The Small Business Big Marketing Podcast with Tim Reid

One of Australia’s leading mobile personal trainers joins us to share how he’s building a fitness empire that’s already servicing over 2,000 suburbs across Australia.   A little bit more about Fitness Enhancement’s Scott Hunt ... In 1999, with just $400 in his pocket and a dream to make an impact on the Australian personal training scene, 19 year old Scott Hunt started Fitness Enhancement Personal Training. Today it's the largest mobile personal training business in Australia servicing over 2,000 suburbs, and it was just recognised in the top 5 PT businesses in Australia (and number 1 in Queensland) by the industry’s governing body.   Scott joined me in my Noosa studio where he shares: The secrets to his business’s success What frustrates him about his poorly regulated industry and what he’s doing about it How he’s attracting only A-Players into the business Along with some of his most effective marketing strategies “We only employ the best of the best. That means that nine out of ten people that we see just don't make it as franchisees.”Scott Hunt, Fitness Enhancement Here’s what caught my attention from my chat with Fitness Enhancement’s Scott Hunt: I love Scott’s view on the importance of maintaining quality customer service, no matter how many employees or franchisees you may have. I love the fact that Scott has put together in depth training courses that include exams for all new franchisees. I love Scott’s focus on first and foremost chasing repeat business as opposed to the constant hunt for new clients. “We’re heavily focussed on maintaining strong customer service … growth and expansion as well .. but we have a real focus on keeping and maintaining that quality of service.”Scott Hunt, Fitness Enhancement   Scott Hunt Interview Transcription Tim  Scott Hunt. Welcome to the small business big marketing show finally.  Scott  Thanks, Tim.  Tim  Lovely to have you here mate. Now personal trainer tell us about the most interesting session with a client that you've ever had and don't hold back? Click Here To Download Full Interview Resources mentioned in episode 474 of The Small Business Big Marketing Show: Fitness Enhancement’s website Scott Hunt on LinkedIN Last week’s interview was with video marketing specialists Geoff Anderson Interviews I’ve done with other fitness / wellness-related specialists: Interview with celebrity personal trainer Michelle Bridges Interview with mindfulness expert Ray Good Interview with mental health advocate Leanne Faulkner     The winner of this week’s Monster Prize Draw Gordon Gnohm of ecosystem building company TheGordonGnohm   Please support the following businesses who make this show possible:   American Express Business Explorer Credit Card Let your business expenses reward you. Every year.   Switchnode Australia’s Internet isn’t great. That’s why Switchnode exist. The solution is here and it’s wireless.   If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below. May your marketing be the best marketing. [ For more interviews with successful business owners visit Small Business Big Marketing ]Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Are you one of those business owners who’s made a video for your business, put it on your website and then wondered what else to do with it? Excellent! Then wonder no more, as today’s guest, video marketing expert Geoff Anderson,  has 30 ideas to make sure your video gets seen by as many of the right peeps as possible.   A little bit more about video marketing expert and founder of Sonic Sight Geoff Anderson ... Righto, hands up if you’ve ever produced a video for your business. Excellent. Well done to you. Now, keep your hand up if you’ve posted that video somewhere on your website then wondered why it’s not getting the views or engagement you’d hoped for. Just what I expected … 95% of hands remained up. Well, herein lies the problem. You finally find the courage to appear in a video for your precious business, you invest precious time and money into having it produced (or you may have shot it yourself), but then all you do is post it on your website hoping it’ll magically take care of itself. Well, as you’ve discovered … it won’t! But that’s all about to change thanks to video marketing expert Geoff Anderson of Sonic Sight who’s been producing marketing videos for businesses and schools since 1993. He’s even written two books on the topic - Shoot Me Now and Watch Me Now. You’re going to need a notebook for this one … in the first half we talk about some tips and tricks to optimising your video production, then in the second half, Geoff shares 30 ways to get every video you produce … seen. Pens at the ready …   “Video is very much a highly effective business communication tool … it’s no longer just a promotional tool. So … take it seriously!” - Geoff Anderson, Sonic Sight   Here’s what caught my attention from my chat with video marketing expert Geoff Anderson: I love how Geoff’s gone about marketing his own business. We didn’t spend a lot of time talking about this, but just the fact that he’s written two books on video marketing for business positions him as an expert in his niche. Another past guest who’s done this is Darren Finkelstein. I love Geoff’s advice around “starting strong and smart.” this isn’t dissimilar to the advice I received from past guest Richard Stubbs, who was very big on always leading with your best content. The bottomline here is to avoid long, rambling starts and cut straight to what;’s important to the viewer/listener/reader. I love Geoff’s advice around frequency. Always remember to breathe life back into the videos you create. Sharing them once on social media just won't cut it.   “There has never been a better time to use video production to reach your audience. Professional corporate videos attract attention, engage the audience, build trust, and convert.” - Geoff Anderson, Sonic Sight Geoff Anderson Interview Transcription Tim  Geoff Anderson welcome to the small business big marketing show.  Geoff  Thank you for having me Timbo. I've been listening to your show for years. I'm very excited to be on it.  Tim  You're the one out there listening hey Geoff let's start off. I want to just talk about why video. What do you love about video as a marketing medium?  Click Here To Download Full Transcription Resources mentioned in episode 473 of The Small Business Big Marketing Show: The official Sonic Sight website The Idea Exchange powered by American Express (you’ll find Timbo’s new podcast here September 11, 2019) The transcription service Geoff uses for captions Last week’s interview with Snackwize founder Connor Reynolds Interviews I’ve done with other video marketing specialists: Getaway’s Jules Lund iVideo Hero's Jules Watkins Wistia’s Chris Savage   The winner of this week’s Monster Prize Draw David Weir of Young Turks Barbers   Please support the following businesses who make this show possible:   American Express Business Explorer Credit Card Let your business expenses reward you. Every year.   Switchnode Australia’s Internet isn’t great. That’s why Switchnode exist. The solution is here and it’s wireless.   If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below. May your marketing be the best marketing. [ For more interviews with successful business owners visit Small Business Big Marketing ]Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

You know those healthy snack boxes that get delivered to businesses around Australia? Not the ones with Freddo Frogs and Caramello Koalas in them … I’m talking about the ones with Wasabi-flavoured peas and Organic Popcorn. Well … you and I are about to meet the fella who started that business. How dare he bring healthy snacking to the workplace!   A little bit more about Snackwize founder Conor Reynolds ... Conor Reynolds is a corporate health and well-being expert, as well as the founder of SnackWize … Australia’s #1 monthly subscription healthy snack service that delivers healthy snacks straight to your office. Like I said at the top of the show … Conor’s not delivering yummy chocolate snacks or fatty potato chips… we’re talking Veggie Crisps and Raw Cacao Cookies! But clearly there’s a market for it, as Snackwize is going gang-busters. Since its launch in 2016, the business has experienced rapid growth in Australia, doubling its revenue year-on-year and quintupling its client base, delivering tens of thousands of snacks to blue chip clients including Uber, Universal Studios, Deloitte, Red Bull and Samsung, to name a few. Conor’s recently launched Snackwize in New Zealand, and he’s just finished a successful capital raising of half a million dollars!   “We’re aiming to create a ‘set it and forget it’ service that encourages organisations to foster a wellness culture internally, resulting in more happy and engaged employees at work." - Conor Reynolds, Snackwize   Here’s what caught my attention from my chat with Snackwize founder Conor Reynolds: I love how (despite the fact that Snackwize is not yet an empire), Conor has embraced publicity as a major marketing strategy. I’ll put the press release he sent me in the show notes to give you an idea of what best practice looks like. I love his pricing model. Any recurring monthly income business gets my attention straight away. And I love the fact that Conor went out of his way to listen to his customers.   “Publicity has been by far and away our best source of creating brand awareness and generating leads.” - Conor Reynolds, Snackwize Conor Reynolds Interview Transcription Tim Conor got to start with the big question the hard-hitting question what's your favourite snack? Conor Good question to start off with. I'm a bit of a beef jerky fan myself, Tim. So it is either a hate or love relationship with people with beef jerky literally love or you hate it. But I love it. That's my favourite snack. Click Here To Download Full Transcription Resources mentioned in episode 472 of The Small Business Big Marketing Show: The official Snackwize website The Snackwize press release Timbo mentions Interview with The E Myth’s Michael Gerber The Idea Exchange powered by American Express (you’ll find Timbo’s new podcast here September 11, 2019) Last week’s interview with online poker champion Chis Sparks Interviews I’ve done with other healthy business owners: Michelle Bridges on building a strong personal brand Naturopath Katherine Maslen on starting the world’s first healthcare membership model AFL legend Matthew Pavlich on disrupting the talent-booking industry   The winner of this week’s Monster Prize Draw Garrett Addisson of online adult toy store Top Drawer Essentials   Please support the following businesses who make this show possible:   American Express Business Explorer Credit Card Let your business expenses reward you. Every year.   Switchnode Australia’s Internet isn’t great. That’s why Switchnode exist. The solution is here and it’s wireless.   If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below. May your marketing be the best marketing. [ For more interviews with successful business owners visit Small Business Big Marketing ]Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Chris Sparks made his mark, in his tracky dacks, on his couch, by becoming a world online poker champion. These days, he’s improved his fashion-sense, and started a successful New-York based business called The Forcing Function. It’ll all become clear in this high-stakes episode 471 of The (award-winning) Small Business Big Marketing Show.   A little bit more about online poker champion and now The Forcing Function’s founder Chris Sparks ... New Yorker Chris Sparks is one of the top online poker players in the world and is now a highly sought-after performance coach for entrepreneurs. In order to become one of online poker’s most feared competitors, Chris developed a system for acquiring the mindset and habits necessary to become elite in any field.   So, guess what he does in this chat? He deconstructs what it takes to become a top performer, and demonstrates how to implement these lessons in your life and business. These strategies will allow you to uncover your bottlenecks, get clear on your mission, and manage your time and attention more effectively. And who doesn’t want a bit more than that?!   “Be helpful to others in your industry. The biggest winner does not compete. All my knowledge is open source.” - Chris Sparks, The Forcing Function   Here’s what caught my attention from my chat with online poker champion Chris Sparks: I love Chris’s idea about obsessing over your market fit, niching down as much as necessary. Stop trying to be everything to everyone! I love his idea that the biggest winner does not compete. That being exceptionally helpful to others in your industry can only repay you in spades (excuse the Poker pun!). And I love the idea of finding time to identify your personal bottlenecks and doing everything you can to remove them. Remove a bottleneck, and everything else moves smoothly through your business.   “Obsess about marketing fit, niching down as many times as necessary. It makes it easy to be the best.” - Chris Sparks, The Forcing Function   Chris Sparks Interview TranscriptionTimChris Sparks welcome to the small business big marketing show.ChrisHonoured to be here Tim thanks.TimChris how does a fellow like you get into online poker?Click Here To Download Full Transcription Resources mentioned in episode 471 of The Small Business Big Marketing Show: The official website of The Forcing Function Take Chris Sparks What’s holding me back quiz Blink by Malcolm Gladwell Interview with The E Myth’s Michael Gerber The Idea Exchange powered by American Express (you’ll find Timbo’s new podcast here September 11, 2019) Last week’s interview with Canva’s Melanie Perkins Interviews I’ve done with high performers: High performance coach Mark McKeon Getting things done with productivity guru David Allen The guy who never takes no for an answer Steve Sims   The winner of this week’s Monster Prize DrawAnna Smyth of System X Storage   Please support the following businesses who make this show possible: American Express Business Explorer Credit CardLet your business expenses reward you. Every year.   YellowPartner with Australia’s #1 online business directory for all your digital marketing needs.   SwitchnodeAustralia’s Internet isn’t great. That’s why Switchnode exist. The solution is here and it’s wireless.   If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below. May your marketing be the best marketing. [ For more interviews with successful business owners visit Small Business Big Marketing ]Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

We catch up with Canva founder Melanie Perkins who surely has to be one of Australia’s great young entrepreneurial success stories! 32 years-old and from Western Australia, Melanie Perkins created the online design tool Canva, and it just got valued at $3.6B.And what’s particularly exciting is she’s created something that every single one of us small business owners needs. Want to know how she did it? Me too! A little bit more about Canva founder Melanie Perkins ... In 2006, Melanie Perkins was a troubled 19 year-old teenager. Not by the usual stuff that troubled most people of that age. Oh no … something much more serious. Melanie was troubled by the fact that desktop publishing software (like Adobe, CorelDraw and Photoshop) was so complicated and hard to use. So, like any young smart entrepreneur would, she set about coming up with a simple, elegant solution … starting small by launching a website to make yearbook design easy. That business was a huge success, and following an unexpected meeting with a venture capitalist, she found herself in a position to pursue her original idea and the chance to take on software industry giants like Adobe and Microsoft. Fast forward to today, and 32 year-old Melanie’s online design platform called Canva, has recently been valued at $3.6B, employs over 600 staff who have no working hours or dress code, has over 15 million clients … and here’s the interesting bit … she thinks her and her team have only scratched the surface of what’s possible. I visited Melanie in Canva’s new inner-Sydney 7-story office which resembles something more of an oversized cubby house for millennials, complete with a very cool rooftop garden, full commercial kitchen pumping out two home-cooked meals a day, a very funky, well-stocked bar that, and all types of meeting booths and rooms and pods full of those previously mentioned millennials getting stuff done.   “I hadn’t planned to go to San Francisco. But when I did, I got two meetings … one with a leading venture capitalist, and another with the creator of Google Maps!"  -Melanie Perkins, Canva Here’s what caught my attention from my chat with Canva founder Melanie Perkins: I love the fact that despite being an introvert, she’s willing to step out of her comfort zone and put herself in positions where she may fail, but just as likely succeed beyond her wildest dreams. The willingness to learn kit-surfing and then get the opportunity to pitch at the kitesurfing conference is a great example of this. I love the fact that Melanie got the business idea right by testing it on the high school yearbook niche, before taking it out to the broader market. And I love the fact that she’s focused on creating an exceptionally amazing product that’s resulted in tens of thousands of blog posts, YouTube reviews and now podcast interviews about it. What changes could you make to your offering to make it the world's best?   “In those early days, I was working out of a food court near Silicon Valley!”  -Melanie Perkins, Canva Melanie Perkins Interview Transcription Tim Melanie Perkins welcome to the small business big marketing show.  Melanie Thank you so much for having me.  Tim Now I've just got to get the fanboy alert out of the way up front. So it's all out in the open. Okay. I love Canva and I've loved Canva for a long time. So I'm pretty excited to do this interview. And I love it because of what the solution it offers my listeners small business owners so elegantly. And just recently I interviewed James Chin Moody from Sendle another business that I think has a great solution. Very elegant to a problem. There's so much going on here it's just very exciting. So fanboy out of the way and we'll get on with it. Click Here To Download Full Transcription Resources mentioned in episode 470 of The Small Business Big Marketing Show: The official Canva website The official Fusion Books website (Melanie’s first business and prelude to Canva) The Idea Exchange powered by American Express (you’ll find Timbo’s new podcast here mid-July 2019) Last week’s interview with me(!) where I answer your most pressing marketing questions Interviews I’ve done with other entrepreneurs who started off with very humble beginnings: Loz & Will from Will and Bear hat shop Naturopath Katherine Maslen Cargo Crew’s Felicity Rogers   The winner of this week’s Monster Prize Draw: Online retailer Jenelle Schembri of Homeworks   Please support the following businesses who make this show possible:   American Express Business Explorer Credit Card Let your business expenses reward you. Every year.   Yellow Partner with Australia’s #1 online business directory for all your digital marketing needs.   Switchnode Australia’s Internet isn’t great. That’s why Switchnode exist. The solution is here and it’s wireless.   If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below. May your marketing be the best marketing.  [ For more interviews with successful business owners visit Small Business Big Marketing ]Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

“Where should the focus be for my upcoming keynote?” “How do I avoid spamming my database?” “Can I start another business in my 50s?” "Should I run an online survey?” "Can I have your podcast workflow?” These are just some of the questions you’ve been sending me over the past few months, and today I finally get around to answering them.   Question - Rhys Donovan of the Animal Rehab Klinik Hey Timbo, I'm having a debate with my business partner about an upcoming presentation that we're doing, and we've got very different opinions on how we should structure it...so I figured I'd ask you for your opinion, because I can’t think of anyone more qualified to answer it! The business I am in is animal allied healthcare/rehabilitation - just like when us humans are sore we might see a physio, chiro or massage therapist, but we provide that service for the family pet. We've scored a gig presenting to a room full of veterinarians (our main source of referrals), right after the main presentation which is on hip replacements in animals. Our goal is to get every vet in that room sending us at least one case in the next 3 months. This will be the best platform that we’ve had so far to get our message across, so it’s important we nail it. I'm of the opinion that we should focus our presentation on how strengthening & rehabilitation can help their patients with hip problems, because that’s what the Vets came there for. However, my business partner doesn’t want to be pigeon-holed as just the ‘hip rehab’ place because we can (and do) a lot more than that. So, he wants to talk about a range of things that we can help their patients with.  I think both points are valid, I just don’t know what is the better option ¯\_(?)_/¯ How would a seasoned marketing guru and presenter like yourself handle this one? Kindest of regards, Rhys. Relevant Small Business Big Marketing episodes to Rhy’s question: Episode 417 - This simple (yet scary) conference-speaking strategy generated $150K in new revenue Episode 303 - How to become a professional public speaker   Question - Scott Burns of CleanrCrates Hey Timbo, Great show mate. I’m looking for some advice on better ways to market my small business. I launched a year ago and growth has been quite slow. I have a basic email setup regarding autoresponder as I hate spam and have trouble getting my head around spamming the few customers I have (150 contacts with about 100 purchasing within that number.)  I have been sending out free products to ‘up and coming’ Instagram influencers for a post and a story pointing out the positive points in our bundles. This is fantastic for exposure and IG profile views and al that BUT! Hardly any of them convert. If I got a small percentage of them converting I doubt I’d be writing to you.  Stay sustainable! Scott Burns. Relevant episodes to Scott’s question: Episode 412 - Sports Illustrated was the inspiration for this clever email marketing strategy says Dan Fagella Episode 131 - Email marketing tips from email marketing guru Chris Tilley Episode 376 - How to start an eCommerce business and turnover $1.8M in your first 10-months with Power Planter’s Brian Chapman Episode 451 - Snotty Nose’s Laura Klein on how to build an eCommerce empire Episode 468 - How to slow down and build an online empire selling hats   Question - Dean Zellman of Mr. Stitch Hey TImbo, I've been running an embroidery business for about 20 years now. We specialize in custom logos for TV/Movie and marketing companies as well as small to medium size businesses.  Our work is very custom but I just haven't seen any good out of the box marketing tips. Are there any shows of your that might relate to my business? Thanks Dean Relevant Small Business Big Marketing episodes to Dean’s question: Episode 388 - Will It Blend’s Tom Dickson on turning an everyday product in to a YouTube sensation Episode 270 - A masterclass in remarkable marketing with Chick-Fil_A’s Arthur Greeno Episode 75 - Phil McKinney on how to use killer questions to think differently   Question - Amera Eid of Ameras Palace Belly Dance Boutique HI Tim ! Im re emailing you my message I sent you on Facebook ……. I just want to let you know that I have just started listening to your podcasts whilst driving back and forth to work  , You make my dreary drive worth it ! I don't know how yet , but I know you will be mentoring me in my next venture . 8 years ago I sold my business Ameras Palace Belly Dance Boutique , that is now in its 32nd year ( pretty good for a small business ) I opened it in 1987 and its still going - granted didn't make big dollars , but I created great pathways for like minded dancers around Australia - and I guarantee every Belly Dancer in Australia bought at least one product from there Im now working full time as I moved to Caves Beach  NSW 18 months ago . I am itching to get back into my own business - and have come up with an idea , Cave Woman ( IN Caves Beach) I can just see this area as the Byron Bay of 20 years ago. I just know my mindset needs to change from what it was from Ameras Palace ( which I opened with nothing ) to this project that needs to make money this time ( as I have a mortgage up here ) how do I start again in my fifties with no start up funds ? Amera x   Question - Sam Krief of Stay Kinetic Hey Timbo, I’m a new business owner and I have set up a small podiatry supplies business (medical supplies)  I just have a couple of questions and hoping for some of your wisdom.  I have gone back to the very start of your podcast And in the process of making my way through all of your episodes. First question is around my email. You have just listened to an episode where it talks about an unprofessional email.  I have set mine up as staykinetic(at)outlook(dot)com And I thought that sounded reasonably professional. And I didn’t want to spend extra money on securing a different email when I thought this one was ok? My second question is I don’t really know where to start with marketing the launch of my business to podiatrists.  I have already done a bit of a soft launch with people in my direct network, but am in the process of trying to think of ideas to reach podiatry clinic owners outside my personal network. For reference I am a young (27) Podiatrist myself.  Anyway I would love any help you could give me  Cheers Sam Relevant Small Business Big Marketing episodes to Sam’s question: Episode 326 - How to make more money by working less with Daniel Gibbs from Posture Podiatry Episode 387 - How to create a happy business that thrives with dentist Paddi Lund   Question - Would-be student Troy Heinz Hi Tim, Love what you do, just wanted to ask a question around studying marketing. Would it be wise to go off to university and waste 4-5 years of your life, when in today’s world social media is producing 100’s of videos around “marketing” that helps educate people? Does the qualifications really matter? Or would you suggest starting in sales then work your way into marketing as a career? Cheers, Look forward to hearing from you.   Question - Roger Harrower of The Modern Butcher Hey timbo. I own a small retail butcher shop but am also pursuing other ventures. i hear a lot about market research but i don't really know much about it. where do you start to run an online survey or is there companies that sell this sort of data. any info would be great or reference to a past podcast if you have covered this before. love the show it's very helpful and more importantly motivating kind regards Roger Relevant Small Business Big Marketing episodes to Roger’s question: Episode 435 - Sam Canning runs six fancy butcher’s shops through Melbourne’s leafy suburbs Episode 422 - A $1,500 online survey lead to a 34% increase in sales for this craft beer retailer   Question - Jonathon Painting of Jono’s Jerky Gday Timbo!  First of all, I love the show.  I’ve listened to other business podcasts before but nothing provides as much value as yours. Pure Marketing G.O.L.D as you say!  My wife and I run a business called Jono’s Jerky where we focus on creating a range of premium, full flavoured beef jerky. Currently we’re getting ready to launch a new product which has the potential to totally transform our business and take it to the next level. The product I’m talking about is a flavour of jerky that no one has done before... A Cheeseburger flavour! (I actually got the idea after listening to your interview with Phillip Kuoch, episode 441)  Anyway, I have been going through your back catalogue to pick up as many tips as I can to help this launch be successful.  Two of the best ones I found were the interviews with Kara from the Kader Boot Co and Tom Maclean from Sofi Spritz.  I’m emailing to see what other episodes you can think of that are specific to new product launches or line extensions that might be useful for me?   Also I’d like to finish with a tip for your listeners that has worked wonders for me!  Every time I listen to an episode of SMBM I think of other business owners in my network who might enjoy and get good value out of that particular episode. For example customers, distributors, suppliers, friends or just someone who I’d like to connect with! It’s a simple thing and people really appreciate that I’m thinking about them, after all we can all get stuck in our own business bubble a lot of the time!  I look forward to hearing from you! Jono. Relevant Small Business Big Marketing episodes to Jono’s question: Episode 468 - How to slow down and build an empire with Loz and Will from Will & Bear Episode 424 - Storytelling is Dave Munson’s secret weapon Episode 396 - 15 year-old Will Deeth made $70,000 selling toys last Xmas   Monster Prize Draw winner The winner of this week’s Monster Prize Draw is Matthew Harris of The Pedal Empire who wins over $1,000 worth of goodies thanks to the generosity of past guests.   Episode Transcription Let's get into your wonderful marketing questions that have been emailed to me over the last few months and that I have been sitting on. The first one is from Emily Harris who simply demands I mean asks in a short tweet. Very short tweet that I hand over my podcast workflow. Click Here To Download Full Transcription Please support the following businesses who make this show possible:   American Express Business Explorer Credit Card Let your business expenses reward you. Every year.   Yellow Partner with Australia’s #1 online business directory for all your digital marketing needs.   Switchnode Australia’s Internet isn’t great. That’s why Switchnode exist. The solution is here and it’s wireless.   If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below. May your marketing be the best marketing. [ For more interviews with successful business owners visit Small Business Big Marketing ]Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Loz and Alex cruise around this lucky country in a Volkswagen, entertaining their legion of social media fans with cool pics of themselves sitting by campfires, swimming in deserted beaches and camping by the shores of remote lakes. They look like they’ve fallen off the cover of an Angus and Julia Stone album! Oh, and did I tell you they run a three-year-old hat business called Will and Bear that’s turning over a lazy six-figures annually. And they’ve done it all by slowing down!   A little bit more about hat entrepreneurs Loz Williams and Alex Knorr ... In just three years, ex-mortgage broker Lauren Williams and her product designing boyfriend Alex Knorr have built the online hat empire Will & Bear, from the back seat of their Volkswagen van while touring across Australia. To do so, they’ve adopted an innovative, digital-first business model, which has enabled the Will & Bear brand to experience triple-digit sales growth year-on-year. They use social media brilliantly amassing a loyal tribe of hat lovers across Insta and Facebook, they’ve got a team that spans the globe, and a sustainability initiative that sets them apart from the competition. They also give some pretty good insights into how this generation of millennial business owners see things. And here’s a tip … it’s not all about growing an empire. “We’ve always been really big on outsourcing the things we can’t or don’t want to do or we’re not great at. There’s just no use wasting our time on things like this.” -Loz Williams, Will and Bear Here’s what caught my attention from my chat with serial entrepreneur Carl Hartmann: It’s so refreshing to hear a business owner acknowledge that it’s OK to slow things down. To ask themselves “How much is enough?” “How big do we really want to be?” And how funny to hear that the minute they did this ... things took off! I like the way they’re using their Instagram feed for the more polished visuals or “art” as they call it, and their Instagram Stories for the real life stuff like the chat with the mechanic after their van broke down. What behind-the-scenes stuff would you like to see from this show? Hot me up on Twitter @TimboReid. Loved the way they launched the business by sending their top 100 favourite photographers a hat each. No hard sell. Just a genuine gesture in the hope that the photographers may respond with a hash-tagged photo on their own feed.   “We don’t need to keep growing. We’re just two individuals and we did make a decision to slow things down. And that’s when things really took off!” -Loz Williams, Will and Bear   Loz Williams and Alex Knorr Interview Transcription Tim  Loz and Alex from Will and bear welcome to the small business big marketing show.  Loz  Thanks for having us.  Alex  Thank you.  Tim  Now big question to start with where did you guys meet?  Loz  On Tinder. Actually. Click Here To Download Full Transcription   Resources mentioned: Tye official Will and Bear website Will and Bear on Instagram Will and Bear on Facebook Finders Keepers Markets The Idea Exchange powered by American Express (you’ll find Timbo’s new podcast here mid-July 2019) Last week’s interview withThe E Myth's Michael Gerber Interviews I’ve done with other entrepreneurs who started off selling just one product: Brian Chapman of Power Planter Laura Klein of Snotty Noses Bobby Edwards of Snotty Potty The winner of this week’s Monster Prize Draw is tennis coach Shaun Scrutton of Eaglemont Tennis Club   Please support the following businesses who make this show possible: American Express Business Explorer Credit Card Let your business expenses reward you. Every year.   Yellow Partner with Australia’s #1 online business directory for all your digital marketing needs.   Switchnode Australia’s Internet isn’t great. That’s why Switchnode exist. The solution is here and it’s wireless.   If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below. May your marketing be the best marketing. [ For more interviews with successful business owners visit Small Business Big Marketing ]Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Michael Gerber (author of The eMyth, once voted the best-selling business book of all time) says the vast majority of small business owners are on a fool’s errand. And he’s on a mission to turn them from a bogged down company of one, to an absolutely brilliant company of one thousand. It’s a very repeatable episode 467 of  The (award-winning) Small Business Big Marketing Show thanks to American Express.   A little bit more about The E Myth Revisited’s Michael Gerber ... This is an interview I did with Michael Gerber way back on episode 338. It’s been so popular and had so much positive feedback that I thought I best bring it back to the top of the pile for those of you who haven’t heard it, or even if you have, then it’s probs time to hear it again!   Michael Gerber is the author of the seminal business book called The eMyth. You’ve read The eMyth right?! How’s this for some key stats: 5 million copies sold In 2011, The eMyth was named the best selling business book of all time It’s been sold in 145 countries, translated into 29 languages and taught in 118 universities His client list includes the best of the best - Apple, Infusionsoft, American Express … to name a few … but his true passion is small business owners. INC magazine calls him “The world’s #1 small business guru”   Michael has a dream to transform the state of small business worldwide. He’s been doing that for the last 40-years, and at the time of this interview, he was about to launch his newest book titled Beyond The eMyth.   Here’s just a couple of lines from it: “Great growing companies know how to replicate their success, time after time after time, and by doing so, they grow, grow, grow. This book is going to teach you how to do that. This book is going to teach you how to design, build, grow and launch your company so that it can scale, which means that you can replicate its success. Which in turn means that it possesses the ability to grow like crazy … from a company of one, to a company of one thousand.”   “The problem is not that small business owners don’t work, the problem is that they’re doing the wrong work. As a result, most of their businesses end up in chaos … unmanageable, unpredictable and unrewarding.” -Michael Gerber, The E Myth Revisited   Here’s what caught my attention from my chat with The E Myth Revisited’s author Michael Gerber: Read The eMyth and The eMyth Revisited! The idea of sitting down and asking yourself what your new company would look like based on Michael’s eMyth model sounds like a worthwhile exercise. Don’t be afraid to have a dream.     Michael Gerber Interview Transcription Tim  So I started off by asking him what's missing in the way most businesses are run.  Michael  That's a great question, Tim. I want my answer provocative as it may seem is just about everything. Just about anything and everything that has to be done isn't being done. And if it's being done it's being done for the wrong reason and being done in the wrong way. And that sounds as I say provocative but it's so true. So I've been in this business world you might say of small business for 40 years. It was an afterthought. I didn't start this until I was 41. So you understand before that I wasn't even interested in business. Click Here To Download Full Transcription Resources mentioned: Michael Gerber’s official website Buy The E Myth Revisited Buy Why Marketing Works here Buy Steve Sims Bluefishing : The Art of Making Things Happen here Interview with Canberra Airport owner Stephen Byron Interviews I’ve done with extraordinary business owners: Katherine Maslem of Shift Jack Gance of Chemist Warehouse Brian Chapman of PowerPlanter Winner of this week’s Monster Prize Draw is David Noble of Oz Drug Testing.   Please support the following businesses who make this show possible: American Express Business Explorer Credit Card Let your business expenses reward you. Every year.   Switchnode Australia’s Internet isn’t great. That’s why Switchnode exist. The solution is here and it’s wireless.   If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below. May your marketing be the best marketing.  [ For more interviews with successful business owners visit Small Business Big Marketing ]Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Jeff Swystun who in a previous life was the CMO at Interbrand, and the CCO at DDB Worldwide. He then saw the light, escaped the cubicle and went out on his own to become a consulting CMO to brands wanting to lead. But where it gets interesting is Jeff has just released a book called Why Marketing Works, in which he identifies through a mountain of his own roll-up-the-sleeves research, 7 timeless principles that well and truly prove his thesis. Rest-assured, his 7 principles apply to businesses of all sizes, industries, and types of business, whether you’re selling B2B, B2C or my favourite P2P! A little bit more about Why Marketing Works author Jeff Swystun ... Jeff acts as a consulting chief marketing officer to leading brands and brands wanting to lead. He loves to solve complex business challenges through branding and marketing. For large branding and marketing engagements, Jeff accesses a network of talented top-tier consulting, agency & design professionals. It is a collective of on-demand experts and implementers that focus on branding and marketing. His book, Why Marketing Works, won the Publish or Perish writing contest and reached #1 in advertising on Amazon. He hopes that The New Yorker, one day, will publish one of his short stories.   So strap in as Jeff shares: Misconceptions business owners have about marketing Why marketing works! How he researched the book His 7-principles that prove his thesis of why marketing works Plus plenty more business and marketing insights ...   “Tell stories and lots of them. They’re the currency of humankind.” - Jeff Swystun, Why Marketing Works Here’s what caught my attention from my chat with Why Marketing Works author Jeff Swystun: Use emotion to connect as quickly as possible with your prospects and customers. A great way to do this is to show that you understand the problems they have that you can solve. Build a community around your brand. In an era where we’re all looking down at a screen way too much, the idea of bringing people together excites the hell out of me. ** Awkward conversation time! ** I’ve been pretty hopeless at doing this! Build relationships - As Jeff said, “We’re all emotional beings looking for relevance, context, and connection.”   Jeff Swystun Interview Transcription Tim Jeff Swystun welcome to the small business big marketing show. Jeff Yeah. So happy to be here. Thanks for having me on. Tim Now Jeff as one marketer to another. I would love to know what your definition of marketing is? Click Here To Download Full Transcription Resources mentioned: Jeff Swystun’s official website Buy Why Marketing Works here Buy Steve Sims Bluefishing : The Art of Making Things Happen here Interviews I’ve done with three other business authors: Darren Finkelstein - How to thrive when those around you aren't Andrew Griffiths - How to write a book for your business Michael Gerber - How to grow from a company of one to an enterprise Winner of this week’s Monster Prize Draw is Damien De Caneva of Point Cook Physical, who, according to his website, doesn’t just treat injuries, he prevents them!   “We’re all emotional beings seeking relevance, context and connection.” -Jeff Swystun, Why Marketing Works   Please support the following businesses who make this show possible:   American Express Business Explorer Credit Card Let your business expenses reward you. Every year.   Switchnode Australia’s Internet isn’t great. That’s why Switchnode exist. The solution is here and it’s wireless.   If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below. May your marketing be the best marketing. [ For more interviews with successful business owners visit Small Business Big Marketing ] Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Naturopath Katherine Maslen decided that charging by the hour had hairs on it … so, she bravely launched the world’s first natural healthcare membership model. Did it get a few existing clients’ noses out of joint? Yes! Would she do it all again? Hell yeah!   A little bit more about Shift’s Katherine Maslen ... Katherine Maslen is a naturopath, nutritionist, author, mother, podcast host and founder of Shift, where her and her team work with people to help them make shifts in their health and their life. She owns Shift Brisbane, her flagship clinic where she has a team of 15, Shift Rockhampton, her regional Queensland clinic and Shift Anywhere, her virtual membership business.   So strap in as Katherine shares: A very personal story about why she became a Naturopath The trials and tribulations of launching the business Those moments of acceleration when the business really took off Why she went from charging by the hour to a monthly membership model How she’s built a strong personal brand in her chosen niche using podcasting, self-publishing, blogging, keynote speaking Plus plenty more business and marketing insights ...   “The first years of business were both exciting and traumatising. I didn’t know what I was doing essentially. It was a bit like jumping off a cliff and build the plane on the way down!”- Katherine Maslen, Shift   Here’s what caught my attention from my chat with naturopath Katherine Maslen: I love her move to the monthly Membership-based model. Not only does it provide surety of income, it gives patients a clear pathway to access the modalities they need. I love the fact that there are a limited number of memberships, creating a sense of scarcity and something special. I love how the Membership model encourages Katherine and her team to add additional layers to the customer experience including a multitude of workshops, parties, even a private Facebook group.   Katherine Maslen Interview Transcription Tim Katherine Maslen welcome finally to the small business big marketing show. Katherine Thank you so much for having me. Tim Awesome. A fellow podcaster. Now I want to start off by asking why did you become a naturopath in the first place. Cause sounds like a pretty interesting story to me. Click Here To Download Full Transcription Resources mentioned: Shifts official website Katherine Maslen's personal brand website Last week’s interview with the round beach towel creator Victoria Beattie Interviews I’ve done with other business owners who have challenged the norm: Lyre’s Non-Alcoholic Spirit’s Mark Living Beer Cartel’s Richard Kelsey Moxie’s Mia Klitsas Winner of this week’s Monster Prize Draw is life coach Dr. Ben Carvosso of The On Button Coffee Port   “I’m like a butterfly about to break out of its cocoon and it friggin hurts and it’s uncomfortable. But I can see really good things will come out of this (brand refresh) and I can see that happening already.” - Katherine Maslen, Shift   Please support the following businesses who make this show possible: American Express Business Explorer Credit Card Let your business expenses reward you. Every year. Switchnode Australia’s Internet isn’t great. That’s why Switchnode exist. The solution is here and it’s wireless.   If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below. May your marketing be the best marketing. [ For more interviews with successful business owners visit Small Business Big Marketing ]Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.