The Small Business Big Marketing Podcast with Tim Reid

Sisters Lucy Glade-Wright and Jo Harris are the founders of homewares brand Hunting For George. Launched in 2010, it’s now turning over $5M per annum, with 5 fulltime and 2 part-time employees, it stocks 5,0000 different products, they’ve an email database of 60,000 and an Instagram following of 200K. We cover plenty of ground in this chat including building a brand from scratch, working with family, the power of creating your own product line and content strategy instead of relying on others, and plenty more. “In the first two years we treated (business) a bit like a hobby - but when we made the decision that this is what we both want to do … everything changed. It was a mindset. Everything started to fall into place. Because if you treat like a hobby, it will always be a hobby.” -Lucy Glade-Wright, Hunting For George There’s loads more tips and insights just like this that will help you build that beautiful business of yours into the empire it deserves to be. Hit the PLAY button above to listen now, or subscribe free to hear the full interview. You’ll also find the full interview transcription below. If you have questions about how to successfully build and market a business from scratch then you’ll get the answers in this interview, including: Where did the name Hunting For George come from? How did you launch it? What’s your approach to customer service? How do you build a database? And how often do you communicate with them? Why have you opened an experience store in a large shopping centre? What role does social media play in getting more sales? And so much more ... A little bit about today’s guests ...Lucy Glade-Wright and Jo Harris are the sister duo behind homewares brand Hunting For George. They began Hunting For George with a desire to create an online space that they couldn’t find elsewhere … something that offered more than the norm. They launched in 2010 from Jo’s psre room whilst both in full time jobs(Lucy a Graphic Designer and Jo a Nurse). One year in and with a far more impressive number of brands on board, they began to flirt with the idea of creating our own range of products. The business has been growing year -on-year ever since, and they’re now turning over around $5M online and offline. Here’s what caught my attention from my chat with Hunting For George’s Lucy and Jo: In regards to content creation “You can’t rely on others, so create your own channels”. Create content that educates. Absolutely! BUT don’t be afraid to also engage and (dare I say) entertain. The How to fold a fitted sheet video is a great example of doing both. The Community section on their website that includes Hunting For George Radio (Linked to Spotify): Hump Day Pick me Ups Motivate Me Mondays Sunday Soul Friday Beats But the marketing gold doesn’t stop there, in this episode you’ll also discover: I’ve got an idea about you and I meeting up that I’d like your opinion on With the help of website and SEO expert Dave Jenyns, I launch a new segment called Ignite Your Site And we go back into the vault, revisiting a chat I had with Rebecca Coombes who made one small tweak to her business that changed everything Please support these businesses who make this show possible: American Express Business Explorer Credit Card ... it’s the credit card that ensures your business expenses reward you. Search Amex Business. And Prospa … Australia’s #1 online lender to small businesses. You can quickly apply online for loans up to $250,000, get a fast decision and in most cases receive the funding in under 24 hours. Visit Propsa.com/Timbo or call 1300 882 867, and tell ‘em Timbo sent ya! If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below. May your marketing be the best marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Zubia’s Riz Syed has opened 30 brow threading bars across Perth in the past few years. And he attributes a huge part of his success to being crystal clear on his business’s purpose. He’s also incredibly passionate about offering a consistently shareable customer experience “I’ve got the drive and I’ve got the willpower; and I can see the end and the bigger picture straight away. I’m just not good at detail! Whereas my wife is brilliant at that. She’s a fantastic organiser and lays beautiful plans. So together, we are unbeatable; and I knew that from the get-go.”-Riz Syed, Zubias Threading There’s loads more tips and insights just like this that will help you build that beautiful business of yours into the empire it deserves to be. Hit the PLAY button or subscribe free to hear the full interview. You’ll also find the full interview transcription below. If you have questions about how to get clear on your business’s purpose, then you’ll get this answers in this interview: Why is having a purpose in my business so important? How can I improve my business’s customer service? Why is knowing my why so important? What is marketing? Is it important to surround myself with great people? How should I price my services? And plenty more ... Riz and his wife founded Zubias Threading in 2008 to provide affordable and professional beauty treatments to help our Perth customers look and feel amazing. They’ve since grown to more than 30 locations in and around Perth and their team of lash & brow experts have shaped more than 10 million eyebrows and extended more than 900,000 eyelashes. Underpinning every one of those treatments is their expertise, passion and curiosity for innovative beauty salon techniques.   Here’s what caught my attention from my chat with Riz Syed of Zubia’s Brow Bars: Have a crystal clear and genuine business purpose that you know will add value to your customers. Focus on your people, by deeply understanding why they work for you. It will, of course, be different for each one, so spend the time understanding each staff member individually. If you want to learn more about how to create a happy team then listen to episode 396 with Jenn Lim from Delivering Happiness. Riz’s pricing model of offering $250 unlimited threading for 6-months. I do love a clever pricing model. How could you apply that thinking in your business?   But the marketing gold doesn’t stop there, in this episode you’ll also discover: I’ll show you how (and why) to fish where the fish are And we go back into the vault, revisiting an interview with Gold Medal Olympian Steven Bradbury.   Other resources mentioned: Amanda Stevens on how to market to women Lisa Conway on the fundamentals of marketing Irene Falcone from Nourished Life   Please support these businesses who make this show possible: DesignCrowd is the world’s #1 custom design marketplace where, with access to 550,000 designers, you’ll get the perfect design every time. Get $100 off your DesignCrowd brief here. Prospa is Australia’s #1 online lender to small businesses. You can quickly apply online for loans up to $250,000, get a fast decision and in most cases receive the funding in under 24 hours. Call 1300 882 867. If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below. May your marketing be the best marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

If you find yourself a little stuck in your business, then take some inspiration from 15 year-old entrepreneur Will Deeth of Will Be Fun who sees no blockages but only opportunities when running his already two year-old toy importing business. Having made $70,000 last Xmas, Will’s now on his way to  building a serious toy empire, and has his mind set on buying his first house (of may) in the coming 12-months! “I hired my sister to work for me. It was one of the first times I’d ever experienced outsourcing … and it completely revolutionised my world. And after it … Mum walked in to my sister’s bedroom and gave her $2,000 in wages; and then Mum walked into my bedroom and asked where I’d like her to leave the left-over $50-60,000!”” -Will Deeth Will Be Fun There’s loads more tips and insights just like this that will help you build that beautiful business of yours into the empire it deserves to be. Hit the PLAY button or subscribe free to hear the full interview. You’ll also find the full interview transcription below. If you have questions about how a 15 year old entrepreneur can have so much success so early in their life then you’ll get this answers in this interview: How do you start a toy importing business? How do you manage the negative people in your life? How do you manage school and running a business? How do you decide what toys to import? How do you set up an eCommerce store? At the age of 11, Will Deeth decided he wanted to purchase his first house by the time he was 18. At the age of 13 he had the opportunity to go to China with his Mum and with $900 of his own hard earned cash, he made his first wholesale purchase of toys.  That Christmas he did a pop up shop and made $10K in one week.  He has since followed that up with multiple trips to China to reinvest his money and in Christmas 2016 at the age of 15 made $70K. Will continues to sell his goods online as well as offline and has a pop up shop this Christmas also. Will now teaches others to import here.   Here’s what caught my attention from my chat with Will Deeth of Will Be Fun:  Introduce the young people around you to the entrepreneurial mindset. Get them to listen to this interview. And head over to Booktopia and send  them a book like Side Hustle or The $100 Start-up. Hang out with like-minded people. Find a business buddy to compete with … and hold each other accountable.   But the marketing gold doesn’t stop there, in this episode you’ll also discover: I’ll show you how to get more people clicking on your website when you appear in Google’s search results I help a listener get noticed in an industry dominated by one, big brand And we go back into the vault, revisiting a chat I had with one of Australia’s leading product demonstrators   Please support these businesses who make this show possible: DesignCrowd is the world’s #1 custom design marketplace where, with access to 550,000 designers, you’ll get the perfect design every time. Get $100 off your DesignCrowd brief here. Prospa is Australia’s #1 online lender to small businesses. You can quickly apply online for loans up to $250,000, get a fast decision and in most cases receive the funding in under 24 hours. Call 1300 882 867. If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below. May your marketing be the best marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Having interviewed hundreds of successful business owners, I can confidently say that knowing how to motivate employees is their #1 ongoing concern. If that’s you, then you’re going to love this chat with Jenn Lim of San Francisco-based agency Delivering Happiness. Jenn goes into great detail about how to attract and retain great staff, by sharing the five (tried and trusted) ways to deliver happiness in any business. “Happier employees equal happier customers equal successful companies (and more meaningful lives). And there’s 5 ways any business can deliver happiness. 1. Deliver happiness to your employees first. 2. Establish (or revisit) your company’s purpose statement. 3. Establish (or revisit) your company’s core values. 4. Building meaningful relationships and WOWs across your ecosystem. And 5. Give your employees more control.” - Jenn Lim, Delivering Happiness There’s loads more tips and insights just like this that will help you build that beautiful business of yours into the empire it deserves to be. Hit the PLAY button or subscribe free to hear the full interview. You’ll also find the full interview transcription below. If you have questions about how to motivate your staff then you’ll get this answers in this interview: What is the thinking behind delivering happiness? How do I overcome the soft nature of the delivering happiness business model? How do I attract and retain great staff? How do I create WOW experiences for my clients? How important is to have a purpose statement and set of core values? Should I give my staff more control? Jenn is the CEO and CHO (Chief Happiness Officer) of Delivering Happiness, a San Francisco-based agency she and Tony Hsieh (CEO of Zappos, the world’s largest online shoe store) co-founded to inspire science-based happiness, passion and purpose in the workplace. Tony wrote the seminal book on this topic, called Delivering Happiness, which has sold literally millions and millions of copies worldwide. The premise of delivering happiness is simple. Happier employees = happier customers = successful companies (and more meaningful lives). And she’s got the science to prove it. Jenn has been a consultant with Zappos from its start-up days in 2003 to the $2B business it is today. She created the Zappos Culture Book, an embodiment of how companies can use happiness as a business model to increase productivity and profitability … and now she’s here to share her top 5 ways you can deliver happiness in your business.   Here’s what caught my attention from my chat with Delivering Happiness’s Jenn Lim: Often the things that will have the greatest positive impact on your business, are not that complicated to implement. They require a level of courage to implement, but once you break through that barrier, the rest is easy. I love the whole WOW thing. And the B.U.D. approach for delivering WOW experiences - either be the Best, the most Unique, or be Different. And remember, this applies to employees, suppliers, partners and even your customers! Deliver happiness to your employees first. WOW! How counter intuitive is that. What about those precious customers? Like I said, delivering happiness takes courage. I suggest you find it.   But the marketing gold doesn’t stop there, in this episode you’ll also discover: I’ll show you how to get some guest blogger lovin’! Or should that be McLovin’?! That’ll only make sense to anyone who’s seen Super Bad! I’m going to tell you about a new podcast I’ve just discovered And we go back into the vault, revisiting a chat I had with Nourished Life’s Irene Falcone, who left a corporate job she loved to start a business she loves even more!   Other resources mentioned: Interview with Joshua Nicholls from Platinum Electricians on how to create raving fans Buy the Delivering Happiness book The Delivering Happiness blog   Please support these businesses who make this show possible: American Express Business Explorer Credit Card ... it’s the credit card that ensures your business expenses reward you. Search Amex Business. DesignCrowd is the world’s #1 custom design marketplace where, with access to 550,000 designers, you’ll get the perfect design every time. Get $100 off your DesignCrowd brief here. If some thing in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below. May your marketing be the best marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

If you’re a business owner still trying to manage customers with spreadsheets and diary entries, then you’ll love this chat I have with Salesforce’s Jeremy Smith about how customer relationship management (CRM) software (like Salesforce) ensures you create amazing customer experiences. Plus I’ll show you how to create an effective voicemail greeting and we revisit a past episode where we covered the clever use of social media. “People are loyal to an experience, not a brand. So if the experience you’re offering your customers isn’t great, then it’s not doing your brand any favours. CRM software can ensure this doesn’t happen!” -Jeremy SmithSalesforce There’s loads more tips and insights just like this that will help you build that beautiful business of yours into the empire it deserves to be. Hit the PLAY button or subscribe free to hear the full interview. You’ll also find the full interview transcription below. If you have questions about customer relationship management software then you’ll get the answers in this interview: What is CRM? Why does a small business need CRM software? How does CRM help me create amazing customer experiences? What are the key features and benefits of a CRM tool like Salesforce? How can I build my email database using CRM software? How can I personalise my marketing? Can CRM software help me manage my social media activity? How can I handle customer complaints using a CRM tool? And plenty more ... Jeremy Smith is the Regional VP of the Marketing Cloud at Salesforce. Whether it be in retail to blur the lines between digital and physical or moving from treating an audience as passive recipients to including them in the business’s story, he’s passionate about seeing small business embrace the power of customer relationship management (CRM) software. Here’s what caught my attention from my chat with Salesforce’s Jeremy Smith: Loved this quote of Jeremy’s - “These days people are loyal to an experience not a brand.” Use all the tools available to you to create a world-class customer experience and you’ll have more enquiry, you’ll close more sales, and customers will talk about you to others … you’ll be shareable. Personalised marketing … It’s here, and it’s ridiculously accessible. Your mass email blasts should start with the person’s name, your sales staff should be easily able to react to client milestones, you should be able to see where each individual customer is in their buying journey with you. Time to throw away the spreadsheets and diary entries, and step up to a CRM like Salesforce. If that still freaks you out, then by all means start with an email marketing tool like MailChimp, and customer support software like ZenDesk, but don’t leave it too long.   But the marketing gold doesn’t stop there, in this episode you’ll also discover: I’ll show you how to make your voicemail greeting a lot more effective. And we go back into the vault, revisiting a chat I had with a couple of gen Yers who’d decided that used coffee beans would make a great body scrub ... and that sex was the best way to sell it!   Other resources mentioned: Download the Salesforce free eBook - 6 Small Business Sales & Marketing Challenges - How to turn them into opportunities Salesforce’s overview of CRM software   Please support these businesses who make this show possible: American Express Business Explorer Credit Card ... it’s the credit card that ensures your business expenses reward you. Search Amex Business. And Prospa … Australia’s #1 online lender to small businesses. You can quickly apply online for loans up to $250,000, get a fast decision and in most cases receive the funding in under 24 hours. Visit Propsa.com/Timbo or call 1300 882 867, and tell ‘em Timbo sent ya! If some thing in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below. May your marketing be the best marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Today we’re joined by radio advertising legend Dan Presser. Famous for his much discussed radio campaigns for Sunraysia Natural Prune Juice and Blue Banner Pickled Onions, Dan has been kind enough to share his insights and experience into how to create radio ads that cut through and sell. If you’ve ever wondered if radio advertising works, and if it does, how it works, then you’re in for an absolute treat. I’ll also show you how to make a great first impression with your new clients. The success of Sunraysia Prune Juice is a 100% the result of our radio advertising ”  -Dan Presser, Sunraysia Prune Juice There’s loads more tips and insights just like this that will help you build that beautiful business of yours into the empire it deserves to be. Hit the PLAY button or subscribe free to hear the full interview. You’ll also find the full interview transcription below. If you have questions about how to create radio ads that cut through and sell then you’ll get the answers in this interview as Dan Presser goes deep into his love of radio: Why choose radio instead of TV or newspapers? What makes a great radio ad? How do you measure the success of radio advertising? How much should you spend on radio advertising? How do you come up with ideas for radio ads? Why do radio ads work? Why is talk back radio so powerful? Dan Presser is the Executive Chairman of the Sunraysia Natural Beverage Company, and the owner of the iconic Australian brand, Rosella. He’s also the creative engine behind the writing, production and reading of the much discussed radio ads for Sunraysia Natural Prune Juice and Blue Banner Pickled Onions.   Here’s what caught my attention from my chat with Dan Presser: Radio advertising works best when you create ads with cut through. They clearly don’t have to be the fanciest ads going around, with huge production budgets … they just need to stand out in a very crowded market place. A great lesson for any marketing message, really!  Don’t take negative feedback to heart. Maybe even welcome it if you’ve got a thick enough skin! Dan could have easily got his back up with what John Laws and Ray Hadley had to say; but instead, he embraced it.  Consider putting yourself in your business’s advertising. I can cite numerous examples of legendary TV and radio campaigns fronted by business owners, starting way back in 1979 with Victor Kyam’s Remington TV commercial. Resources mentioned in this episode: Rosella website Sunraysia Natural Prune Juice   But the marketing gold doesn’t stop there, in this episode you’ll also discover: I’ll show you how to make a great first impression with new clients.  And we go back into the vault, revisiting a recent chat I had with Richard Stubbs, one of Australia’s great interviewers, about how to conduct a great interview.   Please support these businesses who make this show possible: Prospa is Australia’s #1 online lender to small businesses. You can quickly apply online for loans up to $250,000, get a fast decision and in most cases receive the funding in under 24 hours. Call 1300 882 867. And you gotta love it when your business expenses reward you! When you apply for an American Express Business Explorer Credit Card by November 30, and spend $3,000 in the first three months from the Card approval date, you’ll receive a bonus one hundred thousand Membership Rewards Points. If some thing in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below. May your marketing be the best marketing.  Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Today we’re joined by Australian media personality Richard Stubbs who, in a media career spanning decades, has conducted hundreds of interviews with Hollywood stars through to homeless people. Richard steps us through how to conduct a world class interview for your content marketing that has you leaning in, what questions to ask, how to draw out compelling answers and why life’s too short for bad content. If you’re creating content to market your business then you’ll love what Richard shares. “Whatever you’re doing on-air, should be the best thing you’ve got to be on air, right now.” - Richard Stubbs There’s loads more tips and insights just like this that will help you build that beautiful business of yours into the empire it deserves to be. Hit the PLAY button above or subscribe free to hear the full interview. You’ll also find the full interview transcription below. If you have questions about how to conduct a world class interview for your content marketing, then you’ll get this answers in this interview: Are ice-breakers good way to start an interview? How important is a pre-interview? What planning should you do for an interview? What kind of mindset should a great interviewer have? Do you need to change your interview style for phone interviews versus face-to-face interviews? How do you politely interrupt a guest? How does an interviewer improve their listening skills? Richard Stubbs is one of Australia’s leading stand up comedians, radio and TV personalities. I’d go as far as to say his Aussie show biz royalty. He hosted a fantastic afternoon program on ABC radio for 9 years, the Tonight Live show on Channel 7 for three years, and even presented in front of Prince Charles and Princess Diana in his early days as a stand-up. His no-nonsense, highly conversational interview style, makes him the perfect person to share how to conduct a world class interview for your content marketing.   Here’s what caught my attention in regards to how to conduct a world class interview for your content marketing from my chat with Richard Stubbs: “Whatever you’re doing on-air, should be the best thing you’ve got to be on air, right now.” Listen more. Use the reset to shift gears … to move from the current topic to the next. Life’s too short for bad content. “When it comes to content marketing, noise is not the problem. Sameness is.”   But the marketing gold doesn’t stop there, in this episode you’ll also discover: I’ll show you how to exponentially increase your customer base And we go back into the vault, revisiting a chat I had with crowdfunding expert and OrbitKey inventor Rex Quo Please support these businesses who make this show possible: Prospa is Australia’s #1 online lender to small businesses. You can quickly apply online for loans up to $250,000, get a fast decision and in most cases receive the funding in under 24 hours. Call 1300 882 867. And you gotta love it when your business expenses reward you! When you apply for an American Express Business Explorer Credit Card by November 30, and spend $3,000 in the first three months from the Card approval date, you’ll receive a bonus one hundred thousand Membership Rewards Points. If some thing in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below. May your marketing be the best marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Welcome to a bonus episode of The Small Business Big Marketing Show. I’ve just come across this video that’s gone viral - it involves a guy out of the States who’s created what looks like a TV commercial for a luxury car, but is actually helping to sell his girlfriend’s beaten up old Honda on eBay! It was produced by Max Lanman who's a LA-based writer and director. He explains why he did it early up in the interview, suffice to say that at the time of me going to air with this story, the video (in its first 10-days) has had over six million views, Max has had hundreds of thousands of dollars of media coverage and he hasn’t slept for over a week! This is a really cool story, with a mountain of marketing learnings for us all.   Please support these businesses who make this bonus episode possible: Prospa is Australia’s #1 online lender to small businesses. You can quickly apply online for loans up to $250,000, get a fast decision and in most cases receive the funding in under 24 hours. Call 1300 882 867. And you gotta love it when your business expenses reward you! When you apply for an American Express Business Explorer Credit Card by November 30, and spend $3,000 in the first three months from the Card approval date, you’ll receive a bonus one hundred thousand Membership Rewards Points. If some thing in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below. May your marketing be the best marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Today we’re joined by Stu Gregor, the co-founder of premium Gin brand Four Pillars who’ll walk us through why he decided the world needed another Gin, and how he’s managed to build it into a world class brand … and destination! “Small business is courage first, and then it’s perseverance. Even if you’ve got the courage to jump, that’s great … but you’ve not even begun the journey yet. What it’s all about is perseverance. The one word, when people ask me to describe small business and Four Pillar’s rise is … relentless. Every day, you’ve got to be thinking about how you can do things better, things different.”  - Stu Gregor, Four Pillars Gin There’s loads more tips and insights just like this that will help you build that beautiful business of yours into the empire it deserves to be. Hit the PLAY button or subscribe free to hear the full interview. You’ll also find the full interview transcription below. If you have questions about ???, then you’ll get this answers in this interview: How to build a premium brand How to raise funds for your next idea Why brand aesthetics are so important How to nail Facebook as a marketing channel How to build customer bases with the public, the trade and the media Why and how to use social influencers Why the Four Pillars distillery as a destination is critical to the brands success How Stu became a social influencer for American Express Stuart Gregor is the founder and creative director of Liquid Ideas – an award-winning public relations and communications business based in Sydney employing 30 full-time staff. He is also the co-founder of the premium Australian Gin brand Four Pillars.   Here’s what caught my attention from my chat with Four Pillar’s Stu Gregor: Reach out to your top 100 influencers - I think the trick here is to alter your pitch each time, so that it speaks directly to them. Hand out product wherever you go - if you believe in it, then why wouldn’t you do it? And if you’re a service provider, then come up with something that makes your offering tangible … like a book! “Nail every leg of the journey.” - This talks directly to the art and science of building a successful brand. Identify every touch point, every moment of truth when a customer comes into contact with your business, and ensure it’s consistent, compelling and unique. Stu’s respect for beautiful design. If you want to see great visual branding in action, then seek out as much Four Pillar marketing collateral as you can - the bottle, the website, the distillery’s interior design, recipe booklets, brochure work. It really is amazing.   But the marketing gold doesn’t stop there, in this episode you’ll also discover: I’ll give you a simple idea to create a flagship blog post And we revisit a past episode where I finally found a business owner who’s used Twitter to grow their business exponentially!   Please support these businesses who make this show possible: Prospa is Australia’s #1 online lender to small businesses. You can quickly apply online for loans up to $250,000, get a fast decision and in most cases receive the funding in under 24 hours. Call 1300 882 867. And you gotta love it when your business expenses reward you! When you apply for an American Express Business Explorer Credit Card by November 30, and spend $3,000 in the first three months from the Card approval date, you’ll receive a bonus one hundred thousand Membership Rewards Points. If some thing in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below. May your marketing be the best marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Today we’re joined by toxin-free product activist and founder of Nourished Life, Irene Falcone, who’ll walk us through how starting a simple Wordpress blog lead to the creation of a business that in its third year is turning over $20 million. “It was a shocking thing for a female to throw away $5,000 worth of cosmetics, and to then start blogging about just how bad they were for you. It was such an obvious thing to do for me .. express my opinions about something I felt so passionate about. And that’s how the Nourished Life business started! ” - Irene FalconeNourished Life There’s loads more tips and insights just like this that will help you build that beautiful business of yours into the empire it deserves to be. Hit the PLAY button or subscribe free to hear the full interview. You’ll also find the full interview transcription below. If you have questions about how to turn a blog into a big business then you’ll love this interview: How did blogging enable Irene to start Nourished Life? How did the eCommerce store begin? How has she managed to create such a strong social media following? How does she convert her social media engagement into sales? How did she manage to turnover $20 million per year after just 3-years? How does Iren get clients to stick? How has Nourished Life got so many 5-star Facebook reviews? Around three years ago, Irene Falcone started feeling really tired all the time. It got to the point one morning where she couldn’t walk up the single flight of stairs to her office. Her legs felt as heavy as two bags of lead. She sat on the steps, took a body lotion out of her bag and started rubbing it into her legs, and for the first time in her life she wondered... what exactly was in this lotion she was putting on my body?? When she got home that night she scooped up all my beauty products and starting looking up all their ingredients. She discovered that she was applying about 500 chemicals a day to my body. She’s no chemist, but she knew how to research. And she wanted to know everything about these chemicals. That’s when she started blogging. And the rest, as they say, is history!   Here’s what caught my attention from my chat with Nourished Life’s Irene Falcone: Well, I guess there’s something to be said about listening to your customers! Despite Irene’s obsession about listening to and actioning everything they fed back, I do think there’s a balance to be struck between listening to them versus listening to your gut. Make sure your significant other is on board with what you’re doing. It makes life a whole lot easier. Blog. I’ve said it before and I’ll say it again. Start a blog. Get clear on your editorial mission and start a blog. Become an opinion leader. Don’t know how to do that then buy my book The Boomerang Effect on my website.   But the marketing gold doesn’t stop there, in this episode you’ll also discover: How to effectively get an idea across How to move customers from like to love   Please support these businesses who make this show possible: DesignCrowd is the world’s #1 custom design marketplace where, with access to 550,000 designers, you’ll get the perfect design every time. Get $100 off at DesignCrowd.com/Timbo And you gotta love it when your business expenses reward you! When you apply for an American Express Business Explorer Credit Card by November 30, and spend $3,000 in the first three months from the Card approval date, you’ll receive a bonus one hundred thousand Membership Rewards Points. Search Amex Business to find out how. New American Express Card Members only. Terms and Conditions Apply. I always wanted to do that! If some thing in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below. May your marketing be the best marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.