The Small Business Big Marketing Podcast with Tim Reid

Today’s guest Dr. Jonathan Brown of CitySkin has been not only listening to this show for the past 3-years, but he's also been implementing the ideas that caught his attention. The result? He's built a business he loves, going from 3 clients a week to over 3,000 a year. He's made marketing a hobby. So how did Dr Brown come to be on this episode of Australia’s best marketing podcast? Check out the message I got from the good doctor via LinkedIn: Hi Tim, I have been listening to your podcast for the past 3 years and it has transformed my business. I have gone from being a full time GP to an award winning website designer and Director of Cityskin clinic (www.cityskin.com.au) - with a rather large turnover! I have listened to your podcast and taken action. I have built the Cityskin website from scratch and now contains a PHD's worth of information on all aspects of Cosmetic treatments. We are now seen by patients as trusted information providers. The website contains videos, interesting articles and easy to read guides to cosmetic treatments. This, combined with raving reviews, has meant that we are fully booked out week after week in 3 locations. We were also delighted to have received an award for 'Australasia's Best Cosmetic Website 2016' at the recent Cosmetic Industry awards in Sydney. As a thank you I thought I'd send you a gift for all the hard work that you put into the podcast. It keeps me inspired every week so thank you. Here is a gift voucher that you can use for something nice to drink - I didn't want a bottle to smash in the post! If you ever want someone to talk first hand on the podcast about how your advice helped their business flourish then feel free to get in touch! All the best, Dr. Jonathan Brown How good is that! Side note: this is a pretty great template to get yourself on podcasts. It hit’s all the right notes - flattery, bribery PLUS he didn’t forget the ask at the end. So I called him. Listen in as Dr Jonathan Brown walks us through his 7 key take-aways from The Small Business Big Marketing Show: 1. Don’t try and cheat Google. A few years ago Google released it's hummingbird algorithm update. Amit Singhal, a Senior VP at Google, said of the algorithm "Google simply asks that you create relevant, unique, helpful content on a regular basis". That's it! 2. Make it easy for people to do business with you Cityskin clinic has its processes nailed. They use software called cliniko for their client bookings and there is a solid, automated follow up process in place so that customers can easily book in and book a follow up. 3. The power and potential of review sites to create trust Dr Brown has a few complications with reviews as health practitioners cannot obtain testimonials by law. They can however ask for feedback. So if the good doctor can benefit from positive feedback surely you can too. 4. Know your limits Dr Brown does WAY more of the grunt work than I usually recommend but that's ok because he loves it! It's a hobby. That being said he still knows his limitations. Design is not his strong suit so that's all been outsourced. As have the phones and other business processes, either to a company or to technology. 5. Put a PHD of content on your website There are over 80,000 words of content on the Cityskin clinic website. That is literally a PHD worth of material. They are also creating videos and are looking at other ways to create content. This positions them as the authority and guess what? Google (and their prospective clients) love them for it. 6. Know your customers This is marketing 101. You need to understand who your customer is so you can market to them effectively. Cityskin's client is generally a 40+ female. So the website and clinic colours are feminine and the design and tone is sophisticated. 7. Tap into the emotional side of your clients Knowing who you customers are is not enough. You need to know them emotionally as well. Why are they looking for your product or service? How does it make them feel? Also in this episode of Small Business Big Marketing... I share another low cost marketing idea in What Have You Got To Lose?Today’s idea will show you how to grow your influence within your industry by starting a LinkedIN Group. And we go back into the show's vault, revisiting a bit of a marketing hero of mine - Jay Baer, who explained why it’s so important to hug your haters and how to do it. Notepad and pen at the ready, it's another HUGE show. Let's go.     EPISODE TIMELINE 00:00  Two marketing insights01:18  Teaser02:09  Welcome & overview03:55  How to build your authority by building a LinkedIn group06:46  Insights into Workplace Assured08:26  Today’s guest introduction - Dr Jonathan Brown11:00  Interview with Dr Jonathan Brown58:35  Insights into Key Person of Influence01:00:10  My Top 3 Attention Grabbers from my chat with Dr Jonathan Brown01:32:35 Wrap-up and an insight in to both a past guest & next week’s guest     MY TOP 3 MARKETING ATTENTION GRABBERS   Take action. I know that I have a lot of listeners to The Small Business Marketing Show but I don't know how many action takers I have. Action is everything. What idea/s can you take and IMPLEMENT today?   Turn the marketing of your business into a hobby. I've spoken about this many times before but it just works. Remove the fear by getting curious about your marketing. See what works and have fun with it. Remember that mistakes are just proof that you're trying.   Be helpful. This is the easiest and best way to come up with ideas for content. How can you be helpful? How can you put a PHD on your website. Check out my book The Boomerang Effect to learn how.     RESOURCES & LINKS MENTIONED Dr Jonathan Brown's official site - Cityskin Clinic Here's a list of ALL those resources mentioned in the show: SourceBottle - A great site to get some free publicity. Check out my interview with Source Bottle founder Rebecca Derrington in episode 28 Ideal offices - Phone answering services used by Cityskin Cliniko - software used for online booking for the Cityskin clinics   Type form - beautiful form building software   Crazy egg - web traffic visualiser. To learn more about how and why to use this kind of software check my blog post on it.   Yoast SEO - the most popular SEO plugin   High Fidelity by Nick Hornby   How to build your authority by building a LinkedIn group   Interview with marketing legend Jay Baer on why and how you can hug your haters       EPISODE SPONSORS Workplace Assured – Worry less about your employer obligationsCheck out their FREE advice line for employers Key Person of Influence – Become highly valued & highly paidGrab a FREE hard or audio copy of their Amazon best-seller     OVER TO YOU …   What was your biggest marketing learning or ah-ha moment from this episode? Leave your comment below. My guest and I respond to each and every comment.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Mike Rosenbaum is a serial entrepreneur, who previously co-founded Deals Direct. As the co-founder of spacer.com.au, the AirBnB of space, Mike now focuses his passion on the booming sharing economy, specifically helping people utilise their unutilised assets like storage and driveways. What is the sharing economy? The Sharing Economy is a socio-economic ecosystem built around the sharing of human, physical and intellectual resources. It includes the shared creation, production, distribution, trade and consumption of goods and services by different people and organisations. Mike is also a major investor in some of the top sharing economy platforms globally. So listen in as Mike: Talks about his nerd pilgrimage to Silicon Valley Explains the share economy and why it’s so important to business owners going forward And how he’s launched and marketed Spacer I also share another low cost marketing idea in What Have You Got To Lose?  Today’s idea will show you how to get maximum exposure for your top blog and social posts. And we go back into The Small Business Big Marketing vault, revisiting a past episode in which we caught up with the girls from Frank Body Scrub - a beautifully simple business that went from naught to plenty very, very quickly! Yep, another big episode of your favourite marketing podcast. Let's go!   EPISODE TIMELINE 00:00  Two marketing insights01:05  Teaser01:44  Welcome & overview03:32  How to breathe life back in to your blog06:58  Insights into Workplace Assured08:26  Today’s guest introduction - Mike Rosenbaum09:25  Interview with Mike Rosenbaum42:35  Insights into Key Person of Influence43:49  My Top 3 Attention Grabbers from my chat with Mike Rosenbaum45:45 Wrap-up and an insight in to both a past guest & next week’s guest   MY TOP 3 MARKETING ATTENTION GRABBERS   In the early days of your business, do things that don’t scale. I love how Mike got out and did some local area marketing. In fact, I’d argue that no matter what the age of your business, every now and then it’s OK to do things that don’t scale. Rotation marketing - Too many business owners get stuck doing the same old marketing and wonder why it’s not working. I love Mike's idea of rotation marketing that enables him to constantly trial new marketing ideas. Create value - in fact, create extreme value. How can you enhance your offer to customers so that they simply can’t say “NO!”? I try to do this with The Small Business Big Marketing Club, where for one low monthly fee of $67, you get me answering your marketing questions, access to training videos, webinars, and interviews I don’t post on iTunes.   RESOURCES & LINKS MENTIONED   Mike's new business - Spacer   Other businesses making best use of thee sharing economy:  Uber Airbnb   How to breathe life back in to your blog   Interview with Frank Body Scrub founders   EPISODE SPONSORS Workplace Assured – Worry less about your employer obligationsCheck out their FREE advice line for employers Key Person of Influence – Become highly valued & highly paidGrab a FREE hard or audio copy of their Amazon best-seller   OVER TO YOU … What was your biggest marketing learning or ah-ha moment from this episode? Leave your comment below. My guest and I respond to each and every comment.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Scott Kilmartin loves ice-cream. In fact, he's on a mission to build Australia's (maybe the world's) most beautiful and impressive ice cream truck. Her name is Grace the Vintage Ice Cream Truck, and she's Scott's next big business idea. Scott originally appeared on The Small Business Big Marketing Show way back in episode 14 when he was the owner and founder of Haul. Since then he's sold Haul, travelled the world and dived deep into his passion - ice cream, visiting 173 ice cream shops in 8 countries, finishing with Gelato school in Rome. As you do! Having done the hard yards in market research, Scott returned to Melbourne to start an ice cream cart business, but where it gets really interesting is when he buys a 50-year old delivery van with the dream of turning it into Australia’s best ice cream truck. $100k plus later, his dream (Grace the vintage Ice Cream Truck) is nearly realised. Nearly! In fact, for the first 20 minutes of the show we're recording sitting inside the old girl! I think you’re going to love this chat, Scott’s enthusiasm for what he’s doing and sheer willingness to roll up his sleeves and get stuff done is infectious. Plus there’s some solid business and marketing learnings along the way. We cover a tonne of marketing ground in this show including: End to end customer experience The power and importance of design ... again! The psychology of crowd funding Why having fun in business is so important The power of storytelling and how to use it in business Here's Scott's crowdfunding video: Also in this episode of your favourite marketing podcast ... I share a simple 3-step process for optimisong your customers' ah-ha moment in our most popular segment lovingly called What Have You Got To Lose? And we go back into the Small Business Big Marketing vault, revisiting a past episode in which I caught up with The Cuddlist Adam Lippin who says 'we're sex obsessed but touch deprived'. Yep, you guessed it, another big episode, so let's get stuck, right in.     EPISODE TIMELINE   00:00  Two marketing insights01:03  Teaser01:47  Welcome & overview03:30  How to optimise your customers' ah-ha moment06:33  Insights into Workplace Assured07:54  Today’s guest introduction - Scott Kilmartin10:10  Interview with Scott Kilmartin - Part 148:10  Insights into Key Person of Influence49:38  Interview with Scott Kilmartin - Part 201:13:07  My Top 3 Attention Grabbers from my chat with Scott Kilmartin01:14:47 Wrap-up and an insight in to both a past guest & next week’s guest   MY TOP 3 MARKETING ATTENTION GRABBERS   If you’re passionate enough about something, then there will always be a way and someone to help you along. Ask yourself how you could use crowdfunding to raise money for your current business, or maybe even, next business idea? Check out sites like Indiegogo, Pozzible or Go Fund Me and see what businesses like yours are doing. Hustle. Scott’s ability to hustle is inspiring. He rolls his sleeves up and gets stuff done.   RESOURCES & LINKS MENTIONED   Scott's ice cream cart business' official site Scott Kilmartin's crowdfunding campaign on Indiegogo How to optimise your customers’ ah-ha! moment. Interview with the Cuddlist Adam Lippin   EPISODE SPONSORS   Workplace Assured – Worry less about your employer obligationsCheck out their FREE advice line for employers Key Person of Influence – Become highly valued & highly paidGrab a FREE hard or audio copy of their Amazon best-seller.   OVER TO YOU …   What was your biggest marketing learning or ah-ha moment from this episode? Leave your comment below. My guest and I respond to each and every comment.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

If you’ve listened to this show long enough, you’ll know that I fundamentally believe there’s never been a better time to market a small business. Why? Because the tools and resources we have at our disposal are amazing. They enable us to do things that 5 or 10 years ago were just way too expensive. One of those resources is crowdsourcing - and who better to explain how to use crowdsourcing effectively than Designcrowd founder, Alec Lynch, the founder of Designcrowd, the world’s #1 custom design marketplace; which coincidently was once a sponsor of this show. For those who are unaware of what Designcrowd is, put simply, it’s an online marketplace where graphic designers from all over the world compete to get you a design you love. Now Alec is not here to sell you on the benefits of Designcrowd. But he is here to explain the concept and power of crowdsourcing, and how you can use it to achieve things in your business that previously you may have thought were just too expensive things like design, voice-overs, photography, copywriting and so on. On top of that, he also shares: Where the idea for Designcrowd came from How he got it to market Some of the marketing tactics he’s used to grow Designcrowd including a clever guerilla marketing idea Also in this episode of your favourite marketing podcast ... I share a simple 3-step marketing strategy that involves handwritten thank you letters. And we go back into the SBBM vault, revisiting a past episode in which I caught up with past guest Ben Buie whose YouTube video How to tie a tie has hd in excess of 30 million view! Yep, you guessed it, another big episode, so let's get stuck, right in.   EPISODE TIMELINE 00:00  Two marketing insights01:03  Teaser01:51  Welcome & overview03:33  Today’s guest introduction - Designcrowd founder Alec Lynch05:10  Interview with Designcrowd founder Alec Lynch42:38  Insights into Workplace Assured & Key Person of Influence46:07  My Top 3 Attention Grabbers from my chat with Designcrowd founder Alec Lynch46:41  A handwritten letter marketing strategy50:09  Wrap-up and an insight in to both a past guest & next week’s guest   MY TOP 3 MARKETING ATTENTION GRABBERS Make crowdsourcing a part of how you do business. I’ll put links in the show notes to a variety of sites that will enable you to try crowd sourcing in the areas of photography, voiceovers, copywriting and more. Three critical success factors to getting crowdsourcing right:i. Get your brief rightii. Don’t skimp on the prize money you offeriii. Provide useful, constructive feedback to those who respond to your brief Be your own coach and actively look for the positives. I loved how Alec made a point at the end of each day to reflect on 6 things he did well, and 6 things he could improve on tomorrow. RESOURCES & LINKS MENTIONED Grab an exclusive listener discount at Designcrowd Interview with Ben Buie from how to tie a tie video fame Other crowdsourcing options: Cornerstone Business Solutions - Get yourself a virtual assistant Fiverr & Upwork - Get one-off tasks done quickly Voices - Get a voice-over done   EPISODE SPONSORS Workplace Assured - Worry less about your employer obligationsCheck out their FREE advice line for employers Key Person of Influence – Become highly valued & highly paidGrab a FREE hard or audio copy of their Amazon best-seller   OVER TO YOU … What was your biggest marketing learning or ah-ha moment from this episode? Leave your comment below. My guest and I respond to each and every comment.  Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Lana Hopkins is the founder of an amazing retail experience called Mon Purse. An online and offline personalised luxury handbag and leather goods business called Mon Purse which has absolutely exploded over the past 12-months. After being frustrated by not being able to find the perfect handbag in Sydney, Lara went to a 'build a bear' workshop which allowed you to create a completely customised teddy bear. Lana thought why not create the same thing for handbags. Mon Purse is a personalised luxury handbag and leather goods business that basically allows you to make a handbag or wallet from scratch. You choose the leathers, colours, linings, metal details and so on. It then gets manufactured in Europe and shipped to anywhere in the world. We cover a lot of marketing ground in this chat including: Where the idea came from and more importantly, how the idea turned into a business How she did $1 Million in the first 3 months How Lana has established distribution in Myers, Selfridges and Bloomingdales Why she never does sales or discounts How she avoids overwhelm as the business grows exponentially Also In this episode of your favourite marketing podcast...  I share another low cost marketing idea for you to implement immediately in our new segment lovingly called What Have You Got To Lose? And we go back into the SBBM vault, revisiting a past episode in which I caught up with past YouTube star now turned New York restaurant Daniel Delany. Yep, you guessed it, another big episode, so let's get stuck, right in.     EPISODE TIMELINE   00:00  Two marketing insights00:57  Teaser01:41  Welcome & overview05:46  Today’s guest introduction - Lana Hopkins07:10  Interview with Lana Hopkins45:33  Insights into WebCentral & Key Person of Influence48:17  My Top 3 Attention Grabbers from my chat with Lana Hopkins49:54  What Have You Got To Lose?54:00  Wrap-up and an insight in to both a past guest & next week’s guest    MY TOP 3 MARKETING ATTENTION GRABBERS   Uncomplicate the complicated. Complicating things is easy. I found this when writing my book - The Boomerang Effect. It was easy to be verbose and wordy. So I spent a huge amount of time removing words and sentences until I felt that the key point of each chapter was shining through. Simplifying things takes work and courage, but always pays off. The Mon Gallery. I love it when businesses create their own language. Avoiding the word shop or store and calling the Mon Purse bricks and mortar retail presence a Gallery, gives the brand a certain je ne sais quoi! I’ve done this with The Small Business Big Marketing Club - which, whilst at the heart of it is a Forum, as a Member of the Club you get so much more - and it’s much more interesting to be part of a Club, right? Impossible is nothing. What a brilliant attitude. It certainly applies to your marketing too. I see too many business owners with limiting beliefs around creating effective marketing. “It’s too complicated. Too expensive. Too time consuming.” Rubbish! If you really want a video marketing strategy. If you really want to write a book. If you really want the world’s best website then you’ll find a way and a means. What do they say about the word Impossible? It’s made up of I’m Possible!   RESOURCES & LINKS MENTIONED Mon Purse official website What Have You Got To Lose? - Free branded T-shirt giveaway Interview with Youtube star turned New York BBQ House Owner Daniel Delany   EPISODE SPONSORS   WebCentral - Exclusive listener offersGet your online marketing sorted with these exclusive listener offers. Key Person of Influence – Become highly valued & highly paidGrab a FREE hard or audio copy of their Amazon best-seller.   OVER TO YOU … What was your biggest marketing learning or ah-ha moment from this episode? Leave your comment below. My guest and I respond to each and every comment.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Dual Olympic Swimming Gold Medalist, Michael Klim’s success in the pool has followed him into the world of small business with his business Milk & Co. Having started his male skincare range 8-years ago, he’s now taking on the likes of L’Oreal and other big skincare manufacturers ... and winning. Listen in as Michael explains how he’s built Milk & Co into a global male skincare powerhouse. I interviewed Michael way back in episode 6 of The Small Business Big Marketing Podcast and since then he has gone from 3 products to 60, going up against some pretty big competition, and implementing a distribution strategy that would be the envy of many FMCG (fast moving consumer goods) manufacturers. We cover plenty of ground in this chat including: How he’s applied his time as an Olympian to growing a successful small business We talk about the power of goal-setting I ask him how his public profile has helped grow his business He shares his biggest challenges and hurdles - yes, even Olympians have them! The marketing gold doesn't stop there ... I share another low cost marketing idea for you to implement immediately in our new segment lovingly called What Have You Got To Lose? This week's idea is all about how and why to become a master blog commenter. And we revisit a past episode in which I spoke to high-flying corporate couple turned cold pressed juice entrepreneurs Nat and Steve.   EPISODE TIMELINE 00:00  Love for Key Person of Influence & WebCentral00:48   Teaser01:33  Welcome & overview03:33  Today’s guest introduction - Michael Klim of Milk & Co05:50  Interview with Michael Klim of Milk & Co42:24 Insights into Key Person of Influence & WebCentral45:00  My Top 3 Attention Grabbers from my chat with Michael Klim of Milk & Co47:20  What Have You Got To Lose?50:40  Wrap-up and an insight into both a past guest & next week’s guest   MY TOP 3 MARKETING ATTENTION GRABBERS   Set goals. As boring as this may sound to some (including me), it’s clearly a strategy that works. In fact, there’s some solid discussion happening inside the the Small Business Big Marketing Club at the moment as we head into the new year. Be accessible. For someone with Michael’s high profile, he’s incredibly friendly, approachable and accessible. This is a no-cost strategy that you can implement today. Don’t be afraid to touch-up your brand. This has been mentioned in numerous episodes, but it’s worth reiterating. If you haven’t made some improvements to your visual brand identity (Touch Points like your logo, stationery, website, signage) since starting your business, then it’s not a bad thing to consider. Think of it as a bit of a Spring clean - just don’t wait until Spring! Some great resources to get you started are DesignCrowd.com and WebCentral.com.au.   RESOURCES & LINKS MENTIONED Milk & Co's official Website Episode 6 interview with Michael Klim What Have You Got To Lose? - How and why to become a master blog commenter BuzzSumo - Find key influencers Interview with Greene Street Juice Company's Nat & Steve   EPISODE SPONSORS WebCentral - Exclusive listener offersGet your online marketing sorted with these exclusive listener offers. Key Person of Influence – Become highly valued & highly paidGrab a FREE hard or audio copy of their Amazon best-seller.   OVER TO YOU … What was your biggest marketing learning or ah-ha moment from this episode? Leave your comment below. My guest and I respond to each and every comment.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Jason Wyatt is the founder of a multi-million dollar business called Marketplacer which is the world's leading online marketplace platform. This is not only got a great business story, but you will also discover the power of marketplace marketing. Although Marketplacer is a technology company, don’t worry, this is not a software discussion. Marketplacer is responsible for the establishment of 8 online marketplaces in 14 countries. Marketplaces like Bike Exchange, Outdoria, and House of Home. We cover a lot of marketing ground in this chat including: Where the idea came from and how he got it to market How to build and nurture a tribe of raving fans How you can tap into marketplace marketing And how you can set up your own market place Also In this episode of your favourite marketing podcast ...  I share another low cost marketing idea for you to implement immediately in our new segment lovingly called What Have You Got To Lose? And we go back into the SBBM vault, revisiting a past episode in which I caught up with past YouTube star now turned New York restaurant Daniel Delany. Yep, you guessed it, another big episode, so let's get stuck, right in.   EPISODE TIMELINE 00:00  Two marketing insights00:57  Teaser01:41  Welcome & overview05:46  Today’s guest introduction - Jason Wyatt07:10  Interview with Jason Wyatt45:33  Insights into WebCentral & Key Person of Influence48:17  My Top 3 Attention Grabbers from my chat with Jason Wyatt49:54  What Have You Got To Lose?54:00  Wrap-up and an insight in to both a past guest & next week’s guest MY TOP 3 MARKETING ATTENTION GRABBERS We live in a borderless world. You could be selling to anyone anywhere, the global market has well and truly arrived. One strategic decision is worth 100 operational ones. What are the BIG decisions that are going to make us more money, more freedom and more time. Check out Cornerstone Business Solutions to start outsourcing those operational tasks. Cancel a meeting if someone comes to you with a problem. Harsh but fair. If you're going to find a problem find a solution too.  RESOURCES & LINKS MENTIONED Marketplacer's official website Marketplace case studies - check out how some of Marketplacer's market places What Have You Got To Lose? - How to Create a Niche Blogging Strategy Wordpress Theme Marketplaces - Woo themes & Theme Forest Interview with Youtube star turned New York BBQ House Owner Daniel Delany   EPISODE SPONSORS WebCentral - Exclusive listener offers Get your online marketing sorted with these exclusive listener offers. Key Person of Influence – Become highly valued & highly paidGrab a FREE hard or audio copy of their Amazon best-seller. OVER TO YOU … What was your biggest marketing learning or ah-ha moment from this episode? Leave your comment below. My guest and I respond to each and every comment.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Stephen Byron has been the the Managing Director of Canberra Airport since his family bought it in 1998, and has turned it into a world-class airport offering an exceptional customer experience. Since it's purchase Stephen has overseen its transformation from a fairly unimpressive regional airport to a world class airport with over $2 billion being invested in airport infrastructure, a new terminal, a retail precinct and three business parks which accommodate more than 10,000 workers. Now you might be thinking “What can I, the small business owner, learn from someone who owns an airport?” Well, I gotta tell you … plenty. What I love about Stephen’s story is the lengths he and his team have gone to in identifying what annoys people about airports, then set about solving each and every one of them in the new design. This is quite simply a customer experience master class in how to create user-friendly products, services and customer experiences. In this episode of your favourite marketing podcast we cover plenty of ground including: How Stephen and his family nearly didn't go through with the airport revamp How he obsesses over creating the ultimate customer experience How they built the airport and business precinct when it looked like they had little to no chance of success I share another low cost marketing idea for you to implement immediately in our new segment lovingly called What Have You Got To Lose? And we revisit a past episode in which we catch up with Jim … from that legendary Aussie brand … Jim’s Mowing Yep, you guessed it, another big episode, so let's get stuck, right in.   EPISODE TIMELINE 00:00  Two marketing insights00:45  Teaser01:27  Welcome & overview03:08  Today’s guest introduction - Stephen Byron04:30  Interview with Stephen Byron38:00  Insights into  WebCentral & Key Person of Influence40:23  My Top 3 Attention Grabbers from my chat with Stephen Byron42:31  What Have You Got To Lose?45:33  Wrap-up and an insight in to both a past guest & next week’s guest   MY TOP 3 MARKETING ATTENTION GRABBERS   Focus on user-friendliness. There is no business that wouldn't benefit from this. In a recent episode Tom O’Toole from Beechworth Bakery asks the question “Would you buy it?” to ensure he's giving customers what they want and Dom Holland from Tow.com.au points out that “Everyone’s coming to your website for one thing. Give it to them upfront.” How can you make your business more user friendly? Dream the outcome, then work backwards. Very Michael Gerber-esque. Check out my interview with Michael Gerber and his process that starts with the Dream Room. Here to Help appearing on all staff uniforms. Help being the operative word. That’s why I wrote a book about it!   RESOURCES & LINKS MENTIONED Canberra Airport's official website What Have You Got To Lose? - How & why to visualise where your website visitors click   EPISODE SPONSORS WebCentral - Exclusive listener offersGet your online marketing sorted with these exclusive listener offers Key Person of Influence – Become highly valued & highly paidGrab a FREE hard or audio copy of their Amazon best-seller.   OVER TO YOU … What was your biggest marketing learning or ah-ha moment from this episode? Leave your comment below. My guest and I respond to each and every comment.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Scott Houston is an ex-SAS soldier turned award-winning business owner. Once he jumped out of a plane only to find his parachute wouldn’t (in fact didn’t) open! In this chat we talk about how he turned that into a business lesson plus four other lessons that he has learned from the SAS that we can all apply to grow a better business. We cover plenty of ground in this chat including: 5 lessons that Scott has learnt from his time in the SAS that we can all apply to grow a better business. Leadership and why 'shooting Bambi' is critical for business success I share another low cost marketing idea for you to implement immediately in our new segment lovingly called What Have You Got To Lose? And we revisit a past episode in which I spoke to high-flying corporate couple turned cold pressed juice entrepreneurs Nat and Steve. Plus plenty more   EPISODE TIMELINE  00:00  Love for Cornerstone Business Solutions & WebCentral00:58   Teaser01:35  Welcome & overview04:05  Today’s guest introduction - Scott Houston of Executive Risk Solutions05:40  Interview withScott Houston of Executive Risk Solutions45:15 Insights into Cornerstone Business Solutions & WebCentral47:30  My Top 3 Attention Grabbers from my chat withScott Houston of Executive Risk Solutions49:17  What Have You Got To Lose?53:50  Wrap-up and an insight into both a past guest & next week’s guest   MY TOP 3 MARKETING ATTENTION GRABBERS   Jump and enjoy the ride. Apply this mindset to your marketing. Try new things and have some fun with it. That’s what What Have You Got To Lose? is all about. Shoot the Bambis. How is that for tough soldier talk!? Whilst it might sound a little harsh I think the key point is to move those employees that are getting in the way of growing your business. That may just mean giving them different responsibilities; not necessarily getting rid of them altogether. Scott felt as the he was 'Out of his depth'. How reassuring is it to hear that GI Joe was out of his depth?! That makes us mere mortals feel a little more normal, right? RESOURCES & LINKS MENTIONED  Executive Risk Solutions Official Website Simon Sinek's OTHER Ted talk: Why Good Leaders Make You Feel Safe  What Have You Got To Lose? - How to tell your brand story   EPISODE SPONSORS  WebCentral - Exclusive listener offersGet your online marketing sorted with these exclusive listener offers. Cornerstone Business SolutionsReduce your wages bill by up to 75%   OVER TO YOU …  What was your biggest marketing learning or ah-ha moment from this episode? Leave your comment below. My guest and I respond to each and every comment.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Personlisation and customised retail experiences are becoming more than a trend, they're fast becoming a demand. This week's guest, Will Rogers from Kent and Lime is certainly riding the personalisation wave. He’s come up with a way that just might change the way we shop … forever I’m an absolute shocker when it comes to clothes shopping. It causes me all sorts of discomfort and anxiety. Fortunately, Will Rogers is on a mission to change the way men shop and pay for clothes. Will Rogers is the founder of a retail experience called Kent and Lime, which provides men with a personalised clothing selection delivered to their door. Which is kind of a exciting as it means no more visits to busy shopping centres! Will’s got 15 years experience working in fashion retail in both the UK and Australia, so clearly he’s a well dressed kind a fellow. He’s also a customer experience junkie, and on the look out for new ways to engage with and delight his customers. In this episode of your favourite marketing podcast we cover plenty of ground including: How the idea for Kent & Lime came about Customer feedback loops A clever Facebook advertising hack How to treat your customers as BETA developers I share another low cost marketing idea for you to implement immediately in our new segment lovingly called What Have You Got To Lose? And we revisit a past episode in which I spoke to high-flying corporate couple turned cold pressed juice entrepreneurs Nat and Steve. Yep, you guessed it, another big episode, so let's get stuck, right in.     EPISODE TIMELINE 00:00  Two marketing insights00:44  Teaser01:17  Welcome & overview06:04  Today’s guest introduction - Will Rogers07:35  Interview with Will Rogers42:30  Insights into  WebCentral & Key Person of Influence44:44  My Top 3 Attention Grabbers from my chat with Will Rogers46:26  What Have You Got To Lose? #549:26  Wrap-up and an insight in to both a past guest & next week’s guest   MY TOP 3 MARKETING ATTENTION GRABBERS   Personalisation. There’s no doubt that the more you can personalise any aspect of your business, the stickier it will be with your customers. We all love to feel as if someone (whether it’s a business or a person) is talking directly to us. That's exactly what I try to do with this podcast too! Facebook Ad Groups. I really liked how Will has someone working full time on Facebook ads, creating and testing and tweaking group after group. Attention to detail. I loved how the items of clothing aren’t just all piled into the box and despatched. Instead, they’re arranged strategically with the shirt in the jacket, the sox in the shoes. Where could you be paying more attention to detail in your business? And what’s stopping you?   RESOURCES & LINKS MENTIONED Kent & Lime's official website Slack What Have You Got To Lose? - Create a Refer a Friend Program WebCentral's Online Conversion workshopsOctober in Sydney and Melbourne - use promo code TIMBO16 for 10% discount   EPISODE SPONSORS WebCentral - Exclusive listener offersGet your online marketing sorted with these exclusive listener offers. Key Person of Influence – Become highly valued & highly paidGrab a FREE hard or audio copy of their Amazon best-seller.   OVER TO YOU … What was your biggest marketing learning or ah-ha moment from this episode? Leave your comment below. My guest and I respond to each and every comment.  Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.