The Small Business Big Marketing Podcast with Tim Reid

Got a book in ya? I reckon every business owner has. And so does my guest, who’s an expert at helping peeps like you ... get published. It’s a very studious episode 484 of The (award-winning) Small Business Big Marketing Show thanks to American Express and digital marketing agency Yellow.   A little bit more about Lyda Maclallen of Talk Plus Tell … Lyda Mclallen is the founder of Talk Plus Tell and is an expert on helping business owners get published. While working at corporate for 8+ years, Lyda not-so-secretly helped authors promote their books as a side hustle. But it wasn’t until 2017 that she decided to do it full time. So far the authors Lyda and her team have worked with have gone on to sell hundreds of thousands of books, win awards, become international bestsellers, go on cross-country book tours, appear on the BBC, in Vogue, the Huffington Post and New York Times … and even go viral. Through her self-publishing company, Talk Plus Tell she now helps business owners produce beautiful books that sell and reflect the author’s goals and brand.   “Readers will love your book. But getting in front of them and selling thousands of copies can feel like an epic mountain to climb.” - Lyda Maclallen, Talk Plus Tell   We cover plenty of ground during this chat including: The types of books a business owner could write The essential questions you need to ask before writing a book What if you’re not a great writer Who you need on your team What are the best publishing options   Here’s what caught my attention from my chat with Talk Plus Tell’s Lyda Mclallen: I fully support Lyda’s belief that every business owner should write a book. Get crystal clear on your ideal target reader by outlining what they’re wanting to achieve by reading your book, and understanding any pains or blockages that are in their way. Be honest about what you know and what you don’t know. And fill in the gaps of what you don’t know by interviewing others. That’s what I do!!   Resources mentioned in episode 484 of The Small Business Big Marketing Show: Talk Plus Tell’s official website Last week’s interview with One 80 Light inventor Ammon Arrave Interviews I’ve done with other business authors: Andrew Griffiths on writing a book Stu Keinecke of Get The Meeting! Sharon Witt on how to become an opinion leader through self-publishing     This week’s Monster Prize Draw winner Gilava Pour of Persian food manufacturer Exotic Bazaar    Please support the following businesses who make this show possible:   American Express Business Explorer Credit Card Let your business expenses reward you. Every year.   Yellow Check out their online marketing packages tailored for businesses just like yours.   Switchnode Australia’s Internet isn’t great. That’s why Switchnode exist. The solution is here and it’s wireless.   If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below. May your marketing be the best marketing.   [ For more interviews with successful business owners visit Small Business Big Marketing ]Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Ammon Arrave was once a teacher. Then he had a business cleaning portable toilets. Now he’s the inventor of the One 80 Light … the world’s first peripheral L.E.D. headlamp.   A little bit more about One 80 Light inventor Ammon Arrave … Righto, let’s meet Ammon Arrave.  He’s the inventor of the One 80 Light - the world’s first peripheral L.E.D. headlamp … which is a fancy way of saying it’s a light that you strap on your head and it illuminates everything in front of you. He’s done OK with it. He’s raised $150,000 on Kickstarter. And sold plenty of lights and accessories. But here’s the thing. He’s not a millionaire. Yet. He’s not an eCommerce rockstar. Yet. In fact, he’s not totally convinced he’s got what it takes to be either of those things. Yet. And that’s what I like about him. Ammon is just a bloke, who used to be a teacher then started a portable toilet cleaning business. He then tried his hand at product development … and here he is today. So maybe this time, have a listen to what Ammon has to share - after all he’s no dummy - he’s invented a pretty cool product, which he’s wholesaling, selling online and making a living from it. But at the end of this chat, I list a few more things he could be doing to grow his business and I’m going to give you a chance to share your thoughts with him as well. I started off by asking Ammon how portable toilets lead to the invention of the One 80 Light.   Here’s what caught my attention from my chat with One 80 Light inventor Ammon Arrave: I like the way Ammon makes a point of steering clear of the nay-sayers. Hang around with uplifting peeps. I like how Ammon is aware that there are a number of different groups of people using the One 80 Light - joggers, hikers, trades etc even though he’s not doing anything about individually targeting them in his marketing. I like the fact that he’s retained 100% ownership of his business, whilst using Kickstarter to raise the money he needs to move it forward.   Resources mentioned in episode 483 of The Small Business Big Marketing Show: Buy a One 80 Light on their official website Ammon’s new Kickstarter campaign Stu Heinecke’s podcast - How to get a meeting with anyone Last week’s interview with Get The Meeting! author Stu Heinecke Interviews I’ve done with other inventors or founders who’ve raised money through crowdfunding: Tom Dickson of Will It Blend Cedar Anderson from Flow Hive Phillip Kouch of Goldelucks   This week’s Monster Prize Draw winner Ben Amos of Engage Video Marketing on the Sunshine Coast   Please support the following businesses who make this show possible:   American Express Business Explorer Credit Card Let your business expenses reward you. Every year.   Yellow Check out their online marketing packages tailored for businesses just like yours.   Switchnode Australia’s Internet isn’t great. That’s why Switchnode exist. The solution is here and it’s wireless.   If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below. May your marketing be the best marketing.   [ For more interviews with successful business owners visit Small Business Big Marketing ] Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Ever wondered how to get a meeting with anyone? Afterall, one meeting has the ability to change everything for the better. In your business. Even your life. Your challenge is to get past the Dobermans and get that meeting. And you’re about to learn how from Stu Heinecke, the father of contact marketing and author of the seminal book on this topic Get the Meeting!   A little bit more about Get the Meeting! Author Stu Heinecke … Stu Heinecke is a cartoonist for the Wall Street Journal - and a bloody good one at that! But he’s also a very clever marketing guy. In fact, Russ Klein, the CEO of The American Marke ting Association, has labelled Stu the father of contact marketing.  And that’s what we’re talking about today. You see, Stu is the author of two books (the most recent titled Get The Meeting!) which are laser-focused on ensuring you get past the gate-keepers and get that meeting! You know, that meeting that has the potential to change everything in your business and/or personal life?   So I’d suggest you get a pen and paper out for this one as Stu shares: How to get a 100% response rate using personalised campaigns His step-by-step approach to creating contact marketing campaigns (he’s created ones that have ROI in the millions of percent!) Plus plenty more …   “It’s now time to make a 100 percent response rate your baseline!” - Stu Heinecke, Get the Meeting!   Here’s what caught my attention from my chat with Get the Meeting! author Stu Heinecke: Get creative with personalisation. Raise your expectations around your response rate. (Another mindset shift -> Be grateful for EAs). Create content and invite influencers on as  guests.   “Persistence needs to be a priority. It needs to show up in your calendar.” - Stu Heinecke, Get the Meeting!   Resources mentioned in episode 482 of The Small Business Big Marketing Show: Stu Heinecke’s official website Buy Get the Meeting! In Australia Buy Get the Meeting! In America Stu Heinecke’s podcast - How to get a meeting with anyone Last week’s interview with Imagination's Shane Yeend Interviews & blogs I’ve done on the topic of getting noticed: How to get Elton John as a client The Capstone Pitch technique   This week’s Monster Prize Draw winner Leo Miller of the food van Shred Burgers & Shimmy Shakes   Please support the following businesses who make this show possible:   American Express Business Explorer Credit Card Let your business expenses reward you. Every year.   Yellow Check out their online marketing packages tailored for businesses just like yours.   Switchnode Australia’s Internet isn’t great. That’s why Switchnode exist. The solution is here and it’s wireless.   If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below. May your marketing be the best marketing. [ For more interviews with successful business owners visit Small Business Big Marketing ]Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Recently in a cafe, I overheard someone say that an Australian bloke had secured the full licensing rights to the world-famous Hollywood sign. My first reaction? “How? Why?” My second reaction? “I have to interview him!” It’s a very Hollywood episode 481 of The (award-winning) Small Business Big Marketing Show thanks to American Express and digital marketing agency Yellow.   “I love taking a 360 degree view of a business and its needs in order to come up with the very best licensing opportunities.” - Shane Yeend, Imagination   A little bit more about Hollywood sign license owner Shane Yeend … Shane Yeend specialises in licensing ideas in order to make a whole lot of dough. His company, Imagination Games, owns the licensing rights to the Battle of the Sexes, Deal or No Deal, 50 Shades of Grey amongst other well-known entities. But where it gets really interesting is the fact that this Adelaide-born serial entrepreneur has secured the licensing rights to the world-famous Hollywood sign. Like, how does that even happen?! Who’d he buy it off? Why’d they sell it? What did he pay for it? How’s he make money from it? So many questions!!! Fortunately, Shane agreed to join me from his Adelaide home just prior to heading back to his LA headquarters where he answered them all … and then some … including how he managed to find his way to the Playboy Mansion and Michael Jackson’s Neverland! Now, as you’re about to find out, Shane is quite the story-teller … He starts the interview recounting how he came to owning the licensing rights to possibly the most famous sign in the world.   “I love taking a 360 degree view of a business and its needs in order to come up with the very best licensing opportunities.” - Shane Yeend, Imagination   Here’s what caught my attention from my chat with Hollywood sign licensor Shane Yeend: I love the way Shane comes up with ideas by taking a full 360-degree view of the business. I totally agree with his view that as business owners we need to fully and deeply understand our customers and what they need. I love Shane’s idea of creating a playbook that contains the best person for every job you need done in your business.   Shane Yeend Interview Transcription   Tim  Shane Yeend. Welcome to the small business big marketing show.    Shane  How are you?   Tim  But I'm really good and I'm excited to speak to you. Because everyone that I have told that I'm speaking to this bloke from Adelaide who has bought the rights to the Hollywood sign gives me the same reaction. This is an audio program but the reaction is sort of like what how why. So maybe we can start with that Shane. How did you end up owning the trademark of the Hollywood sign? Click Here To Download Full Transcription   Resources mentioned in episode 481 of The Small Business Big Marketing Show:   Shane Yeend’s official website Last interview with KeepCup creator Abigail Forsyth Interviews I’ve done with founders of other unusual business ideas: Snotty Nose’s Laura Klein My Ballerina’s Rini Lombard Sleepbus’s Simon Rowe   This week’s Monster Prize Draw winner Liam Sheppard of surfboard-case start-up Boarded.   Please support the following businesses that make this show possible:   American Express Business Explorer Credit Card Let your business expenses reward you. Every year.   Switchnode Australia’s Internet isn’t great. That’s why Switchnode exist. The solution is here and it’s wireless.   If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below. May your marketing be the best marketing.   [ For more interviews with successful business owners visit Small Business Big Marketing ] Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Abigail Forsyth is the inventor of KeepCup, the world’s first Barista standard, reusable coffee cup … and she’s on a mission to stop us from disposing of one million coffee cups every minute … of every day! It’s a very reusable episode 480 of The (award-winning) Small Business Big Marketing Show thanks to American Express and digital marketing agency Yellow.   A little bit more about KeepCup creator Abigail Forsyth … When Abigail Forsyth and her brother Jamie started a cafe business in Melbourne in 1998, disposable coffee cups were starting to become an environmental problem.   Now, as you’re about to hear, they’re a major problem.   And that’s where KeepCups step in. KeepCups are those reusable coffee cups you see people bring in to your local cafe. So instead of using a paper coffee cup that’s lined with plastic and thrown away the minute you’ve got your caffeine fix, KeepCups get used over and over.   They come in all shapes and sizes, colours and can even be personalised with your company branding.   Abigail joined me from her Fitzroy headquarters where we talked about: Why she chose to close the cafes and pursue the KeepCup idea How she used leading baristas as influencers before social influencers was even a thing How she handles the proliferation of copycats flooding the market How she’s created an environmentally responsible supply chain And plenty more   “Our vision at KeepCup is a disposable free world." - Abigail Forsyth, KeepCup   Here’s what caught my attention from my chat with KeepCup creator Abigail Forsyth It’s probably time for us all to take a look at all aspects of our businesses and make changes that will benefit the environment - ideas could include getting all staff a branded KeepCup, going paperless, carpooling to meetings. I love the personalisation option KeepCup offers. Personalisation of particular products is becoming more and more common as technology makes it easier and easier. Remember that interview with Lana Hopkins from Mon Purse? I loved how Abigail used baristas to get the word out. If you’d like to learn more about social influencers then take a listen to the interview I did with Jules Lund who’s started an influencer agency called Tribe.   “In today's conversation about single-use plastics and going plastic-free, too often plastics are all tarred with the same brush. It's not plastic that's the problem, it's how we use it.” - Abigail Forsyth, KeepCup     Abigail Forsyth Interview Transcription Tim  Abigail welcome to the small business big marketing show.    Abigail  Thank you very much.    Tim  It is awesome to have you here. And I'm really looking forward to this conversation. To kick things off. Can you quantify the problem that KeepCup is helping solve? Click Here To Download Full Transcription   Resources mentioned in episode 480 of The Small Business Big Marketing Show: KeepCup’s official website Last week’s interview with RadioHUB founder Cooper Silk Interviews I’ve done with other product inventors: Flow Hive inventor Cedar Anderson Round beach towel inventor Victoria Beattie Golden croughnut inventor Phillip Kuoch   This week’s Monster Prize Draw winner Renata Ogilvie of pSquared … a Perth-based boutique communications agency.     Please support the following businesses that make this show possible:   American Express Business Explorer Credit Card Let your business expenses reward you. Every year.   Yellow Check out their online marketing packages tailored for businesses just like yours.   Switchnode Australia’s Internet isn’t great. That’s why Switchnode exist. The solution is here and it’s wireless.   If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below. May your marketing be the best marketing.   [ For more interviews with successful business owners visit Small Business Big Marketing ] Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

RadioHub founder and fellow podcaster Cooper Silk recently attended Podcast Movement, the world's biggest podcasting conference … and he’s here to share what best-practice podcasting looks like in 2020 and beyond.   A little bit more about fellow podcaster and RadioHub founder Cooper Silk … I first met this week’s guest over a couple of beers when I was hosting the Australian Podcast Awards last year. And we’ve hit it off ever since. Cooper Silk is the founder and owner of RadioHub … a high-end, professional podcasting studio set-up in Sydney. He’s also the host of Roosters Radio, which for all you Rugby League fans, is a weekly podcast he puts together for his favourite team. What’s even more interesting is he’s just back from Podcast Movement in Orlando Florida … the world’s biggest podcast conference. I joined Cooper at RadioHub’s Sydney studio where we talked about: His top learnings in regards to pre and post production of a podcast New tips, tricks & techniques to help you make a world-class podcast Why we’re lagging behind in podcast production in Australia How the big guys are producing and marketing their shows Why we need to up our approach to podcasting Plus plenty more podcasting insights.   “The big media companies are all in - as an independent producer you are competing against big teams of people with big budgets and star pulling power. You need to lift your game!” - Cooper Silk, RadioHub   Here’s what caught my attention from my chat with RadioHub’s Cooper Silk: Us independent podcasters must avoid becoming complacent now that all the big media companies are playing in this podcasting space. There’s plenty more we could be doing post-production to get each episode out there. If you’re a business owner thinking of starting a podcast but concerned that it’s too late, that there’s already enough out there, then get over it! Your challenge is simply a creative one in ensuring yours is the best!   “Leverage your audience to grow your show. Engage with your fans, respond to all their messages. Build one-on-one interactions, and constantly seek feedback.” - Cooper Silk, RadioHub   Cooper Silk Interview Transcription   Tim Cooper Silk. Finally buddy. Welcome to the small business big marketing show.    Cooper Thanks very much, Timbo. Delighted to be here and delighted to have you here in our studio here at Radiohub.    Tim Well, buddy, I'm really honoured because you've been a great help to me over the years and in recent times putting together the podcast for American Express you've been the wind beneath my wings for a pre-production point of view so it's awesome. Buddy, you have been the podcast movement in Orlando one of the few Aussies I hear that has gone there.Click Here To Download Full Transcription   Resources mentioned in episode 479 of The Small Business Big Marketing Show: RadioHub’s website - Book some time with Cooper to talk about your podcast Roosters Radio podcast - Produced and hosted by Cooper Silk Links to some of the resources Cooper mentioned: SquadCast (Recording) Descript (Transcriptions) Trint (Transcriptions) Last week’s interview with Flow Hive's Cedar Anderson Interviews I’ve done on the topic of podcasting for small business: Me answering all your podcasting questions Rideshare Guy Harry Campbell on podcasting & blogging 6 podcasting tips to get you started How podcasting lead to 10X growth for a small solar energy business   This week’s Monster Prize Draw winner Chinese Medicine Practitioner Dr Bianca Mancuso of Seed Chinese Medicine.   Please support the following businesses who make this show possible:   American Express Business Explorer Credit Card Let your business expenses reward you. Every year.   Yellow Check out their online marketing packages tailored for businesses just like yours.   Switchnode Australia’s Internet isn’t great. That’s why Switchnode exist. The solution is here and it’s wireless.   If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below. May your marketing be the best marketing. [ For more interviews with successful business owners visit Small Business Big Marketing ]Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Cedar Anderson would rather be walking naked through the Byron Bay hills than running the multi-million dollar empire he created with his old man. Fortunately he loves the fact that they’ve changed the beekeeping industry for good, thanks to one of the world’s most successful crowd-funding campaigns ever. It’s a buzzingly good episode 478 of The (award-winning) Small Business Big Marketing Show.   A little bit more about crowdfunding expert and Flow Hive creator Cedar Anderson… Cedar Anderson grew up in an intentional AKA hippy community in the Byron Bay hills, where he spent his time coming up with crazy inventions. Then in his early adult years, he worked as a paragliding instructor capturing aerial footage for Greenpeace. He’s also a third-generation beekeeper and it was during a particularly nasty honey harvest that he decided there had to be a better way. So for the next 10 years, he and his Dad set about inventing a better beehive. They did and it’s called Flow Hive. Now I don’t know much about beekeeping, but this thing is amazing. It’s a box that looks like a doll house which you can put anywhere, it has windows to see your bees at work, and when you want some honey, you literally turn on a tap and out it comes! And thanks to a crowdfunding campaign on Indiegogo that raised $15 million (they only wanted $70,000!),  Cedar is now heads an Australian manufacturing success story, having already shipped over 65,000 orders all over the world.  I was lucky enough to spend a few hours with Cedar at his Byron Bay HQ - we actually did this interview in his beekeeping suit wardrobe - where he shared: How growing up in an intentional community influenced him to become an inventor Where the idea for Flow Hive came from and why it took 10-years How he managed to create one of the world’s biggest crowd-funding campaigns that crashed the Indiegogo site multiple times! And how he reconciles being a hippy with now being a multi-millionaire I started off by asking Cedar a very probing question ... “How does he likes to eat his honey?”   “It’s amazing to work with someone whose brain is wired in the same way. Like … he can make just one hand movement and I already know what he’s talking about.” -Cedar Anderson, Flow Hive   Here’s what caught my attention from my chat with Flow Hive’s Cedar Anderson: It was a great reminder that the very best marketing you can do is to create a great product or service. I love Cedar’s generosity of spirit. He invited me in to his world, introduced me to all his team who I ended up having lunch with, set-up a recording studio in his beekeeping suit wardrobe and even made time for a Facebook Live video. I love how he works to the beat of his own drum.   Cedar Anderson Interview Transcription TimCedar. Welcome to the small business big marketing show. CedarThank you for having me. Tim I'm very excited about this I got to start with one of the most probing questions that I've ever come up with and that is how do you like to eat your honey? Click Here To Download Full Transcription   Resources mentioned in episode 478 of The Small Business Big Marketing Show: Flow Hive website Last week’s interview with Rejuvenator's Kym Power Interviews I’ve done with other interesting inventors: Interview with Will It Blend’s Tom Dickson Interview with Canva’s Melanie Perkins Interview with Lyre’s Non-Alcoholic Spirits Mark Livings   The winner of this week’s Monster Prize Draw Linda Mitchener of The Green Life Soil Co. whose motto is to deliver a greener garden.   Please support the following businesses who make this show possible:   American Express Business Explorer Credit Card Let your business expenses reward you. Every year.   Yellow Check out their online marketing packages tailored for businesses just like yours.   Switchnode Australia’s Internet isn’t great. That’s why Switchnode exist. The solution is here and it’s wireless.   If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below. May your marketing be the best marketing. [ For more interviews with successful business owners visit Small Business Big Marketing ]Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Masseuse to the stars (we’re talking Kylie, Sir Richard Branson & Tony Robbins), Kym Power shares how she’s built Australia’s largest independent supplier of in-room massage services to over 900 4 and 5-star hotels across Australia. It’s a star-studded episode 477 of The (award-winning) Small Business Big Marketing Show.   A little bit more about Rejuvenator’s Kym Power … So I was emceeing an event recently for American Express at Brisbane’s beautiful Carlisle Hotel where I met today’s guest, Kym Power. She actually came up to me afterwards and said what a great job I’d done … so, of course, she had my full attention!   Anyway, it turns out she’s the founder of that business that places cards in 4 and 5-star hotel rooms around Australia offering mobile massage services. And she’s been doing it since 1993.   Kym now has over 90 massage therapists working for her in every state of Australia, which has allowed her to focus on her own personal brand and side-business in which she is the go-to masseur for the big stars that come to Australia.   Now, don’t let Kym’s relaxed nature fool you ... she’s well and truly experienced the ups and downs of starting, growing and scaling a small business, and as she says herself, her “dogged determination has enabled her to create a quality of life that her teenage self would never have dreamt possible!”   She kindly made the trip up from Brisbane for this interview, and I was lucky enough to enjoy a two-hour massage from her the night before she joined me in my Noosa studio where we talked about: How and why she launched Rejuvenators How she strikes partnerships with the big hotel chains The moment during her business journey where she stood to lose everything How she gets some of the world’s biggest celebs as clients The role marketing plays in her business   “Why I do what I do is so incredibly clear that it totally drives my passion and love of my business.” -Kym Power, Rejuvenators   Here’s what caught my attention from my chat with Rejuvenator’s Kym Power: I love the fact that she implemented systems and processes early on in the business’s growth. I love the fact she clearly recognises that people buy from people, as opposed to brands or businesses. She’s proved this by the fact that she could have easily enough launched a second iteration of Rejuvenators if she’d lost that Supreme Court battle, and brought the majority of her clients across with her. And I love how she’s focussed on building strong partnerships with all the big hotel chains across Australia.   Kym Power Interview Transcription   Tim  Kym Power. Welcome to the small business big marketing show.  Kym  Thank you. It was a pleasure to be here.  Tim  Do you feel successful? Click Here To Download Full Transcription   Resources mentioned in episode 477 of The Small Business Big Marketing Show: Rejuventaor’s official website - Use discount code 10timbo for 10% off all services Kym Power’s personal brand website Last week’s interview with Surefire Board’s Mick Slattery Interviews I’ve done with other celebrities: Interview with LA concierge to the stars Steve Simms (his clients include Elton John and Elon Musk) Interview with Michelle Bridges (on how she built such a strong personal brand) Interview with AFL Legend Matthew Pavlich (on creating a business-life after football)   The winner of this week’s Monster Prize Draw Andrew Simpson of My Health Team   Please support the following businesses who make this show possible:   American Express Business Explorer Credit Card Let your business expenses reward you. Every year.   Yellow Check out their online marketing packages tailored for businesses just like yours.   Switchnode Australia’s Internet isn’t great. That’s why Switchnode exist. The solution is here and it’s wireless.   If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below. May your marketing be the best marketing. [ For more interviews with successful business owners visit Small Business Big Marketing ]Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Today’s guest is on a mission to create a global surf brand - despite at one point having to write a farewell letter to his wife and kids 80kms off the coast of Sumatra! It’s a roller-coaster ride of an episode 476 of The (award-winning) Small Business Big Marketing Show thanks to American Express.   Long-time listener and Surefire Boards founder Mick Slattery shares how he’s on a mission to create a global surf and stand-up paddle board brand, despite some business and personal challenges that have been thrown his way.   A little bit more about Surefire Boards’ Mick Slattery … Mick Slattery is the founder of Surefire Boards, a small stand-up paddle and surf board business based in NSW. He started the business as a side-hustle in 2009 before going full-time a few years later, only to contract an auto-immune disease that nearly crippled his dream.   Mick made the trip up from Sydney to join me in my Noosa studio where we  talked about: The challenges of taking the business from a side-hustle to a full-time concern What to do when a price war starts in your industry How contracting an auto-immune disease changed everything The joys of manufacturing in China And plenty more   “I want Surefire Boards to be an international business - the most recognised and loved stand-up paddle board brand in the world.” -Mick Slattery, Surefire Boards   Here’s what caught my attention from my chat with Surefire Boards’ Mick Slattery: When a price fight begins in your industry avoid getting caught up in it … instead, remain focussed on what you’re best at … in Mick’s case it was producing a quality product. I love how Mick remained positive through those tough times as he dealt with his auto-immune disease - instead of being the victim and looking for others to blame, he was always looking for the upside. I loved Mick’s overall enthusiasm. He flew up from Sydney for the interview / he was excited to be in the studio taking lots of videos / he got me to ring a mate of his who listens to the show … and then he was off to visit retailers in the local area.   Mick Slattery Interview Transcription Tim  So Mick Slattery finally mate. Welcome to the small business big marketing show.  Mick  Awesome. Thanks so much.  Tim  I've just got one question for you mate. Click Here To Download Full Transcription   Resources mentioned in episode 476 of The Small Business Big Marketing Show: Surefire Boards official website Surefire Boards on Facebook Surefire Boards on Instagram Surefire Boards on YouTube Last week’s interview with The Breathe Project’s Kat & Bodhi Interviews I’ve done concerning business owner wellbeing: Interview with Andrew Griffiths on business owner isolation Interview with Damien Lee of Mt Lee’s Noodles about how to overcome adversity in business Interview with Leanne Faulkner on mental wellbeing in business   The winner of this week’s Monster Prize Draw Dan I’Anson of Applied Design that specialise in the design, design development, production and installation of environmental graphics and branding in the workplace   Please support the following businesses who make this show possible:   American Express Business Explorer Credit Card Let your business expenses reward you. Every year.   Switchnode Australia’s Internet isn’t great. That’s why Switchnode exist. The solution is here and it’s wireless.   If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below. May your marketing be the best marketing.   [ For more interviews with successful business owners visit Small Business Big Marketing ]Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

The Breathe Project’s Bodhi and Kat have started a business to teach school kids and their teachers around Australia and New Zealand how to breathe correctly. Don’t you just love how some people make a living?!   A few months ago, my girlfriend, Sarah told me about this couple, Bodhi and Kat, who run a business called The Breathe Project, traveling around Australia teaching school-aged kids to breathe properly. Like that is literally all they do! My first reaction was … “That’s awesome, what a beautifully simple business. I love hearing the different ways people make money!” My second reaction was “What a great idea, there should be more of it! I want to interview them.” Now I don’t know about you, but I’m a shocking breather - shallow and from the chest. As opposed to deep and from the belly. I’ve even got myself an Apple Watch that reminds me every hour to breathe! So just recently, Sarah and I were wandering through the Noosa Farmers Market and she says “Hey, I think that’s the guys from the Breathe Project.” It was, we have a chat, get to know them, and I invite them on to the show. So, what is The Breathe Project? Well, it’s the fastest growing well-being initiative in Australian and New Zealand schools. Bodhi and Kat go into schools and teach this one, simple breathing technique which helps students and their teachers get rid of stress and anxiety. And that’s it!   A little bit more about The Breathe Project’s Bodhi and Kat ... Bodhi Whitaker is a free-thinking, realist and the founder and presenter of the Art of Breath Training, with 32 workshops and 2,500 individuals helped directly since 2012. He has extensive experience as a Psychosomatic Therapist and yoga teacher, supporting youth and adults through awareness, education and action. Katherine Tucker is the Breathe Project’s self-confessed organising, perfectionist who holds a Bachelor of Science (Health Promotion) with a published mental health promotion resource. She has extensive experience working with youth in character building and career advising, a yoga teacher qualification as well as a passport full of experiences.   They joined me in my Noosa studio with my girlfriend Sarah where they share: Why we all need to learn to breathe better! How the business came to be What being on-purpose feels like What they find hard and easy about being in business How they’ve used crowd-funding to launch and finance their growth How they get in to schools And what marketing works best for them   “We can empower kids all over Australia with one simple breathing technique.” -Bodhi & Kat, The Breathe Project   Here’s what caught my attention from my chat with the Breathe Project’s Bodhi & Kat: Breathe. Breathe. Breathe.   Bodhi and Kat Interview TranscriptionTimSo Bodhi and Kat welcome to the small business big marketing show.Bodhi and KatThank. Thank you.TimIt was awesome that we could be face to face and having this discussion. Click Here To Download Full Transcription   Resources mentioned in episode 475 of The Small Business Big Marketing Show: The Breathe Project's website The Breathe Project on social media: Facebook Instagram Last week’s interview was with mobile personal trainer Scott Hunt Interviews I’ve done with owners of other interesting business: Interview with Nic and Lucas of Orange Sky Laundry Interview with Nigel Godfrey of Miss Universe Interview with Adam Lippin - the Cuddlist   The winner of this week’s Monster Prize Draw Tegan Brennan of the candle and wooden decor company Stump and Co.   Please support the following businesses who make this show possible:   American Express Business Explorer Credit Card Let your business expenses reward you. Every year.   Switchnode Australia’s Internet isn’t great. That’s why Switchnode exist. The solution is here and it’s wireless.   If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below. May your marketing be the best marketing. [ For more interviews with successful business owners visit Small Business Big Marketing ]Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.