From My Chat With Barefoot Cinema’s Julian Grant: Brand clarity. I love how Julian could so easily articulate exactly what the Barefoot Cinema brand stands for. If you can’t do that for your business, then I strongly suggest you do. Need some help, join the Small Business Big Marketing Club. Over-delivering. I love how Julian wasn’t willing to cut corners. Whilst this impacted on his margins in year one, it’s meant that he has a bunch of sponsors who loved what they were involved with, and a product offering that is highly regarded. Year 2 is going to be so much easier. Behind-the-scenes social media posts. I know many of you think you have nothing interesting to share on social media. If that’s you, then think about some behind-the-scenes shots and stories. They work a treat. I’ve just started to broadcast my raw interviews on Facebook Live and the engagement has been fantastic.   But the marketing gold doesn’t stop there, you’ll also discover: How to write great marketing headlines Why you should never eat alone Insights from a past interview with Rowdy McLean   Links & Resources mentioned: Barefoot Cinema’s website Interview with Play A Bigger Game’s Rowdy McLean How to write better marketing headlines Why and how to stop eating alone   Please support these businesses who make this show possible: Dale Beaumont’s 52 Ways – An amazing free 1-day live event for business owners where you’ll discover 52 ways to boost your business profits. Seats are limited. Book now. FastMail - Free 30-day trial plus 15% off your first year. Email, calendars and contacts done right. Get private, secure, email hosting for that beautiful business of yours. If some thing in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know.Leave your comments below. May your marketing be the best marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Hands up who’s got a side hustle. Keep your hand up if you'd like your side hustle to turn into a multi-million dollar business. And keep your hand up if you’re doing something about it. Today’s guest acted on his successful side hustle and it’s now turning over close to ten million bucks a year. Mike Wilson is the Founder of TinyMe, which he calls “the world’s cutest and bestest online shop of personalised products for kids”. Cute it maybe, but TinyMe is now generating some serious income, employs 65 staff in the peak seasons, and does 95% of it’s manufacturing in Australia. Unheard of!   My Top 3 Attention Grabbers From My Chat With TinyMe’s Mike Wilson were: Personalisation. This is just going to become a bigger and bigger part of doing business. Be sure to take a moment to think about what you can personalise in your business - everything from your email marketing to product design to your invoicing. Get a side hustle. Mike had a few before TinyMe took off. I’ve got some Members of The Small Business Big Marketing Club who have side hustles generating a couple of grand a month. Mike’s obsessions with systems. This is an area that I’ve avoided pretty much forever. However, just in the last few week’s I’ve had my Marketing VA document all the things I do in my business, literally step-by-step, and upload them to SystemHUB, which is basically a place in the cloud where you can keep all your processes, systems and SOPs.   But the marketing gold doesn’t stop there, you’ll also discover: How you can confidently forget all your passwords except one How to turn your email signature into a sales machine How an ascending transaction model is the key to selling high-priced items   Links & Resources mentioned: TinyMe website How to forget all your passwords except one How to turn your email signature into a sales machine Interview with Lara Hopkins from Mon Purse SystemHUB - a home for your business processes, checklists & SOPs   Please support these businesses who make this show possible: Dale Beaumont’s 52 Ways – An amazing free 1-day live event for business owners where you’ll discover 52 ways to boost your business profits. Seats are limited. Book now. FastMail - Free 30-day trial plus 15% off your first year. Email, calendars and contacts done right. Get private, secure, email hosting for that beautiful business of yours. If some thing in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know.Leave your comments below. May your marketing be the best marketing.  Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Today’s guest, Glenn Azar from the Adventure Professionals has some very harsh but fair advice for us all. He says, “We’re all trying to get to death as safely as possible!” So, if you’re a risk averse business owner, then I think you’re going to love the advice he has to share. Like many successful entrepreneurs, Glenn has taken years to become an overnight success - losing all his money and his marriage along the way. He’s walked the Kokoda Trail more times than I’ve had hot breakfasts, and one of his daughters is the youngest Australian to ever successfully climb Everest. He absolutely loves what he does, has a huge respect for the power of marketing … and strongly believes that we should all be taking more risks instead of making our way safely to death! You’ll be that little bit better off for listening as Glenn shares: How it took years to become an overnight success An inspiring story of building a business he loves Why risk-taking is mission critical to living a life you love How he uses content marketing to grow his business How Facebook Live is a game-changer How his daughter’s book generates solid leads for his business A simple way to rebuild if the shi* hits the fan   But the marketing gold doesn’t stop there, you’ll also discover: How to surprise and reward your loyal customers How to build a website in less than 5-minutes And we go deep into the archives revisiting a chat I had with expert copywriter Joanna Wiebe   Links & Resources mentioned: The Adventure Professionals Glenn’s coaching website Alyssa Azar’s speaker website 3-steps to surprising your loyal customers How to create a personal website in less than 5-minutes 25 ways to surprise loyal customers   Please support these businesses who make this show possible: Dale Beaumont’s 52 Ways – An amazing free 1-day live event for business owners where you’ll discover 52 ways to boost your business profits. Seats are limited. Book now. FastMail - Free 30-day trial plus 15% off your first year. Email, calendars and contacts done right. Get private, secure, email hosting for that beautiful business of yours.   If some thing in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know.Leave your comments below. May your marketing be the best marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Gelato Messina shouldn’t be successful. It’s lives and breathes one very challenging core value. It pumps the in-store music so loud that you can’t hear yourself order. And it does collaborations that would appear completely off-brand. That said, Gelato Messina is killing it! Today’s highly successful and disruptive business owner shares: How Gelato Messina disrupts the gelato market Why a collaboration with Tim Tam worked Why having ONE core value is all you need How he is constantly applying his background as a music festival promoter Why he has no set rules for doing business   Here’s my Top 5 Attention Grabbers from the chat with Gelato Messina’s Declan Lee: The Gelato Messina Honesty policy. In fact, the idea of having and absolutely living the one core value throughout every part of the business is admirable. Especially during my years in corporate I’d come across far too many businesses that paid only lip service to 4, 5 maybe even 6 core values that were nothing more than motherhood statements. Declan’s unwavering belief in his product. It seems obvious that all business owners should have this, however, it’s not always the case. What was quite amazing was that this belief clearly trickles down to all the staff who (from what I observed) were extremely proud to be serving it up. No set rules about doing business. Theoretically, a cool, independant brand like Gelato Messina shouldn’t collaborate with a mass band like Tim Tam, but they did and it’s worked! Declan’s openness to all opportunities. It felt like he’s always looking for a reason to say YES and not NO. Honesty with customers. You know that saying “The customer's always right”? Well, maybe they’re not. Maybe sometimes we need to have honest conversations with customers that are causing our staff or our business pain. Clearly Declan thinks so.   Links & Resources mentioned: Gelato Messina Welcome Email blog post 21 examples of welcome emails Pocket blog post Pocket Tom O’Toole interview   Please support these businesses who make this show possible: Dale Beaumont’s 52 Ways – An amazing free 1-day live event for business owners where you’ll discover 52 ways to boost your business profits. Seats are limited. Book now. FastMail - Free 30-day trial plus 15% off your first year. Email, calendars and contacts done right. Get private, secure, email hosting for that beautiful business of yours. If some thing in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know.Leave your comments below. May your marketing be the best marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.