The Small Business Big Marketing Podcast with Tim Reid

I remember my days working for Australia’s biggest travel agent - I absolutely dreaded wearing their corporate uniform. I felt like such a dag. Polyester shirt, navy slacks. In fact, I think the tie was even on a bit of elastic! Where was today’s guest when I needed her?! She runs a very disruptive uniform business - that even Hollywood star Gwyneth Paltrow loves! Her name is Felicity Rogers and she started Cargo Crew. I met her a couple of months ago at the Telstra Business Awards where I was the emcee. In fact, the year before, Cargo Crew actually won the National Small Business Award! So, what’s Cargo Crew. Well, as Felicity says “She’s building a brand that crews (that’s her funky word for workers) around the world love to wear”.  She goes on to say “Cargo Crew creates original, design led uniforms that enhance and compliment a business’ visual identity and brand language.” Cargo Crew now exports to over 30 countries with 12,000 crews around the world wearing their uniforms. Their clients include Renault, Hoyts & Freedom Furniture, artisan coffee roasters Seven Seeds and even Gwyneth Paltrow’s Goop skin care business.  Felicity shares: The power of a good corporate uniform Why your  business’s visual language is important How she got a massive international contract by advertising in a little magazine How Gwyneth Paltrow came to wearing a Cargo Crew apron Plus we talk pricing, photography, retail vs online and plenty more BTW, during the interview, Felicity forgot to tell us about another big win, which I’ll share with you after the interview.  Plus I have some feedback from a listener who’s been inspired to create a podcast herself. And we revisit a past episode in which Australia’s voice of online retail shares some gold. Yep, another big epsidoe of your favourite Marketing podcast, so let's get stuck right in.    EPISODE TIMELINE 00:00  Two marketing insights00:44  Episode teaser01:24  Welcome & overview02:41  Today’s guest introduction - Felicity Rogers of Cargo Crew03:57  Today’s guest introduction - Felicity Rogers of Cargo Crew05:54  Interview with Felicity Rogers of Cargo Crew43:37  Insights into DesignCrowd & WebCentral45:45  My Top 3 Attention Grabbers from my chat with Felicity Rogers of Cargo Crew48:19  Listener feedback49:44  Wrap-up and an insight in to both a past guest & next week’s guest    RESOURCES & LINKS MENTIONED Create Freedom Through Outsourcing Tour #3 The Cargo Crew story Interview with online retailing guru Paul Greenberg The Direct Selling Podcast    MY TOP 3 ATTENTION GRABBERS Briefing. Become proficient in how you brief creative people. I think many small business owners undervalue creativity, as it’s often hard to measure its ROI. However, when you have a logo you love, or a corporate uniform that people constantly comment on, or a website that really pops, then you’ll understand the power of great design. If you want to understand the breifing process more, then join the Small Business Big Marketing Forum and I’d be happy to help you out. The Crew Review. I do love an old school marketing idea. And I particularly love the fact that Felicity had her team identify key industries and the key players within them, and mail them directly. This is a great job to outsource to a VA. Easy and simplicity. Everything about the Cargo Crew brand smells of ease and simplicity. Easy to buy products. A simple website to find your way around. An easy return policy. The key here is to remove as many blockages as you can to make it easy for people to buy from you.    EPISODE SPONSORS WebCentral - Exclusive listener offersGet your online marketing sorted with these exclusive listener offers. DesignCrowd - The world's #1 custom design marketplaceSave $100 off your first design.   OVER TO YOU … What was your biggest marketing learning or ah-ha moment from this episode? Leave your comment below. My guest and I respond to each and every comment.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Ant Morell knows how to create an amazing business culture. He is the founder of Bounce - an indoor trampolining playground for people of all ages, that’s experienced some extraordinary growth in its first four years; and a big reason for this is due to the amazing culture Ant and his team have created. To fully understand how they’ve done this, you’ll need a basic understanding of a Melbourne-based charity called Reach; because that’s where I met Ant for the first time about 10 years ago. Reach had a huge impact on my life, and on Ant as he’s utilised a lot of what he learnt at Reach to build the Bounce brand philosophy. So Reach is a wonderful NFP that’s focussed on helping young people at risk find their passion in life. It’s based on a concept called The Hero’s Journey which focusses on how we as humans will only find true happiness in life when we acknowledge just how good each of us are, and that we all have the right to put our best self forward in whatever we choose to do in life. Imagine if you’d learnt that when you were at school?! So … back to Bounce. Whilst Bounce in its physical form is simply a room full of trampolines, in it’s emotional form (it’s brand) Bounce is all about personal empowerment - both for its staff and customers. This will make more sense as we get into the interview. So pen and paper at the ready as Ant also covers: How to build a meaningful business culture Tips on how to attract and retain great staff Ideas around creating unforgettable customer experiences But that's not all. In this episode of your favourite marketing podcast: I tackle a question from a listener who’s wanting to be a breath of fresh air in a stuffy old industry. I have some feedback from a listener who runs a 3rd generation, 66 year old family business. And we revisit an old episode in which Mia Freedman takes us inside the Mamamia empire. Yep, another big episode, so let's get stuck, right in.   EPISODE TIMELINE 00:00  Two marketing insights00:47   Teaser01:22  Welcome & overview02:53  Today’s guest introduction - Ant Morell of Bounce05:39  Interview with Ant Morell of Bounce38:35 Insights into Key Person of Influence & WebCentral41:13  My Top 3 Attention Grabbers from my chat with Ant Morell of Bounce42:56  A listener question about how to stand out in a tired industry48:05  Listener feedback from a3rd generation family business49:23  Wrap-up and an insight in to both a past guest & next week’s guest    EPISODE SPONSORS WebCentral - Exclusive listener offersGet your online marketing sorted with these exclusive listener offers. Key Person of Influence - Become highly valued & highly paidGrab a FREE hard or audio copy of their Amazon best-seller.    RESOURCES & LINKS MENTIONED WebCentral's Online Conversion workshopsOctober in Sydney and Melbourne - use promo code TIMBO16 for 10% discount Podcast Listener Survey - 70-seconds of your time will lead to an even better show ;0) Create Freedom Through Outsourcing Tour #3 Bounce's official website Reach's official website   MY TOP 3 MARKETING ATTENTION GRABBERS I love The Love. This is what Bounce’s customer service ideology is called. Having a customer service ideology is impressive, giving it a brand name, I think, gives it even more meaning. Principles not scripts. I love the freedom Ant gives his people in order for them to offer great customer service. By not demanding that they rely on scripts, it empowers them to be themselves and still deliver a great result for the customer. Recruitment campaign. When going into a new country, they really do make some hoo-hah! From the initial media they generate, to the actual recruitment process which Ant refers to as a Casting Call, and then the 60-second Speed Date interviews. OVER TO YOU … What was your biggest marketing learning or ah-ha moment from this episode? Leave your comment below. My guest and I respond to each and every comment.  Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

High school dropout, Chris Kelsey, is 19 years old and started Appsitude, a San Francisco based app and web development company in December 2014 (when he was 17) that has made over $6 million in revenue so far this year. Employing 60+ staff, he's also built many successful apps including Premium Wallpapers HD which received over 40 million downloads and did $8m revenue before it was sold in 2015. Now you may be thinking, “What can I, the seasoned business owner, learn from a 19 year old?” Strategies around attracting clients The importance of thinking big How he attracts A-players into his team Plenty more Plus I tackle a listener question about referencing death in their marketing, share a testimonial from a past attendee of my Philippines outsourcing tour, and I share some feedback from another listener (I have two!) who's been touched by the two recent Orange Sky episodes. Let's get stuck right in!    EPISODE TIMELINE 00:00  Two marketing insights00:34  Episode teaser01:00  Welcome & overview02:45  Create Freedom Through Outsourcing Tour #3 update06:29  Today’s guest introduction - Quentin Nolan from Liquid Snow Tours07:52  Interview with Quentin Nolan from Liquid Snow Tours45:00  Insights into DesignCrowd & WebCentral47:31  My Top 3 Attention Grabbers from my chat with Quentin Nolan from Liquid Snow Tours49:04  Listener's marketing question answered53:42  Listener feedback55:53  Wrap-up and an insight in to both a past guest & next week’s guest    EPISODE SPONSORS WebCentral - Exclusive listener offersGet your online marketing sorted with these exclusive listener offers. DesignCrowd - The world's #1 custom design marketplaceSave $100 off your first design.    RESOURCES & LINKS MENTIONED Create Freedom Through Outsourcing Tour #3 Chris's official website for Appsitude The Pass Down Journal    MY TOP 3 ATTENTION GRABBERS Think big. Why do you have to wait a predetermined amount of time for something to happen? Normalise big ideas. Then believe in them. Then act on them. Then make changes when they don’t entirely work out. Ask this Killer Question - “What would my younger self do in this situation?” Or “How would my younger self approach the marketing of my business?”   OVER TO YOU … What was your biggest marketing learning or ah-ha moment from this episode? Leave your comment below. My guest and I respond to each and every comment.  Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

8 years ago, Lizzy Abegg had an epiphany that she needed to move to Byron Bay to help her little sister grow a struggling jewelry business. Well, that business is now called Spell & the Gypsy Collective ...  and it’s a multi-million dollar fashion empire. “Spell and the what?!” I hear you say. Spell & the Gypsy Collective is a Byron Bay fashion label with a cult-like following. The label began when Lizzy’s little sister Isabella (whose childhood nickname was Spell) started selling her handmade jewellery at Byron Bay's local markets. Before too long Lizzy had an epiphany that she needed to be in Byron Bay with her sister, so left her Bondi Beach home and career as a film editor to become Spell’s business partner. From there the label has expanded into fashion, accessories and homewares … and they recently won the overall national Telstra Business Award (against some pretty bloody tough competition). Spell is now consistently doing over a million dollars a month, has 660,000 Instagram followers, and a flagship store frequented by celebs from around the world. It’s also a shining example of entrepreneurship and business passion in the notoriously tough and highly competitive fashion industry. We cover a lot of ground in this chat … from the early days of Spell, to the importance of authenticity, to why we should avoid perfection, to some critical factors in ensuring your marketing actually delivers. Plus I share some feedback from a listener who's taking action after tuning in to their favourite marketing podcast ;00, and I share three live events that you should consider attending (well, two actually, the first one is invite only and all invites are gone). That said, I'll be doing a n epsidoe from it with all the key learnings. Yep, another big show. Let's get stuck, right in.    EPISODE TIMELINE 00:00  Two marketing insights00:37   Teaser01:15  Welcome & overview02:45  3 ways to improve your marketing by attending these live events06:25  Today’s guest introduction - Lizzy Abegg of Spell & the Gypsy Collective08:34  Interview with Lizzy Abegg of Spell & the Gypsy Collective50:54 Insights into Key Person of Influence & WebCentral53:01  My Top 3 Attention Grabbers from my chat with Lizzy Abegg of Spell & the Gypsy Collective55:24  Insights from a listener who's taken action1:00:41  Wrap-up and an insight in to both a past guest & next week’s guest EPISODE SPONSORS WebCentral - Exclusive listener offersGet your online marketing sorted with these exclusive listener offers. Key Person of Influence - Become highly valued & highly paidGrab a FREE hard or audio copy of their Amazon best-seller. RESOURCES & LINKS MENTIONED WebCentral's Online Conversion workshops -October in Sydney and Melbourne - use promo code TIMBO16 for 10% discount Listener Survey - 70-seconds of your time will lead to an even better show :) Create Freedom Through Outsourcing Tour #3 Spell & the Gypsy Collective's main website Spell & the Gypsy Collective's Instagram Interview with Kourtney Olsen from Grrrl   MY TOP 3 MARKETING ATTENTION GRABBERS Authenticity - I love Lizzy’s definition of this much over-used word - she simply describes it as ‘being yourself’ - if you want to learn more about ‘being yourself’ then check out the episode I did with Julie Cross (AKA Miss Sparkle) who goes deep into how to own your own space. Small Images - Lizzy’s rule of designing for the mobile screen first is critical if you want your marketing images to work - this applies to logos, taglines, photos, social media posts …. Everything! Perfection (or lack of it!) - I love the fact that the brand has multiple versions of its name (Spell and the Gypsy Collective, Spell, Spell Designs) - whilst not ideal, it hasn’t affected them growing a multi-million dollar empire. So, if you’re waiting for everything to be perfect before you make your next move then you may be waiting a long time! Instead, take a leaf out of Lizzy’s approach! OVER TO YOU … What was your biggest marketing learning or ah-ha moment from this episode? Leave your comment below. My guest and I respond to each and every comment.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

This episode is a masterclass in how to create profitable business partnerships. Quentin Nolan from Liquid Snow Tours, owns an Aussie-owned ski tour operation that can book you a skiing holiday in Japan, Canada, NZ and South America. Nothing special about that; but what is special is the fact that (at the age of 31) Quentin has built an $8 million dollar business, has profitable business partnerships with Australia's two biggest airlines and owns 6 hotels in Japanese ski resorts. Listen in as Quentin shares some absolute gold with us including: How he launched the business when he was 21 The key to developing solid, long-standing partnerships How and why he's now buying hotels Insights in to how he's effectively using social media as a #1 marketing tool Plus so much more Plus I share Part 4 of a 4-part series in which I share some highly clickable email subject lines that will get more of your emails open, more often. You'll find Part 1 (the first 5 email subject lines) in this episode of your favourite marketing podcast, and here's Part 2 and Part 3. Let's get stuck right in!    EPISODE TIMELINE 00:00  Two marketing insights02:35  Welcome & overview04:10  Create Freedom Through Outsourcing Tour #3 announcement08:02  Today’s guest introduction - Quentin Nolan from Liquid Snow Tours09:23  Interview with Quentin Nolan from Liquid Snow Tours47:06  Insights into DesignCrowd & WebCentral48:55  My Top 3 Attention Grabbers from my chat with Quentin Nolan from Liquid Snow Tours50:34  Part 4 - Highly Clickable Email Subject Lines55:56  Wrap-up and an insight in to both a past guest & next week’s guest    EPISODE SPONSORS WebCentral - Exclusive listener offersGet your online marketing sorted with these exclusive listener offers. DesignCrowd - The world's #1 custom design marketplaceSave $100 off your first design.    RESOURCES & LINKS MENTIONED Create Freedom Through Outsourcing Tour #3 Quentin's official Liquid Snow Tours website The article by Emma Dowdle containing 20 highly clickable email subject lines Got 70-seconds to complete this Listener Survey? It will help me create a better show for you.    MY TOP 3 ATTENTION GRABBERS Partnerships take time. Find the right ones, and the right person inside them, then be patient and put in the ground work. Be upfront with people like Quentin was in those first couple of years when he was taking ski tours to Japan, having not been there himself. If your passion and excitement shines through, then I think we can be a very forgiving. Own other parts of the value chain - buying hotels probs wasn’t on Quentin’s to-do list until he realised how much money he was giving across to his hotel partners.    OVER TO YOU … What was your biggest marketing learning or ah-ha moment from this episode? Leave your comment below. My guest and I respond to each and every comment.  Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Paul Medeiros (and his wife) made a brave sea change by leaving corporate and buying the Mullumbimby Fruit Shop. Then, when Woolworth’s decided to come to town, he could have panicked and accepted the fact that Australia’s biggest supermarket chain would kill off his business. Instead, he rolled the dice, and more than doubled their retail footprint. He’s now the founder of one of Australia's hottest up and coming franchises - The Source Bulk Foods. This is a story of courage, determination and being true to one’s values. Paul Medeiros is a cubicle escapee who left a high-paying / high-pressure executive position in a large publicly listed company to start a better life up near beautiful Byron Bay Paul is also the founder, owner and head Franchisor of The Source Bulk Foods business - an amazing new retail concept that’s taken the franchise world by storm. Basically, it’s a good old-fashioned grocery shopping done in a modern way. The shops look and feel very rustic and organic - lots of exposed brick and wood, and they sell ~ 400 bulk whole foods like nuts, seeds, grains, herbs, spices, cleaning and personal care products etc. You can buy as little or as much as you like. The big point-of-difference is its waste-free shopping. Customers BYO their own bottles, containers and bags to refill, as The Source is plastic bag free experience. Paul shares some absolute gold with us: His escape from the cubicle How he spent 3-years deciding on his next move How he took on one of the biggest supermarket chains … and won! His clever approach to LAM … and so much more Plus I share Part 3 of a 4-part series in which I share some highly clickable email subject lines that will get more of your emails open, more often. You'll find Part 1 (the first 5 email subject lines) in last week's episode of your favourite marketing podcast, and here's Part 2. Let's get stuck right in! EPISODE TIMELINE 00:00  Two marketing insights02:38  Welcome & overview04:04  Check-In08:21  Today’s guest introduction - Paul Medeiros of The Source Bulk Foods06:07  Interview with Paul Medeiros of The Source Bulk Foods49:21 Insights into Key Person of Influence & Cornerstone Business Solutions52:22  My Top 3 Attention Grabbers from my chat with Paul Medeiros of The Source Bulk Foods54:22  Insights from a listener who's taken action55:52  Part 3 - Highly Clickable Email Subject Lines1:01:27  Wrap-up and an insight in to both a past guest & next week’s guest EPISODE SPONSORS WebCentral - Exclusive listener offersGet your online marketing sorted with these exclusive listener offers. Key Person of Influence - Become highly valued & highly paidGrab a FREE hard or audio copy of their Amazon best-seller. RESOURCES & LINKS MENTIONED Growth Hack Accelerator - a live event I'm speaking at in SeptemberThe Source Bulk Food's storyThe article by Emma Dowdle containing 20 highly clickable email subject lines MY TOP 3 MARKETING ATTENTION GRABBERS Courage - Paul has made some bold moves along the way including leaving a high-paying corporate position > Selling blinds on commission to fund his next move > Buying a fruit shop in a small country town of 3,000 people > Taking on Woolworths > Opening up his second shop in Sydney at an exorbitant rent > Now running a 32 store franchise. Social Influencers - Ask people who love what you do and what your business stands for, and see how they can help spread the word. Whilst this happens organically (the Black Milk interview is an example of this), you can also overtly encourage it. Local Area Marketing - I loved how Paul slowly but surely (and quite strategically) integrated himself and his business into the Mullumbimby community.  What are you doing to genuinely embed yourself into your community? OVER TO YOU … What was your biggest marketing learning or ah-ha moment from this episode? Leave your comment below. My guest and I respond to each and every comment.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Today’s guest did the interview in her pyjamas. Why? Because she can! She’s a true entrepreneur, starting a business to help put herself through university, only to then systemise it so that today it runs for the most part … without her. And who doesn’t want a bit of that?! Joyce Ong (PJs and all!) is the founder of the Young Musicians Academy - shares her secret sauce on how she’s created a business employing 35 music teachers - that paid her way through uni, and then some! In a recent email to me from long time listener Russ Porteous he said: “I met Joyce at the July Business Blueprint Conference, and she was one of the highlights of the 4-days. Joyce is a true entrepreneur, starting a business to help put herself through university, only to systemise the business so that today it runs for the most part without her ... I don't know Joyce's full story, but I think given her personality it’s one we’d all love to hear.  By systemising her business, Joyce has been able to remove herself from her business and follow other passions.” So, listen in and discover: How to hire people smarter than you without relying on the resume Joyce's 3 D process to creating systems Her global outsourcing strategy How she’s created a high converting website with a simple, strategic offer And how letterbox drops, school newsletters & JVs have worked to grow her business Plus I share Part 2 of a 4- part series in which I share some highly clickable email subject lines that will get more of your emails open, more often. You'll find Part 1 (the first 5 email subject lines) in last week's episode of your favourite marketing podcast ;0). Let's get stuck right in!  EPISODE TIMELINE 00:00  Two marketing insights02:43  Welcome & overview04:07  Today’s guest introduction - Joyce Ong of the Young Musicians Academy06:07  Interview with Joyce Ong of the Young Musicians Academy33:48 Insights into WebCentral & Cornerstone Business Solutions36:24  My Top 3 Attention Grabbers from my chat with Joyce Ong of the Young Musicians Academy38:43  Part 2 - Highly Clickable Email Subject Lines43:01  Wrap-up and an insight in to both a past guest & next week’s guest   EPISODE SPONSORS WebCentral - Exclusive listener offersGet your online marketing sorted with these exclusive listener offers. DesignCrowd - Save up to $100 on your first designThe world's #1 custom design marketplace.   RESOURCES & LINKS MENTIONED Growth Hack Accelerator - a live event I'm speaking at in SeptemberJoyce Ong's Young Musicians AcademyThe article by Emma Dowdle containing 20 highly clickable email subject lines   MY TOP 3 MARKETING ATTENTION GRABBERS “It just grew and expanded because I was doing what I loved.” Systems. Systems. Systems! Conduct a brain dump of everything you do, then create three columns - Do. Delegate. Delete. Her compelling offer of “Two free lessons. No catches.”  It’s front and centre of her website. OVER TO YOU … What was your biggest marketing learning or ah-ha moment from this episode? Leave your comment below. My guest and I respond to each and every comment.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Ever wondered how to make a viral video? Then listen up. David Christison is the founder of The Woolshed - a video production company based in Melbourne that’s done something quite genius (I think) for the art of viral videos, and the marketing of his own business. Over the past two years the Woolshed has produced 8 unique viral videos. Videos that many of you would have seen, and gone OMG! … then gone and shared it with your mates. But the amazing thing is, all 8 of the videos are fully manufactured. They’re fakes! This is an absolute masterclass on how to make a viral video. You’ll find all eight viral videos over at at this blog post, but some of the major ones include the guy who fights off a Great White Shark in Sydney harbour (this one sucked me in!); the crazy guy who runs into an outback tornado to take a selfie; and the snowboarding girl being chased by a bear! As David says in his press release, “We set out to better understand exactly how to create short-form, highly shareable and snackable’ content, that is capable of reaching worldwide mass audiences, without the luxury of pricey media buys, ad campaigns, publicity strategies or distribution deals.” And, without any paid media, promotion or publicity here’s what the 8 viral videos have achieved: 164 years of YouTube watch time 205 million online views 500,000+ comments Plus worldwide news coverage on all the big outlets Add to this the fact that this brilliant experiment single-handedly launched David’s business, to the point now where they are working for big names clients from around the world.I love this story. Listen in and you’ll discover what works, what doesn’t, and what are the absolute ‘must haves’ for any viral marketing campaign. PLUS, I share part 1 of a 4-part series in which I share 5 email subject lines that are highly clickable. I’m also excited to announce The Growth Hack Accelerator, a live event I’m speaking at in September. Joined by two other speakers in Outsourcing expert David Warne, and Systems specialist David Guest, Growth Hack Accelerator is a ridiculously practical 3-hour breakfast session in which you’ll discover … How to create a marketing system that will position you as a thought leader How to radically reduce your businesses greatest expense How to remove yourself from the business for maximum growth ( a theme that’s common to many recent episodes) Yep, another big episode of your favourite marketing podcast. So, let's get stuck, right in.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Today's guest very kindly cancelled a game of golf (on a Tuesday morning!) in order to do this interview, so the epsidoe title of how to make more money by working less in your business is more than apt! I met Daniel Gibbs of Posture Podiatry at an event recently, when he came up and told me how much he loved my show, and began to explain how he’d implemented a few of the ideas he’d heard over the years. I was impressed ... I do love a good action-taker. He particularly liked the episode I did with Dentist Padi Lund who, on the verge of suicide, made some fundamental changes to his business life, and lived to tell the story. Now, whilst Daniel’s predicament was never that dier, he did find himself at one point being booked out 3-months in advance, seeing patients at midnight, feeling completely exhausted trying to both work on and in his business, whilst at the same time wanting to be there for his heavily pregnant wife. So, like any motivated business owner, he made some fundamental changes to the way he did business. This really is inspiring stuff. Listen in and you’ll discover: How to work less in your business How to implement an unforgettable customer experience The importance of systems … and post-it notes! How critical that first 20 seconds with a customer is How the quality of the herbal tea that you serve is in direct relationship to the quality of your service Why you need a Wall of WOW! And so much more After working under another Podiatrist for a number of years, Daniel opened his own clinic at the age of 29, and from day one made a decision that it was going to be the best in class. In today's episode, I also help a Horse & Donkey charity called Hope Pastures who has zero marketing budget but needs to feed their precious animals over the cold Winter month, with an idea that could help them raise plenty! It based on this fantastic crowd funding campaign: Yep, another big episode of your favourite marketing podcast. So, let's get stuck, right in.     EPISODE TIMELINE 02:12  Introduction teaser02:57  Welcome & overview04:29  Today’s guest introduction - Daniel Gibbs of Posture Podiatry07:05  Interview with Daniel Gibbs of Posture Podiatry43:18 Insights in to WebCentral & Designcrowd45:42  My Top 3 Attention Grabbers from my chat with Daniel Gibbs of Posture Podiatry47:33  I share a fundraising idea with a charity listener53:37  Wrap-up and an insight in to both a past guest & next week’s guest    EPISODE SPONSORS WebCentral - Exclusive listener offersGet your online marketing sorted with these exclusive listener offers. Designcrowd - Save up to $100 on your first design.The world's #1 custom design marketplace - beautifully simple & cheap. We love cheap!   RESOURCES & LINKS MENTIONED Posture Podiatry's official websiteInterview with dentist Padi LundThe Crowdfunder campaign for Hearing Dogs for Deaf PeopleHope Pastures is the charity I give some advice to   MY TOP 3 MARKETING ATTENTION GRABBERS   Do everything in your power to stop the business being reliant on you. I have an episode coming up with another business owner who explains exactly how she’s done this … in fact she shares a beautifully elegant three step process. What’s your herbal tea? And I don’t mean what flavour do you like! I mean what can you offer your customers that’s simple, yet makes them go wow? The guy who services my car always gives it a wash. My local coffee shop gives you a little Macaroon with your coffee. So, what’s your herbal tea? Ask your clients … “What advice have you got for other clients of your business?” Their answers could form the basis of your on Wall of Wow, or you could sprinkle them throughout your website or include them on your quotes … like little testimonials. OVER TO YOU … What was your biggest marketing learning or ah-ha moment from this episode? Share it in the Commenst section over at http://smallbusinessbigmarketing.com/326 My guest and I respond to each and every comment.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Sam Reid is the co-founder of cider brand Willie Smiths. I meet Sam at the recent Telstra Business Awards in Tasmania. Now, one of my jobs as the emcee was to announce the finalists for each category and read out a short bio about their business. Each business always got a round of applause … although some got a bigger applause than others. Willie Smith’s Cider got the biggest by far …. Quite heartfelt, it was! So, in kicked my marketing brain. What are they doing that other businesses aren’t? What makes them so special? Basically … Why all the love?! At the end of the night I suggested he come on the show and reveal his secret sauce. “Hell yeah!” was his measured response. So, here’s Sam Reid, co-founder of Willie Smith’s Cider. Also in this episode of your favourite marketing podcast, I share my top 10 ice-breaker questions that I use during pre-interview chats, and in general when meeting people for the first time. They get past the surface and fast-track getting to know someone at a much deeper level. And I even give you my answers to each of the questions. Yep … it gets personal! Let's do this!   EPISODE TIMELINE 02:12  Welcome & overview04:36  Today’s guest introduction - Sam Reid of Willie Smiths05:53  Interview with Sam Reid of Willie Smiths46:07 Insights in to WebCentral & Designcrowd48:02  My Top 3 Attention Grabbers from my chat with Sam Reid of Willie Smiths50:50  My Top 10 Ice-Breaker Questions57:40  Wrap-up and insights in to next week’s guest   EPISODE SPONSORS WebCentral - Exclusive listener offersGet your online marketing sorted with these exclusive listener offers. Designcrowd - Save up to $100 on your first design.The world's #1 custom design marketplace - beautifully simple & cheap. We love cheap! RESOURCES & LINKS MENTIONED Willie Smith's official websiteJoshua Nichols on how to create an amazing customer experienceArthur Greeno on why a business should break Guinness World RecordsDave Munson on how to create engaging business stories that sellMy Top 10 Ice-Breaker Questions blog post (add your own questions here)How to outsource to The PhilippinesCornerstone Business Solutions official website    MY TOP 3 MARKETING ATTENTION GRABBERS Sam’s tip on how to attract and retain great staff - Let people add themselves and their personality to your culture. Have them solves problems in their own way, in their own style. It’s incredibly empowering for them. The bottomline - stop trying to micro manage everyone. Free yourself up so you can create new things - I love Sam’s passion for creativity and innovation. The Festival wouldn’t have happened if he hadn’t created space between the day-to-day running of the business, and time to think. Who’s guilty of not doing this? I am. But when I do find time to sit and think; or walk and think; it’s bloody beautiful. So … here’s a couple of ways to create that time - 1. Be less controlling, and trust that your staff will solve problems in their own way; 2. Offshore process-driven tasks - Identify all those tasks that are taking up your precious time and money, and send them to places like The Philippines. We’ve covered this at length in past episodes - but if you want to cut to the chase, check out Cornerstone Business Solutions - an off-shoring business that I have an interest in, I believe in it so much. “We’re all about being memorable” - Are you? If not, why not? I’m guessing as a listener of this show you are constantly looking for ways to stay on your customers’ shopping list. Whether it be through offering an amazing customer experience (like past guest Joshua Nichols of Platinum Electrics); or breaking Guinness World Records like past guest Arthur Greeno of Chick Filay; or creating amazing stories that emotionally engage your customers like Dave Munson does of Saddleback Leather. There’s no shortage of ways to do it, so just choose one and get on with it!   OVER TO YOU … What was your biggest marketing learning or ah-ha moment from this episode? Leave your comment below. My guest and I respond to each and every comment.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.