The Small Business Big Marketing Podcast with Tim Reid

Lana Hopkins is the founder of an amazing retail experience called Mon Purse. An online and offline personalised luxury handbag and leather goods business called Mon Purse which has absolutely exploded over the past 12-months. After being frustrated by not being able to find the perfect handbag in Sydney, Lara went to a 'build a bear' workshop which allowed you to create a completely customised teddy bear. Lana thought why not create the same thing for handbags. Mon Purse is a personalised luxury handbag and leather goods business that basically allows you to make a handbag or wallet from scratch. You choose the leathers, colours, linings, metal details and so on. It then gets manufactured in Europe and shipped to anywhere in the world. We cover a lot of marketing ground in this chat including: Where the idea came from and more importantly, how the idea turned into a business How she did $1 Million in the first 3 months How Lana has established distribution in Myers, Selfridges and Bloomingdales Why she never does sales or discounts How she avoids overwhelm as the business grows exponentially Also In this episode of your favourite marketing podcast...  I share another low cost marketing idea for you to implement immediately in our new segment lovingly called What Have You Got To Lose? And we go back into the SBBM vault, revisiting a past episode in which I caught up with past YouTube star now turned New York restaurant Daniel Delany. Yep, you guessed it, another big episode, so let's get stuck, right in.     EPISODE TIMELINE   00:00  Two marketing insights00:57  Teaser01:41  Welcome & overview05:46  Today’s guest introduction - Lana Hopkins07:10  Interview with Lana Hopkins45:33  Insights into WebCentral & Key Person of Influence48:17  My Top 3 Attention Grabbers from my chat with Lana Hopkins49:54  What Have You Got To Lose?54:00  Wrap-up and an insight in to both a past guest & next week’s guest    MY TOP 3 MARKETING ATTENTION GRABBERS   Uncomplicate the complicated. Complicating things is easy. I found this when writing my book - The Boomerang Effect. It was easy to be verbose and wordy. So I spent a huge amount of time removing words and sentences until I felt that the key point of each chapter was shining through. Simplifying things takes work and courage, but always pays off. The Mon Gallery. I love it when businesses create their own language. Avoiding the word shop or store and calling the Mon Purse bricks and mortar retail presence a Gallery, gives the brand a certain je ne sais quoi! I’ve done this with The Small Business Big Marketing Club - which, whilst at the heart of it is a Forum, as a Member of the Club you get so much more - and it’s much more interesting to be part of a Club, right? Impossible is nothing. What a brilliant attitude. It certainly applies to your marketing too. I see too many business owners with limiting beliefs around creating effective marketing. “It’s too complicated. Too expensive. Too time consuming.” Rubbish! If you really want a video marketing strategy. If you really want to write a book. If you really want the world’s best website then you’ll find a way and a means. What do they say about the word Impossible? It’s made up of I’m Possible!   RESOURCES & LINKS MENTIONED Mon Purse official website What Have You Got To Lose? - Free branded T-shirt giveaway Interview with Youtube star turned New York BBQ House Owner Daniel Delany   EPISODE SPONSORS   WebCentral - Exclusive listener offersGet your online marketing sorted with these exclusive listener offers. Key Person of Influence – Become highly valued & highly paidGrab a FREE hard or audio copy of their Amazon best-seller.   OVER TO YOU … What was your biggest marketing learning or ah-ha moment from this episode? Leave your comment below. My guest and I respond to each and every comment.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Dual Olympic Swimming Gold Medalist, Michael Klim’s success in the pool has followed him into the world of small business with his business Milk & Co. Having started his male skincare range 8-years ago, he’s now taking on the likes of L’Oreal and other big skincare manufacturers ... and winning. Listen in as Michael explains how he’s built Milk & Co into a global male skincare powerhouse. I interviewed Michael way back in episode 6 of The Small Business Big Marketing Podcast and since then he has gone from 3 products to 60, going up against some pretty big competition, and implementing a distribution strategy that would be the envy of many FMCG (fast moving consumer goods) manufacturers. We cover plenty of ground in this chat including: How he’s applied his time as an Olympian to growing a successful small business We talk about the power of goal-setting I ask him how his public profile has helped grow his business He shares his biggest challenges and hurdles - yes, even Olympians have them! The marketing gold doesn't stop there ... I share another low cost marketing idea for you to implement immediately in our new segment lovingly called What Have You Got To Lose? This week's idea is all about how and why to become a master blog commenter. And we revisit a past episode in which I spoke to high-flying corporate couple turned cold pressed juice entrepreneurs Nat and Steve.   EPISODE TIMELINE 00:00  Love for Key Person of Influence & WebCentral00:48   Teaser01:33  Welcome & overview03:33  Today’s guest introduction - Michael Klim of Milk & Co05:50  Interview with Michael Klim of Milk & Co42:24 Insights into Key Person of Influence & WebCentral45:00  My Top 3 Attention Grabbers from my chat with Michael Klim of Milk & Co47:20  What Have You Got To Lose?50:40  Wrap-up and an insight into both a past guest & next week’s guest   MY TOP 3 MARKETING ATTENTION GRABBERS   Set goals. As boring as this may sound to some (including me), it’s clearly a strategy that works. In fact, there’s some solid discussion happening inside the the Small Business Big Marketing Club at the moment as we head into the new year. Be accessible. For someone with Michael’s high profile, he’s incredibly friendly, approachable and accessible. This is a no-cost strategy that you can implement today. Don’t be afraid to touch-up your brand. This has been mentioned in numerous episodes, but it’s worth reiterating. If you haven’t made some improvements to your visual brand identity (Touch Points like your logo, stationery, website, signage) since starting your business, then it’s not a bad thing to consider. Think of it as a bit of a Spring clean - just don’t wait until Spring! Some great resources to get you started are DesignCrowd.com and WebCentral.com.au.   RESOURCES & LINKS MENTIONED Milk & Co's official Website Episode 6 interview with Michael Klim What Have You Got To Lose? - How and why to become a master blog commenter BuzzSumo - Find key influencers Interview with Greene Street Juice Company's Nat & Steve   EPISODE SPONSORS WebCentral - Exclusive listener offersGet your online marketing sorted with these exclusive listener offers. Key Person of Influence – Become highly valued & highly paidGrab a FREE hard or audio copy of their Amazon best-seller.   OVER TO YOU … What was your biggest marketing learning or ah-ha moment from this episode? Leave your comment below. My guest and I respond to each and every comment.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Jason Wyatt is the founder of a multi-million dollar business called Marketplacer which is the world's leading online marketplace platform. This is not only got a great business story, but you will also discover the power of marketplace marketing. Although Marketplacer is a technology company, don’t worry, this is not a software discussion. Marketplacer is responsible for the establishment of 8 online marketplaces in 14 countries. Marketplaces like Bike Exchange, Outdoria, and House of Home. We cover a lot of marketing ground in this chat including: Where the idea came from and how he got it to market How to build and nurture a tribe of raving fans How you can tap into marketplace marketing And how you can set up your own market place Also In this episode of your favourite marketing podcast ...  I share another low cost marketing idea for you to implement immediately in our new segment lovingly called What Have You Got To Lose? And we go back into the SBBM vault, revisiting a past episode in which I caught up with past YouTube star now turned New York restaurant Daniel Delany. Yep, you guessed it, another big episode, so let's get stuck, right in.   EPISODE TIMELINE 00:00  Two marketing insights00:57  Teaser01:41  Welcome & overview05:46  Today’s guest introduction - Jason Wyatt07:10  Interview with Jason Wyatt45:33  Insights into WebCentral & Key Person of Influence48:17  My Top 3 Attention Grabbers from my chat with Jason Wyatt49:54  What Have You Got To Lose?54:00  Wrap-up and an insight in to both a past guest & next week’s guest MY TOP 3 MARKETING ATTENTION GRABBERS We live in a borderless world. You could be selling to anyone anywhere, the global market has well and truly arrived. One strategic decision is worth 100 operational ones. What are the BIG decisions that are going to make us more money, more freedom and more time. Check out Cornerstone Business Solutions to start outsourcing those operational tasks. Cancel a meeting if someone comes to you with a problem. Harsh but fair. If you're going to find a problem find a solution too.  RESOURCES & LINKS MENTIONED Marketplacer's official website Marketplace case studies - check out how some of Marketplacer's market places What Have You Got To Lose? - How to Create a Niche Blogging Strategy Wordpress Theme Marketplaces - Woo themes & Theme Forest Interview with Youtube star turned New York BBQ House Owner Daniel Delany   EPISODE SPONSORS WebCentral - Exclusive listener offers Get your online marketing sorted with these exclusive listener offers. Key Person of Influence – Become highly valued & highly paidGrab a FREE hard or audio copy of their Amazon best-seller. OVER TO YOU … What was your biggest marketing learning or ah-ha moment from this episode? Leave your comment below. My guest and I respond to each and every comment.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Stephen Byron has been the the Managing Director of Canberra Airport since his family bought it in 1998, and has turned it into a world-class airport offering an exceptional customer experience. Since it's purchase Stephen has overseen its transformation from a fairly unimpressive regional airport to a world class airport with over $2 billion being invested in airport infrastructure, a new terminal, a retail precinct and three business parks which accommodate more than 10,000 workers. Now you might be thinking “What can I, the small business owner, learn from someone who owns an airport?” Well, I gotta tell you … plenty. What I love about Stephen’s story is the lengths he and his team have gone to in identifying what annoys people about airports, then set about solving each and every one of them in the new design. This is quite simply a customer experience master class in how to create user-friendly products, services and customer experiences. In this episode of your favourite marketing podcast we cover plenty of ground including: How Stephen and his family nearly didn't go through with the airport revamp How he obsesses over creating the ultimate customer experience How they built the airport and business precinct when it looked like they had little to no chance of success I share another low cost marketing idea for you to implement immediately in our new segment lovingly called What Have You Got To Lose? And we revisit a past episode in which we catch up with Jim … from that legendary Aussie brand … Jim’s Mowing Yep, you guessed it, another big episode, so let's get stuck, right in.   EPISODE TIMELINE 00:00  Two marketing insights00:45  Teaser01:27  Welcome & overview03:08  Today’s guest introduction - Stephen Byron04:30  Interview with Stephen Byron38:00  Insights into  WebCentral & Key Person of Influence40:23  My Top 3 Attention Grabbers from my chat with Stephen Byron42:31  What Have You Got To Lose?45:33  Wrap-up and an insight in to both a past guest & next week’s guest   MY TOP 3 MARKETING ATTENTION GRABBERS   Focus on user-friendliness. There is no business that wouldn't benefit from this. In a recent episode Tom O’Toole from Beechworth Bakery asks the question “Would you buy it?” to ensure he's giving customers what they want and Dom Holland from Tow.com.au points out that “Everyone’s coming to your website for one thing. Give it to them upfront.” How can you make your business more user friendly? Dream the outcome, then work backwards. Very Michael Gerber-esque. Check out my interview with Michael Gerber and his process that starts with the Dream Room. Here to Help appearing on all staff uniforms. Help being the operative word. That’s why I wrote a book about it!   RESOURCES & LINKS MENTIONED Canberra Airport's official website What Have You Got To Lose? - How & why to visualise where your website visitors click   EPISODE SPONSORS WebCentral - Exclusive listener offersGet your online marketing sorted with these exclusive listener offers Key Person of Influence – Become highly valued & highly paidGrab a FREE hard or audio copy of their Amazon best-seller.   OVER TO YOU … What was your biggest marketing learning or ah-ha moment from this episode? Leave your comment below. My guest and I respond to each and every comment.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Scott Houston is an ex-SAS soldier turned award-winning business owner. Once he jumped out of a plane only to find his parachute wouldn’t (in fact didn’t) open! In this chat we talk about how he turned that into a business lesson plus four other lessons that he has learned from the SAS that we can all apply to grow a better business. We cover plenty of ground in this chat including: 5 lessons that Scott has learnt from his time in the SAS that we can all apply to grow a better business. Leadership and why 'shooting Bambi' is critical for business success I share another low cost marketing idea for you to implement immediately in our new segment lovingly called What Have You Got To Lose? And we revisit a past episode in which I spoke to high-flying corporate couple turned cold pressed juice entrepreneurs Nat and Steve. Plus plenty more   EPISODE TIMELINE  00:00  Love for Cornerstone Business Solutions & WebCentral00:58   Teaser01:35  Welcome & overview04:05  Today’s guest introduction - Scott Houston of Executive Risk Solutions05:40  Interview withScott Houston of Executive Risk Solutions45:15 Insights into Cornerstone Business Solutions & WebCentral47:30  My Top 3 Attention Grabbers from my chat withScott Houston of Executive Risk Solutions49:17  What Have You Got To Lose?53:50  Wrap-up and an insight into both a past guest & next week’s guest   MY TOP 3 MARKETING ATTENTION GRABBERS   Jump and enjoy the ride. Apply this mindset to your marketing. Try new things and have some fun with it. That’s what What Have You Got To Lose? is all about. Shoot the Bambis. How is that for tough soldier talk!? Whilst it might sound a little harsh I think the key point is to move those employees that are getting in the way of growing your business. That may just mean giving them different responsibilities; not necessarily getting rid of them altogether. Scott felt as the he was 'Out of his depth'. How reassuring is it to hear that GI Joe was out of his depth?! That makes us mere mortals feel a little more normal, right? RESOURCES & LINKS MENTIONED  Executive Risk Solutions Official Website Simon Sinek's OTHER Ted talk: Why Good Leaders Make You Feel Safe  What Have You Got To Lose? - How to tell your brand story   EPISODE SPONSORS  WebCentral - Exclusive listener offersGet your online marketing sorted with these exclusive listener offers. Cornerstone Business SolutionsReduce your wages bill by up to 75%   OVER TO YOU …  What was your biggest marketing learning or ah-ha moment from this episode? Leave your comment below. My guest and I respond to each and every comment.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Personlisation and customised retail experiences are becoming more than a trend, they're fast becoming a demand. This week's guest, Will Rogers from Kent and Lime is certainly riding the personalisation wave. He’s come up with a way that just might change the way we shop … forever I’m an absolute shocker when it comes to clothes shopping. It causes me all sorts of discomfort and anxiety. Fortunately, Will Rogers is on a mission to change the way men shop and pay for clothes. Will Rogers is the founder of a retail experience called Kent and Lime, which provides men with a personalised clothing selection delivered to their door. Which is kind of a exciting as it means no more visits to busy shopping centres! Will’s got 15 years experience working in fashion retail in both the UK and Australia, so clearly he’s a well dressed kind a fellow. He’s also a customer experience junkie, and on the look out for new ways to engage with and delight his customers. In this episode of your favourite marketing podcast we cover plenty of ground including: How the idea for Kent & Lime came about Customer feedback loops A clever Facebook advertising hack How to treat your customers as BETA developers I share another low cost marketing idea for you to implement immediately in our new segment lovingly called What Have You Got To Lose? And we revisit a past episode in which I spoke to high-flying corporate couple turned cold pressed juice entrepreneurs Nat and Steve. Yep, you guessed it, another big episode, so let's get stuck, right in.     EPISODE TIMELINE 00:00  Two marketing insights00:44  Teaser01:17  Welcome & overview06:04  Today’s guest introduction - Will Rogers07:35  Interview with Will Rogers42:30  Insights into  WebCentral & Key Person of Influence44:44  My Top 3 Attention Grabbers from my chat with Will Rogers46:26  What Have You Got To Lose? #549:26  Wrap-up and an insight in to both a past guest & next week’s guest   MY TOP 3 MARKETING ATTENTION GRABBERS   Personalisation. There’s no doubt that the more you can personalise any aspect of your business, the stickier it will be with your customers. We all love to feel as if someone (whether it’s a business or a person) is talking directly to us. That's exactly what I try to do with this podcast too! Facebook Ad Groups. I really liked how Will has someone working full time on Facebook ads, creating and testing and tweaking group after group. Attention to detail. I loved how the items of clothing aren’t just all piled into the box and despatched. Instead, they’re arranged strategically with the shirt in the jacket, the sox in the shoes. Where could you be paying more attention to detail in your business? And what’s stopping you?   RESOURCES & LINKS MENTIONED Kent & Lime's official website Slack What Have You Got To Lose? - Create a Refer a Friend Program WebCentral's Online Conversion workshopsOctober in Sydney and Melbourne - use promo code TIMBO16 for 10% discount   EPISODE SPONSORS WebCentral - Exclusive listener offersGet your online marketing sorted with these exclusive listener offers. Key Person of Influence – Become highly valued & highly paidGrab a FREE hard or audio copy of their Amazon best-seller.   OVER TO YOU … What was your biggest marketing learning or ah-ha moment from this episode? Leave your comment below. My guest and I respond to each and every comment.  Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Michael Gerber scarcely needs an introduction, however, if you haven’t heard of him before he is the Author of the small business classic The E-Myth and he has just published his latest and last book Beyond The E-Myth This Michael Gerber interview explores why the vast majority of small business owners are on a fool’s errand. So, he’s on a mission to turn them from a bogged down company of one, to an absolutely brilliant company of one thousand. How’s this for a scoreboard, since The E-Myth was originally published over 20 years ago it has: Over 5 million copies sold In 2011, The eMyth was named the best selling business book of all time Sold in 145 countries, translated into 29 languages and taught in 118 universities Sold in 145 countries, translated into 29 languages and taught in 118 universities INC magazine calls him “The world’s #1 small business guru” Michael has a dream to transform the state of small business worldwide. He’s been doing that for the last 40-years, and now (at age 80) he’s about to launch his newest book titled Beyond The eMyth. But that's not all. In this episode of your favourite marketing podcast: We cover plenty of ground in this chat including: What’s missing in the way most small businesses are run? How Michael stumbled upon the world of small business and some of the back story behind his books How to go from a company of 1 to an enterprise of 1000 And the hierarchy of growth to get to 1000 I share another low cost marketing idea for you to implement immediately in our new segment loving called What Have You Got To Lose? And we revisit a past episode in which I spoke to Siri, the REAL Siri Karen Jacobsen. Yep, you guessed it, another big episode, so let's get stuck, right in.   EPISODE TIMELINE 00:00  Two marketing insights00:45   Teaser01:24  Welcome & overview04:02  Today’s guest introduction - Michael Gerber05:54  Interview with Michael Gerber58:10 Insights into  WebCentral & DesignCrowd01:00:10  My Top 3 Attention Grabbers from my chat with Michael Gerber01:01:54  What Have You Got To Lose? #401:06:55  Wrap-up and an insight in to both a past guest & next week’s guest MY TOP 3 MARKETING ATTENTION GRABBERS Read The E-Myth! After you've read the E-Myth read Beyond The E-Myth. They should be required reading for all small business owners ... and their children! Start with a blank Canvas. The idea of sitting down and asking yourself what your New Co. would look like based on Michael’s E-Myth model sounds like a worthwhile exercise. Have a dream. To start with the end in mind is a good thing. I've got a great interview coming up with the owners of Canberra Airport, all about starting with the dreaming and working backwards to make the dream a reality. RESOURCES & LINKS MENTIONED Michael Gerber's official website The E-Myth Book  Beyond The E-Myth What Have You Got To Lose? - Add Live Chat To Your Website Check out Zopim, ZenDesk, FreshDesk to get started WebCentral's Online Conversion workshopsOctober in Sydney and Melbourne - use promo code TIMBO16 for 10% discount Create Freedom Through Outsourcing Tour #3   EPISODE SPONSORS WebCentral - Exclusive listener offers Get your online marketing sorted with these exclusive listener offers. DesignCrowd – The world’s #1 custom design marketplaceSave $100 off your first design.   OVER TO YOU … What was your biggest marketing learning or ah-ha moment from this episode? Leave your comment below. My guest and I respond to each and every comment.  Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Adam Garone is the co-founder and Chief Mo Bro of the Movember Foundation, the only charity tackling men’s health on a global scale. In case you’re unaware of Movember and how it works, it simply asks blokes to get sponsored to grow a mo’ during November; with all the money raised going to fund research into men’s health. And how’s this for a scoreboard … since commencing in 2003, Movember has had: Over 5 million people have taken part in Movember They’ve raised more than $770 million They’re in 21 countries And have funded over 1,200 men’s health programs We cover plenty of ground in this chat including: Why Adam is keen to shift from success to significance How Movember is working hard to stay relevant The importance of user-generated content And a great idea he has to utilize barbers in Movember’s marketing But that's not all. In this episode of your favourite marketing podcast: I share another low cost marketing idea for you to implement immediately in our new segment loving called What Have You Got To Lose? And we revisit a past episode in which went behind-the-scenes of Spell and the Gypsy Collective Yep, you guessed it, another big episode, so let's get stuck, right in.   EPISODE TIMELINE 00:00  Two marketing insights00:47   Teaser01:22  Welcome & overview03:02  Today’s guest introduction - Adam Garone of Movember04:57  Interview with Adam Garone of Movember35:30 Insights into Key Person of Influence & WebCentral37:55  My Top 3 Attention Grabbers from my chat with Adam Garone of Movember39:43  What Have You Got To Lose? #342:29  Wrap-up and an insight in to both a past guest & next week’s guest MY TOP 3 MARKETING ATTENTION GRABBERS Successful to significant. This way of thinking can just as easily refer to for-profit businesses, as much as it does to not-for-profit businesses. What first step do you need to take in order for you or your business to become more significant in your industry? Reinvention of the brand each year. This is a smart idea. When was the last time you gave your visual brand identity a bit of a tickle? Being in service. Again, another great mindset to adopt. I like to think I’m in service to small business owners who are wanting to grow their businesses through effective marketing. It certainly makes delivering this kind of information so much more rewarding, than just being in it for the money. How can you shift to a being in service mindset? RESOURCES & LINKS MENTIONED The Movember Story  Example of a product demonstration video Screen capture software - Jing, Camtasia, Screenflow WebCentral's Online Conversion workshopsOctober in Sydney and Melbourne - use promo code TIMBO16 for 10% discount Podcast Listener Survey - 70-seconds of your time will lead to an even better show ;0) Create Freedom Through Outsourcing Tour #3 EPISODE SPONSORS WebCentral - Exclusive listener offersGet your online marketing sorted with these exclusive listener offers. Key Person of Influence - Become highly valued & highly paidGrab a FREE hard or audio copy of their Amazon best-seller. OVER TO YOU … What was your biggest marketing learning or ah-ha moment from this episode? Leave your comment below. My guest and I respond to each and every comment.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Where do I start?! Firstly, let me remind you of who Tom O’Toole is. Tom is best known for creating Australia’s most successful standalone retail bakery business; which employs over 255 staff, turns over in excess of $17 million and serves over a million customers per year. I first had Tom on this show about five years ago on episode 91 where he shared his very personal story of growing up in extreme poverty, to becoming one of Australia’s great small business success stories. His bakeries are scattered throughout regional Victoria, and as Tom openly admits, they’re not a whole lot different to most other bakeries. What is different is Tom’s approach to his people, and how they go about offering good old fashioned customer service. And that’s what Tom shares in this one hour keynote that he delivered at a conference I emceed last week. (BTW, thanks to DaveSheerman.com for getting me this audio). Now, some things to note: Tom’s presentation style is unorthodox. He’s high-energy, in fact he yells at times. He stutters as he drives a point home. And he doesn’t hold back with his language; so if there are kids within earshot, now might be a good time to get out the Playdough. What you also need to know is that he’s referencing slides as he talks, so sometimes you might be wondering what he’s referring to. Added to that his clicker (which he calls a mouse) wasn’t working for him - but don’t worry, it will all make sense in the end. I was actually in two minds as to whether to share this with you or not, as at times he bounces from pillar to post, going from one topic to another in break neck speed; but it somehow all comes together in the end. He has a rare ability to inspire change without audiences ever realising it until they walk out, totally energized and raring to go. To see him in action, check out a 3 minute video highlights reel below So, strap yourself in for a wild ride as Australia’s most famous baker as he lifts the lid on customer service, marketing, team culture and getting outside your comfort zone. Ladies and gentleman, Mr. Tom O’Toole … Hang on, that's not all folk, I also share another low cost marketing idea for you to implement immediately in our new segment loving called What Have You Got To Lose? And we revisit a past episode in which Australia’s #1 ranked residential real estate agent shared how he’s created an extraordinary business. As per usual, there’s marketing G.O.L.D. dripping from the ceiling over at Small Business Big Marketing HQ … So let’s get stuck ... right in.   EPISODE TIMELINE 00:00  Two marketing insights00:42  Episode teaser01:16  Welcome & overview02:57  What Have You Got To Lose? - Idea #205:32  Today’s guest introduction - Tom Ot'Toole of Beechworth Bakery08:38  Tom O'Toole of Beechworth Bakery - Part 136:30  Insights fr0m two businesses that want to help you grow39:01  Tom O'Toole of Beechworth Bakery - Part 201:11:24  My Top 15 quotes from my chat with Tom Ot'Toole of Beechworth Bakery01:13:45  Wrap-up and an insight in to both a past guest & next week’s guest   RESOURCES & LINKS MENTIONED Tom O'Toole's business - The Beechworth Bakery My original interview with Tom O'Toole back in epsidoe 91 Tom O'Toole's story Another low (no) cost marketing idea in What Are You Got To Lose?   MY TOP 15 TOM O'TOOLE QUOTES “Study happiness.” “I’m still in business today and it’s far from perfect.” “It’s our people that make the difference.” “Rules 1 Take care of the customer. Rule 2 Take care of the customer. And rule 3 … Take care of the customer. Give them a reason to come back.” “My #1 customers are my staff. Happy staff, happy customers.” “The difference between extraordinary and ordinary is that little bit extra.” “The more I give, the more I get.” “You’re not doing a thousand pies, you’re doing one. Every one’s a customer.” “If you wouldn't buy it, don’t sell it.” “Culture is caught, not taught.” “You can either wait for the future or get on the bus.” “When opportunity knocks, get up and answer the door.” “Be braggable. Push your brand all the time. No one else will.” “It’s the little things that make the big difference.” “The secret to getting ahead is getting started.”  EPISODE SPONSORS WebCentral - Exclusive listener offersGet your online marketing sorted with these exclusive listener offers. DesignCrowd - The world's #1 custom design marketplaceSave $100 off your first design.    OVER TO YOU … What was your biggest marketing learning or ah-ha moment from this episode? Tweet me your thoughts @TimboReid. My guest and I respond to each and every comment.    Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Nick Molnar has figured out how to encourage customers to buy more. He is the founder of Afterpay, a simple payment system that lets customers buy what they want today (in fact, they can take it home immediately), then pay for it over 4 equal fortnightly installments. It’s also proving a great way for retailers to sell more. Here's how Afterpay works for merchants. We cover plenty of ground in this chat including: What Nick learnt working in his family's retail jewelry businessHow to encourage customers to buy more How the idea for Afterpay came about How Afterpay enables retailers to increase sales How Nick rallied his most loyal customers to do his marketing Plus plenty more Plus I launch a new segment called What Have You Got To Lose? in which I share one simple yet effective marketing idea that you can go and implement immediately. An idea that won't cost a fortune (if anything) to implement, and that might just generate you more awareness, more enquiry, and ultimately more sales.   EPISODE TIMELINE 00:00  Love for Cornerstone Business Solutions & WebCentral00:56   Teaser01:25  Welcome & overview03:32  Today’s guest introduction - Nick Molnar of Afterpay07:08  Interview with Nick Molnar of Afterpay39:06 Insights into Cornerstone Business Solutions & WebCentral41:36  My Top 3 Attention Grabbers from my chat with Nick Molnar of Afterpay44:00  [New Segment}] What Have You Got To Lose?45:59  Listener feedback49:24  Wrap-up and an insight in to both a past guest & next week’s guest    MY TOP 3 MARKETING ATTENTION GRABBERS   Be customer-centric. Never stop looking at your business through the eyes of your precious customers. Be a customer of your own business. Ask customers what they think. Hold focus groups. Do whatever it takes to make this a fundamental tenant of how you grow that beautiful business of yours. Get your customers to do your marketing. Nick’s social media push asking AfterPay customers to encourage their favourite retailers to get AfterPay is genius. What can you get your tribe to do? Know your numbers. This one scares a lot of business owners. But chunk it down. Start by identifying two or three metrics that you could track on a daily basis. It might be website traffic, phone enquires … maybe even sales! As you start to see trends, then put in place ideas to see if you can effect a positive change to these numbers.    RESOURCES & LINKS MENTIONED How AfterPay works Interview with Karl Schwantes about how to market a retail jewelry business Podcast Listener Survey - 70-seconds of your time will lead to an even better show ;0) Create Freedom Through Outsourcing Tour #3 What Have You Got To Lose? blog post - This will build each week as a new idea gets added    EPISODE SPONSORS WebCentral - Exclusive listener offersGet your online marketing sorted with these exclusive listener offers. Cornerstone Business SolutionsReduce your wages bill by up to 75%      OVER TO YOU … What was your biggest marketing learning or ah-ha moment from this episode? Leave your comment below. My guest and I respond to each and every comment.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.