The Small Business Big Marketing Podcast with Tim Reid Imagine making a living from teaching breathing … The Breathe Project’s Bodhi & Kat do! | #475
The Breathe Project’s Bodhi and Kat have started a business to teach school kids and their teachers around Australia and New Zealand how to breathe correctly. Don’t you just love how some people make a living?!
A few months ago, my girlfriend, Sarah told me about this couple, Bodhi and Kat, who run a business called The Breathe Project, traveling around Australia teaching school-aged kids to breathe properly. Like that is literally all they do!
My first reaction was … “That’s awesome, what a beautifully simple business. I love hearing the different ways people make money!”
My second reaction was “What a great idea, there should be more of it! I want to interview them.”
Now I don’t know about you, but I’m a shocking breather - shallow and from the chest. As opposed to deep and from the belly. I’ve even got myself an Apple Watch that reminds me every hour to breathe!
So just recently, Sarah and I were wandering through the Noosa Farmers Market and she says “Hey, I think that’s the guys from the Breathe Project.”
It was, we have a chat, get to know them, and I invite them on to the show.
So, what is The Breathe Project? Well, it’s the fastest growing well-being initiative in Australian and New Zealand schools. Bodhi and Kat go into schools and teach this one, simple breathing technique which helps students and their teachers get rid of stress and anxiety. And that’s it!
A little bit more about The Breathe Project’s Bodhi and Kat ...
Bodhi Whitaker is a free-thinking, realist and the founder and presenter of the Art of Breath Training, with 32 workshops and 2,500 individuals helped directly since 2012. He has extensive experience as a Psychosomatic Therapist and yoga teacher, supporting youth and adults through awareness, education and action.
Katherine Tucker is the Breathe Project’s self-confessed organising, perfectionist who holds a Bachelor of Science (Health Promotion) with a published mental health promotion resource. She has extensive experience working with youth in character building and career advising, a yoga teacher qualification as well as a passport full of experiences.
They joined me in my Noosa studio with my girlfriend Sarah where they share:
- Why we all need to learn to breathe better!
- How the business came to be
- What being on-purpose feels like
- What they find hard and easy about being in business
- How they’ve used crowd-funding to launch and finance their growth
- How they get in to schools
- And what marketing works best for them
“We can empower kids all over Australia with one simple breathing technique.” -Bodhi & Kat, The Breathe Project
Here’s what caught my attention from my chat with the Breathe Project’s Bodhi & Kat:
- Breathe.
- Breathe.
- Breathe.
Bodhi and Kat Interview Transcription
Tim
So Bodhi and Kat welcome to the small business big marketing show.
Bodhi and Kat
Thank. Thank you.
Tim
It was awesome that we could be face to face and having this discussion.
Click Here To Download Full Transcription
Resources mentioned in episode 475 of The Small Business Big Marketing Show:
- The Breathe Project's website
- The Breathe Project on social media:
- Last week’s interview was with mobile personal trainer Scott Hunt
- Interviews I’ve done with owners of other interesting business:
The winner of this week’s Monster Prize Draw
Tegan Brennan of the candle and wooden decor company Stump and Co.
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