The Small Business Big Marketing Podcast with Tim Reid

Pam Brook went from a dentist to the co-founder of  award winning food manufacturer Brookfarm, which she established near Byron Bay with her husband Martin (who was an ex-film producer!) in 1999. Brookfarm is now Australia’s leading producer of gourmet macadamia products. What struck me most about Pam when I met her was her eclectic mix of solid business acumen, her passion for what she does and her laid-back style. Listen in as we cover some serious marketing ground including: How Pam and her hubby are building an empire in their family-run, award-winning macadamia farm Brookfarm Pam's take on effective networking, what that means and how to do it Pam's strategy for dealing with the stress of a growing business Brookfarm's focus on sustainable farming practices and the connection between food and the land it comes from But that's not all. In this episode of your favourite marketing podcast: My low cost marketing idea in What Have You Got To Lose? will literally make you and your customers go WOW! And we go back into the SBBM vault, revisiting a recent episode with the founder of a tiny house concept called Shacky. As per usual, there’s marketing gold dripping from the ceiling over at Small Business Big Marketing’s HQ… So let’s get right in.   EPISODE TIMELINE   00:00  Two marketing Insight01:23  Teaser01:49  Welcome & overview03:18  Insights into The Small Business Outsourcing Tour to the Philippines and Castaway Awards05:29  Today’s guest introduction – Pam Brook07:09  Interview with Pam Brook41:53  Insights into Cornerstone Business Solutions43:59  Insights into into Key Person of Influence and The Small Business Big Marketing Club47:17 My Top 3 Attention Grabbers from my chat with Pam Brook49:11  How to create a little WOW! to grow your business52:12 Wrap-up and an insight in to both a past guest & next week’s guest MY TOP 3 MARKETING ATTENTION GRABBERS   Clever businesses solve problems REALLY well. How well are you solving your customer's’ problems? What could you do to solve them even better? Don’t do what you’re not good at. This week, identify 3 tasks you could hand over to someone else to do. Then call Cornerstone to find a virtual team member who’ll take them off your hands. Network. Really network! Business owners up in the Byron area are truly helping to build each other's businesses through the smart exchange of knowledge and resources, not just business cards.   RESOURCES & LINKS MENTIONED   Brookfarm’s official website Cape Byron Distillery Small Business Big Marketing Outsourcing Tour To The Philippines Castaway Awards Full interview with Joep from Shacky Delivering Happiness by Zappos founder Tony Shay Get access to the 9 steps involved in creating highly profitable partnerships from Key Person of Influence's Glen Carlson inside The Small Business Big Marketing Club   EPISODE SPONSORS Cornerstone Business SolutionsReduce your business running cost by up to 90% Key Person of Influence – Become highly valued & highly paidGrab a FREE hard or audio copy of their Amazon best-seller.   OVER TO YOU … What was your biggest marketing learning or ah-ha moment from this episode? Leave your comment below. My guest and I respond to each and every comment.  Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Heard the one about the lawyer who walked into a bar? This isn't just any bar either. The iconic Burleigh Brewing Co was started by Peta Fielding and her husband Brennan on the back of successful brewing endeavours in Hawaii. Peta said that she always knew she wanted to create a special business, she didn't know what, but she knew what it would feel like. After meeting her would be husband, a talented brewer in Hawaii the pieces started to fall into place. Listen in as we cover some serious marketing ground including: How Peta went from high flying lawyer to an MBA in Hawaii to owning a brewery and pub in Hawaii to Starting The Burleigh Brewing Company How every beer has a story (and a cool name to go with it - like My Wife's Bitter!) Burleigh Brewing Company's philosophy around people The importance of community and how it intersects with local marketing initiatives But that's not all. In this episode of your favourite marketing podcast: I share another low cost marketing idea for you to implement immediately - How to create a weird marketing campaign And we revisit a past episode in which I spoke to LA fashion-designer Melissa Coker about her amazingly viral First Kiss video Yep, you guessed it, another big episode, so let's get stuck, right in.   EPISODE TIMELINE 00:00  Two Marketing Insights00:51  Teaser01:30  Welcome & overview02:45  Insights into The Small Business Outsourcing Tour to the Philippines03:44  Today’s guest introduction – Peta Fielding05:08  Interview with Peta Fielding40:00  Insights into Cornerstone Business Solutions41:40  Insights into Key Person of Influence and The Small Business Big Marketing Club44:59 My Top 3 Attention Grabbers from my chat with Peta Fielding46:10  How to run a weird marketing campaign to grow your business48:57 Wrap-up and an insight in to both a past guest & next week’s guest   MY TOP 3 MARKETING ATTENTION GRABBERS   Spend the time to make your brand pop. Head over to BurleighBrewing.com.au and check out how Peta has done it with their brands. Story-telling makes brand development simple. Take a listen to my interview with Dave Musson of Saddleback Leather. Celebrate staff anniversaries. Success in small business is celebrating the big wins and the little wins.   RESOURCES & LINKS MENTIONED   Burleigh Brewing Company's official website Get access to the 9 steps involved in creating highly profitable partnerships from Key Person of Influence's Glen Carlson inside The Small Business Big Marketing Club What Have You Got To Lose - How to run a weird marketing campaign to grow your business   EPISODE SPONSORS Cornerstone Business Solutions Reduce your business running cost by up to 90% Key Person of Influence – Become highly valued & highly paidGrab a FREE hard or audio copy of their Amazon best-seller. OVER TO YOU … What was your biggest marketing learning or ah-ha moment from this episode? Leave your comment below. My guest and I respond to each and every comment.  Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Joep Pennartz started Shacky out of a desire to create opportunities for a digital detox. To look out the window, listen to birds and take a deep, long breath. After a particularly hectic period in his life, he and his girlfriend managed a getaway in a little place that had no mobile service, and just two days in this environment felt like a whole month's worth of relaxation. As time went on he realised that this type of a holiday was a growing need for many people who need to unwind and go on a digital detox. This lead to the start of  the Shacky adventure. This is a story of innovation (which Joep has a Masters degree in), crowdfunding and just some really clever marketing ideas. I think you’re going to love this chat, Joep's passion for his business and the way in which he has gone about building it is truly inspiring. We cover a tonne of marketing ground including: JOMO (the joy of missing out) a term Joep likes to use when promoting these beautiful tiny houses Some nice 1 percenters that Joep has done to build and promote Shacky A great PR hack How Air BnB used the Shakies to help build their brand Also in this episode of your favourite marketing podcast ... I share a simple 3-step process for getting customer feedback in our most popular segment lovingly called What Have You Got To Lose? And we go back into the Small Business Big Marketing vault, revisiting a past episode revisiting a popular episode with my old mates (and speaking coaches) Zara and Troy from Humour Australia I also went to one of Key Person of Influence Brand Accelerator Events. It's 8-hours full of solid content. If you're interested here's a 50% discount on the ticket price.   Here are my top 3 learnings from attending the event: Matthew Michalewicz a previous guest on the show presented on Pitching - His key take away was the “Name, same, different” philosophy. eg. My name is Tim Reid, I’m like a marketing consultant but I’m different in that I share my knowledge from stage and a podcast. How can you use that philosophy in your business? Rebecca Coomes - an ex-marketing consultant who’d made a decision that her true passion is helping people overcome a particular gut problem called SIBO (that she also suffered from) - she’s now a leading expert in this area and has an incredible product eco-system including books, courses, coaching, live events. I’m actually going to get her on an upcoming episode soon. Hair Salon Coach Lisa Conway talked about how it’s OK to be yourself as you build into becoming a key person of influence in your industry. AND, I've got some EXCITING news. The next Small Business Big Marketing 'Outsourcing Tour of The Philippines' is coming up! Learn about all the options that are out there for outsourcing to the Philippines Visit businesses that are successfully doing it Hang out with other motivated business owners It costs $2,990 twin share and it's on March 27-29, 2017 Check out all the juicy details at smallbusinessbigmarketing.com/tour Yep, you guessed it, another huge episode, so let's get stuck, right in.     EPISODE TIMELINE 00:00  Two marketing insights00:50  Teaser01:40  Welcome & overview03:30  3 dates that I would love for you to save in your calendar05:20  3 learnings from the KPI Brand Accelerator event07:40  Today’s guest introduction - Joep Pennartz08:35  Interview with Joep Pennartz43:50  Insights into Cornerstone Business Solutions45:30  My Top 3 Attention Grabbers from my chat with Joep Pennartz46:52  3 steps to getting customer feedback 49:47 Wrap-up and an insight in to both a past guest & next week’s guest   MY TOP 3 MARKETING ATTENTION GRABBERS   JOMO - The joy of missing out. We should look for more opportunities to miss out on things. The signage containing the website address Joep had on the back of his first Shacky when he was delivering it. This is a great example of really believing in your product and grabbing every opportunity to get the word out. I love the fact that he didn’t opt for the most obvious business model which would have been to mass produce Shackies for individual sale. And I love that one if the reasons he did this was to maintain control of his brand.   RESOURCES & LINKS MENTIONED   Shacky's official website Shacky's crowd funding page The Castaway Awards (of which I am the proud MC)   Crowdfunding links:   Amanda Palmer - The Art of Asking   Clay Hebert - Crowdfunding Hacks   Other links mentioned in this episode: 3 Steps to Getting Customer Feedback Interview with Scott Kilmartin about buiding the world's most beautiful ice-cream truck Interview with Matthew Michalewicz on the perfect pitch     EPISODE SPONSORS   Cornerstone Business SolutionsReduce your business running cost by up to 90% Key Person of Influence – Become highly valued & highly paidGrab a FREE hard or audio copy of their Amazon best-seller.     OVER TO YOU … What was your biggest marketing learning or ah-ha moment from this episode? Leave your comment below. My guest and I respond to each and every comment.  Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

I started podcasting way back in 2010 and have now released more than 350 episodes. I thought it was high time that I shared a few of the lessons I've learnt along the way by answering your questions about podcasting. In this episode of Australia's favourite marketing podcast : I share my thoughts and answer your questions on all things podcasting I share another low cost marketing idea in What Have You Got To Lose? Today I share 3 steps to getting your emails opened by the right people! And we go back into the Small Business Big Marketing vault, revisiting a past episode in which we caught up with the maker of America’s best sandwich! To find out what you really wanted to know about podcasting, I asked!. I received some excellent questions from both Small Business Big Marketing Forum Members and The Small Business Big Marketing Facebook page. SIDE NOTE: There's a whole section inside the Small Business Big Marketing Forum dedicated to Podcasting. Check out the forum here. It's only $67 a month and if you can't make that back plus multiples more than I am doing something wrong. I kick off the show with 10 things that I want you to know about podcasting and the podcasting landscape: Podcasting is effective at growing your personal and business brand - coaching, speaking, Forum, Emceeing large events and being played on Virgin flights have all spun out from this very podcast. It’s growing. The podcast section in iTunes is 10 years old, there are 325,000 podcasts listed there and Apple reported 10 billion listens in 2016. It's also slowly being released on platforms like Spotify and Audible. Many needlessly complicate the whole podcasting process, it’s way easier than you think. Listen in as I answer some of the more technical questions about getting started. There’s some amazing shows out there, forget radio and TV get into podcasting. A couple that I'm loving are 'Here’s The Thing' & 'How I Built This' There’s a number of different podcast formats - Interview style (like mine), Soapbox (or rants), Q&A or a discussion among co-hosts. Audio / acoustic quality is critical. You're competing with road noise, gym noises, dishes you name it. Your audio really needs to be crisp for people to hang in there with you. My setup includes my mac, a blue yeti microphone and a free piece of software called Audacity. I have used other microphones and gear as needed (i.e. when I'm on the road or on holidays) but that's my basic set up. I try and find a room where the noise is dampened somewhat (i.e. not too echoey). You can do them anywhere. As mentioned above I have podcasted out of a  studio, my office, a closet, an island in Fiji, a hotel room, my car. Don’t judge success on audience interaction. It's hard not too but just focus on making a great show. The very nature of podcasting means that people are rarely at their computer so it's often hard to get that interaction. Stick with it. There are different ways to monetise your show - sponsorship, your own product, increased enquiry to existing business, new revenue streams. My show is successful because I mix education with entertainment(and I’ve stuck at it). I also go on to answer a total of 29 questions and they are all outlined in the episode timeline below.  Yep, another big episode of your favourite marketing podcast. Let's go!     EPISODE TIMELINE   00:00  Two marketing insights01:00  Teaser01:35  Welcome & overview04:15  10 things I want you to know about podcasting15:45  How far ahead do you (normally) pre-record your episodes?16:46  What do you think will change from the way podcasts are recorded, listened to, found in the next 5 + 10 years?17:45  What is your strike rate of guests you have asked to be on the show to the ones that do turn up?18:23  How many (on average) shows do you do per year that are not up to your high standards?19:19  If you could go back 7 years to when you first started, what bit of advice would you give yourself about podcasting?20:04  Of the podcasts you listen to, how many do you find yourself, compared to how many are recommended to you?20:40  How many podcasts requests, in which another podcaster is asking to interview you, do you decline per year?21:22  How do you put aside the limiting belief that you are not any good at it when starting a podcast?23:33  How much does it really cost to put together a podcast?25:55  If you have an idea for a podcast but don't know if it will get any audience is it worth trying because it adds another bit of rich media and therefore SEO value or does a flop actually give you a negative score?27:45  What would be the minimum requirements for software, equipment etc to start a podcast with?29:35  Insights into Key Person of Influence32:55  Insights into Cornerstone Business Solutions35:10  How do I get started?36:43  How do I get set up on iTunes?37:15  Who's got the best 'how to podcast' guide to get started?39:19  How do you go about planning and organizing each show? Is there a process that you have in place that you follow each time?41:55  How do you reach out to guests? I.e. Via email, phone etc42:40  Where do you get the majority of your podcast feedback from?44:12  How do you know you have REALLY engaged on a topic? Is it simply quantity of subscribers?44:39  How do you increase listenership in a tight niche?45:48  How do you distribute your podcast? 47:10  How do you source guests for your podcast?48:17  At what point did you decide to look for advertisers?49:40  What's the 5-year plan with your podcast?50:08  What was it like when you started, did you ever wanna throw in the towel and what kept you going till the 300+ episodes now?52:59  How much time, energy and money to invest to promote your podcast?54:12  And where do you focus that effort?55:10  What are your favourite monetisation tips?56:20  I host with Libsyn but want to move to OMNY - afraid it might feel like shifting accountants?58:18  What do you wear when you podcast? I heard you like to do the occasional show in your birthday suit. Do you mix it up a bit depending on your guests?01:00:40  What Have You Got To Lose - 3 steps to getting your emails opened by the right people!01:03:47 Wrap-up and an insight in to both a past guest & next week’s guest     RESOURCES & LINKS MENTIONED   Audacity podcast recording software Call Recorder for SkypeBlue Yeti MicrophoneEpisode 115 where I got involved in Flying Solo's national 'work in the nude day'Check out Showrunner for tips on getting started with podcastingOMNY - Beautiful podcast hostingEpisode 104 with Tommy Nicolosi - the maker of America's best sandwich      EPISODE SPONSORS   Cornerstone Business SolutionsReduce your business running cost by up to 90% Key Person of Influence – Become highly valued & highly paidGrab a FREE hard or audio copy of their Amazon best-seller      OVER TO YOU …   What was your biggest marketing learning or ah-ha moment from this episode? Leave your comment below. My guest and I respond to each and every comment.  Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

You are not going to believe this. I have found a physiotherapist who is focused on getting to an end point with treatment for his patients. What a concept! Brad Beer of Pogo Physiotherapy has a deep respect for marketing and his practice is quickly becoming known for doing things differently. How's this for an action taker? Brad has ... Delivered in excess of 25,000 physiotherapy consultations Is an Amazon best selling author of the book ‘You Can Run Pain Free’ He is a media commentator Host of The Physical Performance Show podcast Champion Triathlete and marathon runner Lives at the intersection of maximising potential and physical performance He’s also the physio to the stars having treated the likes of Pink Floyd's Roger Waters! Listen in as we explore physio marketing and go deep on: A clever new way of pricing his services that Brad calls The Finish Line Program Why the 3rd iteration of his business is finally the right one His deep respect for marketing and how he gets his name in front of his ideal clients But that's not all. In this episode of your favourite marketing podcast: We cover plenty of ground in this chat including: How to make your business customer focused 'The Finish Line' philosophy How Brad is making the intangible tangible Packaging up services to benefit the client I share another low cost marketing idea for you to implement immediately - How to host a VIP event And we revisit a past episode in which I spoke to email marketing expert Shayne Tilley Yep, you guessed it, another big episode, so let's get stuck, right in.   EPISODE TIMELINE   00:00  Marketing Insight00:28  Teaser01:02  Welcome & overview02:55  Insights into The Small Business Big Marketing Club06:25  Today’s guest introduction – Brad Beer08:00  Interview with Brad Beer52:25  Insights into Cornerstone Business Solutions54:08 My Top 3 Attention Grabbers from my chat with Brad Beer55:15  How to put on a VIP event58:28 Wrap-up and an insight in to both a past guest & next week’s guest   MY TOP 3 MARKETING ATTENTION GRABBERS   Every client gets a high-five program. If you don’t offer programs, which of course the majority of businesses don’t, at least have a think about creating a high five moment for each and every client. Just like Apple used to do whenever someone bought a product in store. I love Brad’s definition of loyalty as being “How many other physio practices a patient has to drive past in order to get to his”. Brad’s respect for marketing, and his belief that if you truly love and believe in what you sell, then how could you not want to tell the world about it?!   RESOURCES & LINKS MENTIONED Pogo Physiotherapy's official website Get access to the 9 steps involved in creating highly profitable partnerships from Key Person of Influence's Glen Carlson inside The Small Business Big Marketing Club What Have You Got To Lose - How to run a VIP event 42 Event Planning Tips for Small Business   EPISODE SPONSORS Cornerstone Business Solutions Reduce your business running cost by up to 90%     OVER TO YOU … What was your biggest marketing learning or ah-ha moment from this episode? Leave your comment below. My guest and I respond to each and every comment.  Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Old school marketing is often neglected these days at the expense of ensuring a business's online footprint is humming. Well, it doesn't have to be one or the other ... both should and can work in harmony. Previous guest Carmen Sognonvi is the owner and General Manager of Urban Martial Arts in Brooklyn. In just four years she tripled the number of students enrolled and she did it by focusing on old school, traditional marketing tactics and complemented them with highly effective online efforts. Urban Martial Arts have spent some serious time and money on their brand to make them appear bigger and better than their budget should allow. They're often asked where their headquarters are or if it's part of a chain. Since the beginning they have focused on bringing the friendliness of a Ma and Pa shop (which they are) and the professionalism of a fortune 500. Carmen's marketing prowess doesn't stop with the old-school traditional stuff though. Urban Martial Arts have got some pretty sophisticated online marketing funnels set up to support their offline efforts. Plus they are doing some really cool video marketing. Check out this 9 minute, story driven piece of content that they have on their about us page.     So listen in as Carmen walks us through her killer traditional marketing strategies including: Promotional booths Fliers Signage Email Marketing and much, much more I also share another low cost marketing idea in What Have You Got To Lose?  Today’s idea will show you how to create an ebook in 3 simple steps. And we go back into The Small Business Big Marketing vault, revisiting a past episode in which we caught up with Kylie Roberts of Aleenta Barre (which is sort of like a ballet studio that incorporates elements of yoga and pilates). She’s one of the few business owners I’ve spoken to who has invested in creating a scent as part of their branding. Yep, another big episode of your favourite marketing podcast. Let's go!     EPISODE TIMELINE 00:00  Two marketing insights01:15  Teaser01:50  Welcome & overview04:27  How to create an ebook in 3 simple steps08:02  Insights into Workplace Assured09:10  Today’s guest introduction - Carmen Sognonvi10:50  Interview with Carmen Sognonvi01:08:00  Insights into Key Person of Influence01:09:15 My Top 3 Attention Grabbers from my chat with Carmen Sognonvi01:10:53 Wrap-up and an insight in to both a past guest & next week’s guest     MY TOP 3 MARKETING ATTENTION GRABBERS   “People buy on their time, not on our time”. We never know when people will be ready to buy so we have to keep those marketing initiatives going and not get discouraged. Being strategic when hiring a spot for a booth at a local street fair. Exchanging contact details for a free trial (rather than merchandise). General respect for old school marketing and how it can seamlessly integrate into online efforts.   RESOURCES & LINKS MENTIONED  Urban Martial Arts official website Carmen's marketing blog Carmen's luxury travel blog Carmen's original interview on Small Business Big Marketing Tools mentioned throughout the show: Infusionsoft Lead Player Wistia Turnstyle How to create an ebook in 3 simple steps  Interview with Chris Savage from Wistia Interview with Kylie from Aleenta Barre     EPISODE SPONSORS Workplace Assured – Worry less about your employer obligationsCheck out their FREE advice line for employers Key Person of Influence – Become highly valued & highly paidGrab a FREE hard or audio copy of their Amazon best-seller    OVER TO YOU … What was your biggest marketing learning or ah-ha moment from this episode? Leave your comment below. My guest and I respond to each and every comment.  Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Today’s guest Dr. Jonathan Brown of CitySkin has been not only listening to this show for the past 3-years, but he's also been implementing the ideas that caught his attention. The result? He's built a business he loves, going from 3 clients a week to over 3,000 a year. He's made marketing a hobby. So how did Dr Brown come to be on this episode of Australia’s best marketing podcast? Check out the message I got from the good doctor via LinkedIn: Hi Tim, I have been listening to your podcast for the past 3 years and it has transformed my business. I have gone from being a full time GP to an award winning website designer and Director of Cityskin clinic (www.cityskin.com.au) - with a rather large turnover! I have listened to your podcast and taken action. I have built the Cityskin website from scratch and now contains a PHD's worth of information on all aspects of Cosmetic treatments. We are now seen by patients as trusted information providers. The website contains videos, interesting articles and easy to read guides to cosmetic treatments. This, combined with raving reviews, has meant that we are fully booked out week after week in 3 locations. We were also delighted to have received an award for 'Australasia's Best Cosmetic Website 2016' at the recent Cosmetic Industry awards in Sydney. As a thank you I thought I'd send you a gift for all the hard work that you put into the podcast. It keeps me inspired every week so thank you. Here is a gift voucher that you can use for something nice to drink - I didn't want a bottle to smash in the post! If you ever want someone to talk first hand on the podcast about how your advice helped their business flourish then feel free to get in touch! All the best, Dr. Jonathan Brown How good is that! Side note: this is a pretty great template to get yourself on podcasts. It hit’s all the right notes - flattery, bribery PLUS he didn’t forget the ask at the end. So I called him. Listen in as Dr Jonathan Brown walks us through his 7 key take-aways from The Small Business Big Marketing Show: 1. Don’t try and cheat Google. A few years ago Google released it's hummingbird algorithm update. Amit Singhal, a Senior VP at Google, said of the algorithm "Google simply asks that you create relevant, unique, helpful content on a regular basis". That's it! 2. Make it easy for people to do business with you Cityskin clinic has its processes nailed. They use software called cliniko for their client bookings and there is a solid, automated follow up process in place so that customers can easily book in and book a follow up. 3. The power and potential of review sites to create trust Dr Brown has a few complications with reviews as health practitioners cannot obtain testimonials by law. They can however ask for feedback. So if the good doctor can benefit from positive feedback surely you can too. 4. Know your limits Dr Brown does WAY more of the grunt work than I usually recommend but that's ok because he loves it! It's a hobby. That being said he still knows his limitations. Design is not his strong suit so that's all been outsourced. As have the phones and other business processes, either to a company or to technology. 5. Put a PHD of content on your website There are over 80,000 words of content on the Cityskin clinic website. That is literally a PHD worth of material. They are also creating videos and are looking at other ways to create content. This positions them as the authority and guess what? Google (and their prospective clients) love them for it. 6. Know your customers This is marketing 101. You need to understand who your customer is so you can market to them effectively. Cityskin's client is generally a 40+ female. So the website and clinic colours are feminine and the design and tone is sophisticated. 7. Tap into the emotional side of your clients Knowing who you customers are is not enough. You need to know them emotionally as well. Why are they looking for your product or service? How does it make them feel? Also in this episode of Small Business Big Marketing... I share another low cost marketing idea in What Have You Got To Lose?Today’s idea will show you how to grow your influence within your industry by starting a LinkedIN Group. And we go back into the show's vault, revisiting a bit of a marketing hero of mine - Jay Baer, who explained why it’s so important to hug your haters and how to do it. Notepad and pen at the ready, it's another HUGE show. Let's go.     EPISODE TIMELINE 00:00  Two marketing insights01:18  Teaser02:09  Welcome & overview03:55  How to build your authority by building a LinkedIn group06:46  Insights into Workplace Assured08:26  Today’s guest introduction - Dr Jonathan Brown11:00  Interview with Dr Jonathan Brown58:35  Insights into Key Person of Influence01:00:10  My Top 3 Attention Grabbers from my chat with Dr Jonathan Brown01:32:35 Wrap-up and an insight in to both a past guest & next week’s guest     MY TOP 3 MARKETING ATTENTION GRABBERS   Take action. I know that I have a lot of listeners to The Small Business Marketing Show but I don't know how many action takers I have. Action is everything. What idea/s can you take and IMPLEMENT today?   Turn the marketing of your business into a hobby. I've spoken about this many times before but it just works. Remove the fear by getting curious about your marketing. See what works and have fun with it. Remember that mistakes are just proof that you're trying.   Be helpful. This is the easiest and best way to come up with ideas for content. How can you be helpful? How can you put a PHD on your website. Check out my book The Boomerang Effect to learn how.     RESOURCES & LINKS MENTIONED Dr Jonathan Brown's official site - Cityskin Clinic Here's a list of ALL those resources mentioned in the show: SourceBottle - A great site to get some free publicity. Check out my interview with Source Bottle founder Rebecca Derrington in episode 28 Ideal offices - Phone answering services used by Cityskin Cliniko - software used for online booking for the Cityskin clinics   Type form - beautiful form building software   Crazy egg - web traffic visualiser. To learn more about how and why to use this kind of software check my blog post on it.   Yoast SEO - the most popular SEO plugin   High Fidelity by Nick Hornby   How to build your authority by building a LinkedIn group   Interview with marketing legend Jay Baer on why and how you can hug your haters       EPISODE SPONSORS Workplace Assured – Worry less about your employer obligationsCheck out their FREE advice line for employers Key Person of Influence – Become highly valued & highly paidGrab a FREE hard or audio copy of their Amazon best-seller     OVER TO YOU …   What was your biggest marketing learning or ah-ha moment from this episode? Leave your comment below. My guest and I respond to each and every comment.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Mike Rosenbaum is a serial entrepreneur, who previously co-founded Deals Direct. As the co-founder of spacer.com.au, the AirBnB of space, Mike now focuses his passion on the booming sharing economy, specifically helping people utilise their unutilised assets like storage and driveways. What is the sharing economy? The Sharing Economy is a socio-economic ecosystem built around the sharing of human, physical and intellectual resources. It includes the shared creation, production, distribution, trade and consumption of goods and services by different people and organisations. Mike is also a major investor in some of the top sharing economy platforms globally. So listen in as Mike: Talks about his nerd pilgrimage to Silicon Valley Explains the share economy and why it’s so important to business owners going forward And how he’s launched and marketed Spacer I also share another low cost marketing idea in What Have You Got To Lose?  Today’s idea will show you how to get maximum exposure for your top blog and social posts. And we go back into The Small Business Big Marketing vault, revisiting a past episode in which we caught up with the girls from Frank Body Scrub - a beautifully simple business that went from naught to plenty very, very quickly! Yep, another big episode of your favourite marketing podcast. Let's go!   EPISODE TIMELINE 00:00  Two marketing insights01:05  Teaser01:44  Welcome & overview03:32  How to breathe life back in to your blog06:58  Insights into Workplace Assured08:26  Today’s guest introduction - Mike Rosenbaum09:25  Interview with Mike Rosenbaum42:35  Insights into Key Person of Influence43:49  My Top 3 Attention Grabbers from my chat with Mike Rosenbaum45:45 Wrap-up and an insight in to both a past guest & next week’s guest   MY TOP 3 MARKETING ATTENTION GRABBERS   In the early days of your business, do things that don’t scale. I love how Mike got out and did some local area marketing. In fact, I’d argue that no matter what the age of your business, every now and then it’s OK to do things that don’t scale. Rotation marketing - Too many business owners get stuck doing the same old marketing and wonder why it’s not working. I love Mike's idea of rotation marketing that enables him to constantly trial new marketing ideas. Create value - in fact, create extreme value. How can you enhance your offer to customers so that they simply can’t say “NO!”? I try to do this with The Small Business Big Marketing Club, where for one low monthly fee of $67, you get me answering your marketing questions, access to training videos, webinars, and interviews I don’t post on iTunes.   RESOURCES & LINKS MENTIONED   Mike's new business - Spacer   Other businesses making best use of thee sharing economy:  Uber Airbnb   How to breathe life back in to your blog   Interview with Frank Body Scrub founders   EPISODE SPONSORS Workplace Assured – Worry less about your employer obligationsCheck out their FREE advice line for employers Key Person of Influence – Become highly valued & highly paidGrab a FREE hard or audio copy of their Amazon best-seller   OVER TO YOU … What was your biggest marketing learning or ah-ha moment from this episode? Leave your comment below. My guest and I respond to each and every comment.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Scott Kilmartin loves ice-cream. In fact, he's on a mission to build Australia's (maybe the world's) most beautiful and impressive ice cream truck. Her name is Grace the Vintage Ice Cream Truck, and she's Scott's next big business idea. Scott originally appeared on The Small Business Big Marketing Show way back in episode 14 when he was the owner and founder of Haul. Since then he's sold Haul, travelled the world and dived deep into his passion - ice cream, visiting 173 ice cream shops in 8 countries, finishing with Gelato school in Rome. As you do! Having done the hard yards in market research, Scott returned to Melbourne to start an ice cream cart business, but where it gets really interesting is when he buys a 50-year old delivery van with the dream of turning it into Australia’s best ice cream truck. $100k plus later, his dream (Grace the vintage Ice Cream Truck) is nearly realised. Nearly! In fact, for the first 20 minutes of the show we're recording sitting inside the old girl! I think you’re going to love this chat, Scott’s enthusiasm for what he’s doing and sheer willingness to roll up his sleeves and get stuff done is infectious. Plus there’s some solid business and marketing learnings along the way. We cover a tonne of marketing ground in this show including: End to end customer experience The power and importance of design ... again! The psychology of crowd funding Why having fun in business is so important The power of storytelling and how to use it in business Here's Scott's crowdfunding video: Also in this episode of your favourite marketing podcast ... I share a simple 3-step process for optimisong your customers' ah-ha moment in our most popular segment lovingly called What Have You Got To Lose? And we go back into the Small Business Big Marketing vault, revisiting a past episode in which I caught up with The Cuddlist Adam Lippin who says 'we're sex obsessed but touch deprived'. Yep, you guessed it, another big episode, so let's get stuck, right in.     EPISODE TIMELINE   00:00  Two marketing insights01:03  Teaser01:47  Welcome & overview03:30  How to optimise your customers' ah-ha moment06:33  Insights into Workplace Assured07:54  Today’s guest introduction - Scott Kilmartin10:10  Interview with Scott Kilmartin - Part 148:10  Insights into Key Person of Influence49:38  Interview with Scott Kilmartin - Part 201:13:07  My Top 3 Attention Grabbers from my chat with Scott Kilmartin01:14:47 Wrap-up and an insight in to both a past guest & next week’s guest   MY TOP 3 MARKETING ATTENTION GRABBERS   If you’re passionate enough about something, then there will always be a way and someone to help you along. Ask yourself how you could use crowdfunding to raise money for your current business, or maybe even, next business idea? Check out sites like Indiegogo, Pozzible or Go Fund Me and see what businesses like yours are doing. Hustle. Scott’s ability to hustle is inspiring. He rolls his sleeves up and gets stuff done.   RESOURCES & LINKS MENTIONED   Scott's ice cream cart business' official site Scott Kilmartin's crowdfunding campaign on Indiegogo How to optimise your customers’ ah-ha! moment. Interview with the Cuddlist Adam Lippin   EPISODE SPONSORS   Workplace Assured – Worry less about your employer obligationsCheck out their FREE advice line for employers Key Person of Influence – Become highly valued & highly paidGrab a FREE hard or audio copy of their Amazon best-seller.   OVER TO YOU …   What was your biggest marketing learning or ah-ha moment from this episode? Leave your comment below. My guest and I respond to each and every comment.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

If you’ve listened to this show long enough, you’ll know that I fundamentally believe there’s never been a better time to market a small business. Why? Because the tools and resources we have at our disposal are amazing. They enable us to do things that 5 or 10 years ago were just way too expensive. One of those resources is crowdsourcing - and who better to explain how to use crowdsourcing effectively than Designcrowd founder, Alec Lynch, the founder of Designcrowd, the world’s #1 custom design marketplace; which coincidently was once a sponsor of this show. For those who are unaware of what Designcrowd is, put simply, it’s an online marketplace where graphic designers from all over the world compete to get you a design you love. Now Alec is not here to sell you on the benefits of Designcrowd. But he is here to explain the concept and power of crowdsourcing, and how you can use it to achieve things in your business that previously you may have thought were just too expensive things like design, voice-overs, photography, copywriting and so on. On top of that, he also shares: Where the idea for Designcrowd came from How he got it to market Some of the marketing tactics he’s used to grow Designcrowd including a clever guerilla marketing idea Also in this episode of your favourite marketing podcast ... I share a simple 3-step marketing strategy that involves handwritten thank you letters. And we go back into the SBBM vault, revisiting a past episode in which I caught up with past guest Ben Buie whose YouTube video How to tie a tie has hd in excess of 30 million view! Yep, you guessed it, another big episode, so let's get stuck, right in.   EPISODE TIMELINE 00:00  Two marketing insights01:03  Teaser01:51  Welcome & overview03:33  Today’s guest introduction - Designcrowd founder Alec Lynch05:10  Interview with Designcrowd founder Alec Lynch42:38  Insights into Workplace Assured & Key Person of Influence46:07  My Top 3 Attention Grabbers from my chat with Designcrowd founder Alec Lynch46:41  A handwritten letter marketing strategy50:09  Wrap-up and an insight in to both a past guest & next week’s guest   MY TOP 3 MARKETING ATTENTION GRABBERS Make crowdsourcing a part of how you do business. I’ll put links in the show notes to a variety of sites that will enable you to try crowd sourcing in the areas of photography, voiceovers, copywriting and more. Three critical success factors to getting crowdsourcing right:i. Get your brief rightii. Don’t skimp on the prize money you offeriii. Provide useful, constructive feedback to those who respond to your brief Be your own coach and actively look for the positives. I loved how Alec made a point at the end of each day to reflect on 6 things he did well, and 6 things he could improve on tomorrow. RESOURCES & LINKS MENTIONED Grab an exclusive listener discount at Designcrowd Interview with Ben Buie from how to tie a tie video fame Other crowdsourcing options: Cornerstone Business Solutions - Get yourself a virtual assistant Fiverr & Upwork - Get one-off tasks done quickly Voices - Get a voice-over done   EPISODE SPONSORS Workplace Assured - Worry less about your employer obligationsCheck out their FREE advice line for employers Key Person of Influence – Become highly valued & highly paidGrab a FREE hard or audio copy of their Amazon best-seller   OVER TO YOU … What was your biggest marketing learning or ah-ha moment from this episode? Leave your comment below. My guest and I respond to each and every comment.  Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.