The Small Business Big Marketing Podcast with Tim Reid

Steve Richards is Australian motor racing royalty with four Bathurst titles under his belt. He’s also a small business owner who came perilously close to becoming a fast food franchisee, before he and his wife realised that there was much stronger business calling for them both. So join me as Steve shares his journey from being an employee for other people’s racing teams, to starting his own small business in Steve Richards Motorsports. Plus in episode 408 of your favourite marketing podcast, I reveal a simple hack for helping Google love your website, and two more lucky winners are announced in the Monster Prize Draw. Steve Richards shares loads more tips and insights just like this that will help you build that beautiful business of yours into the empire it deserves to be. Here’s just some of what I asked him: Your Dad won Bathurst seven times. What was the biggest lesson you learnt from him that’s helped in business? In 2010, you came within hours of buying a KFC franchise.  What was the appeal? And why did you pull out? How do you turn your skill for driving ridiculously fast in to a business? What differentiates you from other drivers who have tried to do that? How has being a celebrity helped you in business? What skills have you carried across from top-level racing in to running a business? What’s the worst accident you’ve ever had? How did you regain your confidence? You’ve worked for a lot of big brands - Ford, Holden, Laser Plumbing & Electrical - what have you learnt from them? What’s the secret to endurance racing? How do you market Steve Richards Motorsports? Hit the PLAY button above to listen now, or subscribe free to hear the full interview.  A little bit about today’s guest Steve Richards is a racing car legend turned small business owner. Now I don’t use the word legend lightly, but this guy is - he’s won the Bathurst 1000 four times, and his Dad Jim Richards won it a whopping seven times! All up, Steve has had 57 podium finishes. Basically, if you’re an Aussie and not even in to motor racing, Steve’s face will be familiar to you. I first met Steve way back on episode 318 when I was invited to a corporate race day by long time listener and owner of Laser Plumbing & Electrical, Steve Kiel … during that episode I explored whether race car sponsorship was worthwhile … and a part of that exploration was a hot lap in Steve’s racing Porsche! Steve’s business story is fascinating how he went from being an employee of other people’s race teams to now having his own in Steve Richards Motorsport, in which he found himself being a Jack of all trades - truck driver, manager, marketer and even race car driver! One aspect I found particularly interesting was the fact that he and his wife Angela were just minutes away from signing a contract to become a KFC franchisee before realising their true business calling. Here’s what caught my attention from my chat with Steve Richards of Steve Richards Racing: Find time for ideas - read more books, listen to more podcasts, attend workshops and events - well done to the nine iof you who’ve joined my Deep Dive Mastermind. Always be on the lookout for opportunities to be more efficient. A few months back, I did a complete audit of how I put an episode of this show together, and I saved myself at least 90-minutes each week. Plus I’ve captured all the steps in SystemHub.com Be a Connector. This may or may not be in your nature, but give it a go anyway. It feels so good to connect two people who you know can benefit from knowing each other. But the marketing gold doesn’t stop there, in episode 408 you’ll also discover: Melbourne SEO Services Dave Jenyns reveals a little known hack that will ensure Google loves your website And I give away more prizes in the SBBM Monster Prize Draw, to two inspiring listeners who share something they’ve actioned from listening to this show and how it’s impacted their business Oh, and I announce a new prize worth $2,500! Resources mentioned: Steve Richards Motorsport’s official website Steve Richards Wikipedia listing Melbourne SEO Services Please support these businesses who make this show possible: DesignCrowd is the world’s #1 custom design marketplace where, with access to 550,000 designers, you’ll get the perfect design every time. Get $100 off your DesignCrowd brief here. American Express Business Explorer Credit Card ... it’s the credit card that ensures your business expenses reward you. Search Amex Business. If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below. May your marketing be the best marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Want to know how to deal with adversity in business? London-based entrepreneur Damien Lee was given just weeks to live when he was diagnosed with cancer. He quickly decided that a diet of no nasties, raw food and chemo, as well as a determined mindset and spirit was the only way to get well. But all the time he craved one guilty pleasure - instant noodles! But because they are full of junk, he couldn’t have them. So, in the face of a double adversity - cancer and no instant noodles - he vowed to revolutionise the market with a more healthy noodle. So he created Mr. Lee’s Noodles, free from nasties and full of goodness. But the story doesn’t end there, Damien has recently fought off a second cancer diagnosis and is back in the game. “That one meeting set the tone for our whole Mr. Lee’s Noodle business. I aimed everything at that meeting. Set the time lines and it sped up production. It made everything we were doing that much more focused.” - Damien Lee, Mr. Lee’s Noodles There’s loads more tips and insights just like this that will help you build that beautiful business of yours into the empire it deserves to be. Hit the PLAY button above to listen now, or subscribe free to hear the full interview. You’ll also find the full interview transcription below. If you have questions about how to overcome adversity in business, then you’ll get that answered in this episode plus plenty of other business and marketing related questions: What’s important to Damien now that he’s beat cancer? What’s the best mindset when the chips are down? How did Mr. Lee’s Noodles go from idea to reality? How do you build a brand full of personality? How did Damien get such big contracts so early on in the brand’s lifecycle? How is Damien getting distribution for his noodles? Why is Mr. lee’s Noodles entering and winning so many awards? What’s with the Ambassador strategy? And plenty more ... Here’s the email from Adam Longhurst suggesting I interview Damien: Hey Timbo, I think my lifelong friend Damien Lee would make a great guest on your show. In 2014, Damien was diagnosed with late stage 4 Non Hodgkin's Lymphoma (NHL) and only given weeks to live. He is still alive! He then wanted to cleanse his life from eating crap but is a lover of instant noodles. So, he created Mr Lee’s Noodles. The marketing of this business has been extraordinary. Damien is an Aussie but has lived in the UK for the past 25 years. We met when we were 10. Mr Lees are winning all sorts of awards and I thought of your show immediately as I think he would make a great podcast. After having battled with NHL, he was diagnosed late last year with Throat Cancer. This was another primary cancer and it is extremely rare for anyone to make it through 2 primaries in the lifetime. I am looking after their Australasian operations as we are now making these noodles in Melbourne!! So, please have a look at the videos and website and if you are interested, let’s make a time to get together. Thanks Timbo. Here’s what caught my attention from my chat with Damien Lee of Mr. Lee’s Noodles: Adversity is what you make it. Build your profile through awards: Australian Podcast Awards Telstra Business Awards Naivety - look outside your industry But the marketing gold doesn’t stop there, in this episode you’ll also discover: Melbourne SEO Services Dave Jenyns and I talk multiple traffic sources And I give away more prizes in the SBBM Monster Prize Draw Resources mentioned: Mr. Lee’s Noodles website How to overcome adversity - previous episode with Andrew Griffiths Melbourne SEO Services Please support these businesses who make this show possible: American Express Business Explorer Credit Card ... it’s the credit card that ensures your business expenses reward you. Search Amex Business. If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below. May your marketing be the best marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

In episode 406 we catch up with Sharon Witt, school teacher turned prolific author, keynote speaker, media personality and mum to two beautiful teendagers. She’s done an amazing job at carving out her own personal brand in order to become a true opinion leader in her industry. So much so that she now only spends two days a week in the classroom. Plus you’ll discover the importance of a quality backlink for your website, and how to get them . Oh, and I giveaway more prizes to my precious listeners in the Monster Prize Draw. “Feel the fear, and do it anyway. And that is what I live by. I get nervous. And yes, sometimes I make mistakes. But you know what? Life’s short. If you’ve got an idea, a seedling inside you that says “You know what? I’ve got a book in me!”, if you’ve got an area of expertise or something that you can give to other people of value, then do it!” -Sharon Witt, Sharon Witt INC There’s loads more tips and insights just like this that will help you build that beautiful business of yours into the empire it deserves to be. Hit the PLAY button above to listen now, or subscribe free to hear the full interview. You’ll also find the full interview transcription below. If you have questions about how to become an opinion leader in your industry, then you’ll get this answers in this interview, including: How to build a personal brand? Is a website important for my personal brand? How do I self-publish a book? How do I get keynote speaking opportunities? How do I create opportunities for media appearances? And so much more ... Sharon Witt is a school teacher turned award winning author, keynote speaker and media personality. I met Sharon a few weeks ago when we were both guests on one of those panel discussions you hear on talk back radio. You know those ones where you talk crap for an hour - Are you a cat or dog person? Would you do online dating? That kind of thing! Anyway, we quickly hit off, and the more Sharon told me her story, the more interested I became. The mother of two teenagers, Sharon’s been a school teacher for the past 20+ years, and has a particular bent for helping teenagers and their parents navigate those mirky years. She’s written 12 books on the subject, with her best-selling Teen Talk Series selling over 100,000 copies. Her prolific writing and blogging has lead to a public speaking career, and Sharon is also the go-to person when the Media need an opinion on a teenage topic. Here’s what caught my attention from my chat with Sharon Witt: What do you need to do to be regarded as an expert in your industry? What’s your hook? Eg. Awards won? Maybe you’re #1 at something? What’s holding you back? What’s stopping you from feeling the fear and doing it anyway? But the marketing gold doesn’t stop there, in this episode you’ll also discover: Dave Jenyns and I explain the power of a quality backlink in driving traffic to your website I giveaway more prizes in the new Monster Prize Draw Resources mentioned: Sharon Witt’s website Melbourne SEO Services Interview with Andrew Griffiths on how and why to write a book Please support exclusive sponsor Amex who make this show possible: American Express Business Explorer Credit Card ... it’s the credit card that ensures your business expenses reward you. Search Amex Business. If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below. May your marketing be the best marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

In episode 405, Matthew Parry is a 32 year old entrepreneur living in Adelaide who has founded a brand called The Good Crisp Company that is taking on Pringles around the world. And already has had some big wins in its first year of manufacture. Plus you’ll discover why and how to claim your Google My Business page. Plus I’ll give away some prizes to some motivated small business owners. “There are multi-billion dollar brands that are built on the premise of creating good-for-you products. Whole Foods itself is a multi-billion dollar supermarket where all they sell is in the better-for-you category. There’s a whole industry and huge demand built on that very premise. It’s a huge opportunity!” -Matthew Parry, The Good Crisp Company There’s loads more tips and insights just like this that will help you build that beautiful business of yours into the empire it deserves to be. Hit the PLAY button above to listen now, or subscribe free to hear the full interview. You’ll also find the full interview transcription below. If you have questions about how to launch a brand up against a massive competitive brand then you’ll get this answers in this interview, including: Why would anyone try to compete against a brand with a huge marketing budget? Where do you start when taking on a big brand? What’s the most effective marketing you can do when taking on a big brand? How do you launch into the US market? How do you get stocked in Whole Foods? How do you get a catering contract with a major airline? And so much more ... Matthew Parry is a part-owner of ABC Sales & Marketing, a 30-year old Aussie business that imports, distributes and manufactures products for sale in Australian supermarkets. Mathew caught my attention with an email explaining that he was in the early throes of taking on Pringles around the world with a brand he’s manufacturing called The Good Crisp Company. It’s basically a chip that looks like a Pringle, comes in a Pringle-like tube, but contains no nasties! And how’s this for success … Just one year in and they’ve replaced Pringles on all Virgin Australia and Tiger flights nationally. Plus, its stocked in 2,000 supermarkets across the America, and is in the top 10 fastest growing brands in Whole Foods stores. In fact, The Good Crisp Company is on track to do $5 million in sales in its first full year! In Matt’s own words he says “We have a tiger by the tail, and are trying desperately to hold on for the ride!” Here’s what caught my attention from my chat with Matthew Parry of The Good Crisp Company: I love how Matt visits trades shows looking for trends … but most importantly, questioning what he didn’t see and turning that in to a product. I love Matt’s mindset around taking on the big guys - I think he said something like “Be everything they’re not!” Fast to market, responsive to customer feedback, open to new ways of doing things. I loved Matt’s questioning of “How many conventional products are yet to be created in their natural form?” But the marketing gold doesn’t stop there, in this episode you’ll also discover: Dave Jenyns explains how to claim your free Google My Business page I’ve locked in the details for the SBBM Deep Dive Mastermind And there’s plenty of prizes to be given away in my Monster Prize Draw Resources mentioned: The Good Crisp Company Melbourne SEO Services How to claim your Google My Business page Prize winners websites: Automately - Ryan Speak Noobspearo - Isaac Daly Shrek Please support these businesses who make this show possible: American Express Business Explorer Credit Card ... it’s the credit card that ensures your business expenses reward you. Search Amex Business. If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below. May your marketing be the best marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Want to know how to launch a product on a tight marketing budget? Sofi Spritz was dreamed up by Tom Maclean as he worked in the corporate world as a fund manager. His dream of creating a refreshing alcoholic beverage finally came true in 2014 when he decided to jump ship and divert all his attention in to bringing it to market. Four years later, thanks to some clever publicity on Shark Tank and through crowdfunding campaigns, Tom’s budgeted to deliver one million servings in 2018. Plus I launch the Small Business Big Marketing Monster Prize Draw. And I show you how to create the right content to attract the right customers. Big show, huh?! “Off the back of a reward-based crowdfunding campaign, we got proof of concept, generated us a load of awareness and on the back of that we generated a trial with Dan Murphy’s which gave us more scale, and enabled us to test our packaging! ” -Tom MacLean, Sofi Spritz There’s loads more tips and insights around launching a product on a tight marketing budget that will help you build that beautiful business of yours into the empire it deserves to be. Hit the PLAY button above to listen now, or subscribe free to hear the full interview. You’ll also find the full interview transcription below. If you have questions about creating and launching a product from scratch then you’ll get this answers in this interview, including: How to launch your product on a tight marketing budget? How to generate ideas for products? How to name a product? How to create a strong visual brand? How to attract experts on to you marketing team? Why Shark Tank and crowdfunding are great ways to get free publicity? How to get big distribution contracts? And plenty more …. Tom Maclean, who up until 4 years ago was working’ for the man in Funds Management. He finally escaped his corporate cubicle in 2014, launching the Sofi Spritz … a fancy alcoholic beverage. Four years later, with two crowdfunding campaigns and a Shark Tank appearance under his belt, and four full-time staff, Sofi Spritz is stocked in all the biggest bottle shops in the country, it’s on-tap at over 100 venues, and Tom expects to serve up over one million serves this year! But the marketing gold doesn’t stop there, in this episode you’ll also discover: I launch the Small Business Big Marketing Monster Prize Draw … and announce our first winner Melbourne SEO Services Dave Jenyns and I show you how to make the right type of content to attract the right type of customers Resources mentioned: Interview with Sam Elam on how to get free publicity Interview with Nicholas Lemo on how to get great reviews Interview with Courtney Olsen from Grrrl on sports sponsorship Interview with Arthur Greeno on using Guinness World Records in your marketing Please support these businesses who make this show possible: American Express Business Explorer Credit Card ... it’s the credit card that ensures your business expenses reward you. Search Amex Business. If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below. May your marketing be the best marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Using a spokesperson in your marketing is a great idea if you don’t want to be in front of the camera or behind the microphone (which BTW many business owners don't). In fact, this marketing strategy has worked so well for Terrain Tamer 4WD that they now have three spokespeople appearing in a series of very helpful videos aimed at helping their customers make a more informed purchase decision. Plus I’ll give you good reason to ignore those spammy emails selling cheap SEO services. And listener James Rae shares with us a very personal story that has a very happy ending. “I have a theory in our marketing which is ‘It must not be vanilla’. So we can all sit back and not take a risk. Or we can stick our neck out and try something different … and get noticed as a result.” -Brent Hutchinson, Terrain Tamer 4WD There’s loads more tips and insights just like this that will help you build that beautiful business of yours into the empire it deserves to be. Hit the PLAY button above to listen now, or subscribe free to hear the full interview. You’ll also find the full interview transcription below. If you have questions about using a spokesperson in your business’s marketing, then you’ll get this answers in this interview, including: What is a spokesperson? Why should I use a spokesperson in my marketing? How do I choose a spokesperson? How much should I pay a spokesperson? What if my spokesperson says something negative about my business? What if my spokesperson gets into trouble? And plenty more ... Brent Hutchinson is part of the 49 year-old family-owned business Terrain Tamer 4WD. It employs 135 staff, and recently opened their fourteenth brand in PNG. Brent originally appeared on this show way back in episode 70 where he was having great success producing DVDs for insertion in to a national 4WD magazine. Now he’s back to share how using a spokesperson in their marketing has been a great decision on so many levels. Here’s what caught my attention from my chat with Terrain Tamer 4WD’s Brent Hutchinson: I love the line “Terrain Tamer Strong.” It’s so emotive. “Don’t be vanilla in your marketing.” What a great philosophy. More business owners should adopt it. Now! “Is your marketing strategy for the next 5 minutes or the next 5 years?” Too many business owners are thinking way too short term. Avoid advertorial. “Tell, don’t sell.” The handwritten letter to his stockists was a simple, genius move to get their attention, and show they genuinely care. But the marketing gold doesn’t stop there, in this episode you’ll also discover: Listener James Rae shares a very personal story with a very happy ending Melbourne SEO Services Dave Jenyns and I will tell you how we feel about the mountain of spammy email offering cheap SEO solutions Resources mentioned: Terrain Tamer 4WD My first interview with Brent way back in episode 70 Melbourne SEO Services Talking Stones website Please support these businesses who make this show possible: American Express Business Explorer Credit Card ... it’s the credit card that ensures your business expenses reward you. Search Amex Business. If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below. May your marketing be the best marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Today we catch up with 24 year old, serial entrepreneur Robbie Ball who ran two businesses whilst at school. One in which attempted to take on compression clothing giant Skins! He’s built and sold a web design business, and is now the founder of Uncle Jacks Watches and boutique sneaker brand Athletikan. He loves the hustle of business, and is working hard at perfecting a launch strategy he calls Hype Marketing which has seen him attract over $100,000 in sales on day one of a product launch. Plus I help a listener attract more clients to his business, and Dave Jenyns shares a simple strategy to create content that will position you as an authority. “I need to control my competitive spirit. It’s not going away any time soon, so I just need to control it. If I try to do too many things, I can’t be the best I can be. The underlying thing is you need to be passionate about being an entrepreneur, otherwise it’s difficult to be the best at something. I try and stay in my land and push the boundaries.” -Robbie Ball, Uncle Jacks Watches There’s loads more tips and insights just like this that will help you build that beautiful business of yours into the empire it deserves to be. Hit the PLAY button above to listen now, or subscribe free to hear the full interview. You’ll also find the full interview transcription below. If you have questions about entrepreneurs, starting a product business, launching a new product or service, then you’ll get this answers in this interview, including: What was Robbie like as a teenager? What is Hype Marketing? What is great about being an entrepreneur? How do you successfully launch something? Where did the idea for Uncle Jacks Watches come from? Where did the idea for Athletikan sneakers come from? How and why to use social influencers to sell? How important is marketing in growing a brand? And plenty more ... 24 year old serial entrepreneur, Robbie Ball. A big thank-you to listeners Dan Kennedy and Daniel Izzo who independently brought Robbie to my attention. By the time Robbie finished school he’d already started a shoe business, and had had a crack at manufacturing compression sportswear to compete with global brand Skins! In first year uni he started a web design business that he sold after 3-years. Six years on he’s the founder of Uncle Jacks Watches and sneaker brand Athletikan. He also is about to launch a third business in a couple of months. The guys a freak and has a wonderful respect for marketing …. Hype Marketing to be specific. Here’s what caught my attention from my chat with Robbie Ball of Uncle Jack's Watches: Robbie uses an apps to capture all his ideas. And you should, too. The simple Notes app on your smartphone is fine, but you can step it up to Evernote which lets you capture not just words, but photos, video and audio. Or you could go old school, and carry a journal around with you. Robbie’s comment around putting viral marketing in to perspective. Whilst it would be great to create a blog post or video or podcast episode that gets shared by millions, it’s also a solid outcome if your content is shared by hundreds. What’s that saying “Shoot for the stars and you might just land on the moon!” Put more effort into launching (or re-launching) parts of your business. A launch is a great opportunity to create excitement and anticipation around what you’ve got to offer, so make the most of them. It could be for a new product line, a new service offering or even a new division of your business. But the marketing gold doesn’t stop there, in this episode you’ll also discover: Dave Jenyns and I reveal a simple way for you to create authority content. And listener Thomas Gardener (from Alabama) wants to know how to get more customers for his massage business. Resources mentioned: Robbie Ball’s personal website Uncle Jack’s watches Athletikan sneakers Melbourne SEO Services Dave Jenyns thoughts on Authority Content Steve Sims interview on referral marketing Padi Lund interview that includes customer experience discussion Please support these businesses who make this show possible: American Express Business Explorer Credit Card ... it’s the credit card that ensures your business expenses reward you. Search Amex Business. Prospa … Australia’s #1 online lender to small businesses. You can quickly apply online for loans up to $250,000, get a fast decision and in most cases receive the funding in under 24 hours. Visit Propsa.com/Timbo or call 1300 882 867, and tell ‘em Timbo sent ya! DesignCrowd is the world’s #1 custom design marketplace where, with access to 550,000 designers, you’ll get the perfect design every time. Get $100 off your DesignCrowd brief here. If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below. May your marketing be the best marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Today we catch up with Renae Bunster who, on a chilled out holiday to South America, came up with the idea to create a hot chilli sauce like no other. In fact, it’s called Shit The Bed and after just two years, Renae has left her journalism career and is selling $8,000 worth of this mouth torturing delicacy per day! Also in episode 401 of your favourite marketing podcast you’ll discover the importance of suburb pages on your website, I help listener Adam buy an online business and listener Ryan helps past guest Wally Khwally develop strong partnership strategy. Big show, huh?! “My husband would sit in the lounge room boxing up bottles of sauce, and I’d be in the kitchen all day long. We’d used every last glass bottle in Western Australia, every last chilli in Western Australia, and we thought ‘OK, we have to stop. We need to run a crowdfunding campaign’. We needed to get a factory because the sky really is the limit with this.” -Renae Bunster, Bunsters Hot Sauce There’s loads more tips and insights just like this that will help you build that beautiful business of yours into the empire it deserves to be. Hit the PLAY button above to listen now, or subscribe free to hear the full interview. You’ll also find the full interview transcription below. If you have questions about how to get your business idea off the ground, then you’ll get this answers in this interview, including: Where did the idea for Bunsters Hot Sauce come from? How did Renae take it from idea to product? How does she market the Bunsters Hot Sauce product range? Why is a memorable product or business name important to success? How can crowdfunding help build a business in its early stages? How do you get media coverage for your new business idea? And so much more ... Ex journo Reana Bunster who during a massive holiday to Mexico, Belize and Costa Rica fell in love with their delicious fresh hot sauces.  Upon returning home to Perth, she couldn’t find anything that hit the spot, so she felt compelled to make her own. Friends who'd never even liked chilli before were suddenly kicking down her door for the stuff. It very quickly turned into a thriving business, with Renae sending her sauce all over Australia. Things got serious when she raised $250,000 through a crowdfunding campaign allowing her to produce and sell much larger quantities. Her hot sauce is called Bunsters … and her flagship product is called Shit The Bed! Bunsters is now the #1 selling hot sauce on Amazon behind the tried and tested Sriracha.  And she’s doing a lazy $8,000 per day in sales! Here’s what caught my attention from my chat with Renae Bunster of Bunsters Hot Sauce: You can be the cheapest or the best. You can’t be everything to everyone. The minute you try to be then you become nothing to no one. If you’re looking to start a new business, or maybe just a side hustle, I love Renae’s advice about identifying something that people are passionate about. Then, if you get your offer right, you’ll have an interest tribe. Know your customer intimately. What about the way Renae described Dave … could you describe your ideal customer in such detail? But the marketing gold doesn’t stop there, in this episode you’ll also discover: Melbourne SEO’s Dave Jenyns explains the importance of suburb pages in helping your website rank well Listener Ryan Speak shares a great idea for past guest Wally Khwali And I help listener Adam Auld buy an online business Resources mentioned: Bunsters Hot Sauce website Melbourne SEO Services Interview with Troy Paquette from Vitality Air Interview with Warwick Capper Interview with Wally Khwali Please support these businesses who make this show possible: Prospa is Australia’s #1 online lender to small businesses. You can quickly apply online for loans up to $250,000, get a fast decision and in most cases receive the funding in under 24 hours. Call 1300 882 867. DesignCrowd is the world’s #1 custom design marketplace where, with access to 550,000 designers, you’ll get the perfect design every time. Get $100 off your DesignCrowd brief here. If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below. May your marketing be the best marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Ex deep sea diver Troy Paquette is the co-founder of Vitality Air - a business that sells fresh air in a can from the Canadian Rockies! Which raises so many questions like “Really?!” And “Why? How? To who? How much? Why??!!” He and his partner started off by selling a bag of fresh Canadian air on eBay and now they’ve come up with a way of capturing it in bulk, and they’re selling it by the can by the thousands! So many questions … so little time :) “We started by selling a bag of fresh Canadian air on eBay. The first bag sold for 99 cents … and cost us nine bucks to ship! So we didn’t make it big on that one. But the second bag sold for $168!!” -Troy Paquette, Vitality Air There’s loads more crazy facts, tips and insights just like this that will help you build that beautiful business of yours into the empire it deserves to be. Hit the PLAY button or subscribe free to hear the full interview. You’ll also find the full interview transcription below. If you have questions about how to sell an unusual product or service (especially fresh air!) then you’ll get this answers in this interview: How do you sell fresh air? How to test a business idea using eBay? How to market a strange product? How to use the media to generate enquiry and sales? And so much more ... Troy Paquette is the Co-founder and Chief Operating Officer for Vitality Air. He brings a wealth of experience and knowledge to this business. As a former commercial diver and Journeyman Red Seal Welder, Troy has a diverse understanding of the importance of delivering fresh clean air. As Troy was growing up, he was always the first kid out the door and the last kid in. Troy spent most of his youth being raised outdoors at the lake. His values and love of “fresh air” stemmed from those days at the lake with his Grandparents. Growing up in Alberta, nature, fresh air and the great Canadian Rocky Mountains were never hard to find. Troy feels right at home with nature. That passion and love for nature will carry on through the products and our premium air that we will be delivering to you. We believe that our customers should have the same opportunity to breathe the fresh air that we do. With Troy’s hands on skills and Moses’s passion for e-commerce, we together will offer an experience like no other. No matter where you live in the world – you too can breathe, clean, fresh air. Here’s what caught my attention from my chat with Troy Paquette of Vitality Air: People will buy anything! So if you’re sitting on a product or service idea that you thinks crazy, then maybe it’s time to bite the bullet and take it to market. One person’s crazy idea is another one’s genius!  Use eBay to test a new product idea. And if you have an idea for a new service then use Gumtree or Craigslist.  I like how Vitality Air is expanding into other related products - Oxygen and scented mists.  But the marketing gold doesn’t stop there, in this episode you’ll also discover: I announce a new give-away idea I have for the show I thank some listeners who’ve kindly brobed me (I mean) thanked me for my show by sending me gifts I’ll update you on how my marketing mastermind is progressing And Melbourne SEO Services Dave Jenyns and I explain why and how to optimise every page of your website for the user … not Google!  Other resources mentioned: Vitality Air’s official website Vitality Air’s product range How to opitimise your website for humans! Melbourne SEO Services Interview with Orbitkey’s Rex Kuo on crowdfunding Interview with Rand Fishkin on how to optimise your blog posts Interview with Max Lenman who created an amazing viral video to sell his girlfriend’s old Honda Interview with Four Pillars Stu Gregor on how to build a premium brand Interview with Clive McCorkell from Ard Zone about promotional products Please support these businesses who make this show possible: DesignCrowd is the world’s #1 custom design marketplace where, with access to 550,000 designers, you’ll get the perfect design every time. Get $100 off your DesignCrowd brief here. Prospa is Australia’s #1 online lender to small businesses. You can quickly apply online for loans up to $250,000, get a fast decision and in most cases receive the funding in under 24 hours. Call 1300 882 867. If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below. May your marketing be the best marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Joe Dorfman and Joel Abel founders of Notice Board Systems which are those community noticeboards you may have seen in your local shopping centre, often located outside the supermarket. A place for local businesses to promote themselves, and for locals to sell household items. Now, I always assumed these notice boards were simply put there by the local shopping centre management as a community service; however, it’s actually a real business making some pretty good coin! There’s 650 notice boards around Australia and they claim to be reaching 6,000,000 customers each week! So, curiosity got the better of me and I had to find out more. “If you want to capture a local market then a community notice board is the way to go. It becomes a local business’s store front … and they provide a great opportunity to highlight promotions and their overall involvement in the community.” - Joe Dorfman, Notice Board Systems There’s loads more tips and insights just like this that will help you build that beautiful business of yours into the empire it deserves to be. Hit the PLAY button above to listen now, or subscribe free to hear the full interview. You’ll also find the full interview transcription below. If you have questions about local area marketing and the sue of community notice boards then you’ll get this answers in this interview, including: How do I get a ROI from advertising on community notice boards? Is local area marketing effective? What messages works best on community notice boards? How much can I expect to pay for ads on community notice boards? And so much more ... Here’s what caught my attention from my chat with Joe and Joel from Notice Board Systems : I’m reminded of the importance of local area marketing. Whilst we talk a lot about modern marketing methods on this show, there’s something to be said for getting out into your local community and making yourself and your business known. I like the way they’re managing growth. Whilst they could have notice boards on every street corner, they’ve made a decision to get their offering right before expanding further. I love the way they engage the local disability associations to help with the merchandising of the boards. But the marketing gold doesn’t stop there, in this episode you’ll also discover: Why you should be making it easy for people to contact you off your website (seems obvious,but it’s amazing how many business websites make it hard) - Dave Jenyns from Melbourne SEO Services explains what to do about it. Please support these businesses who make this show possible: American Express Business Explorer Credit Card ... it’s the credit card that ensures your business expenses reward you. Search Amex Business. And Prospa … Australia’s #1 online lender to small businesses. You can quickly apply online for loans up to $250,000, get a fast decision and in most cases receive the funding in under 24 hours. Visit Propsa.com/Timbo or call 1300 882 867, and tell ‘em Timbo sent ya! If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below. May your marketing be the best marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.