The Small Business Big Marketing Podcast with Tim Reid

Want to understand your customers so well that your marketing talks directly to them? That's what Justin Hale, founder of Camplify (think Airbnb for campervans), has done in order to build a membership base of 20,000 in just over two years ... with a valuation close to 8-figures. In episode 358 you'll discover: How Justin escaped the corporate cubicle and started Camplify How he validated his business idea The key to understanding your customers needs How to get clear on your customer personas (you can have more than one) Why & how to create marketing automation funnels The role of an on-boarding process in creating an unforgettable customer experience But the marketing gold doesn't stop there, you'll also learn: About online personal newspaper Flipboard from our resident productivity expert Dale Beaumont How to use scarcity to sell more And we revisit an interview with celebrity personal trainer Michelle Bridges Links & Resources mentioned: Camplify Flipboard How to create scarcity in business Email Countdown Timer Michelle Bridges interview Active Campaign Autopilot The Boomerang Effect And this show is made possible thanks to: Dale Beaumont's 52 Ways - An amazing free 1-day live event for business owners where you'll discover 52 ways to boost your business profits. Seats are limited. Book now. Cornerstone - Save 70% off your running costs by offshoring to The Philippines. Book a free feasibility assessment now. If something in this episode of Australia's favourite marketing podcast peaked your interest, then let's chat about it. Leave your thoughts  below. May your marketing be the best marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Like so many businesses, Rebecca Coomes built her business out of a pain point that she was experiencing herself. Her particular pain point – a pain in the gut! Rebecca Coomes is the founder of The Healthy Gut, where she writes cookbooks and recipes for sufferers of a chronic illness called SIBO (Small Intestinal Bacterial Overgrowth)which is one of the leading causes of IBS (Irritable Bowel Syndrome). She is a marketing consultant by day, but that is quickly taking a back seat to her new business, in which she’s become the world’s leading patient expert on SIBO! I saw Rebecca speak at a KPI event and she absolutely blew me away. Rebecca’s personal journey is interesting in itself, but wait until you hear how two simple marketing strategies have sky-rocketed her business - one’s called the Ascending Transaction Model, and the other one? Good old helpful marketing. Listen in as we cover some serious marketing ground including: How Rebecca overcame 36 years of chronic illness and unhelpful doctors to start not one but two businesses How she saw an opportunity in the lack of cookbooks for her very strict diet and used her marketing savvy to provide a solution How she went from being a marketing consultant to a world-leading patient expert on SIBO How her passion for cooking has led to changing people's lives with her content The struggles of self-publishing books, and spreading the word via her website and social media How building strong relationships with key influencers in your field can help get you ahead The importance of networking and attending conferences to make connections and spread your brand How she gets her foot in the door, with customers and experts alike How the combination of an ascending transaction model and the creation of helpful content has grown her business exponentially But that's not all. In this episode of your favourite marketing podcast: Resident techspert Dale Beaumont drops in to share another productivity tool to make your business life infinitely easier. I share another low cost marketing idea that’ll make you feel all warm and fuzzy. And we go back into The Small Business Big Marketing Show’s vault, revisiting a chat I had with Amanda Stevens, Australia’s leading expert on that incredibly difficult topic ...  marketing to women! As per usual, there’s marketing gold dripping from the ceiling over at Small Business Big Marketing’s HQ… So let’s get right in.   EPISODE TIMELINE 00:00  Insight in to Cornerstone01:01  Teaser01:22  Welcome & overview03:15  Life Just Got a Whole Lot Easier with Dale Beaumont05:54  Today’s guest introduction – Rebecca Coomes07:31  Interview with Rebecca Coomes36:48  Insights into Cornerstone Business Solutions38:16 My Top 3 Attention Grabbers from my chat with Rebecca Coomes49:48  How to make sure your content is "Stayin' Alive"!53:00 Wrap-up and an insight in to both a past guest & next week’s guest MY TOP 3 MARKETING ATTENTION GRABBERS Create an Ascending Transaction Model - draw it at the end of this show. What can you give away for free in exchange for an email address, and then figure out your product for prospects and your core product offering. Helpful marketing works! Just ask Rebecca. If you’re not building your profile by sharing your knowledge then start. If you don’t know how, then read my book The Boomerang Effect. Partner with influencers. Once you’ve started to build a treasure chest of helpful content that will get you past the Dobermans, then start knocking on influencers’ doors, with the aim of having them help promote your products and services. This is a classic partnership strategy on which there is a whole 60-minute webinar presented by KPI’s Glen Carlson inside The Small Business Big Marketing Club. RESOURCES & LINKS MENTIONED The Healthy Gut Official Website The Healthy Gut Podcast Hotjar - Website analytics and feedback 5 Tips to get past the dobermans (I mean gatekeepers) What Have You Got To Lose - How to create warm and fuzzy feelings about your business EPISODE SPONSORS Dale Beaumont’s 52 Ways WorkshopQuite Simply, The Best One-Day Business Workshop, EVER. Cornerstone Business SolutionsReduce your business running costs by up to 70% OVER TO YOU … What was your biggest marketing learning or ah-ha moment from this episode? Leave your comment below. My guest and I respond to each and every comment.  Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Daniel Wilson is a chef and co-founder of Huxtaburger, my favourite burger joint (everything in moderation , of course ;0). Huxtaburger is a very understated burger brand that’s in 5 quality locations around my hometown of Melbourne. A mighty fine Huxtaburger There’s a couple of things I love about the Huxtaburger brand - one is in its marketing. Specifically, Daniel has written a recipe book that step-by-step explains exactly how to make the world’s best burger. So, in theory, you could follow all his instructions and go in to direct competition. In theory. Listen in as we cover some serious marketing ground including: What makes Huxtaburger more than just another burger joint How Daniel and his friends went from working as chefs to opening their own restaurant Daniel's personal philosophy of doing what you love - whether that's cooking food you love or using your passions otherwise How Huxtaburger's name and classic menu came to be The unique challenges and benefits of starting a franchise How Huxtaburger's new brand refresh focuses the company on diversity Why Daniel wrote a book, The Huxtaburger Book, with the secrets to making a perfect burger The reason your brand experience is so important to creating an emotional attachment with customers But that’s not all. In this episode of your favourite marketing podcast ... I launch a new segment with past guest Dale Beaumont, in which Dale shares a productivity tool each week. The segment's called Life Just Got A Whole Lot Easier! I share another low cost marketing idea - I call it the Super-Sized Customer Testimonial Strategy! And we go way back into The Small Business Big Marketing Show’s archive, revisiting a controversial chat I had with one of Australia’s most successful network marketers, Paul McAneny. As per usual, there’s marketing G.O.L.D. dripping from the ceiling over at Small Business Big Marketing’s HQ … So let’s get stuck ... right in.     EPISODE TIMELINE   00:00  Two marketing insights00:48  Teaser01:16  Welcome & overview02:56  Insights into The Small Business Outsourcing Tour to the Philippines03:54  Introduction to a new segment04:25  New segment: Life Just Got A Whole Lot Easier!05:53  Today’s guest introduction - Daniel Wilson07:36  Interview with Daniel Wilson41:26  Insights into Cornerstone Business Solutions42:41  My Top 3 Attention Grabbers from my chat with Daniel Wilson44:02  What Have You Got To Lose: How to create super-sized customer testimonial46:46 Wrap-up and an insight in to both a past guest & next week’s guest MY TOP 3 MARKETING ATTENTION GRABBERS   “Cook what you love.” Do what you love. If you're not doing what you love in your business, either hire someone else to do it, get rid of it, or get over it. He’s never spent a cent on advertising. The marketing landscape has changed significantly - advertising is absolutely a small component part of marketing, and there are many other ways you can promote your business. Share that mountain of knowledge you're standing on! Express your opinions, share your knowledge, become the opinion leader. Sell the experience and don't worry about keeping secrets.   RESOURCES & LINKS MENTIONED Huxtaburger's official website Voxer - The productivity tool Dale shares in Life Just Got A Whole Lot Easier Dale Beaumont's 52 Ways live event 3-Steps To A Super-Sized Customer Testimonial     EPISODE SPONSORS   Dale Beaumont's 52 Ways WorkshopQuite Simply, The Best One-Day Business Workshop, EVER. Cornerstone Business SolutionsReduce your business running costs by up to 90%     OVER TO YOU … What was your biggest marketing learning or ah-ha moment from this episode? Leave your comment below. My guest and I respond to each and every comment.  Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

After escaping the corporate cubicle in 2008, Stone & Wood’s Jamie Cook is a self-confessed corporate refugee – one who’s gone on to build the largest privately owned brewery in Australia and also happens to brew my favourite beer! Stone & Wood co-owner Jamie Cook shares some unbelievable insights into taking risks, managing crazy growth and some solid brand-building ideas. Listen in as we cover some serious marketing ground including: How Stone & Wood grew to have a turnover of $60 million and a sales volume of 12 million litres annually … in an insanely competitive marketplace. Why they've resisted selling for hundreds of millions to the big brewers How these little breweries are doing some very cool marketing and get the power of branding, big time. Why community is key to their growth How they started slow by literally buying punters one beer at a time Stakeholder loyalty and their strategies for growth [Tweet "I love @TimboReid 's The Small Business Big Marketing Show"] But that's not all. In this episode of your favourite marketing podcast: I share another low cost marketing idea in What Have You Got To Lose? How to extend the life of your best helpful content. And we go way back into The Small Business Big Marketing Show’s vault, revisiting a chat I had with my personal mentor Mr. Motivation himself, Keith Abraham. As per usual, there’s marketing gold dripping from the ceiling over at Small Business Big Marketing’s HQ… So let’s get right in.   EPISODE TIMELINE 00:00  Insight in to Cornerstone00:48  Teaser01:12  Welcome & overview03:11  Insights into The Small Business Outsourcing Tour to the Philippines05:11  Today’s guest introduction – Jamie Cook07:10  Interview with Jamie Cook46:16  Insights into Cornerstone Business Solutions47:59 My Top 3 Attention Grabbers from my chat with Jamie Cook49:48  How to make sure your content is "Stayin' Alive"!53:00 Wrap-up and an insight in to both a past guest & next week’s guest   MY TOP 3 MARKETING ATTENTION GRABBERS   “The Neck Snap.” I look for emotional language in the emails listeners send and the reviews they leave on iTunes. What signal do you look for from customers that confirms you’re onto something special? Add value to all your stakeholders. So many business owners take their suppliers for granted, or ignore their local community or the environment. Create a business people want to work for and suppliers want to supply. Unwavering focus on brand. How can we get people to connect emotionally with the brand? Ask yourself this, then action the ideas that come out of it. You’ll build a brand in no time.   RESOURCES & LINKS MENTIONED Stone & Wood’s official site iSkySoft Video Converter GoTranscript Canva 40 ways to repurpose your blog content Get access to the 9 steps involved in creating highly profitable partnerships from Key Person of Influence's Glen Carlson inside The Small Business Big Marketing Club What Have You Got To Lose - How to run a weird marketing campaign to grow your business   Here are some other podcasts of done with beer brewers: 66 - Imagine being two years ahead of your sales targets with Mornington Peninsula Brewery! 278 - How a market researcher turned boutique beer retailer selling 1,100 craft beers with Richard Kelsey of beer cartel 353 – Burleigh brewing’s business strategy is all about delivering awesomeness   EPISODE SPONSORS Cornerstone Business SolutionsReduce your business running cost by up to 90% OVER TO YOU … What was your biggest marketing learning or ah-ha moment from this episode? Leave your comment below. My guest and I respond to each and every comment.  Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Pam Brook went from a dentist to the co-founder of  award winning food manufacturer Brookfarm, which she established near Byron Bay with her husband Martin (who was an ex-film producer!) in 1999. Brookfarm is now Australia’s leading producer of gourmet macadamia products. What struck me most about Pam when I met her was her eclectic mix of solid business acumen, her passion for what she does and her laid-back style. Listen in as we cover some serious marketing ground including: How Pam and her hubby are building an empire in their family-run, award-winning macadamia farm Brookfarm Pam's take on effective networking, what that means and how to do it Pam's strategy for dealing with the stress of a growing business Brookfarm's focus on sustainable farming practices and the connection between food and the land it comes from But that's not all. In this episode of your favourite marketing podcast: My low cost marketing idea in What Have You Got To Lose? will literally make you and your customers go WOW! And we go back into the SBBM vault, revisiting a recent episode with the founder of a tiny house concept called Shacky. As per usual, there’s marketing gold dripping from the ceiling over at Small Business Big Marketing’s HQ… So let’s get right in.   EPISODE TIMELINE   00:00  Two marketing Insight01:23  Teaser01:49  Welcome & overview03:18  Insights into The Small Business Outsourcing Tour to the Philippines and Castaway Awards05:29  Today’s guest introduction – Pam Brook07:09  Interview with Pam Brook41:53  Insights into Cornerstone Business Solutions43:59  Insights into into Key Person of Influence and The Small Business Big Marketing Club47:17 My Top 3 Attention Grabbers from my chat with Pam Brook49:11  How to create a little WOW! to grow your business52:12 Wrap-up and an insight in to both a past guest & next week’s guest MY TOP 3 MARKETING ATTENTION GRABBERS   Clever businesses solve problems REALLY well. How well are you solving your customer's’ problems? What could you do to solve them even better? Don’t do what you’re not good at. This week, identify 3 tasks you could hand over to someone else to do. Then call Cornerstone to find a virtual team member who’ll take them off your hands. Network. Really network! Business owners up in the Byron area are truly helping to build each other's businesses through the smart exchange of knowledge and resources, not just business cards.   RESOURCES & LINKS MENTIONED   Brookfarm’s official website Cape Byron Distillery Small Business Big Marketing Outsourcing Tour To The Philippines Castaway Awards Full interview with Joep from Shacky Delivering Happiness by Zappos founder Tony Shay Get access to the 9 steps involved in creating highly profitable partnerships from Key Person of Influence's Glen Carlson inside The Small Business Big Marketing Club   EPISODE SPONSORS Cornerstone Business SolutionsReduce your business running cost by up to 90% Key Person of Influence – Become highly valued & highly paidGrab a FREE hard or audio copy of their Amazon best-seller.   OVER TO YOU … What was your biggest marketing learning or ah-ha moment from this episode? Leave your comment below. My guest and I respond to each and every comment.  Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Heard the one about the lawyer who walked into a bar? This isn't just any bar either. The iconic Burleigh Brewing Co was started by Peta Fielding and her husband Brennan on the back of successful brewing endeavours in Hawaii. Peta said that she always knew she wanted to create a special business, she didn't know what, but she knew what it would feel like. After meeting her would be husband, a talented brewer in Hawaii the pieces started to fall into place. Listen in as we cover some serious marketing ground including: How Peta went from high flying lawyer to an MBA in Hawaii to owning a brewery and pub in Hawaii to Starting The Burleigh Brewing Company How every beer has a story (and a cool name to go with it - like My Wife's Bitter!) Burleigh Brewing Company's philosophy around people The importance of community and how it intersects with local marketing initiatives But that's not all. In this episode of your favourite marketing podcast: I share another low cost marketing idea for you to implement immediately - How to create a weird marketing campaign And we revisit a past episode in which I spoke to LA fashion-designer Melissa Coker about her amazingly viral First Kiss video Yep, you guessed it, another big episode, so let's get stuck, right in.   EPISODE TIMELINE 00:00  Two Marketing Insights00:51  Teaser01:30  Welcome & overview02:45  Insights into The Small Business Outsourcing Tour to the Philippines03:44  Today’s guest introduction – Peta Fielding05:08  Interview with Peta Fielding40:00  Insights into Cornerstone Business Solutions41:40  Insights into Key Person of Influence and The Small Business Big Marketing Club44:59 My Top 3 Attention Grabbers from my chat with Peta Fielding46:10  How to run a weird marketing campaign to grow your business48:57 Wrap-up and an insight in to both a past guest & next week’s guest   MY TOP 3 MARKETING ATTENTION GRABBERS   Spend the time to make your brand pop. Head over to BurleighBrewing.com.au and check out how Peta has done it with their brands. Story-telling makes brand development simple. Take a listen to my interview with Dave Musson of Saddleback Leather. Celebrate staff anniversaries. Success in small business is celebrating the big wins and the little wins.   RESOURCES & LINKS MENTIONED   Burleigh Brewing Company's official website Get access to the 9 steps involved in creating highly profitable partnerships from Key Person of Influence's Glen Carlson inside The Small Business Big Marketing Club What Have You Got To Lose - How to run a weird marketing campaign to grow your business   EPISODE SPONSORS Cornerstone Business Solutions Reduce your business running cost by up to 90% Key Person of Influence – Become highly valued & highly paidGrab a FREE hard or audio copy of their Amazon best-seller. OVER TO YOU … What was your biggest marketing learning or ah-ha moment from this episode? Leave your comment below. My guest and I respond to each and every comment.  Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Joep Pennartz started Shacky out of a desire to create opportunities for a digital detox. To look out the window, listen to birds and take a deep, long breath. After a particularly hectic period in his life, he and his girlfriend managed a getaway in a little place that had no mobile service, and just two days in this environment felt like a whole month's worth of relaxation. As time went on he realised that this type of a holiday was a growing need for many people who need to unwind and go on a digital detox. This lead to the start of  the Shacky adventure. This is a story of innovation (which Joep has a Masters degree in), crowdfunding and just some really clever marketing ideas. I think you’re going to love this chat, Joep's passion for his business and the way in which he has gone about building it is truly inspiring. We cover a tonne of marketing ground including: JOMO (the joy of missing out) a term Joep likes to use when promoting these beautiful tiny houses Some nice 1 percenters that Joep has done to build and promote Shacky A great PR hack How Air BnB used the Shakies to help build their brand Also in this episode of your favourite marketing podcast ... I share a simple 3-step process for getting customer feedback in our most popular segment lovingly called What Have You Got To Lose? And we go back into the Small Business Big Marketing vault, revisiting a past episode revisiting a popular episode with my old mates (and speaking coaches) Zara and Troy from Humour Australia I also went to one of Key Person of Influence Brand Accelerator Events. It's 8-hours full of solid content. If you're interested here's a 50% discount on the ticket price.   Here are my top 3 learnings from attending the event: Matthew Michalewicz a previous guest on the show presented on Pitching - His key take away was the “Name, same, different” philosophy. eg. My name is Tim Reid, I’m like a marketing consultant but I’m different in that I share my knowledge from stage and a podcast. How can you use that philosophy in your business? Rebecca Coomes - an ex-marketing consultant who’d made a decision that her true passion is helping people overcome a particular gut problem called SIBO (that she also suffered from) - she’s now a leading expert in this area and has an incredible product eco-system including books, courses, coaching, live events. I’m actually going to get her on an upcoming episode soon. Hair Salon Coach Lisa Conway talked about how it’s OK to be yourself as you build into becoming a key person of influence in your industry. AND, I've got some EXCITING news. The next Small Business Big Marketing 'Outsourcing Tour of The Philippines' is coming up! Learn about all the options that are out there for outsourcing to the Philippines Visit businesses that are successfully doing it Hang out with other motivated business owners It costs $2,990 twin share and it's on March 27-29, 2017 Check out all the juicy details at smallbusinessbigmarketing.com/tour Yep, you guessed it, another huge episode, so let's get stuck, right in.     EPISODE TIMELINE 00:00  Two marketing insights00:50  Teaser01:40  Welcome & overview03:30  3 dates that I would love for you to save in your calendar05:20  3 learnings from the KPI Brand Accelerator event07:40  Today’s guest introduction - Joep Pennartz08:35  Interview with Joep Pennartz43:50  Insights into Cornerstone Business Solutions45:30  My Top 3 Attention Grabbers from my chat with Joep Pennartz46:52  3 steps to getting customer feedback 49:47 Wrap-up and an insight in to both a past guest & next week’s guest   MY TOP 3 MARKETING ATTENTION GRABBERS   JOMO - The joy of missing out. We should look for more opportunities to miss out on things. The signage containing the website address Joep had on the back of his first Shacky when he was delivering it. This is a great example of really believing in your product and grabbing every opportunity to get the word out. I love the fact that he didn’t opt for the most obvious business model which would have been to mass produce Shackies for individual sale. And I love that one if the reasons he did this was to maintain control of his brand.   RESOURCES & LINKS MENTIONED   Shacky's official website Shacky's crowd funding page The Castaway Awards (of which I am the proud MC)   Crowdfunding links:   Amanda Palmer - The Art of Asking   Clay Hebert - Crowdfunding Hacks   Other links mentioned in this episode: 3 Steps to Getting Customer Feedback Interview with Scott Kilmartin about buiding the world's most beautiful ice-cream truck Interview with Matthew Michalewicz on the perfect pitch     EPISODE SPONSORS   Cornerstone Business SolutionsReduce your business running cost by up to 90% Key Person of Influence – Become highly valued & highly paidGrab a FREE hard or audio copy of their Amazon best-seller.     OVER TO YOU … What was your biggest marketing learning or ah-ha moment from this episode? Leave your comment below. My guest and I respond to each and every comment.  Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

I started podcasting way back in 2010 and have now released more than 350 episodes. I thought it was high time that I shared a few of the lessons I've learnt along the way by answering your questions about podcasting. In this episode of Australia's favourite marketing podcast : I share my thoughts and answer your questions on all things podcasting I share another low cost marketing idea in What Have You Got To Lose? Today I share 3 steps to getting your emails opened by the right people! And we go back into the Small Business Big Marketing vault, revisiting a past episode in which we caught up with the maker of America’s best sandwich! To find out what you really wanted to know about podcasting, I asked!. I received some excellent questions from both Small Business Big Marketing Forum Members and The Small Business Big Marketing Facebook page. SIDE NOTE: There's a whole section inside the Small Business Big Marketing Forum dedicated to Podcasting. Check out the forum here. It's only $67 a month and if you can't make that back plus multiples more than I am doing something wrong. I kick off the show with 10 things that I want you to know about podcasting and the podcasting landscape: Podcasting is effective at growing your personal and business brand - coaching, speaking, Forum, Emceeing large events and being played on Virgin flights have all spun out from this very podcast. It’s growing. The podcast section in iTunes is 10 years old, there are 325,000 podcasts listed there and Apple reported 10 billion listens in 2016. It's also slowly being released on platforms like Spotify and Audible. Many needlessly complicate the whole podcasting process, it’s way easier than you think. Listen in as I answer some of the more technical questions about getting started. There’s some amazing shows out there, forget radio and TV get into podcasting. A couple that I'm loving are 'Here’s The Thing' & 'How I Built This' There’s a number of different podcast formats - Interview style (like mine), Soapbox (or rants), Q&A or a discussion among co-hosts. Audio / acoustic quality is critical. You're competing with road noise, gym noises, dishes you name it. Your audio really needs to be crisp for people to hang in there with you. My setup includes my mac, a blue yeti microphone and a free piece of software called Audacity. I have used other microphones and gear as needed (i.e. when I'm on the road or on holidays) but that's my basic set up. I try and find a room where the noise is dampened somewhat (i.e. not too echoey). You can do them anywhere. As mentioned above I have podcasted out of a  studio, my office, a closet, an island in Fiji, a hotel room, my car. Don’t judge success on audience interaction. It's hard not too but just focus on making a great show. The very nature of podcasting means that people are rarely at their computer so it's often hard to get that interaction. Stick with it. There are different ways to monetise your show - sponsorship, your own product, increased enquiry to existing business, new revenue streams. My show is successful because I mix education with entertainment(and I’ve stuck at it). I also go on to answer a total of 29 questions and they are all outlined in the episode timeline below.  Yep, another big episode of your favourite marketing podcast. Let's go!     EPISODE TIMELINE   00:00  Two marketing insights01:00  Teaser01:35  Welcome & overview04:15  10 things I want you to know about podcasting15:45  How far ahead do you (normally) pre-record your episodes?16:46  What do you think will change from the way podcasts are recorded, listened to, found in the next 5 + 10 years?17:45  What is your strike rate of guests you have asked to be on the show to the ones that do turn up?18:23  How many (on average) shows do you do per year that are not up to your high standards?19:19  If you could go back 7 years to when you first started, what bit of advice would you give yourself about podcasting?20:04  Of the podcasts you listen to, how many do you find yourself, compared to how many are recommended to you?20:40  How many podcasts requests, in which another podcaster is asking to interview you, do you decline per year?21:22  How do you put aside the limiting belief that you are not any good at it when starting a podcast?23:33  How much does it really cost to put together a podcast?25:55  If you have an idea for a podcast but don't know if it will get any audience is it worth trying because it adds another bit of rich media and therefore SEO value or does a flop actually give you a negative score?27:45  What would be the minimum requirements for software, equipment etc to start a podcast with?29:35  Insights into Key Person of Influence32:55  Insights into Cornerstone Business Solutions35:10  How do I get started?36:43  How do I get set up on iTunes?37:15  Who's got the best 'how to podcast' guide to get started?39:19  How do you go about planning and organizing each show? Is there a process that you have in place that you follow each time?41:55  How do you reach out to guests? I.e. Via email, phone etc42:40  Where do you get the majority of your podcast feedback from?44:12  How do you know you have REALLY engaged on a topic? Is it simply quantity of subscribers?44:39  How do you increase listenership in a tight niche?45:48  How do you distribute your podcast? 47:10  How do you source guests for your podcast?48:17  At what point did you decide to look for advertisers?49:40  What's the 5-year plan with your podcast?50:08  What was it like when you started, did you ever wanna throw in the towel and what kept you going till the 300+ episodes now?52:59  How much time, energy and money to invest to promote your podcast?54:12  And where do you focus that effort?55:10  What are your favourite monetisation tips?56:20  I host with Libsyn but want to move to OMNY - afraid it might feel like shifting accountants?58:18  What do you wear when you podcast? I heard you like to do the occasional show in your birthday suit. Do you mix it up a bit depending on your guests?01:00:40  What Have You Got To Lose - 3 steps to getting your emails opened by the right people!01:03:47 Wrap-up and an insight in to both a past guest & next week’s guest     RESOURCES & LINKS MENTIONED   Audacity podcast recording software Call Recorder for SkypeBlue Yeti MicrophoneEpisode 115 where I got involved in Flying Solo's national 'work in the nude day'Check out Showrunner for tips on getting started with podcastingOMNY - Beautiful podcast hostingEpisode 104 with Tommy Nicolosi - the maker of America's best sandwich      EPISODE SPONSORS   Cornerstone Business SolutionsReduce your business running cost by up to 90% Key Person of Influence – Become highly valued & highly paidGrab a FREE hard or audio copy of their Amazon best-seller      OVER TO YOU …   What was your biggest marketing learning or ah-ha moment from this episode? Leave your comment below. My guest and I respond to each and every comment.  Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

You are not going to believe this. I have found a physiotherapist who is focused on getting to an end point with treatment for his patients. What a concept! Brad Beer of Pogo Physiotherapy has a deep respect for marketing and his practice is quickly becoming known for doing things differently. How's this for an action taker? Brad has ... Delivered in excess of 25,000 physiotherapy consultations Is an Amazon best selling author of the book ‘You Can Run Pain Free’ He is a media commentator Host of The Physical Performance Show podcast Champion Triathlete and marathon runner Lives at the intersection of maximising potential and physical performance He’s also the physio to the stars having treated the likes of Pink Floyd's Roger Waters! Listen in as we explore physio marketing and go deep on: A clever new way of pricing his services that Brad calls The Finish Line Program Why the 3rd iteration of his business is finally the right one His deep respect for marketing and how he gets his name in front of his ideal clients But that's not all. In this episode of your favourite marketing podcast: We cover plenty of ground in this chat including: How to make your business customer focused 'The Finish Line' philosophy How Brad is making the intangible tangible Packaging up services to benefit the client I share another low cost marketing idea for you to implement immediately - How to host a VIP event And we revisit a past episode in which I spoke to email marketing expert Shayne Tilley Yep, you guessed it, another big episode, so let's get stuck, right in.   EPISODE TIMELINE   00:00  Marketing Insight00:28  Teaser01:02  Welcome & overview02:55  Insights into The Small Business Big Marketing Club06:25  Today’s guest introduction – Brad Beer08:00  Interview with Brad Beer52:25  Insights into Cornerstone Business Solutions54:08 My Top 3 Attention Grabbers from my chat with Brad Beer55:15  How to put on a VIP event58:28 Wrap-up and an insight in to both a past guest & next week’s guest   MY TOP 3 MARKETING ATTENTION GRABBERS   Every client gets a high-five program. If you don’t offer programs, which of course the majority of businesses don’t, at least have a think about creating a high five moment for each and every client. Just like Apple used to do whenever someone bought a product in store. I love Brad’s definition of loyalty as being “How many other physio practices a patient has to drive past in order to get to his”. Brad’s respect for marketing, and his belief that if you truly love and believe in what you sell, then how could you not want to tell the world about it?!   RESOURCES & LINKS MENTIONED Pogo Physiotherapy's official website Get access to the 9 steps involved in creating highly profitable partnerships from Key Person of Influence's Glen Carlson inside The Small Business Big Marketing Club What Have You Got To Lose - How to run a VIP event 42 Event Planning Tips for Small Business   EPISODE SPONSORS Cornerstone Business Solutions Reduce your business running cost by up to 90%     OVER TO YOU … What was your biggest marketing learning or ah-ha moment from this episode? Leave your comment below. My guest and I respond to each and every comment.  Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Old school marketing is often neglected these days at the expense of ensuring a business's online footprint is humming. Well, it doesn't have to be one or the other ... both should and can work in harmony. Previous guest Carmen Sognonvi is the owner and General Manager of Urban Martial Arts in Brooklyn. In just four years she tripled the number of students enrolled and she did it by focusing on old school, traditional marketing tactics and complemented them with highly effective online efforts. Urban Martial Arts have spent some serious time and money on their brand to make them appear bigger and better than their budget should allow. They're often asked where their headquarters are or if it's part of a chain. Since the beginning they have focused on bringing the friendliness of a Ma and Pa shop (which they are) and the professionalism of a fortune 500. Carmen's marketing prowess doesn't stop with the old-school traditional stuff though. Urban Martial Arts have got some pretty sophisticated online marketing funnels set up to support their offline efforts. Plus they are doing some really cool video marketing. Check out this 9 minute, story driven piece of content that they have on their about us page.     So listen in as Carmen walks us through her killer traditional marketing strategies including: Promotional booths Fliers Signage Email Marketing and much, much more I also share another low cost marketing idea in What Have You Got To Lose?  Today’s idea will show you how to create an ebook in 3 simple steps. And we go back into The Small Business Big Marketing vault, revisiting a past episode in which we caught up with Kylie Roberts of Aleenta Barre (which is sort of like a ballet studio that incorporates elements of yoga and pilates). She’s one of the few business owners I’ve spoken to who has invested in creating a scent as part of their branding. Yep, another big episode of your favourite marketing podcast. Let's go!     EPISODE TIMELINE 00:00  Two marketing insights01:15  Teaser01:50  Welcome & overview04:27  How to create an ebook in 3 simple steps08:02  Insights into Workplace Assured09:10  Today’s guest introduction - Carmen Sognonvi10:50  Interview with Carmen Sognonvi01:08:00  Insights into Key Person of Influence01:09:15 My Top 3 Attention Grabbers from my chat with Carmen Sognonvi01:10:53 Wrap-up and an insight in to both a past guest & next week’s guest     MY TOP 3 MARKETING ATTENTION GRABBERS   “People buy on their time, not on our time”. We never know when people will be ready to buy so we have to keep those marketing initiatives going and not get discouraged. Being strategic when hiring a spot for a booth at a local street fair. Exchanging contact details for a free trial (rather than merchandise). General respect for old school marketing and how it can seamlessly integrate into online efforts.   RESOURCES & LINKS MENTIONED  Urban Martial Arts official website Carmen's marketing blog Carmen's luxury travel blog Carmen's original interview on Small Business Big Marketing Tools mentioned throughout the show: Infusionsoft Lead Player Wistia Turnstyle How to create an ebook in 3 simple steps  Interview with Chris Savage from Wistia Interview with Kylie from Aleenta Barre     EPISODE SPONSORS Workplace Assured – Worry less about your employer obligationsCheck out their FREE advice line for employers Key Person of Influence – Become highly valued & highly paidGrab a FREE hard or audio copy of their Amazon best-seller    OVER TO YOU … What was your biggest marketing learning or ah-ha moment from this episode? Leave your comment below. My guest and I respond to each and every comment.  Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.