The Small Business Big Marketing Podcast with Tim Reid

Want to know how to launch a product on a tight marketing budget? Sofi Spritz was dreamed up by Tom Maclean as he worked in the corporate world as a fund manager. His dream of creating a refreshing alcoholic beverage finally came true in 2014 when he decided to jump ship and divert all his attention in to bringing it to market. Four years later, thanks to some clever publicity on Shark Tank and through crowdfunding campaigns, Tom’s budgeted to deliver one million servings in 2018. Plus I launch the Small Business Big Marketing Monster Prize Draw. And I show you how to create the right content to attract the right customers. Big show, huh?! “Off the back of a reward-based crowdfunding campaign, we got proof of concept, generated us a load of awareness and on the back of that we generated a trial with Dan Murphy’s which gave us more scale, and enabled us to test our packaging! ” -Tom MacLean, Sofi Spritz There’s loads more tips and insights around launching a product on a tight marketing budget that will help you build that beautiful business of yours into the empire it deserves to be. Hit the PLAY button above to listen now, or subscribe free to hear the full interview. You’ll also find the full interview transcription below. If you have questions about creating and launching a product from scratch then you’ll get this answers in this interview, including: How to launch your product on a tight marketing budget? How to generate ideas for products? How to name a product? How to create a strong visual brand? How to attract experts on to you marketing team? Why Shark Tank and crowdfunding are great ways to get free publicity? How to get big distribution contracts? And plenty more …. Tom Maclean, who up until 4 years ago was working’ for the man in Funds Management. He finally escaped his corporate cubicle in 2014, launching the Sofi Spritz … a fancy alcoholic beverage. Four years later, with two crowdfunding campaigns and a Shark Tank appearance under his belt, and four full-time staff, Sofi Spritz is stocked in all the biggest bottle shops in the country, it’s on-tap at over 100 venues, and Tom expects to serve up over one million serves this year! But the marketing gold doesn’t stop there, in this episode you’ll also discover: I launch the Small Business Big Marketing Monster Prize Draw … and announce our first winner Melbourne SEO Services Dave Jenyns and I show you how to make the right type of content to attract the right type of customers Resources mentioned: Interview with Sam Elam on how to get free publicity Interview with Nicholas Lemo on how to get great reviews Interview with Courtney Olsen from Grrrl on sports sponsorship Interview with Arthur Greeno on using Guinness World Records in your marketing Please support these businesses who make this show possible: American Express Business Explorer Credit Card ... it’s the credit card that ensures your business expenses reward you. Search Amex Business. If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below. May your marketing be the best marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Using a spokesperson in your marketing is a great idea if you don’t want to be in front of the camera or behind the microphone (which BTW many business owners don't). In fact, this marketing strategy has worked so well for Terrain Tamer 4WD that they now have three spokespeople appearing in a series of very helpful videos aimed at helping their customers make a more informed purchase decision. Plus I’ll give you good reason to ignore those spammy emails selling cheap SEO services. And listener James Rae shares with us a very personal story that has a very happy ending. “I have a theory in our marketing which is ‘It must not be vanilla’. So we can all sit back and not take a risk. Or we can stick our neck out and try something different … and get noticed as a result.” -Brent Hutchinson, Terrain Tamer 4WD There’s loads more tips and insights just like this that will help you build that beautiful business of yours into the empire it deserves to be. Hit the PLAY button above to listen now, or subscribe free to hear the full interview. You’ll also find the full interview transcription below. If you have questions about using a spokesperson in your business’s marketing, then you’ll get this answers in this interview, including: What is a spokesperson? Why should I use a spokesperson in my marketing? How do I choose a spokesperson? How much should I pay a spokesperson? What if my spokesperson says something negative about my business? What if my spokesperson gets into trouble? And plenty more ... Brent Hutchinson is part of the 49 year-old family-owned business Terrain Tamer 4WD. It employs 135 staff, and recently opened their fourteenth brand in PNG. Brent originally appeared on this show way back in episode 70 where he was having great success producing DVDs for insertion in to a national 4WD magazine. Now he’s back to share how using a spokesperson in their marketing has been a great decision on so many levels. Here’s what caught my attention from my chat with Terrain Tamer 4WD’s Brent Hutchinson: I love the line “Terrain Tamer Strong.” It’s so emotive. “Don’t be vanilla in your marketing.” What a great philosophy. More business owners should adopt it. Now! “Is your marketing strategy for the next 5 minutes or the next 5 years?” Too many business owners are thinking way too short term. Avoid advertorial. “Tell, don’t sell.” The handwritten letter to his stockists was a simple, genius move to get their attention, and show they genuinely care. But the marketing gold doesn’t stop there, in this episode you’ll also discover: Listener James Rae shares a very personal story with a very happy ending Melbourne SEO Services Dave Jenyns and I will tell you how we feel about the mountain of spammy email offering cheap SEO solutions Resources mentioned: Terrain Tamer 4WD My first interview with Brent way back in episode 70 Melbourne SEO Services Talking Stones website Please support these businesses who make this show possible: American Express Business Explorer Credit Card ... it’s the credit card that ensures your business expenses reward you. Search Amex Business. If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below. May your marketing be the best marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Today we catch up with 24 year old, serial entrepreneur Robbie Ball who ran two businesses whilst at school. One in which attempted to take on compression clothing giant Skins! He’s built and sold a web design business, and is now the founder of Uncle Jacks Watches and boutique sneaker brand Athletikan. He loves the hustle of business, and is working hard at perfecting a launch strategy he calls Hype Marketing which has seen him attract over $100,000 in sales on day one of a product launch. Plus I help a listener attract more clients to his business, and Dave Jenyns shares a simple strategy to create content that will position you as an authority. “I need to control my competitive spirit. It’s not going away any time soon, so I just need to control it. If I try to do too many things, I can’t be the best I can be. The underlying thing is you need to be passionate about being an entrepreneur, otherwise it’s difficult to be the best at something. I try and stay in my land and push the boundaries.” -Robbie Ball, Uncle Jacks Watches There’s loads more tips and insights just like this that will help you build that beautiful business of yours into the empire it deserves to be. Hit the PLAY button above to listen now, or subscribe free to hear the full interview. You’ll also find the full interview transcription below. If you have questions about entrepreneurs, starting a product business, launching a new product or service, then you’ll get this answers in this interview, including: What was Robbie like as a teenager? What is Hype Marketing? What is great about being an entrepreneur? How do you successfully launch something? Where did the idea for Uncle Jacks Watches come from? Where did the idea for Athletikan sneakers come from? How and why to use social influencers to sell? How important is marketing in growing a brand? And plenty more ... 24 year old serial entrepreneur, Robbie Ball. A big thank-you to listeners Dan Kennedy and Daniel Izzo who independently brought Robbie to my attention. By the time Robbie finished school he’d already started a shoe business, and had had a crack at manufacturing compression sportswear to compete with global brand Skins! In first year uni he started a web design business that he sold after 3-years. Six years on he’s the founder of Uncle Jacks Watches and sneaker brand Athletikan. He also is about to launch a third business in a couple of months. The guys a freak and has a wonderful respect for marketing …. Hype Marketing to be specific. Here’s what caught my attention from my chat with Robbie Ball of Uncle Jack's Watches: Robbie uses an apps to capture all his ideas. And you should, too. The simple Notes app on your smartphone is fine, but you can step it up to Evernote which lets you capture not just words, but photos, video and audio. Or you could go old school, and carry a journal around with you. Robbie’s comment around putting viral marketing in to perspective. Whilst it would be great to create a blog post or video or podcast episode that gets shared by millions, it’s also a solid outcome if your content is shared by hundreds. What’s that saying “Shoot for the stars and you might just land on the moon!” Put more effort into launching (or re-launching) parts of your business. A launch is a great opportunity to create excitement and anticipation around what you’ve got to offer, so make the most of them. It could be for a new product line, a new service offering or even a new division of your business. But the marketing gold doesn’t stop there, in this episode you’ll also discover: Dave Jenyns and I reveal a simple way for you to create authority content. And listener Thomas Gardener (from Alabama) wants to know how to get more customers for his massage business. Resources mentioned: Robbie Ball’s personal website Uncle Jack’s watches Athletikan sneakers Melbourne SEO Services Dave Jenyns thoughts on Authority Content Steve Sims interview on referral marketing Padi Lund interview that includes customer experience discussion Please support these businesses who make this show possible: American Express Business Explorer Credit Card ... it’s the credit card that ensures your business expenses reward you. Search Amex Business. Prospa … Australia’s #1 online lender to small businesses. You can quickly apply online for loans up to $250,000, get a fast decision and in most cases receive the funding in under 24 hours. Visit Propsa.com/Timbo or call 1300 882 867, and tell ‘em Timbo sent ya! DesignCrowd is the world’s #1 custom design marketplace where, with access to 550,000 designers, you’ll get the perfect design every time. Get $100 off your DesignCrowd brief here. If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below. May your marketing be the best marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Today we catch up with Renae Bunster who, on a chilled out holiday to South America, came up with the idea to create a hot chilli sauce like no other. In fact, it’s called Shit The Bed and after just two years, Renae has left her journalism career and is selling $8,000 worth of this mouth torturing delicacy per day! Also in episode 401 of your favourite marketing podcast you’ll discover the importance of suburb pages on your website, I help listener Adam buy an online business and listener Ryan helps past guest Wally Khwally develop strong partnership strategy. Big show, huh?! “My husband would sit in the lounge room boxing up bottles of sauce, and I’d be in the kitchen all day long. We’d used every last glass bottle in Western Australia, every last chilli in Western Australia, and we thought ‘OK, we have to stop. We need to run a crowdfunding campaign’. We needed to get a factory because the sky really is the limit with this.” -Renae Bunster, Bunsters Hot Sauce There’s loads more tips and insights just like this that will help you build that beautiful business of yours into the empire it deserves to be. Hit the PLAY button above to listen now, or subscribe free to hear the full interview. You’ll also find the full interview transcription below. If you have questions about how to get your business idea off the ground, then you’ll get this answers in this interview, including: Where did the idea for Bunsters Hot Sauce come from? How did Renae take it from idea to product? How does she market the Bunsters Hot Sauce product range? Why is a memorable product or business name important to success? How can crowdfunding help build a business in its early stages? How do you get media coverage for your new business idea? And so much more ... Ex journo Reana Bunster who during a massive holiday to Mexico, Belize and Costa Rica fell in love with their delicious fresh hot sauces.  Upon returning home to Perth, she couldn’t find anything that hit the spot, so she felt compelled to make her own. Friends who'd never even liked chilli before were suddenly kicking down her door for the stuff. It very quickly turned into a thriving business, with Renae sending her sauce all over Australia. Things got serious when she raised $250,000 through a crowdfunding campaign allowing her to produce and sell much larger quantities. Her hot sauce is called Bunsters … and her flagship product is called Shit The Bed! Bunsters is now the #1 selling hot sauce on Amazon behind the tried and tested Sriracha.  And she’s doing a lazy $8,000 per day in sales! Here’s what caught my attention from my chat with Renae Bunster of Bunsters Hot Sauce: You can be the cheapest or the best. You can’t be everything to everyone. The minute you try to be then you become nothing to no one. If you’re looking to start a new business, or maybe just a side hustle, I love Renae’s advice about identifying something that people are passionate about. Then, if you get your offer right, you’ll have an interest tribe. Know your customer intimately. What about the way Renae described Dave … could you describe your ideal customer in such detail? But the marketing gold doesn’t stop there, in this episode you’ll also discover: Melbourne SEO’s Dave Jenyns explains the importance of suburb pages in helping your website rank well Listener Ryan Speak shares a great idea for past guest Wally Khwali And I help listener Adam Auld buy an online business Resources mentioned: Bunsters Hot Sauce website Melbourne SEO Services Interview with Troy Paquette from Vitality Air Interview with Warwick Capper Interview with Wally Khwali Please support these businesses who make this show possible: Prospa is Australia’s #1 online lender to small businesses. You can quickly apply online for loans up to $250,000, get a fast decision and in most cases receive the funding in under 24 hours. Call 1300 882 867. DesignCrowd is the world’s #1 custom design marketplace where, with access to 550,000 designers, you’ll get the perfect design every time. Get $100 off your DesignCrowd brief here. If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below. May your marketing be the best marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Ex deep sea diver Troy Paquette is the co-founder of Vitality Air - a business that sells fresh air in a can from the Canadian Rockies! Which raises so many questions like “Really?!” And “Why? How? To who? How much? Why??!!” He and his partner started off by selling a bag of fresh Canadian air on eBay and now they’ve come up with a way of capturing it in bulk, and they’re selling it by the can by the thousands! So many questions … so little time :) “We started by selling a bag of fresh Canadian air on eBay. The first bag sold for 99 cents … and cost us nine bucks to ship! So we didn’t make it big on that one. But the second bag sold for $168!!” -Troy Paquette, Vitality Air There’s loads more crazy facts, tips and insights just like this that will help you build that beautiful business of yours into the empire it deserves to be. Hit the PLAY button or subscribe free to hear the full interview. You’ll also find the full interview transcription below. If you have questions about how to sell an unusual product or service (especially fresh air!) then you’ll get this answers in this interview: How do you sell fresh air? How to test a business idea using eBay? How to market a strange product? How to use the media to generate enquiry and sales? And so much more ... Troy Paquette is the Co-founder and Chief Operating Officer for Vitality Air. He brings a wealth of experience and knowledge to this business. As a former commercial diver and Journeyman Red Seal Welder, Troy has a diverse understanding of the importance of delivering fresh clean air. As Troy was growing up, he was always the first kid out the door and the last kid in. Troy spent most of his youth being raised outdoors at the lake. His values and love of “fresh air” stemmed from those days at the lake with his Grandparents. Growing up in Alberta, nature, fresh air and the great Canadian Rocky Mountains were never hard to find. Troy feels right at home with nature. That passion and love for nature will carry on through the products and our premium air that we will be delivering to you. We believe that our customers should have the same opportunity to breathe the fresh air that we do. With Troy’s hands on skills and Moses’s passion for e-commerce, we together will offer an experience like no other. No matter where you live in the world – you too can breathe, clean, fresh air. Here’s what caught my attention from my chat with Troy Paquette of Vitality Air: People will buy anything! So if you’re sitting on a product or service idea that you thinks crazy, then maybe it’s time to bite the bullet and take it to market. One person’s crazy idea is another one’s genius!  Use eBay to test a new product idea. And if you have an idea for a new service then use Gumtree or Craigslist.  I like how Vitality Air is expanding into other related products - Oxygen and scented mists.  But the marketing gold doesn’t stop there, in this episode you’ll also discover: I announce a new give-away idea I have for the show I thank some listeners who’ve kindly brobed me (I mean) thanked me for my show by sending me gifts I’ll update you on how my marketing mastermind is progressing And Melbourne SEO Services Dave Jenyns and I explain why and how to optimise every page of your website for the user … not Google!  Other resources mentioned: Vitality Air’s official website Vitality Air’s product range How to opitimise your website for humans! Melbourne SEO Services Interview with Orbitkey’s Rex Kuo on crowdfunding Interview with Rand Fishkin on how to optimise your blog posts Interview with Max Lenman who created an amazing viral video to sell his girlfriend’s old Honda Interview with Four Pillars Stu Gregor on how to build a premium brand Interview with Clive McCorkell from Ard Zone about promotional products Please support these businesses who make this show possible: DesignCrowd is the world’s #1 custom design marketplace where, with access to 550,000 designers, you’ll get the perfect design every time. Get $100 off your DesignCrowd brief here. Prospa is Australia’s #1 online lender to small businesses. You can quickly apply online for loans up to $250,000, get a fast decision and in most cases receive the funding in under 24 hours. Call 1300 882 867. If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below. May your marketing be the best marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Joe Dorfman and Joel Abel founders of Notice Board Systems which are those community noticeboards you may have seen in your local shopping centre, often located outside the supermarket. A place for local businesses to promote themselves, and for locals to sell household items. Now, I always assumed these notice boards were simply put there by the local shopping centre management as a community service; however, it’s actually a real business making some pretty good coin! There’s 650 notice boards around Australia and they claim to be reaching 6,000,000 customers each week! So, curiosity got the better of me and I had to find out more. “If you want to capture a local market then a community notice board is the way to go. It becomes a local business’s store front … and they provide a great opportunity to highlight promotions and their overall involvement in the community.” - Joe Dorfman, Notice Board Systems There’s loads more tips and insights just like this that will help you build that beautiful business of yours into the empire it deserves to be. Hit the PLAY button above to listen now, or subscribe free to hear the full interview. You’ll also find the full interview transcription below. If you have questions about local area marketing and the sue of community notice boards then you’ll get this answers in this interview, including: How do I get a ROI from advertising on community notice boards? Is local area marketing effective? What messages works best on community notice boards? How much can I expect to pay for ads on community notice boards? And so much more ... Here’s what caught my attention from my chat with Joe and Joel from Notice Board Systems : I’m reminded of the importance of local area marketing. Whilst we talk a lot about modern marketing methods on this show, there’s something to be said for getting out into your local community and making yourself and your business known. I like the way they’re managing growth. Whilst they could have notice boards on every street corner, they’ve made a decision to get their offering right before expanding further. I love the way they engage the local disability associations to help with the merchandising of the boards. But the marketing gold doesn’t stop there, in this episode you’ll also discover: Why you should be making it easy for people to contact you off your website (seems obvious,but it’s amazing how many business websites make it hard) - Dave Jenyns from Melbourne SEO Services explains what to do about it. Please support these businesses who make this show possible: American Express Business Explorer Credit Card ... it’s the credit card that ensures your business expenses reward you. Search Amex Business. And Prospa … Australia’s #1 online lender to small businesses. You can quickly apply online for loans up to $250,000, get a fast decision and in most cases receive the funding in under 24 hours. Visit Propsa.com/Timbo or call 1300 882 867, and tell ‘em Timbo sent ya! If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below. May your marketing be the best marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Sisters Lucy Glade-Wright and Jo Harris are the founders of homewares brand Hunting For George. Launched in 2010, it’s now turning over $5M per annum, with 5 fulltime and 2 part-time employees, it stocks 5,0000 different products, they’ve an email database of 60,000 and an Instagram following of 200K. We cover plenty of ground in this chat including building a brand from scratch, working with family, the power of creating your own product line and content strategy instead of relying on others, and plenty more. “In the first two years we treated (business) a bit like a hobby - but when we made the decision that this is what we both want to do … everything changed. It was a mindset. Everything started to fall into place. Because if you treat like a hobby, it will always be a hobby.” -Lucy Glade-Wright, Hunting For George There’s loads more tips and insights just like this that will help you build that beautiful business of yours into the empire it deserves to be. Hit the PLAY button above to listen now, or subscribe free to hear the full interview. You’ll also find the full interview transcription below. If you have questions about how to successfully build and market a business from scratch then you’ll get the answers in this interview, including: Where did the name Hunting For George come from? How did you launch it? What’s your approach to customer service? How do you build a database? And how often do you communicate with them? Why have you opened an experience store in a large shopping centre? What role does social media play in getting more sales? And so much more ... A little bit about today’s guests ...Lucy Glade-Wright and Jo Harris are the sister duo behind homewares brand Hunting For George. They began Hunting For George with a desire to create an online space that they couldn’t find elsewhere … something that offered more than the norm. They launched in 2010 from Jo’s psre room whilst both in full time jobs(Lucy a Graphic Designer and Jo a Nurse). One year in and with a far more impressive number of brands on board, they began to flirt with the idea of creating our own range of products. The business has been growing year -on-year ever since, and they’re now turning over around $5M online and offline. Here’s what caught my attention from my chat with Hunting For George’s Lucy and Jo: In regards to content creation “You can’t rely on others, so create your own channels”. Create content that educates. Absolutely! BUT don’t be afraid to also engage and (dare I say) entertain. The How to fold a fitted sheet video is a great example of doing both. The Community section on their website that includes Hunting For George Radio (Linked to Spotify): Hump Day Pick me Ups Motivate Me Mondays Sunday Soul Friday Beats But the marketing gold doesn’t stop there, in this episode you’ll also discover: I’ve got an idea about you and I meeting up that I’d like your opinion on With the help of website and SEO expert Dave Jenyns, I launch a new segment called Ignite Your Site And we go back into the vault, revisiting a chat I had with Rebecca Coombes who made one small tweak to her business that changed everything Please support these businesses who make this show possible: American Express Business Explorer Credit Card ... it’s the credit card that ensures your business expenses reward you. Search Amex Business. And Prospa … Australia’s #1 online lender to small businesses. You can quickly apply online for loans up to $250,000, get a fast decision and in most cases receive the funding in under 24 hours. Visit Propsa.com/Timbo or call 1300 882 867, and tell ‘em Timbo sent ya! If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below. May your marketing be the best marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Zubia’s Riz Syed has opened 30 brow threading bars across Perth in the past few years. And he attributes a huge part of his success to being crystal clear on his business’s purpose. He’s also incredibly passionate about offering a consistently shareable customer experience “I’ve got the drive and I’ve got the willpower; and I can see the end and the bigger picture straight away. I’m just not good at detail! Whereas my wife is brilliant at that. She’s a fantastic organiser and lays beautiful plans. So together, we are unbeatable; and I knew that from the get-go.”-Riz Syed, Zubias Threading There’s loads more tips and insights just like this that will help you build that beautiful business of yours into the empire it deserves to be. Hit the PLAY button or subscribe free to hear the full interview. You’ll also find the full interview transcription below. If you have questions about how to get clear on your business’s purpose, then you’ll get this answers in this interview: Why is having a purpose in my business so important? How can I improve my business’s customer service? Why is knowing my why so important? What is marketing? Is it important to surround myself with great people? How should I price my services? And plenty more ... Riz and his wife founded Zubias Threading in 2008 to provide affordable and professional beauty treatments to help our Perth customers look and feel amazing. They’ve since grown to more than 30 locations in and around Perth and their team of lash & brow experts have shaped more than 10 million eyebrows and extended more than 900,000 eyelashes. Underpinning every one of those treatments is their expertise, passion and curiosity for innovative beauty salon techniques.   Here’s what caught my attention from my chat with Riz Syed of Zubia’s Brow Bars: Have a crystal clear and genuine business purpose that you know will add value to your customers. Focus on your people, by deeply understanding why they work for you. It will, of course, be different for each one, so spend the time understanding each staff member individually. If you want to learn more about how to create a happy team then listen to episode 396 with Jenn Lim from Delivering Happiness. Riz’s pricing model of offering $250 unlimited threading for 6-months. I do love a clever pricing model. How could you apply that thinking in your business?   But the marketing gold doesn’t stop there, in this episode you’ll also discover: I’ll show you how (and why) to fish where the fish are And we go back into the vault, revisiting an interview with Gold Medal Olympian Steven Bradbury.   Other resources mentioned: Amanda Stevens on how to market to women Lisa Conway on the fundamentals of marketing Irene Falcone from Nourished Life   Please support these businesses who make this show possible: DesignCrowd is the world’s #1 custom design marketplace where, with access to 550,000 designers, you’ll get the perfect design every time. Get $100 off your DesignCrowd brief here. Prospa is Australia’s #1 online lender to small businesses. You can quickly apply online for loans up to $250,000, get a fast decision and in most cases receive the funding in under 24 hours. Call 1300 882 867. If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below. May your marketing be the best marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

If you find yourself a little stuck in your business, then take some inspiration from 15 year-old entrepreneur Will Deeth of Will Be Fun who sees no blockages but only opportunities when running his already two year-old toy importing business. Having made $70,000 last Xmas, Will’s now on his way to  building a serious toy empire, and has his mind set on buying his first house (of may) in the coming 12-months! “I hired my sister to work for me. It was one of the first times I’d ever experienced outsourcing … and it completely revolutionised my world. And after it … Mum walked in to my sister’s bedroom and gave her $2,000 in wages; and then Mum walked into my bedroom and asked where I’d like her to leave the left-over $50-60,000!”” -Will Deeth Will Be Fun There’s loads more tips and insights just like this that will help you build that beautiful business of yours into the empire it deserves to be. Hit the PLAY button or subscribe free to hear the full interview. You’ll also find the full interview transcription below. If you have questions about how a 15 year old entrepreneur can have so much success so early in their life then you’ll get this answers in this interview: How do you start a toy importing business? How do you manage the negative people in your life? How do you manage school and running a business? How do you decide what toys to import? How do you set up an eCommerce store? At the age of 11, Will Deeth decided he wanted to purchase his first house by the time he was 18. At the age of 13 he had the opportunity to go to China with his Mum and with $900 of his own hard earned cash, he made his first wholesale purchase of toys.  That Christmas he did a pop up shop and made $10K in one week.  He has since followed that up with multiple trips to China to reinvest his money and in Christmas 2016 at the age of 15 made $70K. Will continues to sell his goods online as well as offline and has a pop up shop this Christmas also. Will now teaches others to import here.   Here’s what caught my attention from my chat with Will Deeth of Will Be Fun:  Introduce the young people around you to the entrepreneurial mindset. Get them to listen to this interview. And head over to Booktopia and send  them a book like Side Hustle or The $100 Start-up. Hang out with like-minded people. Find a business buddy to compete with … and hold each other accountable.   But the marketing gold doesn’t stop there, in this episode you’ll also discover: I’ll show you how to get more people clicking on your website when you appear in Google’s search results I help a listener get noticed in an industry dominated by one, big brand And we go back into the vault, revisiting a chat I had with one of Australia’s leading product demonstrators   Please support these businesses who make this show possible: DesignCrowd is the world’s #1 custom design marketplace where, with access to 550,000 designers, you’ll get the perfect design every time. Get $100 off your DesignCrowd brief here. Prospa is Australia’s #1 online lender to small businesses. You can quickly apply online for loans up to $250,000, get a fast decision and in most cases receive the funding in under 24 hours. Call 1300 882 867. If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below. May your marketing be the best marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Having interviewed hundreds of successful business owners, I can confidently say that knowing how to motivate employees is their #1 ongoing concern. If that’s you, then you’re going to love this chat with Jenn Lim of San Francisco-based agency Delivering Happiness. Jenn goes into great detail about how to attract and retain great staff, by sharing the five (tried and trusted) ways to deliver happiness in any business. “Happier employees equal happier customers equal successful companies (and more meaningful lives). And there’s 5 ways any business can deliver happiness. 1. Deliver happiness to your employees first. 2. Establish (or revisit) your company’s purpose statement. 3. Establish (or revisit) your company’s core values. 4. Building meaningful relationships and WOWs across your ecosystem. And 5. Give your employees more control.” - Jenn Lim, Delivering Happiness There’s loads more tips and insights just like this that will help you build that beautiful business of yours into the empire it deserves to be. Hit the PLAY button or subscribe free to hear the full interview. You’ll also find the full interview transcription below. If you have questions about how to motivate your staff then you’ll get this answers in this interview: What is the thinking behind delivering happiness? How do I overcome the soft nature of the delivering happiness business model? How do I attract and retain great staff? How do I create WOW experiences for my clients? How important is to have a purpose statement and set of core values? Should I give my staff more control? Jenn is the CEO and CHO (Chief Happiness Officer) of Delivering Happiness, a San Francisco-based agency she and Tony Hsieh (CEO of Zappos, the world’s largest online shoe store) co-founded to inspire science-based happiness, passion and purpose in the workplace. Tony wrote the seminal book on this topic, called Delivering Happiness, which has sold literally millions and millions of copies worldwide. The premise of delivering happiness is simple. Happier employees = happier customers = successful companies (and more meaningful lives). And she’s got the science to prove it. Jenn has been a consultant with Zappos from its start-up days in 2003 to the $2B business it is today. She created the Zappos Culture Book, an embodiment of how companies can use happiness as a business model to increase productivity and profitability … and now she’s here to share her top 5 ways you can deliver happiness in your business.   Here’s what caught my attention from my chat with Delivering Happiness’s Jenn Lim: Often the things that will have the greatest positive impact on your business, are not that complicated to implement. They require a level of courage to implement, but once you break through that barrier, the rest is easy. I love the whole WOW thing. And the B.U.D. approach for delivering WOW experiences - either be the Best, the most Unique, or be Different. And remember, this applies to employees, suppliers, partners and even your customers! Deliver happiness to your employees first. WOW! How counter intuitive is that. What about those precious customers? Like I said, delivering happiness takes courage. I suggest you find it.   But the marketing gold doesn’t stop there, in this episode you’ll also discover: I’ll show you how to get some guest blogger lovin’! Or should that be McLovin’?! That’ll only make sense to anyone who’s seen Super Bad! I’m going to tell you about a new podcast I’ve just discovered And we go back into the vault, revisiting a chat I had with Nourished Life’s Irene Falcone, who left a corporate job she loved to start a business she loves even more!   Other resources mentioned: Interview with Joshua Nicholls from Platinum Electricians on how to create raving fans Buy the Delivering Happiness book The Delivering Happiness blog   Please support these businesses who make this show possible: American Express Business Explorer Credit Card ... it’s the credit card that ensures your business expenses reward you. Search Amex Business. DesignCrowd is the world’s #1 custom design marketplace where, with access to 550,000 designers, you’ll get the perfect design every time. Get $100 off your DesignCrowd brief here. If some thing in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below. May your marketing be the best marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.