The Small Business Big Marketing Podcast with Tim Reid

Get ready for an extreme viral video case study! Tom Dickson is an engineer who founded BlendTec, a US-based company manufacturing top quality kitchen blenders. He's also the star of the viral video series Will It Blend, in which he used extreme product demonstration to sell his wares. And when I say extreme, I mean EXTREME!  I’m ADHD and I’m dyslexic. I can hardly read and I’ve got a goofy mind. And it’s an absolute blessing, because I see things and solutions like no one else in the world sees them! Just looking at a problem … I have this vision that enables me to look way outside the box.” - Tom Dickson, BlendTec There’s loads more tips and insights just like this that will help you build that beautiful business of yours into the empire it deserves to be. Hit the PLAY button or subscribe free to hear the full interview. You’ll also find the full interview transcription below. If you have questions about marketing an everyday product or service then you’ll get the answers in this interview: How do I make my product interesting? How do I think more creatively? How do I create a viral video? Why should I respect marketing? How did Will It Blend viral videos come about? What if I have a learning disorder? Will that stop me? Tom Dickson is the founder, CEO and boss of blender manufacturing business, BlendTec. He is also the frontman of the hugely popular viral video series called Will It Blend. He’s appeared on numerous national TV talk shows including NBC’s Today Show and Jay Leno’s show. He’s a grandfather to 35 kids, and is an Engineer by trade.   Here’s what caught my attention from my chat with Will It Blend star Tom Dickson: There’s no such thing as a boring product or service. All too often, I hear business owners whinging that it’s hard to market what they sell because it’s boring. Accountants, are you listening?! If that’s you, then spend some quality time brainstorming with your team about how to inject some excitement into your business. I love the idea of having a desk with glass on top where Tom’s engineers scrawl ideas and build on each other’s thinking. I use a whiteboard for this exact thing, and couldn’t live without it. Doing something extreme or out-of-the-box will get you noticed, and create what I call a hook for you to build your brand from. As Tom quoted, his Will It Blend videos were ranked by Ad Age as the #1 viral marketing videos in the world, plus BlendTec is a case study in 38 business books around the world.   But the marketing gold doesn’t stop there, in this episode you’ll also discover: I’ll show you how to get your first 153 email subscribers. And we go back into the vault, revisiting a chat I had with a woman who’s built a very successful retail business thanks to big boobs!   Other resources mentioned: The Top 10 Will It Blend videos of all time Will It Blend on Wikipedia Interview with Brava Woman’s Maxine Windram Interviews I’ve done with other viral video creators: Squatty Potty First Kiss Shark attack viral video   Please support these businesses who make this show possible: DesignCrowd is the world’s #1 custom design marketplace where, with access to 550,000 designers, you’ll get the perfect design every time. Get $100 off at DesignCrowd.com/Timbo And you gotta love it when your business expenses reward you! When you apply for an American Express Business Explorer Credit Card by November 30, and spend $3,000 in the first three months from the Card approval date, you’ll receive a bonus one hundred thousand Membership Rewards Points. Search Amex Business to find out how. New American Express Card Members only. Terms and Conditions Apply. I always wanted to do that! If some thing in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below. May your marketing be the best marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Dr Paddi Lund is the self-confessed "Crazy Dentist" from Queensland, Australia. "Crazy" because he did so many outrageous things in his practice and because his success defies all conventional business paradigms. He built a 'By Invitation Only' business that thrived despite the fact that he locked his front door, took down all his signs and removed his name from the phone book! “My brain works differently to many people’s, in that I often see a strange answer that other people don’t see. My strange answer for this situation was to get happy. The insight I had was “I’m unhappy!” It sounds simple however many people don’t come to that. They think “Oh, I’m working too hard, have too many responsibilities, the economic situation is bad, I’m in a difficult profession …” But what it boils down to is “I am unhappy.” - Paddi Lund There’s loads more tips and insights just like this that will help you build that beautiful business of yours into the empire it deserves to be. Hit the PLAY button or subscribe free to hear the full interview. You’ll also find the full interview transcription below. If you have questions about how to create a happy business then you’ll get this answers in this interview: Why Paddi walked away from his business when he could have sold it for a fortune Why you should put aside time for introspection What caused Paddi to hit rock bottom, and how he came back? How small things affect our happiness Seven standards for happiness in your business How to make your customers feel special by allowing them to do things for you Why his colleagues thought that Paddi’s model was arrogant (and why he didn’t care) Why you shouldn’t see your service as a piece of work (or price it that way) What Paddi was really selling (hint: it wasn’t a product or service) Transaction vs Transformation in marketing what you do Why you don’t have to run the same type of business as everybody else As a result of Paddi’s unconventional business ways: He worked only 22 hours a week yet makes 3 times more than the majority of his colleagues His team loved him, and his customers were clamouring to buy his services But more than that, Paddi loved coming to work and had a rich, fulfilling life as a result All this from focussing on just one aspect of business: not marketing nor advertising, his products, services nor even profits ... but HAPPINESS!!! Business Happiness, to be precise!   Here’s what caught my attention from my chat with retired dentist Paddi Lund: Put aside time for introspection and ask yourself the question “What would make my business a happier place to be?” Have the courage to implement a marketing idea that may seem crazy. On the surface, Padi taking down the signage and sacking a large portion of his client base seems whacky … but it worked! I love the Dental Bun idea. How can you integrate smell into your business? It’s by far the most underutilised of the five senses in marketing, so it lends itself to helping you create a strong point-of-difference.   But the marketing gold doesn’t stop there, in this episode you’ll also discover: I’ll show you how to get some free publicity And we go back into the vault, revisiting a chat I had with my speaking coaches Troy & Zara   Other resources mentioned: How to use humour to grow your business How to get free publicity How to get earned media coverage   Please support these businesses who make this show possible: DesignCrowd is the world’s #1 custom design marketplace where, with access to 550,000 designers, you’ll get the perfect design every time. Get $100 off at DesignCrowd.com/Timbo And you gotta love it when your business expenses reward you! When you apply for an American Express Business Explorer Credit Card by November 30, and spend $3,000 in the first three months from the Card approval date, you’ll receive a bonus one hundred thousand Membership Rewards Points. Search Amex Business to find out how. New American Express Card Members only. Terms and Conditions Apply. I always wanted to do that! If some thing in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below. May your marketing be the best marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Ex hairdresser and now business coach to hairdressers, Lisa Conway, reminds us of some fundamental business and marketing principles that when applied will skyrocket any type of retail business. “The first problem is, most (business owners) never buy what they sell. I call them vegetarians that work in butcher's shops! It’s all wrong. If you don’t ever buy what you sell, how would you know what it’s like?” - Lisa Conway, Zing Coaching There’s loads more tips and insights just like this that will help you build that beautiful business of yours into the empire it deserves to be. Hit the PLAY button or subscribe free to hear the full interview. You’ll also find the full interview transcription below. If you have questions about to grow your salon business (or any retail business), then you’ll get this answers in this interview: What are the fundamental business and marketing principles I must apply in order to grow my business? Should I own a niche or be a generalist? How do I choose a niche? What are most salon owners doing wrong? How do I create a memorable customer experience? How do I price my services? How do I attract, retain and manage great staff? How many hairdressers does it take to change a light bulb?! At 18, Lisa Conway discovered her passion for hair and beauty and has never looked back. With over 30-years experience working in then owning salons, Lisa knows a thing or two about what it takes for them to succeed. She now spends her time helping other hair and beauty salon owners grow business they love through her current business Zing Business Coaching.   Here’s what caught my attention from my chat with Zing’s Lisa Conway: Lisa’s no-nonsense approach to business and marketing. It’s simple, she calls a spade a spade, and simply gets on with it. For someone who has (on occasion) mastered the art of procrastination, it’s refreshing to hear her views. The easiest way to find a niche is to identify what you truly love, and build a business around it. Buy what you sell. I often listen to other marketing and business podcasts to see how they go about it - It gives me a chance to see how high (or low, in some cases) the bar is, and what I need to do to stay ahead of the game.   But the marketing gold doesn’t stop there, in this episode you’ll also discover: I’ll show you how to get your customers coming back for more And we go back into the vault, revisiting one of my most shared episode of recent times   Other resources mentioned: Interview with Chris Lucas Interview with Glenn Azar   Please support these businesses who make this show possible: DesignCrowd is the world’s #1 custom design marketplace where, with access to 550,000 designers, you’ll get the perfect design every time. Get $100 off at DesignCrowd.com/TimboAnd you gotta love it when your business expenses reward you! When you apply for an American Express Business Explorer Credit Card by November 30, and spend $3,000 in the first three months from the Card approval date, you’ll receive a bonus one hundred thousand Membership Rewards Points. Search Amex Business to find out how. New American Express Card Members only. Terms and Conditions Apply. I always wanted to do that! If some thing in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below. May your marketing be the best marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

After launching three successful crowdfunding campaigns in which the target goals of a measly $30,000 were exceeded by 3,000%, OrbitKey inventor Rex Kuo has a checklist of 10 steps that will ensure your crowdfunding campaign is a success. His points include:  "We had the Kickstarter app and on the first day it would go off every few seconds so there were a lot of high fives! Then quite quickly we had 5,000 backers that we had to make the product for … it became very real!” - Rex Kuo, OrbitKey There’s loads more tips and insights just like this that will help you build that beautiful business of yours into the empire it deserves to be. Hit the PLAY button or subscribe free to hear the full interview. You’ll also find the full interview transcription below.   If you have questions about crowdfunding, then you’ll get this answers in this interview: How to have a successful crowdfunding campaign? What are the components of a successful crowdfunding campaign? How do you market your crowdfunding campaign? Do I need to create a video and write copy for my crowdfunding campaign? What’s the best crowdfunding platform? A little bit more about today’s guest: Rex Kuo graduated with a bachelor’s degree in Pharmacy from Monash University and after a short stint working as a community pharmacist, he quickly realised his passion for business. Rex’s entrepreneurial spirit lead him to pursue several small business ideas before co-founding Orbitkey. Under Rex’s co- leadership, Orbitkey has grown into an internationally recognised brand and is available in over 25 countries globally. As Managing Director, Rex oversees the development of several areas of the company, with particular interests in sales, marketing and business development.   Here’s what caught my attention from my chat with OrbitKey inventor and crowdfunding expert Rex Kuo: A great product or service offering is your best marketing … hands down. Despite having a great product, don’t sit back and wait for success. Market. Market. Market. Get out there. I loved the fact that Rex and Charles headed to trade shows in NYC and London. Many would see that as extravagant. I see it as smart. I hope they used their Amex! And as Rex mentioned, it only took one great partnership to be established and the junkets (I mean business trips!) paid for themselves.   But the marketing gold doesn’t stop there, in this episode you’ll also discover: I’ll show you how to get free publicity on national radio I’m going to show you why being more empathetic toward your customers is a good thing And we go back into the vault, revisiting a past episode in which my guest reveals a simple way to get clients to see massive value in what you do   Other resources mentioned: Buy an OrbitKey 1st OrbitKey Campaign in 2013 2nd OrbitKey Campaign in 2016 on Kickstarter Followed an Indiegogo In Demand campaign   Please support these businesses who make this show possible: DesignCrowd is the world’s #1 custom design marketplace where, with access to 550,000 designers, you’ll get the perfect design every time. Get $100 off at DesignCrowd.com/Timbo And you gotta love it when your business expenses reward you! When you apply for an American Express Business Explorer Credit Card by November 30, and spend $3,000 in the first three months from the Card approval date, you’ll receive a bonus one hundred thousand Membership Rewards Points. Search Amex Business to find out how. New American Express Card Members only. Terms and Conditions Apply. I always wanted to do that! If some thing in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below. May your marketing be the best marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Today we literally go behind-the-scenes with BBQ chicken store owner Wally Khawli whose simple Facebook video strategy has saved his fledgling business from going under. “When you see his videos you can see that he is genuine, nothing is written down, nothing is prepared, he just comes out with it. People see that. They get a laugh out of it. Then they come in, they want to take photos with him, SnapChats ... They then try his food and they love it!” - - Joe Khawli (Wally’s Dad),  Mama’s BBQ Chicken & Salad Bar There’s loads more tips and insights just like this, along with answers to questions that will help you build that beautiful business of yours into the empire it deserves to be. Hit the PLAY button or subscribe free to hear the full interview. You’ll also find the full interview transcription below. Why did Wally almost close the business last Christmas? How to turn a learning difficulty into a positive? What should I do if I’m thinking of closing my business? How can I use Facebook videos to get more customers? What’s the secret to appearing in videos for my business? Wally Khawli owns Mama’s BBQ Chicken & Salad Bar located in an outer suburb of Melbourne. Nothing fancy, just a family run take-away business selling chickens, souvlakis and the occasional salad! Unlike most guests, Wally didn’t have a bio that I could use to introduce him. He’s got no fancy qualifications. He’s got a learning disability that could have held him back if he’d let it. But what he has got is a big heart and a burning passion for what he does.   Here’s what caught my attention from my chat with Wally Khawli of Mama’s BBQ Chicken & Salad Bar: Honour your strengths and weaknesses, then back yourself. Wally did. He put his learning difficulties aside, identified what he loved (chicken and making people happy) and was he was especially good at (being on camera), then went for it. Stop waiting for the right light, or the right hair do, or the right anything! Wally’s videos are far from polished. His Dad Joe films them on an iPhone, the music sometimes distorts, there’s customers coming in and out of the shop - there’s plenty of reasons to wait for that right moment. But instead, Wally goes for it! In a world of social media, we’re actually pretty forgiving when it comes to video production … so focus on creating great content. Work hard at maintaining the momentum you create with your marketing. It will be easy for Wally to get swept up in all the initial excitement that he’s created … the question remains to see if he can maintain it for the long term. That doesn’t mean keep doing more of the same … but it does mean evolving, doing things better, trying new ideas. I love the fact that he’s already selling merchandise!   But the marketing gold doesn’t stop there, in this episode you’ll also discover: I share another low cost marketing idea that’ll get you responding! And we go back into the vault, revisiting a killer moment during a chat I had with the world’s leading SEO expert Rand Fishkin   Please support these businesses who make this show possible: FastMail - Free 30-day trial plus 15% off your first year. Email, calendars and contacts done right. Get private, secure, email hosting for that beautiful business of yours. Dale Beaumont’s 52 Ways – An amazing free 1-day live event for business owners where you’ll discover 52 ways to boost your business profits. 2018 dates announced. Seats are limited. Book now. If some thing in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below. May your marketing be the best marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

In episode 383 we meet two sisters who (along with four other friends) are working hard at turning their podcast into a business, and having a ball as they do so. “When something’s a passion project, you’ll find the space. We’re six women who have jobs, families … could not find time to have a coffee with each other, but we have somehow for the past two years carved out a space once a week to do The Outer Sanctum. The workload has increased, but all this comes from love. If it comes from something you truly believe in, then you find the time.” - Felicity Race, The Outer Sanctum There’s loads more tips and insights just like this that will help you build that beautiful business of yours into the empire it deserves to be. Hit the PLAY button or subscribe free to hear the full interview. You’ll also find the full interview transcription below. If you have questions about how to turn a podcast into a business that pays you real money,  then you’ll get the answers in this interview: How do I monetise a podcast? How do I run a business at the same time as getting my podcast off the ground? Is it realistic to think I could make a living from podcasting? How do I grow my audience to a point that partners / advertisers would be interested? Is advertising the only way to generate income from podcasting? A little bit about my two guests (as detailed in their own hilarious bios): Lucy Race - Lucy is a 12 time premiership supporter, mother, business owner and trainer for the SPJFC Under 11s. A prolific letter writer, media monitor and soap box dweller, Lucy is thrilled to find another vehicle for her opinions. Lucy is passionate about all codes of football. Her two dogs, Archie Thompson and Jarryd Roughead concur. Felicity Race - Felicity is a business owner, football lover and mother of three boys who lives with the daily challenge of her kids barracking for Essendon.  Running her own business has turned out to be fortuitous as  podcasting, occasional writing for The Guardian and watching every sport possible makes her largely unemployable. In 2016, Felicity learned how to bounce a footy which was the pinnacle of her football career.   Here’s what caught my attention from my chat with Lucy & Felicity Race: Don’t be afraid to look to podcasting as a whole new business. I did and it’s continues to be an amazing ride. If you want to know how I’ve monetised it then go back and listen to episode 351. Nothing’s impossible. If you had told me that there’s a group of six people successfully producing a weekly audio program, I would have said that’s way too many. It couldn’t work. Clearly it can, and The Outer Sanctum are proof of that. Partnerships. Partnerships. Partnerships. I’ve rattled on about this ALOT, I know. But the power of a strategic partnership in growing any business can’t be understated. Go back and listen to episode 369 to learn how to do it.   But the marketing gold doesn’t stop there, in this episode you’ll also discover: How I get more listeners to my podcast You’ll discover how to ramp up the human side of your business And we go back into the vault, revisiting a chat I had with a Stephen Byron whose family built and own Australia’s most awarded airport!   Please support these businesses who make this show possible: Dale Beaumont’s 52 Ways – An amazing free 1-day live event for business owners where you’ll discover 52 ways to boost your business profits. Seats are limited. Book now. Dragon Voice Recognition Software - It converts whatever you say into text. You download the software, start talking and your words appear on your screen. Which means you can create documents, blog posts, emails, reports & spreadsheets in a third the time; because we speak three times faster than we write. Get 35% off at GetDragon.com.au If some thing in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below. May your marketing be the best marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

In episode 382 Melbourne’s culinary king, Chris Lucas, takes us behind-the-scenes of how he’s successfully built and promoted some of Australia’s most exciting and interesting dining experiences. This is for anyone (not just restaurateurs) wanting to build a business that stands out from the crowd. “I don’t get intellectually interested in what other people have done … my idea is about capturing what I think is right, and try to be creative and do something different. We’ve established a set of brands that do that, that are about being innovative and that create a level of excitement, and as a result, a lot of excitement. That’s what I think we should all be interested in.” - Chris Lucas, The Lucas Group There’s loads more tips and insights just like this that will help you build that beautiful business of yours into the empire it deserves to be. Hit the PLAY button or subscribe free to hear the full interview. You’ll also find the full interview transcription below. If you have questions about how to grow and market your business successfully then you’ll get this answers in this interview: How do I find a gap in the market place? Why shouldn’t I just copy my competitors? How do I innovate in my business? Why & how should I challenge the conventions of my industry? How do I come up with a business model relevant to today’s customers? Where and how do I look for opportunities? Chris’s successes in starting and promoting restaurants is amazing. As well as the super-successful Chin Chin, he has a stable of some of Melbourne’s most popular eateries: Baby Pizza and Japanese/Korean-inspired Kong BBQ in Richmond, as well as Hawker Hall, a food and beer hall in Windsor, where the hip and the hungry queue to get in. And he’s recently opened Kisume, an upmarket Japanese Korean dining experience.   Here’s what caught my attention from my chat with Chris Lucas: Go where the demand is and find a gap in the market ... learn to see opportunities where others don't. In doing so, avoid doing ‘me too’. As Chris said, “doing me-too doesn’t intellectually interest him!” Come up with a product and business model more relevant to today's customer. Sometimes we do things just because that's how everyone does them … maybe it’s time to break a few rules and do things differently? Innovate and constantly evolve your business model. Look for fun places to take your clients, suppliers and staff. This is not something Chris and I spoke about, but that chat reminded me of an idea I shared in a past episode, where I suggested us business owners should never eat alone; or, at least once a week we should get out of the office and have a business lunch with someone. I’m catching up with an overseas listener for dinner tonight! But the marketing gold doesn’t stop there, also in this episode: You’ll discover where to look for ideas to get more customers - and it’s not where you think The importance of owning your brand’s personality is made crystal clear And we revisit an episode in which my Joep Pennartz built an entire business called Shacky around #JOMO - the joy of missing out!   Please support these businesses who make this show possible: Open Universities Australia - Check out Open Universities’ online courses for business owners over at Open.edu.au. Someone’s gotta be the smartest in your industry - it may as well be you! Dale Beaumont’s 52 Ways – An amazing free 1-day live event for business owners where you’ll discover 52 ways to boost your business profits. 2018 dates announced. Seats are limited. Book now. If some thing in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below. May your marketing be the best marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Chemist Warehouse founder Jack Gance is Australian retailing royalty, with a personal wealth of $319M. Listen in as he reveals how he (and other family members) have built the empire. “The average pharmacist hates us because we have effected the whole margin structure in pharmacy. If they compete with us 100%, if they match our prices, they’ll go broke. They want 35% margin. If they match our prices, they won't even cover their rent. So, they pretend, or they just try to provide better service. So we’re not really liked in the industry.” - Jack Gance, Co-Founder, Chemist Warehouse Jack really does stir the pot in this very insightful and honest chat as he takes us behind the scenes of how he and his brother built their pharmacy empire. Hit the PLAY button above to hear the full interview, where Jack Gance also shares: How an advertising contra deal enabled the creation of three iconic Aussie brands in Le Specs, Le Tan & Australis How building these brands funded the early years of the pharmacy empire How to find your strategic advantage How systems enable them to open 40 stores per year, each one taking only 10-days to set-up, with budgeted turnover of $10M each! What he believes the real definition of an entrepreneur is   A little bit more about Jack Gance Jack qualified as a pharmacist in 1967 and alongside his brother, the pair purchased their first pharmacy around that time. In the 1970s and 80s, the Gance brothers established the iconic Le Specs, Le Tan and Australis brands before selling them in order to build their pharmacy empire which is now worth well in excess of a billion dollars thanks to the iconic My Chemist brand with 60 stores nationally, and Chemist Warehouse with 350 stores. Jack’s personal net worth was reported in 2016’s BRW Top 200 Rich List at $391 million. He is a stalwart of the Australian retail landscape, and is also the founder of the Family Business Association of Australia. “A true entrepreneur does not take risks. They mitigate them.” - Jack Gance, Chemist Warehouse   Here’s what caught my attention from chatting with Chemist Warehouse founder Jack Gance: The advertising contra deal that he struck with an advertising agency in order to promote Le Specs. Without it, he and his brother couldn’t have built that brand to the iconic brand it became. What mutually beneficial contra deals could you strike? The importance of systems. We’ve covered this a few times on previous episodes, but it can’t be overlooked. Jack’s opening 40 stores a year, each one taking only 10 days to set up! You can’t do that without impeccable systems. The haters gunna hate. Although he only briefly touched on it during the interview, I’m guessing Jack and his team endured quite a lot of criticism as they established Australia’s largest chain of discount chemists. Whilst I’m the first to support small business, and hate seeing the little guy get buried by the big guys, I’m also a big supporter of seeing small business grow big … into the empire they deserve to be ;0)   But the marketing gold doesn’t stop there, you’ll also: Discover how to break through procrastination and get your next marketing idea off the ground Revisit a recent episode in which we caught up with Peter Hitchener,  Australia’s #1 TV newsreader who’s nailing social media   Other resources mentioned: Le Tan TV commercial Le Specs TV commercial   Please support these businesses who make this show possible: Dale Beaumont’s 52 Ways – An amazing free 1-day live event for business owners where you’ll discover 52 ways to boost your business profits. Seats are limited. Book now. Dragon Voice Recognition Software - It converts whatever you say into text. You download the software, start talking and your words appear on your screen. Which means you can create documents, blog posts, emails, reports & spreadsheets in a third the time; because we speak three times faster than we write. Get 35% off at GetDragon.com.au If some thing in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know. Leave your thoughts below. May your marketing be the best marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Today we’re joined by SEO doyon, Rand Fishkin from Moz, who’ll walk you step-by-step through how to create and optimise podcast show notes, blog posts and web pages so that they rank well in Google. “Unique value is something Google is really seeking out. So if you go and look at the results for the top 10 for a keyword that you really care about, and you can identify a hole, a gap, something that no-one else is filling where you can provide the value that no-one else has, that is a great opportunity to get ranking in Google.” - Rand Fishkin, Moz There’s loads more tips and insights just like this that can 10X your SEO results. Hit the PLAY button above to hear the full interview. If you have any of the following questions about how to how to optimise your podcast show notes (or simply want to improve your Google rankings) you’ll get the answers in this interview: How do I rank on page 1 of Google in 2017 and beyond? How do I create the ultimate show notes for a podcast? How do I get my blog post to rank well? How do I identify the best keyword to use? Do I need to keyword stuff my posts? What can I do off-page to improve my SEO? What is metadata and how critical is it to optimising my podcast show notes? Is it still possible for a small business to rank on page 1 of Google? What are the key components of SEO in 2017? BTW, Rand Fishkin (in my humble opinion) is the world’s leading expert on SEO. Going by the ludicrous title, Wizard of Moz, he’s the founder of the SEO software startup Moz, host of Whiteboard Friday (a must watch) and co-author of a pair of books on SEO. Here’s what caught my attention from chatting with Moz’s Rand Fishkin: Getting on page 1 of Google is not magic and any business can do it - As Rand says, it’s an art and a science. Yes, there is some work to be done, yes it does get detailed, and yes it gets a little geeky. But why go to the trouble of creating a website full of helpful content, whether that be podcast show notes, blog posts or whatever, if you don’t optimise it for Google. My advice is to understand then outsource this component. The embedded Tweet - What a great idea. You have to do this retrospectively, once the podcast show notes go live, but that’s cool. Here’s one I prepared earlier … go on, go ahead and Tweet it … you know you want to :) Links to external resources - When you recommend a great third party service, it builds trust in you as the place to go. Such links are not ‘doors out’ of your website. Just be sure to have the links open in a new tab.   But the marketing gold doesn’t stop there, you’ll also: Discover how to write great mini-stories to help you sell more products Revisit a grab from a past episode in which Gelato Messina’s Declan Lee (Australia’s best Gelato maker) explained how he’s disrupting a very old industry   Other resources mentioned: Speechpad transcription service (from USD$60 per audio hour) Trint transcription service (from USD$12 per audio hour) Yoast SEO Wordpress plugin Stories for work    Please support these businesses who make this show possible: Open Universities Australia - Check out Open Universities’ online courses for business owners over at Open.edu.au. Someone’s gotta be the smartest in your industry - it may as well be you! Dale Beaumont’s 52 Ways – An amazing free 1-day live event for business owners where you’ll discover 52 ways to boost your business profits. 2018 dates announced. Seats are limited. Book now. If some thing in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know. Leave your thoughts below. May your marketing be the best marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

MyDNA is potentially a very complicated business. It is after all, dealing with my (and yours) DNA! That;’s why founder Dr. Lior Rauchberger is working hard at simplifying a complicated business. Although officially a medical doctor, Dr. Lior Rauchberger is equally passionate about technology and innovation. In fact, if the truth be known, he’s a bit of a gadgets freak! After practising medicine for 9-years, he jumped ship and started Urban Intelligence, a business installing high tech into homes and offices. With that humming along beautifully, he then sought out his next venture which turned out to be MyDNA … a business that enables you to use your DNA to make the right health choices around things like diet and medication. I was introduced to Lior by past guest Radek Sali from Swisse Multivitamins, so I knew he’d be good. Truth is, Lior was exceptional. His passion for business, technology and marketing is addictive, as we cover plenty of ground including: Why he left the relative safety of the medical profession His love of the entrepreneur's life How he chooses his business ventures How he markets MyDNA - a service that most don’t know exists, and for those that do many think it’s hokus pokus! And so much more   But the marketing gold doesn’t stop there, in this episode you’ll also discover: I’ll show you how to create an insanely helpful email series And we go back into the vault, revisiting a chat I had with high performance expert Mark McKeon   Here’s what caught my attention from chatting with MyDNA’s Dr Lior Rauchberger: Simplicity - Lior is making the complicated simple. And not just simple to understand, but simple to buy. For example, on the Diet Report page of the My DNA website, it simple reads “Are you on the best diet for your body? Our DNA test can reveal how your body will respond to what you eat and drink, and how you exercise.” Order Now. $99. Marketing challenge - Lior and his team aren’t kidding themselves about the marketing challenge that lies ahead, knowing they have quite some work to do to break through the cynicism and lack of understanding around the whole DNA thing. Distribution - Lior’s clearly identified the three groups My DNA needs to get onside - Health professionals, consumers and pharmacists - and has three distinct marketing strategies for them. Sometimes I see business owners stuck trying to influence just one group of influencers, when the reality is, most business have a number of groups. If that’s you, then maybe it’s time to cast your net wider.   Links & Resources mentioned: MyDNA’s website Dr. Lior Rauchberger on Twitter Interview with high performance coach Mark McKeon Mark McKeon’s Go Zone book 3 steps to create an insanely helpful email series   Please support these businesses who make this show possible: Dale Beaumont’s 52 Ways – An amazing free 1-day live event for business owners where you’ll discover 52 ways to boost your business profits. Seats are limited. Book now. Dragon Voice Recognition Software - It converts whatever you say into text. You download the software, start talking and your words appear on your screen. Which means you can create documents, blog posts, emails, reports & spreadsheets in a third the time; because we speak three times faster than we write. Get 35% off at GetDragon.com.au If some thing in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know. Leave your thoughts below. May your marketing be the best marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.