The Small Business Big Marketing Podcast with Tim Reid

Peter Hitchener is one of Australia’s most loved and respected TV newsreaders. Think a chivalrous version of Ron Burgundy! He’s spent his entire career in the media, and has been the chief newsreader for Channel 9 since 1998. He received the Order of Australia medal earlier this year for his services to the broadcast media and the community, and is an active supporter of a number of charities. Now I know what you’re thinking. Pete’s not a business owner, Timbo ... and you always interview business owners. Well, you’re right, but that doesn’t mean we can’t learn from him. What fascinates me about Pete is that he’s 71 years old, and is not only using social media effectively, he’s using ALL social media effectively. How I found this out was via my 17 year old daughter, who was having a laugh at the dinner table a few weeks ago about the fact that Peter Hitchener is massive on Snapchat … and all her girlfriends love him! She showed me what he as doing, and I thought it was pure genius. So, if you’re keen to up your presence and engagement on social media, then listen in as Australia’s most popular TV newsreader takes us behind-the-scenes of his love affair with social media.   But the marketing gold doesn’t stop there, in this episode you’ll also discover: Resident techspert Dale Beaumont from 52 Ways shares a great way to create professional looking mock-ups of your marketing materials I share another low cost marketing idea that will help you manage unhappy customers And we go back into The Small Business Big Marketing Show’s vault, revisiting a past interview with LA concierge to the stars Steve Sims who shares a great referral marketing idea   Here’s what caught my attention from chatting with Channel Nine’s Peter Hitchener: No matter how successful you are, stay humble. Being Australia’s #1 newsreader, Peter is at the absolute top of his game; yet he remains humble, grateful and ridiculously accessible. I think it’s so ugly when I meet a successful person and they exude arrogance. Pete hasn’t put a huge amount of thought into how he strategically uses each social media channel. I loved how he responded to my question about which video streaming service (Periscope or Facebook Live) he would have used if he’d streamed this interview, and he responded “Both!” I think too many business owners over engineer their social media approach, and as a result do nothing. Do something, see what works for you and your audience, and take it from there! I’ll include a link in the shownotes to a blog post I wrote about how to use social media to take people behind-the-scenes of you business. If you look through Pete’s posts across all the channels he uses, he can often be seen promoting other people and their businesses. This can only help endear him to others - and get him a whole lot more shares from those people he chooses to profile.   Links & Resources mentioned: Peter Hitchener’s official website Peter Hitchener on Facebook Peter Hitchener on Twitter Peter Hitchener on Instagram Peter Hitchener on Snapchat How to create simple mock-up for your marketing materials 3 steps to conducting an effective exit interview Interview with Bluefish’s Steve Sims on referral marketing   Please support these businesses who make this show possible: Dale Beaumont’s 52 Ways – An amazing free 1-day live event for business owners where you’ll discover 52 ways to boost your business profits. Seats are limited. Book now. Open Universities Australia - When was the last time you learnt something that could propel your business forward? Outside of listening to this show, and thank-you for that, your answer may well be “Not in a very long time, Timbo!” That’s cool, but maybe it’s time that changed. Check out Open Universities’ online courses over at Open.edu.au. Someone’s gotta be the smartest in your industry - so it may as well be you! If some thing in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know. Leave your thoughts below. May your marketing be the best marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

In 2013 Dan Norris was two weeks away from unemployment following 8 straight years of business failure. The following week and with no funding, he launched an idea that within 2 years was a million dollar recurring income business, that was quickly snapped up by GoDaddy. He ‘s now on to his next venture and having a ball. In episode 377 of The Small Business Big Marketing Show, we find out how he’s done it. Dan endured 8 straight years of failure before selling his first successful business to GoDaddy for an undisclosed sum in 2016. Instead of finding the nearest hammock and enjoying his new found wealth, he’s now having a ball building Black Hops, a boutique brewery on the Gold Coast. One thing you’ll quickly pick up about Dan is Instead of messing around validating the plethora of ideas he has, he simply goes ahead and launches, making decisions based on real time information from real customers to build real businesses.   But the marketing gold doesn’t stop there: Resident techspert Dale Beaumont from 52 Ways has an idea that will save you hours each week I share another low cost marketing idea that should get you a sale … today! And we go back into the vault, revisiting an episode in which my guest was so superficial I wanted to throw up!   Here’s what caught my attention from chatting with Black Hops Brewery’s Dan Norris: Dan’s entrepreneurial spirit I thought it was interesting that Dan regrets, and didn’t learn anything from, his 8 years of failure His respect for the power of creating helpful content (if you want to know how to create it then graba  copy of my marketing book, The Boomerang Effect)   Links & Resources mentioned: Dan’s personal website Black Hops Brewery How to cut hours off your video viewing time A high-converting sales tactic Interview with Cactus Skincare’s Ryan Clark   Please support these businesses who make this show possible: Dale Beaumont’s 52 Ways – An amazing free 1-day live event for business owners where you’ll discover 52 ways to boost your business profits. Seats are limited. Book now. Dragon Voice Recognition Software - It converts whatever you say into text. You download the software, start talking and your words appear on your screen. Which means you can create documents, blog posts, emails, reports & spreadsheets in a third the time; because we speak three times faster than we write. Get 35% off at GetDragon.com.au If some thing in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know. Leave your thoughts below. May your marketing be the best marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

How to start an eCommerce business and turn-over $1.8M in your first 10-months | How to use video to collaborate | Secrets to conducting a memorable podcast interview | A blogging strategy to make you look good | And plenty more on your favourite marketing podcast. Imagine finding a product you absolutely love and turning it into your own successful eCommerce business. Photographer (and part-time Gardener) Brian Chapman bought 20,000 seedlings for his rural property. He then realised the idea of digging 20,000 holes wasn’t that appealing. A quick Google search uncovered the Power Planter - a product only available out of America. Not for long … Brian’s now the local distributor, and has sold $1.8 million worth of this genius little invention in his first 10-months. Oh, and Brian’s no longer a Photographer! Brian Chapman, is the Australian distributor for the Power Planter, a simple tool that attaches to your drill and makes it ridiculously easy to dig holes in the ground. Up until 12-months ago, Brian was making a nice living as a professional photographer, but felt a little unsatisfied. Also a keen gardener living on a beautiful property just outside of Sydney, he’d created a rather large problem (which you’ll hear about shortly) for which Power Planter (only available out of North America at the time) turned out to be the ideal solution. The rest is history as Brian secured the licence to it, and has sold a whopping $1.8 million worth in his first 10-months of business! We cover so much marketing and business ground including: How to start an eCommerce business How Brian attained the local distribution rights The importance of listening to your instinct The key to starting a successful online business How Brian’s created a brand personality for Power Planter’s marketing And that’s just in the first 5-minutes!   But the marketing gold doesn’t stop there, in this episode you’ll also discover: Resident techspert Dale Beaumont from 52 Ways shows us how to collaborate with our teams via video I’ll show you a blog post strategy that will make you look good … real good! I respond to some great follow-up questions from a listener who loved the recent episode I did on podcasting And we go back into The Small Business Big Marketing Show’s vault, revisiting a chat I had with a fellow who has proven we can all do good by doing good   Here’s what caught my attention from chatting with Brian Chapman of Power Planter: I loved how he talked about the creative spirit … and that not always having the solution upfront, is not a reason to not move forward with an idea. Brian (along with many of the successful people I chat with on this show) was all about progress not perfection. “Make a mistake, then adjust and learn” seemed to be his mantra. Adapt your personality to who you’re selling to. I might have challenged Brian on this one, but it does make sense. Whilst I try to be me no matter what the situation, I certainly amp things up when I’m doing this show or presenting at a conference. I’ve included a link in the shownotes to a post detailing the 12 brand personalities Brian mentioned. Create a video that tackles the primary problem your business solves, then post it to your Home page, YouTube channel, maybe even include it in your email signature. I’ve also included a link in the shownotes to the website Brian mentioned where you can hire actors to appear in your marketing videos if you don't’ want to!   Links & Resources mentioned: Power Planter’s official website How to use video to collaborate with your team How to create a blog post that will make you look good Interview with Peter Baines of Hands Across The Water   Please support these businesses who make this show possible: Dale Beaumont’s 52 Ways – An amazing free 1-day live event for business owners where you’ll discover 52 ways to boost your business profits. Seats are limited. Book now. Open Universities Australia - When was the last time you learnt something that could propel your business forward? Outside of listening to this show, and thank-you for that, your answer may well be “Not in a very long time, Timbo!” That’s cool, but maybe it’s time that changed. Check out Open Universities’ online courses over at Open.edu.au. Someone’s gotta be the smartest in your industry - so it may as well be you! If some thing in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know. Leave your thoughts below. May your marketing be the best marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

How to use promotional products effectively | Create templated marketing videos from your iPhone | Get a little celebrity lovin’ | A self-publishing success story | And plenty more on your favorite marketing podcast … Today’s successful business owner is Clive McCorkell of Arid Zone - a promotional products agency he co-founded 30-years ago. Clive knows a thing or two about how to use promotional products to market your business. The idea for this interview came about a few months ago when I was handed a calico bag full of promotional items at a Meet Up for what I consider to be quite a cool brand. I share what those items were in the interview, suffice to say that I was underwhelmed. A few weeks later I was the opening keynote speaker at the Australian Promotional Products Association’s annual conference, at which point I connected with Clive who agreed to come on the show. Promotional products is a marketing topic I’m yet to cover, but have plenty of questions, like  how can businesses best use them, and what’s the future hold for them. Clives also been running a successful business for 3-decades (no mean feet) so I interrogated him about that as well!   But the marketing gold doesn’t stop there, in this episode you’ll also discover: Resident techspert Dale Beaumont from 52 Ways shares a great way to make videos on your iPhone and upload directly to YouTube I share another low cost marketing idea that’ll get your business some celebrity lovin’ And we go back into The Small Business Big Marketing Show’s vault, revisiting a past interview with a guest who beleives all businesses can do good by doing good   Here’s what caught my attention from chatting with Clive McCorkell from Arid Zone: I love Arid Zone’s 5 touch point concept which starts out at the Quoting process and ends after the sale. Arid Zone speak. What a great idea. You may not even realise that your business has it’s own language - if it does, it might be time to formalise it so that all staff start integrating it into emails, sales letters, website pages and so on. “Brand in the hand” - I like that as a way to sum up the power of promotional products … because there’s nothing quite as powerful as having a prospect or customer interacting with your precious brand, right?   Links & Resources mentioned: Arid Zone’s website How and why to get celebrity testimonials YouTube Director provides shot-by-shot guidance – so that you can create a high quality video ad and upload it directly to YouTube from the app. No video editing experience required. Interview with Peter Baines of Hands Across The Water   Please support these businesses who make this show possible: Dale Beaumont’s 52 Ways – An amazing free 1-day live event for business owners where you’ll discover 52 ways to boost your business profits. Seats are limited. Book now. Open Universities Australia - When was the last time you learnt something that could propel your business forward? Outside of listening to this show, and thank-you for that, your answer may well be “Not in a very long time, Timbo!” That’s cool, but maybe it’s time that changed. Check out Open Universities’ online courses over at Open.edu.au. Someone’s gotta be the smartest in your industry - so it may as well be you! If some thing in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know. Leave your thoughts below. May your marketing be the best marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Ex Science teacher turned entrepreneur Ben Newsome reveals the marketing ideas that helped him build an empire| The secret to finding anyone’s email address | How to never run out of solid content ideas | How a little black dress lead to a big idea. Today on your favourite marketing podcast, successful business owner is Ben Newsome of Fizzics Education. He used to be a Science teacher, until the entrepreneurial bug bit him in 2004. Now he has staff all over Australia delivering interactive science workshops and shows to schools, retirement homes … even prisons! In fact, in the past 12-months they’ve entertained and educated over 300,000 kids alone with their crazy brand of scientific mayhem! Now, Ben’s been a long time listener of this show, and has a huge respect for the power of marketing; hence my interest in getting him on. During this chat, he generously shares the top 3 marketing strategies that have impacted most on his business’s growth, the importance of being entertaining in order to get a message across and plenty more marketing gold.   But the marketing gold doesn’t stop there, in this episode you’ll also discover: Resident techspert Dale Beaumont from 52 Ways gives us the secret to finding anyone’s email address at the click of a button I’ll show you how to never run out of solid content ideas And we go back into The Small Business Big Marketing Show’s vault, revisiting a past episode in with a bloke who’s business idea came to him whilst he was hanging out his wife’s LBD!   Here’s what caught my attention from chatting with Ben Newsome of Fizzics Education: 100 Free Science Experiments. This is genius. Not only will it create massive goodwill amongst teachers who may one day book Ben and his team, but the amount of Google Juice it would create is off the charts. Creating an employee brand. Ben has worked hard at creating a look, feel and environment that attracts and retains great people. That alone is good for business …. Plus it means his HR costs are minimal. Ben’s sustained enthusiasm for marketing. I gotta say, I don’t see this enough. I see a lot of enthusiasm, just not sustained enthusiasm, where the business owner truly respects the power of marketing to the point that it’s constantly on their mind, where they’re trying to figure out how to improve on what’s already working and what to introduce into the mix next.   Links & Resources mentioned: Fizzics Education's website Blog post containing more marketing ideas from Ben How to never run out of helpful content ideas How to find anyone’s email address Interview with Scott Boocock, Founder of HEGs   Please support these businesses who make this show possible: Dale Beaumont’s 52 Ways – An amazing free 1-day live event for business owners where you’ll discover 52 ways to boost your business profits. Seats are limited. Book now. Cornerstone – Save 70% off your running costs by offshoring to The Philippines. Book a free feasibility assessment now. If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know. Leave your thoughts below. May your marketing be the best marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Nick Holloway is the co-founder of Nu Nu, an idyllic restaurant in Palm Cove, Far North Queensland. He’s also been a guest celebrity chef on the TV hit series MasterChef. Not only is Nu Nu ideally located right on the sand, it’s also highly awarded with accolades including being ranked in Gourmet Traveller’s Top 100 Australian restaurants for six years running. I first met Nick a few weeks ago in the middle of a cane field between Cairns and Port Douglas - he was cooking for 600 plumbers and electricians as part of a conference for the Laser Group at which I was a keynote speaker. Nick himself is a passionate foodie, so much so that he was chosen to be a guest chef on the top-rating reality cooking show Masterchef for the past two years. What that did for his personal and business brands? Well, you’re about to find out. He’s also a stickler for creating an unforgettable customer experience, and a brand people love and talk about for years to come. Topics we cover in great depth during our chat. In the cutthroat world of hospitality, Nick’s list of achievements is impressive.   But the marketing gold doesn’t stop there, in this episode you’ll also discover: Resident techspert Dale Beaumont from 52 Ways shares a great way to secure all your social media usernames I share another low cost marketing idea that’ll help you get more love from your precious customers And we go back into The Small Business Big Marketing Show’s vault, revisiting a past interview with a business owner who had her product featured at this year’s Oscars!   Here’s what caught my attention from chatting with Nick Holloway of Nu Nu: Opportunities come from relationships, so spend time nurturing and building as many relationships as you can. If you want a place to start, then revisit that idea I shared recently about never eating along. I’ll drop a link in the shownotes. I find Nick’s amusement at the validation he got from being on Masterchef quite amusing! Getting a little media coverage can be so powerful. So look for opportunities - you could start by simply calling talk-back radio stations and contributing to topics of interest. Plus I’ve dropped a link to a past interview in the shownotes in which media ninja Sam Elam shared some great tips on getting free media. Run towards things, not away from them.   Links & Resources mentioned: Nu Nu website Customer Reviews - How to get & use them effectively Search for an available username or domain and secure your brand across the internet. Interview with Kara Lauder of The Kader Boot Co.   Please support these businesses who make this show possible: Dale Beaumont’s 52 Ways – An amazing free 1-day live event for business owners where you’ll discover 52 ways to boost your business profits. Seats are limited. Book now. Cornerstone – Save 70% off your running costs by offshoring to The Philippines. Book a free feasibility assessment now. If some thing in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know. Leave your thoughts below. May your marketing be the best marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Peter Baines is an international speaker on leadership, change management and corporate social responsibility. In a past life, Peter was a police officer, a forensic investigator heading up clean-up teams in the Bali Bombings and Thailand Tsunami. He’s also worked in Interpol’s counter-terrorism unit. He’s seen it all. But you might be wondering, what value does he have to bring to your small business? Well, Peter’s now the founder of the Thailand-based charity Hands Across The Water, and a massive advocate for helping businesses of all sizes do good by doing good. In fact, he’s written a book on the topic. During this chat, Peter shares some really solid strategies around how creating shared value is the key to powering business growth and innovation - and he backs them up with real life, small business case studies.   Plus in episode 372 of Australia’s best marketing podcast: Resident techspert Dale Beaumont from 52 Ways shares a great way to never make a grammar or spelling mistake again I share another low cost marketing idea that’ll show you how to use industry events to your advantage And we go back into The Small Business Big Marketing Show’s vault, revisiting a past interview that lifted the lid on how to master the art of selling   Here’s what caught my attention from chatting with Peter Baines of Hands Across The Water: Businesses of all sizes can do good by doing good. What many (including me) may have once considered a soft strategy for growth, is clearly not. I love the idea of creating shared experiences. There’s no doubt that once two people are emotionally connected, the business relationship takes on a whole new dynamic. If you want to see that in action, go back and take a listen to an episode I did on racing car sponsorship. There’s nothing wrong with wanting a return on investment from having a strong social conscience.   Links & Resources mentioned: Peter Baines’ personal website Hands Across The Water Interview with sales guru Nicholas Lynch How to use industry events to get more business How to ensure everything you type is clear, effective & mistake-free   Please support these businesses who make this show possible: Dale Beaumont’s 52 Ways – An amazing free 1-day live event for business owners where you’ll discover 52 ways to boost your business profits. Seats are limited. Book now. Cornerstone – Save 70% off your running costs by offshoring to The Philippines. Book a free feasibility assessment now. If some thing in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know. Leave your thoughts below. May your marketing be the best marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Radek Sali knows a thing or two about celebrity endorsement - as the 40 year old, retired CEO Radek Sali of Swisse Multivitamins - a wellness business that sells supplements, skincare and superfoods, he’s used celebrity endorsement as a way to build one of Australia’s biggest brands. I sat next to Radek recently at a Hawthorn Football Club function, and I was pretty damn excited, as the Swisse brand is one that I’ve admired from a distance for many years. From it’s high quality packaging, to it’s brand consistency, to it’s relentless celebrity endorsement efforts (think Nicole Kidman, Ellen Degeneres, Ricky Ponting to name a few) and high frequency TV and print advertising schedule, Swisse would have to be one of the most well-known and respected brands in Australia. Radek started there in 2005 as the Operations Manager, he left there last year as a part owner having sold the business for $1.7 billion! He attributes celebrity endorsement strategy and an honest and meaningful business culture to the brand’s success Awards won by Radek and his team include BRW’s Most Successful Business of the Year (2012); GQ Businessman of the Year; and in 2016 Ernst & Young’s Young Entrepreneur of the Year (for Pharmaceuticals). Plus in episode 371 of Australia’s best marketing podcast: Resident techspert Dale Beaumont from 52 Ways brings back the GIPH … not the GIMP, the GIPH! I share another low cost marketing idea that’ll increase your average dollar amount per sale And we go back into The Small Business Big Marketing Show’s vault, revisiting a past interview with the creator of the world’s most viral marketing video Here’s what caught my attention from chatting with Radek Sali of Swisse Multivitamins: I love the idea that as brand builders we're part of a Ferrari Formula One crew, and that whatever we’re working on we should be at full throttle, ready for it to all disintegrate once we get to the finish line. “The sky is just the beginning.” - talk about glass half full! Radek is one of the more optimistic people I’ve ever met. I love how he’s always looking for a way to make something work. I loved how he visited his retailers when he first stepped into the business all those years ago. If he hadn’t done that, he wouldn’t have uncovered the celebrity endorsement strategy that Centrim were using so well. I loved his modesty. I mean the guy is responsible or building one of Australia's most successful brands, he’s made $255M in doing so … but his ego was very in check. I loved the the 3 pillars of premium, proven and aspirational, through which all business decisions were evaluated. Links & Resources mentioned: Swisse Multivitamins website Light Warrior website Interview with Melissa Coker from the First Kiss video The Awesome Upsell Email How to use gifs in your marketing Please support these businesses who make this show possible: Dale Beaumont’s 52 Ways – An amazing free 1-day live event for business owners where you’ll discover 52 ways to boost your business profits. Seats are limited. Book now. Cornerstone – Save 70% off your running costs by offshoring to The Philippines. Book a free feasibility assessment now. If some thing in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know. Leave your thoughts below. May your marketing be the best marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Melissa Westcott founded Big On Shoes, Australia’s home to plus-sized fashion shoes. What’s of particular interest is she applied one simple marketing idea that doubled her business in the past 12-months. It’s an idea that you could implement in a heartbeat. In fact, if you’re not doing it already, you’re very naughty! I was introduced to Melissa from past guest and digital nomad, Mark Phillips from Business in Bare Feet. Hitting me up on Facebook Messenger (isn’t that happening more often?!) he said: Hey Timbo. Let me introduce you to Melissa Westcott from BigOnShoes. At a function today she was telling me how she loves your show. Yet she in her own right is an amazing startup. From her kitchen table in Moranbah in central Queensland, she set up an online shoe store for 'ladies' with large feet. Today she's one of the world's largest suppliers of womens’ shoes to the global transvestite & sex-change market! Go figure. She’s doubled her business lately from one of your podcasts! Let me know if you’d like to interview her & I'll set up an intro. Damn right I’d like an interview! And that’s what you’re about to listen to … plus, in episode 370 of Australia’s best marketing podcast I’ll: Show you how to get more online love for your business Share some big news about upcoming guests Divulge a marketing problem that I can’t solve Go back into the vault, revisiting a rather inspiring past episode   Here’s what caught my attention from chatting with Melissa Westcott of Big On Shoes: Get back to your purpose. This one’s hard to argue given it doubled Melissa’s business over the past 12-months. So … if you find yourself trying to be everything to everyone, then maybe it’s time to stop, refocus and figure out why you started your business in the first place, what was that big issue your clients have that you solve so well. Get clear on your customer's’ objections. Then, one by one, create marketing and improvements to your overall offering that address them head on. If your customers have no objections, then all they can really do is well ... buy from you! Track your numbers. Now I’ll be the first to admit that this one’s not my strong suit. However, it clearly works - I’ve spoken to way too many successful business owners who do this. So, if numbers aren’t your thing, then find someone who loves them (your accountant, a coach, a staff member) and get them to set up a dashboard for you that you can track on at least a weekly basis. That dashboard may include sales, email open rates, database sign ups, new clients, Google rankings  … whatever numbers mean the most to you.   Links & Resources mentioned: Melissa’s website Big On Shoes Interview with past guest and digital nomad Mark Phillips How to get more online lovin’ from Forum involvement   Please support these businesses who make this show possible: Dale Beaumont’s 52 Ways – An amazing free 1-day live event for business owners where you’ll discover 52 ways to boost your business profits. Seats are limited. Book now. Cornerstone – Save 70% off your running costs by offshoring to The Philippines. Book a free feasibility assessment now. If some thing in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know. Leave your thoughts below. May your marketing be the best marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Does the idea of getting your beautiful business in front of hundreds, if not thousands more of your ideal customers excite you. No need to answer that … of course it does! Then join Business Blueprint’s Dale Beaumont and I as we detail the 7 steps to creating highly effective partnerships. Here’s what else we cover in episode 369 of Australia’s #1 marketing podcast: A productivity tool to make your life a whole lot easier I share another low cost marketing idea that ensures you have a ridiculously consistent brand And we go back into the vault, revisiting a past inspiring episode As per usual, there’s marketing G.O.L.D. dripping from the ceiling over at Small Business Big Marketing’s HQ … So let’s get stuck ... right in.   A little bit about today’s successful business owner Dale Beaumont: Dale has been helping business owners grow for over a decade with his Blueprint Membership program. He’s also the brains behind the 52 Ways live events. I attended the Melbourne one, and boy oh boy, it was incredible. What I love about Dale is his unwavering commitment to helping business owners create a business and lifestyle they love. Plus he practices what he preaches – every business building idea he shares, he’s tested in his own business.   Here’s what caught my attention from chatting with Dale Beaumont of Business Blueprint: Budsies! I love the idea of Budsies! Dale showed me a photo of the one he’d been sent – it looked just like him! Sending someone one of these is a great way to get their attention. What’d Dale call this tactic? A shock and awe package! Feel free to send me one – Po Box 989, Mt Eliza 3930 :0) Get clear on what you have to give before you put your hand out for the ask. This is pretty much true of anything in life, really? Gary Vaynerchuk also talks at length about this in his book on social media called Jab, Jab, Jab, Right Hook. The power of partnerships. In my experience, this is a very under-utilised marketing strategy, yet one that has the potential for such a big impact on your business’s growth. So, if you liked what Dale had to share, then please … implement it.    Links & Resources mentioned: Dale’s business – Business Blueprint Dale’s live event – 52 Ways Past episode in which Dale Beaumont shares his growth story How to build confidence with your customers A great resource for finding and hiring freelancers   Please support these businesses who make this show possible: Dale Beaumont’s 52 Ways – An amazing free 1-day live event for business owners where you’ll discover 52 ways to boost your business profits. Seats are limited. Book now. Cornerstone – Save 70% off your running costs by offshoring to The Philippines. Book a free feasibility assessment now with owner David Warne. If some thing in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know. Leave your thoughts below. May your marketing be the best marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.