359 - Disruptive business Gelato Messina is successfully breaking all the rules.

Gelato Messina shouldn’t be successful. It’s lives and breathes one very challenging core value. It pumps the in-store music so loud that you can’t hear yourself order. And it does collaborations that would appear completely off-brand. That said, Gelato Messina is killing it!

Today’s highly successful and disruptive business owner shares:

• How Gelato Messina disrupts the gelato market
• Why a collaboration with Tim Tam worked
• Why having ONE core value is all you need
• How he is constantly applying his background as a music festival promoter
• Why he has no set rules for doing business

 

Here’s my Top 5 Attention Grabbers from the chat with Gelato Messina’s Declan Lee:

1. The Gelato Messina Honesty policy. In fact, the idea of having and absolutely living the one core value throughout every part of the business is admirable. Especially during my years in corporate I’d come across far too many businesses that paid only lip service to 4, 5 maybe even 6 core values that were nothing more than motherhood statements.
   
   
2. Declan’s unwavering belief in his product. It seems obvious that all business owners should have this, however, it’s not always the case. What was quite amazing was that this belief clearly trickles down to all the staff who (from what I observed) were extremely proud to be serving it up.
   
   
3. No set rules about doing business. Theoretically, a cool, independant brand like Gelato Messina shouldn’t collaborate with a mass band like Tim Tam, but they did and it’s worked!
   
   
4. Declan’s openness to all opportunities. It felt like he’s always looking for a reason to say YES and not NO.
   
   
5. Honesty with customers. You know that saying “The customer's always right”? Well, maybe they’re not. Maybe sometimes we need to have honest conversations with customers that are causing our staff or our business pain. Clearly Declan thinks so.

 

Links & Resources mentioned:

• Gelato Messina
• Welcome Email blog post
• 21 examples of welcome emails
• Pocket blog post
• Pocket
• Tom O’Toole interview

 

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