The Small Business Big Marketing Podcast with Tim Reid

Michael Gerber scarcely needs an introduction, however, if you haven’t heard of him before he is the Author of the small business classic The E-Myth and he has just published his latest and last book Beyond The E-Myth This Michael Gerber interview explores why the vast majority of small business owners are on a fool’s errand. So, he’s on a mission to turn them from a bogged down company of one, to an absolutely brilliant company of one thousand. How’s this for a scoreboard, since The E-Myth was originally published over 20 years ago it has: Over 5 million copies sold In 2011, The eMyth was named the best selling business book of all time Sold in 145 countries, translated into 29 languages and taught in 118 universities Sold in 145 countries, translated into 29 languages and taught in 118 universities INC magazine calls him “The world’s #1 small business guru” Michael has a dream to transform the state of small business worldwide. He’s been doing that for the last 40-years, and now (at age 80) he’s about to launch his newest book titled Beyond The eMyth. But that's not all. In this episode of your favourite marketing podcast: We cover plenty of ground in this chat including: What’s missing in the way most small businesses are run? How Michael stumbled upon the world of small business and some of the back story behind his books How to go from a company of 1 to an enterprise of 1000 And the hierarchy of growth to get to 1000 I share another low cost marketing idea for you to implement immediately in our new segment loving called What Have You Got To Lose? And we revisit a past episode in which I spoke to Siri, the REAL Siri Karen Jacobsen. Yep, you guessed it, another big episode, so let's get stuck, right in.   EPISODE TIMELINE 00:00  Two marketing insights00:45   Teaser01:24  Welcome & overview04:02  Today’s guest introduction - Michael Gerber05:54  Interview with Michael Gerber58:10 Insights into  WebCentral & DesignCrowd01:00:10  My Top 3 Attention Grabbers from my chat with Michael Gerber01:01:54  What Have You Got To Lose? #401:06:55  Wrap-up and an insight in to both a past guest & next week’s guest MY TOP 3 MARKETING ATTENTION GRABBERS Read The E-Myth! After you've read the E-Myth read Beyond The E-Myth. They should be required reading for all small business owners ... and their children! Start with a blank Canvas. The idea of sitting down and asking yourself what your New Co. would look like based on Michael’s E-Myth model sounds like a worthwhile exercise. Have a dream. To start with the end in mind is a good thing. I've got a great interview coming up with the owners of Canberra Airport, all about starting with the dreaming and working backwards to make the dream a reality. RESOURCES & LINKS MENTIONED Michael Gerber's official website The E-Myth Book  Beyond The E-Myth What Have You Got To Lose? - Add Live Chat To Your Website Check out Zopim, ZenDesk, FreshDesk to get started WebCentral's Online Conversion workshopsOctober in Sydney and Melbourne - use promo code TIMBO16 for 10% discount Create Freedom Through Outsourcing Tour #3   EPISODE SPONSORS WebCentral - Exclusive listener offers Get your online marketing sorted with these exclusive listener offers. DesignCrowd – The world’s #1 custom design marketplaceSave $100 off your first design.   OVER TO YOU … What was your biggest marketing learning or ah-ha moment from this episode? Leave your comment below. My guest and I respond to each and every comment.  Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Adam Garone is the co-founder and Chief Mo Bro of the Movember Foundation, the only charity tackling men’s health on a global scale. In case you’re unaware of Movember and how it works, it simply asks blokes to get sponsored to grow a mo’ during November; with all the money raised going to fund research into men’s health. And how’s this for a scoreboard … since commencing in 2003, Movember has had: Over 5 million people have taken part in Movember They’ve raised more than $770 million They’re in 21 countries And have funded over 1,200 men’s health programs We cover plenty of ground in this chat including: Why Adam is keen to shift from success to significance How Movember is working hard to stay relevant The importance of user-generated content And a great idea he has to utilize barbers in Movember’s marketing But that's not all. In this episode of your favourite marketing podcast: I share another low cost marketing idea for you to implement immediately in our new segment loving called What Have You Got To Lose? And we revisit a past episode in which went behind-the-scenes of Spell and the Gypsy Collective Yep, you guessed it, another big episode, so let's get stuck, right in.   EPISODE TIMELINE 00:00  Two marketing insights00:47   Teaser01:22  Welcome & overview03:02  Today’s guest introduction - Adam Garone of Movember04:57  Interview with Adam Garone of Movember35:30 Insights into Key Person of Influence & WebCentral37:55  My Top 3 Attention Grabbers from my chat with Adam Garone of Movember39:43  What Have You Got To Lose? #342:29  Wrap-up and an insight in to both a past guest & next week’s guest MY TOP 3 MARKETING ATTENTION GRABBERS Successful to significant. This way of thinking can just as easily refer to for-profit businesses, as much as it does to not-for-profit businesses. What first step do you need to take in order for you or your business to become more significant in your industry? Reinvention of the brand each year. This is a smart idea. When was the last time you gave your visual brand identity a bit of a tickle? Being in service. Again, another great mindset to adopt. I like to think I’m in service to small business owners who are wanting to grow their businesses through effective marketing. It certainly makes delivering this kind of information so much more rewarding, than just being in it for the money. How can you shift to a being in service mindset? RESOURCES & LINKS MENTIONED The Movember Story  Example of a product demonstration video Screen capture software - Jing, Camtasia, Screenflow WebCentral's Online Conversion workshopsOctober in Sydney and Melbourne - use promo code TIMBO16 for 10% discount Podcast Listener Survey - 70-seconds of your time will lead to an even better show ;0) Create Freedom Through Outsourcing Tour #3 EPISODE SPONSORS WebCentral - Exclusive listener offersGet your online marketing sorted with these exclusive listener offers. Key Person of Influence - Become highly valued & highly paidGrab a FREE hard or audio copy of their Amazon best-seller. OVER TO YOU … What was your biggest marketing learning or ah-ha moment from this episode? Leave your comment below. My guest and I respond to each and every comment.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Where do I start?! Firstly, let me remind you of who Tom O’Toole is. Tom is best known for creating Australia’s most successful standalone retail bakery business; which employs over 255 staff, turns over in excess of $17 million and serves over a million customers per year. I first had Tom on this show about five years ago on episode 91 where he shared his very personal story of growing up in extreme poverty, to becoming one of Australia’s great small business success stories. His bakeries are scattered throughout regional Victoria, and as Tom openly admits, they’re not a whole lot different to most other bakeries. What is different is Tom’s approach to his people, and how they go about offering good old fashioned customer service. And that’s what Tom shares in this one hour keynote that he delivered at a conference I emceed last week. (BTW, thanks to DaveSheerman.com for getting me this audio). Now, some things to note: Tom’s presentation style is unorthodox. He’s high-energy, in fact he yells at times. He stutters as he drives a point home. And he doesn’t hold back with his language; so if there are kids within earshot, now might be a good time to get out the Playdough. What you also need to know is that he’s referencing slides as he talks, so sometimes you might be wondering what he’s referring to. Added to that his clicker (which he calls a mouse) wasn’t working for him - but don’t worry, it will all make sense in the end. I was actually in two minds as to whether to share this with you or not, as at times he bounces from pillar to post, going from one topic to another in break neck speed; but it somehow all comes together in the end. He has a rare ability to inspire change without audiences ever realising it until they walk out, totally energized and raring to go. To see him in action, check out a 3 minute video highlights reel below So, strap yourself in for a wild ride as Australia’s most famous baker as he lifts the lid on customer service, marketing, team culture and getting outside your comfort zone. Ladies and gentleman, Mr. Tom O’Toole … Hang on, that's not all folk, I also share another low cost marketing idea for you to implement immediately in our new segment loving called What Have You Got To Lose? And we revisit a past episode in which Australia’s #1 ranked residential real estate agent shared how he’s created an extraordinary business. As per usual, there’s marketing G.O.L.D. dripping from the ceiling over at Small Business Big Marketing HQ … So let’s get stuck ... right in.   EPISODE TIMELINE 00:00  Two marketing insights00:42  Episode teaser01:16  Welcome & overview02:57  What Have You Got To Lose? - Idea #205:32  Today’s guest introduction - Tom Ot'Toole of Beechworth Bakery08:38  Tom O'Toole of Beechworth Bakery - Part 136:30  Insights fr0m two businesses that want to help you grow39:01  Tom O'Toole of Beechworth Bakery - Part 201:11:24  My Top 15 quotes from my chat with Tom Ot'Toole of Beechworth Bakery01:13:45  Wrap-up and an insight in to both a past guest & next week’s guest   RESOURCES & LINKS MENTIONED Tom O'Toole's business - The Beechworth Bakery My original interview with Tom O'Toole back in epsidoe 91 Tom O'Toole's story Another low (no) cost marketing idea in What Are You Got To Lose?   MY TOP 15 TOM O'TOOLE QUOTES “Study happiness.” “I’m still in business today and it’s far from perfect.” “It’s our people that make the difference.” “Rules 1 Take care of the customer. Rule 2 Take care of the customer. And rule 3 … Take care of the customer. Give them a reason to come back.” “My #1 customers are my staff. Happy staff, happy customers.” “The difference between extraordinary and ordinary is that little bit extra.” “The more I give, the more I get.” “You’re not doing a thousand pies, you’re doing one. Every one’s a customer.” “If you wouldn't buy it, don’t sell it.” “Culture is caught, not taught.” “You can either wait for the future or get on the bus.” “When opportunity knocks, get up and answer the door.” “Be braggable. Push your brand all the time. No one else will.” “It’s the little things that make the big difference.” “The secret to getting ahead is getting started.”  EPISODE SPONSORS WebCentral - Exclusive listener offersGet your online marketing sorted with these exclusive listener offers. DesignCrowd - The world's #1 custom design marketplaceSave $100 off your first design.    OVER TO YOU … What was your biggest marketing learning or ah-ha moment from this episode? Tweet me your thoughts @TimboReid. My guest and I respond to each and every comment.    Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Nick Molnar has figured out how to encourage customers to buy more. He is the founder of Afterpay, a simple payment system that lets customers buy what they want today (in fact, they can take it home immediately), then pay for it over 4 equal fortnightly installments. It’s also proving a great way for retailers to sell more. Here's how Afterpay works for merchants. We cover plenty of ground in this chat including: What Nick learnt working in his family's retail jewelry businessHow to encourage customers to buy more How the idea for Afterpay came about How Afterpay enables retailers to increase sales How Nick rallied his most loyal customers to do his marketing Plus plenty more Plus I launch a new segment called What Have You Got To Lose? in which I share one simple yet effective marketing idea that you can go and implement immediately. An idea that won't cost a fortune (if anything) to implement, and that might just generate you more awareness, more enquiry, and ultimately more sales.   EPISODE TIMELINE 00:00  Love for Cornerstone Business Solutions & WebCentral00:56   Teaser01:25  Welcome & overview03:32  Today’s guest introduction - Nick Molnar of Afterpay07:08  Interview with Nick Molnar of Afterpay39:06 Insights into Cornerstone Business Solutions & WebCentral41:36  My Top 3 Attention Grabbers from my chat with Nick Molnar of Afterpay44:00  [New Segment}] What Have You Got To Lose?45:59  Listener feedback49:24  Wrap-up and an insight in to both a past guest & next week’s guest    MY TOP 3 MARKETING ATTENTION GRABBERS   Be customer-centric. Never stop looking at your business through the eyes of your precious customers. Be a customer of your own business. Ask customers what they think. Hold focus groups. Do whatever it takes to make this a fundamental tenant of how you grow that beautiful business of yours. Get your customers to do your marketing. Nick’s social media push asking AfterPay customers to encourage their favourite retailers to get AfterPay is genius. What can you get your tribe to do? Know your numbers. This one scares a lot of business owners. But chunk it down. Start by identifying two or three metrics that you could track on a daily basis. It might be website traffic, phone enquires … maybe even sales! As you start to see trends, then put in place ideas to see if you can effect a positive change to these numbers.    RESOURCES & LINKS MENTIONED How AfterPay works Interview with Karl Schwantes about how to market a retail jewelry business Podcast Listener Survey - 70-seconds of your time will lead to an even better show ;0) Create Freedom Through Outsourcing Tour #3 What Have You Got To Lose? blog post - This will build each week as a new idea gets added    EPISODE SPONSORS WebCentral - Exclusive listener offersGet your online marketing sorted with these exclusive listener offers. Cornerstone Business SolutionsReduce your wages bill by up to 75%      OVER TO YOU … What was your biggest marketing learning or ah-ha moment from this episode? Leave your comment below. My guest and I respond to each and every comment.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

I remember my days working for Australia’s biggest travel agent - I absolutely dreaded wearing their corporate uniform. I felt like such a dag. Polyester shirt, navy slacks. In fact, I think the tie was even on a bit of elastic! Where was today’s guest when I needed her?! She runs a very disruptive uniform business - that even Hollywood star Gwyneth Paltrow loves! Her name is Felicity Rogers and she started Cargo Crew. I met her a couple of months ago at the Telstra Business Awards where I was the emcee. In fact, the year before, Cargo Crew actually won the National Small Business Award! So, what’s Cargo Crew. Well, as Felicity says “She’s building a brand that crews (that’s her funky word for workers) around the world love to wear”.  She goes on to say “Cargo Crew creates original, design led uniforms that enhance and compliment a business’ visual identity and brand language.” Cargo Crew now exports to over 30 countries with 12,000 crews around the world wearing their uniforms. Their clients include Renault, Hoyts & Freedom Furniture, artisan coffee roasters Seven Seeds and even Gwyneth Paltrow’s Goop skin care business.  Felicity shares: The power of a good corporate uniform Why your  business’s visual language is important How she got a massive international contract by advertising in a little magazine How Gwyneth Paltrow came to wearing a Cargo Crew apron Plus we talk pricing, photography, retail vs online and plenty more BTW, during the interview, Felicity forgot to tell us about another big win, which I’ll share with you after the interview.  Plus I have some feedback from a listener who’s been inspired to create a podcast herself. And we revisit a past episode in which Australia’s voice of online retail shares some gold. Yep, another big epsidoe of your favourite Marketing podcast, so let's get stuck right in.    EPISODE TIMELINE 00:00  Two marketing insights00:44  Episode teaser01:24  Welcome & overview02:41  Today’s guest introduction - Felicity Rogers of Cargo Crew03:57  Today’s guest introduction - Felicity Rogers of Cargo Crew05:54  Interview with Felicity Rogers of Cargo Crew43:37  Insights into DesignCrowd & WebCentral45:45  My Top 3 Attention Grabbers from my chat with Felicity Rogers of Cargo Crew48:19  Listener feedback49:44  Wrap-up and an insight in to both a past guest & next week’s guest    RESOURCES & LINKS MENTIONED Create Freedom Through Outsourcing Tour #3 The Cargo Crew story Interview with online retailing guru Paul Greenberg The Direct Selling Podcast    MY TOP 3 ATTENTION GRABBERS Briefing. Become proficient in how you brief creative people. I think many small business owners undervalue creativity, as it’s often hard to measure its ROI. However, when you have a logo you love, or a corporate uniform that people constantly comment on, or a website that really pops, then you’ll understand the power of great design. If you want to understand the breifing process more, then join the Small Business Big Marketing Forum and I’d be happy to help you out. The Crew Review. I do love an old school marketing idea. And I particularly love the fact that Felicity had her team identify key industries and the key players within them, and mail them directly. This is a great job to outsource to a VA. Easy and simplicity. Everything about the Cargo Crew brand smells of ease and simplicity. Easy to buy products. A simple website to find your way around. An easy return policy. The key here is to remove as many blockages as you can to make it easy for people to buy from you.    EPISODE SPONSORS WebCentral - Exclusive listener offersGet your online marketing sorted with these exclusive listener offers. DesignCrowd - The world's #1 custom design marketplaceSave $100 off your first design.   OVER TO YOU … What was your biggest marketing learning or ah-ha moment from this episode? Leave your comment below. My guest and I respond to each and every comment.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Ant Morell knows how to create an amazing business culture. He is the founder of Bounce - an indoor trampolining playground for people of all ages, that’s experienced some extraordinary growth in its first four years; and a big reason for this is due to the amazing culture Ant and his team have created. To fully understand how they’ve done this, you’ll need a basic understanding of a Melbourne-based charity called Reach; because that’s where I met Ant for the first time about 10 years ago. Reach had a huge impact on my life, and on Ant as he’s utilised a lot of what he learnt at Reach to build the Bounce brand philosophy. So Reach is a wonderful NFP that’s focussed on helping young people at risk find their passion in life. It’s based on a concept called The Hero’s Journey which focusses on how we as humans will only find true happiness in life when we acknowledge just how good each of us are, and that we all have the right to put our best self forward in whatever we choose to do in life. Imagine if you’d learnt that when you were at school?! So … back to Bounce. Whilst Bounce in its physical form is simply a room full of trampolines, in it’s emotional form (it’s brand) Bounce is all about personal empowerment - both for its staff and customers. This will make more sense as we get into the interview. So pen and paper at the ready as Ant also covers: How to build a meaningful business culture Tips on how to attract and retain great staff Ideas around creating unforgettable customer experiences But that's not all. In this episode of your favourite marketing podcast: I tackle a question from a listener who’s wanting to be a breath of fresh air in a stuffy old industry. I have some feedback from a listener who runs a 3rd generation, 66 year old family business. And we revisit an old episode in which Mia Freedman takes us inside the Mamamia empire. Yep, another big episode, so let's get stuck, right in.   EPISODE TIMELINE 00:00  Two marketing insights00:47   Teaser01:22  Welcome & overview02:53  Today’s guest introduction - Ant Morell of Bounce05:39  Interview with Ant Morell of Bounce38:35 Insights into Key Person of Influence & WebCentral41:13  My Top 3 Attention Grabbers from my chat with Ant Morell of Bounce42:56  A listener question about how to stand out in a tired industry48:05  Listener feedback from a3rd generation family business49:23  Wrap-up and an insight in to both a past guest & next week’s guest    EPISODE SPONSORS WebCentral - Exclusive listener offersGet your online marketing sorted with these exclusive listener offers. Key Person of Influence - Become highly valued & highly paidGrab a FREE hard or audio copy of their Amazon best-seller.    RESOURCES & LINKS MENTIONED WebCentral's Online Conversion workshopsOctober in Sydney and Melbourne - use promo code TIMBO16 for 10% discount Podcast Listener Survey - 70-seconds of your time will lead to an even better show ;0) Create Freedom Through Outsourcing Tour #3 Bounce's official website Reach's official website   MY TOP 3 MARKETING ATTENTION GRABBERS I love The Love. This is what Bounce’s customer service ideology is called. Having a customer service ideology is impressive, giving it a brand name, I think, gives it even more meaning. Principles not scripts. I love the freedom Ant gives his people in order for them to offer great customer service. By not demanding that they rely on scripts, it empowers them to be themselves and still deliver a great result for the customer. Recruitment campaign. When going into a new country, they really do make some hoo-hah! From the initial media they generate, to the actual recruitment process which Ant refers to as a Casting Call, and then the 60-second Speed Date interviews. OVER TO YOU … What was your biggest marketing learning or ah-ha moment from this episode? Leave your comment below. My guest and I respond to each and every comment.  Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

High school dropout, Chris Kelsey, is 19 years old and started Appsitude, a San Francisco based app and web development company in December 2014 (when he was 17) that has made over $6 million in revenue so far this year. Employing 60+ staff, he's also built many successful apps including Premium Wallpapers HD which received over 40 million downloads and did $8m revenue before it was sold in 2015. Now you may be thinking, “What can I, the seasoned business owner, learn from a 19 year old?” Strategies around attracting clients The importance of thinking big How he attracts A-players into his team Plenty more Plus I tackle a listener question about referencing death in their marketing, share a testimonial from a past attendee of my Philippines outsourcing tour, and I share some feedback from another listener (I have two!) who's been touched by the two recent Orange Sky episodes. Let's get stuck right in!    EPISODE TIMELINE 00:00  Two marketing insights00:34  Episode teaser01:00  Welcome & overview02:45  Create Freedom Through Outsourcing Tour #3 update06:29  Today’s guest introduction - Quentin Nolan from Liquid Snow Tours07:52  Interview with Quentin Nolan from Liquid Snow Tours45:00  Insights into DesignCrowd & WebCentral47:31  My Top 3 Attention Grabbers from my chat with Quentin Nolan from Liquid Snow Tours49:04  Listener's marketing question answered53:42  Listener feedback55:53  Wrap-up and an insight in to both a past guest & next week’s guest    EPISODE SPONSORS WebCentral - Exclusive listener offersGet your online marketing sorted with these exclusive listener offers. DesignCrowd - The world's #1 custom design marketplaceSave $100 off your first design.    RESOURCES & LINKS MENTIONED Create Freedom Through Outsourcing Tour #3 Chris's official website for Appsitude The Pass Down Journal    MY TOP 3 ATTENTION GRABBERS Think big. Why do you have to wait a predetermined amount of time for something to happen? Normalise big ideas. Then believe in them. Then act on them. Then make changes when they don’t entirely work out. Ask this Killer Question - “What would my younger self do in this situation?” Or “How would my younger self approach the marketing of my business?”   OVER TO YOU … What was your biggest marketing learning or ah-ha moment from this episode? Leave your comment below. My guest and I respond to each and every comment.  Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

8 years ago, Lizzy Abegg had an epiphany that she needed to move to Byron Bay to help her little sister grow a struggling jewelry business. Well, that business is now called Spell & the Gypsy Collective ...  and it’s a multi-million dollar fashion empire. “Spell and the what?!” I hear you say. Spell & the Gypsy Collective is a Byron Bay fashion label with a cult-like following. The label began when Lizzy’s little sister Isabella (whose childhood nickname was Spell) started selling her handmade jewellery at Byron Bay's local markets. Before too long Lizzy had an epiphany that she needed to be in Byron Bay with her sister, so left her Bondi Beach home and career as a film editor to become Spell’s business partner. From there the label has expanded into fashion, accessories and homewares … and they recently won the overall national Telstra Business Award (against some pretty bloody tough competition). Spell is now consistently doing over a million dollars a month, has 660,000 Instagram followers, and a flagship store frequented by celebs from around the world. It’s also a shining example of entrepreneurship and business passion in the notoriously tough and highly competitive fashion industry. We cover a lot of ground in this chat … from the early days of Spell, to the importance of authenticity, to why we should avoid perfection, to some critical factors in ensuring your marketing actually delivers. Plus I share some feedback from a listener who's taking action after tuning in to their favourite marketing podcast ;00, and I share three live events that you should consider attending (well, two actually, the first one is invite only and all invites are gone). That said, I'll be doing a n epsidoe from it with all the key learnings. Yep, another big show. Let's get stuck, right in.    EPISODE TIMELINE 00:00  Two marketing insights00:37   Teaser01:15  Welcome & overview02:45  3 ways to improve your marketing by attending these live events06:25  Today’s guest introduction - Lizzy Abegg of Spell & the Gypsy Collective08:34  Interview with Lizzy Abegg of Spell & the Gypsy Collective50:54 Insights into Key Person of Influence & WebCentral53:01  My Top 3 Attention Grabbers from my chat with Lizzy Abegg of Spell & the Gypsy Collective55:24  Insights from a listener who's taken action1:00:41  Wrap-up and an insight in to both a past guest & next week’s guest EPISODE SPONSORS WebCentral - Exclusive listener offersGet your online marketing sorted with these exclusive listener offers. Key Person of Influence - Become highly valued & highly paidGrab a FREE hard or audio copy of their Amazon best-seller. RESOURCES & LINKS MENTIONED WebCentral's Online Conversion workshops -October in Sydney and Melbourne - use promo code TIMBO16 for 10% discount Listener Survey - 70-seconds of your time will lead to an even better show :) Create Freedom Through Outsourcing Tour #3 Spell & the Gypsy Collective's main website Spell & the Gypsy Collective's Instagram Interview with Kourtney Olsen from Grrrl   MY TOP 3 MARKETING ATTENTION GRABBERS Authenticity - I love Lizzy’s definition of this much over-used word - she simply describes it as ‘being yourself’ - if you want to learn more about ‘being yourself’ then check out the episode I did with Julie Cross (AKA Miss Sparkle) who goes deep into how to own your own space. Small Images - Lizzy’s rule of designing for the mobile screen first is critical if you want your marketing images to work - this applies to logos, taglines, photos, social media posts …. Everything! Perfection (or lack of it!) - I love the fact that the brand has multiple versions of its name (Spell and the Gypsy Collective, Spell, Spell Designs) - whilst not ideal, it hasn’t affected them growing a multi-million dollar empire. So, if you’re waiting for everything to be perfect before you make your next move then you may be waiting a long time! Instead, take a leaf out of Lizzy’s approach! OVER TO YOU … What was your biggest marketing learning or ah-ha moment from this episode? Leave your comment below. My guest and I respond to each and every comment.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

This episode is a masterclass in how to create profitable business partnerships. Quentin Nolan from Liquid Snow Tours, owns an Aussie-owned ski tour operation that can book you a skiing holiday in Japan, Canada, NZ and South America. Nothing special about that; but what is special is the fact that (at the age of 31) Quentin has built an $8 million dollar business, has profitable business partnerships with Australia's two biggest airlines and owns 6 hotels in Japanese ski resorts. Listen in as Quentin shares some absolute gold with us including: How he launched the business when he was 21 The key to developing solid, long-standing partnerships How and why he's now buying hotels Insights in to how he's effectively using social media as a #1 marketing tool Plus so much more Plus I share Part 4 of a 4-part series in which I share some highly clickable email subject lines that will get more of your emails open, more often. You'll find Part 1 (the first 5 email subject lines) in this episode of your favourite marketing podcast, and here's Part 2 and Part 3. Let's get stuck right in!    EPISODE TIMELINE 00:00  Two marketing insights02:35  Welcome & overview04:10  Create Freedom Through Outsourcing Tour #3 announcement08:02  Today’s guest introduction - Quentin Nolan from Liquid Snow Tours09:23  Interview with Quentin Nolan from Liquid Snow Tours47:06  Insights into DesignCrowd & WebCentral48:55  My Top 3 Attention Grabbers from my chat with Quentin Nolan from Liquid Snow Tours50:34  Part 4 - Highly Clickable Email Subject Lines55:56  Wrap-up and an insight in to both a past guest & next week’s guest    EPISODE SPONSORS WebCentral - Exclusive listener offersGet your online marketing sorted with these exclusive listener offers. DesignCrowd - The world's #1 custom design marketplaceSave $100 off your first design.    RESOURCES & LINKS MENTIONED Create Freedom Through Outsourcing Tour #3 Quentin's official Liquid Snow Tours website The article by Emma Dowdle containing 20 highly clickable email subject lines Got 70-seconds to complete this Listener Survey? It will help me create a better show for you.    MY TOP 3 ATTENTION GRABBERS Partnerships take time. Find the right ones, and the right person inside them, then be patient and put in the ground work. Be upfront with people like Quentin was in those first couple of years when he was taking ski tours to Japan, having not been there himself. If your passion and excitement shines through, then I think we can be a very forgiving. Own other parts of the value chain - buying hotels probs wasn’t on Quentin’s to-do list until he realised how much money he was giving across to his hotel partners.    OVER TO YOU … What was your biggest marketing learning or ah-ha moment from this episode? Leave your comment below. My guest and I respond to each and every comment.  Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Paul Medeiros (and his wife) made a brave sea change by leaving corporate and buying the Mullumbimby Fruit Shop. Then, when Woolworth’s decided to come to town, he could have panicked and accepted the fact that Australia’s biggest supermarket chain would kill off his business. Instead, he rolled the dice, and more than doubled their retail footprint. He’s now the founder of one of Australia's hottest up and coming franchises - The Source Bulk Foods. This is a story of courage, determination and being true to one’s values. Paul Medeiros is a cubicle escapee who left a high-paying / high-pressure executive position in a large publicly listed company to start a better life up near beautiful Byron Bay Paul is also the founder, owner and head Franchisor of The Source Bulk Foods business - an amazing new retail concept that’s taken the franchise world by storm. Basically, it’s a good old-fashioned grocery shopping done in a modern way. The shops look and feel very rustic and organic - lots of exposed brick and wood, and they sell ~ 400 bulk whole foods like nuts, seeds, grains, herbs, spices, cleaning and personal care products etc. You can buy as little or as much as you like. The big point-of-difference is its waste-free shopping. Customers BYO their own bottles, containers and bags to refill, as The Source is plastic bag free experience. Paul shares some absolute gold with us: His escape from the cubicle How he spent 3-years deciding on his next move How he took on one of the biggest supermarket chains … and won! His clever approach to LAM … and so much more Plus I share Part 3 of a 4-part series in which I share some highly clickable email subject lines that will get more of your emails open, more often. You'll find Part 1 (the first 5 email subject lines) in last week's episode of your favourite marketing podcast, and here's Part 2. Let's get stuck right in! EPISODE TIMELINE 00:00  Two marketing insights02:38  Welcome & overview04:04  Check-In08:21  Today’s guest introduction - Paul Medeiros of The Source Bulk Foods06:07  Interview with Paul Medeiros of The Source Bulk Foods49:21 Insights into Key Person of Influence & Cornerstone Business Solutions52:22  My Top 3 Attention Grabbers from my chat with Paul Medeiros of The Source Bulk Foods54:22  Insights from a listener who's taken action55:52  Part 3 - Highly Clickable Email Subject Lines1:01:27  Wrap-up and an insight in to both a past guest & next week’s guest EPISODE SPONSORS WebCentral - Exclusive listener offersGet your online marketing sorted with these exclusive listener offers. Key Person of Influence - Become highly valued & highly paidGrab a FREE hard or audio copy of their Amazon best-seller. RESOURCES & LINKS MENTIONED Growth Hack Accelerator - a live event I'm speaking at in SeptemberThe Source Bulk Food's storyThe article by Emma Dowdle containing 20 highly clickable email subject lines MY TOP 3 MARKETING ATTENTION GRABBERS Courage - Paul has made some bold moves along the way including leaving a high-paying corporate position > Selling blinds on commission to fund his next move > Buying a fruit shop in a small country town of 3,000 people > Taking on Woolworths > Opening up his second shop in Sydney at an exorbitant rent > Now running a 32 store franchise. Social Influencers - Ask people who love what you do and what your business stands for, and see how they can help spread the word. Whilst this happens organically (the Black Milk interview is an example of this), you can also overtly encourage it. Local Area Marketing - I loved how Paul slowly but surely (and quite strategically) integrated himself and his business into the Mullumbimby community.  What are you doing to genuinely embed yourself into your community? OVER TO YOU … What was your biggest marketing learning or ah-ha moment from this episode? Leave your comment below. My guest and I respond to each and every comment.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.