The Small Business Big Marketing Podcast with Tim Reid

As a small business owner, you’ve probably been finding difficulty grabbing your customer’s attention in a world that is constantly bombarded by mass advertising. How do you stand out? How do you get your message across? You know that if customers just took notice of your business even for just one moment, they’ll definitely buy your product. In this episode, our special guest, Jamie Mustard, joins us to share how blocks are the solution to your business getting noticed by the right people at the right time. We live in an over messaged world that gives us too many choices. But the secret to cutting through all the clutter is by using blocks. Jamie gives us great examples of how blocks have been used in speeches, art, and marketing.   Now, the idea of using blocks is great, but how do we even make one? Don’t worry as Jamie gives us the basic principles on how to create blocks and use the law of attention to be heard and seen. There’s marketing GOLD dripping from our ceiling here, so it’s best you listen now! About today’s guest Jamie Mustard Jamie Mustard is the author of the book, The Iconist, which is all about the art and science of standing out. In his book, Jamie provides lots of case studies, examples, and stories of businesses and artists using blocks to get noticed in this crazily crowded marketplace.  Connect with Jamie Mustard through: The Iconist's website What we discussed in Episode 497 The battle for attention in digital media Jamie talks about the psychological repercussions of over message or what Jamie calls “delusion”  Jamie shares why choice overload or offering too many things is not good A case study on the impact of the removal of all signages in Sao Paulo, Brazil The concept of using blocks and icons to magnetise attention  Examples of blocks in speech, music, and visual arts The importance of size and repetition when creating a block Jamie gives examples of blocks used in marketing The basic principles of how to create blocks and use the laws of attention Timbo’s Top 3 Attention Grabbers Here’s what grabbed my attention from chatting with Jamie ... I love the fact that he’s reminded us just how crowded a market place we all operate in. Do yourself a favour and spend some time reflecting on this. It’s scary, but critical as it’ll motivate you to spend more time crafting marketing messages that cut through the clutter. I love Jamie’s view on repetition. If you’re one of those marketers who feels the need to constantly reinvent the wheel, then I’d encourage you to stop and instead focus on repeating those parts of your marketing that actually work. I love Jamie’s reminder that choice is not necessarily a great thing to offer your customers. Often us consumers struggle with too much choice, so make it easy for us and make a few great offers and not multiple average ones. If you loved our discussion for today but are having struggles with the concept, don’t give up!Just leave your questions in the Comments section below and I’ll get Jamie to respond. If you want to win over $1,000 worth of prizes, share one idea you learned from the show that you implemented and email me at tim(at)timreid(dot)com(dot)au Other resources mentioned A list of all the marketing tools Tim and his guests use to create marketing that gets results - Your Ultimate Marketing Resource List Grab a copy of Tim’s book—The Boomerang Effect, at his website Small Business Big Marketing Last week’s episode - Boost sales and bust customer churn with this stupidly simple and fun customer engagement hackSupport the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Who knew boosting sales, smashing customer churn, and increasing customer engagement could be this simple? It may sound a bit unbelievable but wait till you hear what today’s guest has to share. Bonjoro founder, Matt Barnett, takes us through how he came up with the video marketing hack he used to convert leads for his tech startup, which ultimately failed. But his simplistic way of reaching out to leads, later on, gave rise to Bonjoro. And the rest, as they say, is history.  The self-titled Papa Bear of Bonjoro emphasises that a lot of things that happened were unexpected and started in the most unlikely places. He also shares with us three high-converting video sales funnels you can use to get immediate results.  Tune in to get those little gold nugget insights to spur on some creativity!   About today’s guest Matt Barnett Matt Barnett is the founder of Bonjoro, a customer engagement app that enables you to send short personalised videos to a customer’s email or phone number. Matt was a surfer from the U.K. who moved to Australia when he was 26. Being an industrial designer, he is very much in tune with his creative side. His team members even get to design their own bear onesies that they can wear during meetings. Connect with Matt Barnett through: Matt Barnett’s LinkedIn Bonjoro’s website Bonjoro’s Facebook What we discussed in Episode 496 A brief recount of what sparked the idea for Bonjoro Matt talks about getting picked up by big companies Matt shares the problem with chasing perfection Getting popular in a niche he didn’t expect How they came up with a French-sounding name and a bear as part of their brand The Bonjoro culture …. a bear onesie-wearing team that’s a tech company at heart Their most effective marketing channels Matt tells us how Bonjoro works How to effectively use Bonjoro in conversion, activation, and growth funnels Matt talks about overcoming camera shyness How offline businesses use Bonjoro Matt shares the importance of saying thanks to customers Matt tells us about the new upcoming features for version 2 of Bonjoro Timbo’s Top 3 Attention Grabbers Here’s what grabbed my attention from chatting with Matt ... I love how Matt experiments with a multitude of marketing channels and has now focused on three that he knows delivers the results he’s looking for. I love the question Matt posed about “How do you treat a new customer?” And I love how the marketing team at Bonjoro spend time carving out long-form content like eBooks once or twice a year. Remember if you buy Bonjoro at GetBonjoro.com, send Sofia your proof-of-purchase and I’ll send you a Playbook with 30 tried and tested ways of using it. Sofia’s email is sofia@timreid.com.au What grabbed your attention? Let me know in the Comments section below. This week's Monster Prize Draw winner It’s time to reward another motivated listener for taking some serious marketing action.Today’s winner is Adam Rodger of Thrive Pharmacies. Other resources mentioned A list of all the marketing tools Tim and his guests use to create marketing that gets results - Your Ultimate Marketing Resource ListLast week’s episode - Marx Acosta Rubio made a fortune hiring a cocaine addict (twice)Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

I know, right? It’s crazy! No one in their right minds would do this. Hiring a cocaine addict—not only once, but twice? I certainly wanted to hear where hiring addicts got him-did it work? Is it even possible to turn these people into the best employees? In today’s episode, we are joined by Marx Acosta Rubio, the millionaire turned deca-millionaire who is famous for his story of falling and rising and falling again—only to rise up even better. How exactly do you rise from the ashes after a massive failure? Marx shares with us his rags to riches to rags to riches experience and how he did it. Plus, a bonus strategy he uses in hiring his employees which he has proven to be highly effective. If you’re going through a rough patch at the moment. Whether it be in your business or personal life, then this episode is exactly what you need. Listen now and find some marketing G-O-L-D! About today’s guest Marx Acosta Rubio Marx Acosta Rubio is the founder of Onestop, a company that makes 30+ million dollars in annual revenues selling print cartridges. Marx dropped out of law school to become an entrepreneur. He is also an investor and consultant who shares his wisdom with other entrepreneurs to save them from falling into traps that might paralyse them and keep them from living the life they actually want to be living.  Marx believes that family comes first and they became his inspiration for rising again. Connect with Marx Acosta Rubio through: Marx Acosta Rubio’s LinkedIn Marx Acosta Rubio’s Twitter Marx Acosta Rubio’s Facebook Marx Acosta Rubio’s Website Marx Acosta Rubio’s Onestop Team What we discussed in episode 495 A brief recount of Marx’s early life living in the Venezuelan slums Marx talks about making a difference in the crowded marketplace of cold calling and sales How M&Ms help you make repeat sales Marx talks about the reason why he failed the first time Marx shares an effective strategy he uses in hiring people Why he hired a cocaine addict … twice! The fall Marx talks about his measure of happiness and success Buying back the fallen company Bouncing back after losing everything How Marx makes a virtual business work together with his love for growing people Marx talks about his other businesses Marx shares some nuggets of wisdom Timbo’s Top 3 Attention Grabbers Here are some valuable insights I’ve picked up during my chat with Marx. Stop spending time on the non-essentials of your business. Instead of hiring staff … audition them! Big clients are good … small clients are not so good. What grabbed your attention? Let me know in the comments below. This week's Monster Prize Draw winner It’s time to reward another motivated listener for taking some serious marketing action. Today’s winner is Joel Kene of Boatigo.com. Other resources mentioned A list of all the marketing tools Tim and his guests use to create marketing that gets results - Your Ultimate Marketing Resource List Marx’s other eCommerce business - veryamazon.com Last week’s episode - This Is My Life’s Tony Knight hated his business until he found his passionSupport the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Do you want to start a venture close to your heart? If you’re going to build a business with a value proposition that resonates with your clients—your pitch, your objective and your target audience will be crucial to your success. Family legacy producer Tony Knight pursued a job that he loves, and it made all the difference in his life. You can do the same, too. In today's episode, Tony joins us to talk about his startup journey in chronicling other people's lives through film. He also shares the marketing strategies that he uses in reaching out to potential clients. This episode is especially helpful for those who wish to turn their passion into a business. Sit back, relax, and make sure that you tune in to the show to know how you, too, can choose and thrive in doing the job that you love. About today’s guest Tony Knight Tony Knight is the Managing Director of This Is My Life where he and his team create a highly personal and individual history of clients' lives, which generations to come can see. They create a professional and artistic record of life moments that individuals and family alike will embrace forever. He is also the principal photographer and image-maker of his studio, Tony Knight Photography. You can connect with Tony Knight through: This Is My Life’s LinkedInThis Is My Life’s websiteThis Is My Life’s Facebook To inquire about their services, you may call (03) 8786 1919 or 0417 588 722. What we discussed in episode 494 The importance of documenting everything Dealing with turning points in the business Pursuing your gut feeling Learning to build up equity in past experiences The birth of This Is My Life Creating a family legacy through his business The filming process: getting to know the client, gathering photos and videos, building a timeline, and asking questions How did choosing to do a job he loves change his outlook in life? The beauty of the industry: hiring skilled freelancers and subcontractors Marketing with SEO and social platforms The best and worst marketing What clients are looking for This week’s Top 3 Attention Grabbers That's it for this interview with Tony Knight! I'd like to share what grabbed my attention while chatting with Tony. I think there's a great lesson in what Tony shared about knowing when it's time to get out of what you're doing and chase something that will set your heart on fire. I love how he sought some PR on radio station 3AW. Also, I do think he should consider taking up some advertising at the same station. (For more radio advertising insights, check out this episode with Dan Presser of Sunraysia Prune Juice.) I love how he actively sought out training on SEO. It shows his respect for marketing. (Although I'd prefer he outsources it—more about that in an upcoming episode.) What grabbed your attention? Let me know in the comments below. This week's Monster Prize Draw winner Congratulations to Nicholas Paton, an electrician and the owner of Plateau Electrical.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Marketing real estate property is more than just churning out vlogs and property videos then waiting for clients to start rolling in. Building your online presence and expanding your reach takes hard work and knowledge of your target market. Beverly Hills real estate agent and content marketing ninja Peter Lorimer is here to tell us all about it. Did you know that Peter used to work as a sought-after producer in the music industry? He has worked with some of the biggest names in music, accumulating over #1 Billboard chart hits by his retirement in 2003. Today, Peter takes us through the lessons he learned in the music industry to carving his brand of real estate in the LA property market. His punk rock approach and social media savvy allow him to build relationships and trust with the people drawn to his philosophy. Tune in to learn about creating an identity that works for you and how to bring your brand to the people who need it. About Peter Lorimer Peter Lorimer was a successful music producer with over 30 #1 Billboard chart hits before taking his talents to the LA property market. He has launched his punk rock real estate business in the heart of Beverly Hills. His hand-picked swat team of creatives at PLG Estates dance to the beat of their drums while living at the bleeding edge of their industry. Lessons from the music industry to working in real estate Living in gratitude Appreciate the things in your life that make you feel blessed and lucky. Get out of bed with an eagerness to work hard and to be of service. Do not let self-doubt dictate how you go about your business. Beginnings of a music career Peter used music as an escape from gangs, crime, and fighting. From classical music, Peter moved into the nightclub scene and worked his way into becoming a record producer Working in the music industry taught Peter how to treat people respectfully. It translated very well into his real estate career. Fear is a cunning, baffling and crippling foe. Do not let it keep you from going at your goals. From sex, drugs and rock & roll to sparkling water and open houses Living a life of excess weighs heavy on you. Realising where you are and where you want to be in the future is crucial to your ability to change your life’s direction. Leave your ego out the door. Grind it out and learn your new craft. Keep your eyes on your goals. For Peter, it was starting his own firm and pulling the levers behind the curtains. Punk rock real estate Do not hesitate to break away from traditional real estate marketing. Work with the people you want to work with; do not attempt to fit in. Sell trust. Build a good relationship with people drawn to your style. Own your space in the market and dig deep. Do not get bothered by everything going around your space. Capture your target audience with social media Customise your content to suit the communities you intend to reach. Use digital platforms to get yourself in front of your target clients. Build relationships and keep them alive on and off social media. You can tailor your online presence to show the various facets of your personality. Prospect your database rather than rely on online leads. The 666 rule The 666 Rule refers to 6 emails, 6 text messages, and 6 DMs a day. Categorise your leads based on how well you know them. Peter recommends 18 touches a day per category. Do not be affected by the results. Divorce yourself from expectations and keep doing the job. The boomerang effect The more you put into your marketing, the more it will return multiples. Remain in action and work as hard as you can. Craft your individuality through marketing and increase your digital footprint. If you want to learn more about real estate and marketing strategies, check out Peter Lorimer’s personal website, and PLG Estates. This week’s Monster Prize Draw winner Graham Forrester, Managing Director of NVMS Solutions. This week’s podcast sponsor This mind-expanding episode 493 of The (award-winning) Small Business Big Marketing Show is brought to you thanks to Your Ultimate Marketing Resources List. Thanks also to Charley and the team at Valher Media for putting this episode together. If something in this episode of Australia's favourite marketing podcast piqued your interest, then let me know by leaving a comment below. May your marketing be the best marketing. Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

What is your idea of marketing? If you think it’s merely promoting a product and persuading people into buying it, think again. Marketing Hall of Famer Seth Godin believes marketing should go deep into what your customers believe in, identify as, and the narrative they tell themselves when they purchase your product or service. Episode 492 of The (award-winning) Small Business Big Marketing Show is a stimulating conversation with Seth, as he explains why marketing is work that matters for people who care. I guarantee you'll get fresh perspectives and inspiring marketing advice from this episode. Make sure to tune in to find out the truths about marketing and how you can be successful in it. About Seth Godin Seth Godin is an author, entrepreneur and most of all, a teacher. Seth is an entrepreneur, best-selling author, and speaker. In addition to launching one of the most popular blogs in the world, he has written 19 best-selling books, including The Dip, Linchpin, Purple Cow, Tribes, and What To Do When It's Your Turn (And It's Always Your Turn). His most recent book, This is Marketing, was an instant bestseller in countries around the world. Though renowned for his writing and speaking, Seth also founded two companies, Squidoo and Yoyodyne (acquired by Yahoo!). By focusing on everything from effective marketing and leadership, to the spread of ideas and changing everything, Seth has been able to motivate and inspire countless people around the world. In 2013, Seth was one of just three professionals inducted into the Direct Marketing Hall of Fame. In an astonishing turn of events, in 2018, he was inducted into the Marketing Hall of Fame as well. He might be the only person in both. Seth’s riffs on marketing for small business What is marketing? ‘Marketing is the generous act of helping someone solve a problem—their problem’. It has to do with whether you have earned trust and attention by making a promise and keeping it. ‘Marketing is work that matters for people who care’. Marketing is the story that you live and being able to identify who it is for. ‘Marketing helps others become who they seek to become’. It is not advertising, and it is not concerned with trivial hype. Some of Seth’s important ideas What you need to do is to matter, even if only for a few specific people. You should have empathy for customers and strive to give them what they need. ‘Price is the last refuge for the marketer who has nothing better to say’. Your goal should be for your past clients to be confident in vouching for you. ‘The magic of a small business is not to pretend that we're a big business that got shrunk. The magic of small businesses is to embrace the fact that we don't need to be Walmart to be happy’. If you figure out who your base is, you need to make things for that group of people. Standing out VS Being remarkable Standing out is easy to attain, but it won't give you the following you seek. ‘Being remarkable means that the people you care about will talk about you to other people you care about, and they'll talk about you in a positive way that causes forward motion’. Being remarkable is self-cleaning and self-limiting. The right marketing attitude Don’t become selfish and cut corners because that becomes a problem. Don’t try to persuade people to go to you. Instead, make sure that enough people are already going to you regardless. It’s all in the belief in the product and not the product itself. What story are you letting people tell themselves? Social media marketing Remember that you are not the customer. You, your data and your attention are the product. Buy attention only when you have to; earn and treasure attention when you can so it doesn’t cost you. What your audience wants you to do is to lead them and connect them. Stay true to yourself by not conforming to the feedback of people whom your content is not intended for. There is no such thing as authenticity. Everyone is playing a role. Resources mentioned by Seth Seth’s official website Seth’s blog Seth’s podcast called Akimbo   Seth on Facebook Seth on Twitter   This is Marketing by Seth Godin Purple Cow by Seth Godin This week's Monster Prize Draw winner Wayne Stanbrough of Runnymede Fire & Safety. Top 5 SEO tips for 2020 SEO expert and founder of Melbourne-based SEO agency Meeum Sam Hemphill offers these 5 tips for getting found on Google this year: Write your content like a human, not a robot Optimise your website's loading speed Install Google Analytics then measure, analyse and fix what it's telling you is broken Seek reviews and testimonials Seek opportunities for website collaborations Grab a copy of SEO for Australian Small Business here And here's the links Sam Hemphill mentioned to help with your SEO: Measure site speed with GT Metrix Also measure site speed with Google Pagespeed Insights Measure, analyse and fix with Google Analytics, HotJar and Google Search Console Seek out reviews and testimonials especially from Google My Business, as well as any other testimonial opportunities in your niche like Facebook, Yelp, TrustPilot and TripAdvisor. In case you missed the last three episodes Episode 491Selling secrets of mater door-to-door salesman Chandler Smith Episode 490Multiple revenue streams have created a 7-figure business for swimming coach Brenton Ford Episode 489Proven business growth strategies from one of Australia’s best founders Episode 492 sponsor This mind-expanding episode 492 of The (award-winning) Small Business Big Marketing Show is brought to you thanks to Your Ultimate Marketing Resources List. Thanks also to Charley and the team at Valher Media for putting this episode together. If something in this episode of Australia's favourite marketing podcast piqued your interest, then let me know by leaving a comment below. May your marketing be the best marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Successful door-to-door selling takes more than having an excellent product. It involves the clever use of psychology, persuasion, and social cues, all working together to help you close the deal. The master door-to-door sales expert Chandler Smith knows this well and has all the secrets you need to know. Did you know that he earned $220,000 in his first year? And he’s gone on to recruit and mentor over 800 sales representatives. Today, new doors will open for you as Chandler discusses the best selling approach and the winning mindsets and strategies to build rapport with every person behind every door. Aside from sales advice, you’ll also get effective psychological methods you can apply in your life. Make sure to tune in to super-charge your sales skills and ability to connect with people - it even involves guns and nudity!   About Our Guest: Chandler Smith is the master door-to-door sales expert and a regional sales manager at Aptive Environmental, a pest control service in North America. He began his door-to-door experience on a church mission and eventually became a door-to-door salesman while in college. After earning $220,000 in his first year (in his first 4-months actually!), he has gone to recruit, train, and mentor more than 800 sales representatives over the last six years.   Chandler Smith’s Secrets to Door-to-Door Selling The Right Attitude The most successful sales reps can purge everything that happened that day and treat the door they're knocking on like it’s the most important door. Be positive, friendly and agreeable to get the other person to like you. Most people will build urgency as an excuse to reject you. Reverse the urgency and turn it into your opportunity. Treat it like a game with points. Enough points will close your deal. The Correct Body Language Smile at them and nod your head with the goal of reciprocation. Establish eye contact but break it enough to keep it comfortable. The faster you talk, the worse off you are; slow down and try to make the customer mirror you. Stand at a 90-degree angle instead of aggressively facing them. Look and behave like a professional and busy sales representative. How to Avoid Rejection Break eye contact and slow down during the initial part of your pitch where they can cut you off. Create a script for the first 30 seconds, which includes your every action to elicit an endorphin release. Use the “Resolve-Ace-Close” model. Build value to your service by giving an additional service or a price drop. Who Excels in Door-to-door Selling Someone who has a good work ethic, a positive attitude and the ability to handle rejection. It may seem like a job more suitable for young male students, but in reality, anyone can excel. People are people. There are always ways to connect with someone despite coming from different cultures. How to Train Sales Representatives Invest in training your sales reps for free even if they don’t end up sticking it through. Leaders are daily role models who provide motivation, quality training and enthusiasm to the team. Hold competitions to incentivize employees and relieve negativity from rejections and hardships. How Door-to-Door Selling Works Income for sales reps should be all commissions and no stable salaries to motivate them to improve. The pay scale starts at 18% commission up to 50% commission based on production. Door-to-door selling is suitable for industries related to pest control, solar panels, security systems, satellite and TV services, cell phone plans and similar niches. Resources Pitch Anything by Oren Klaff Here’s an interview I did with Oren Klaff Door-to-Door Millionaire by Lenny Gray If you are interested in improving and training your door-to-door selling skills, you can check out Chandler’s Youtube channel and website for more information. You may also connect with him through LinkedIn or Instagram.   This week’s Monster Prize Draw winner: Benjamin Selby-Hele of I Choose Awesome. Ben likes to make his mornings productive, waking up at 4 am and training at the gym. Not only does he make use of his mornings as a way to be physically productive, but he also regularly listens to the podcast for his mental wellbeing! Ben and I Choose Awesome provide the following services: Gym consultancy to developers of residential apartment buildings Delivery of gym services like personal training, classes, and gym management into residential apartment buildings’ gyms They also sell ICA bands and share inspirational videos, quotes and images to their Instagram followers.  Ben’s model is relatively new, so he’s striving to improve it. After securing his first building in March, he spends over 40 hours weekly in the gym space, giving personal training, closing up after residents and managing the gym. He acknowledges it’s not easy to start a business from scratch. There would be ups and downs and self-doubt, constantly asking yourself if you did the right thing. His wife also recently gave birth, and it only served to amplify a lot of his worry. However, since he discovered the show, he’s been incredibly inspired and excited for his business and the day ahead.   This week’s podcast sponsor: This challenging episode 491 of The (award-winning) Small Business Big Marketing Show is brought to you thanks to Your Ultimate Marketing Resources List. Thanks also to Charley and the team at Valher Media for putting this episode together. If something in this episode of Australia's favourite marketing podcast piqued your interest, then let me know by leaving a comment below. May your marketing be the best marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

If your business is relying on just one source of revenue then it’s time to reconsider your business model. Swimming coach Brenton Ford did … and now business is going swimmingly.  In fact, he’s about to have his first 7-figure year. And he’s a swimming coach! Today, it’s a wet-behind-the-ears episode 490 of The (award-winning) Small Business Big Marketing Show as Brenton Ford of Effortless Swimming is here to talk about using multiple revenue streams to increase your business’ traffic and eventually help you earn more.  You’ll get lots of ideas and insights about how you can do this through various offline and online tools, such as training camps, online courses, podcasting, and video content. Make sure to tune in and find out how you can effectively increase your traffic and revenue.   About Our Guest: Brenton Ford is a national swimmer and coach who has taught a lot of champion swimmers in Australia. He is also the winner of the Australian National Master Swim Coach of the Year award in 2012. Ford is the brains behind Effortless Swimming, a platform of techniques and workouts to improve his clients’ swimming skills. He aims to share methods that will work for a broader audience across the world.    Using Multiple Revenue Streams to Earn More for Your Business Offline and Online Offers Effortless Swimming holds training camps to help swimmers get better at the sport. This offline offer gave them the opportunity to personally interact with their audience and give them more value. There are a lot of opportunities to strike up connections and build lasting relationships. They offer an online course alongside an annual membership fee. The online course allows people from different parts of the world to experience the services, including Brenton’s analysis of their swimming technique. Client retention: Get the people to use your products and services and show them the value they can get. Creating Content Design content that matters to your target market. Craft witty and catchy titles. Decide on a schedule for your posts. Use videos to show what you can offer to the market. Chop your video into bite-size snippets that tackle essential points. Using Social Media Upload your videos on YouTube. Maximize reach by sharing the link on Facebook and Instagram. You may also upload the video on Facebook and Instagram as an Instagram TV episode. Using Podcast Determine when you are posting your content. Be consistent with your schedule to increase engagement. Include a subtle call to action in each episode. Share stories from real people who benefited from your service or product. Podcasting is an excellent way to reach potential clients and sales. Getting Traffic and Engagement Entice your audience by giving away free content. Get personal with your audience by hiring a person to help you in answering your email support. Adhere to a strict schedule in posting your content. Work and Life Balance Finish work ahead of time. Find time for yourself—no emails or phones. Discover or learn a hobby to do when not working, like swimming. Catch Brenton’s swimming tips and tricks on YouTube, Facebook, and Instagram or tune in to the Effortless Swimming podcast. You may also connect with him on Twitter.   This week’s Monster Prize Draw winner: Amanda McDonald of The Shower Man Melbourne. Amanda and her hubby have implemented a huuuuge number of strategies they have heard on the podcast over the past year, and it has seen their business skyrocket.  Here’s a taste of what they have been doing…  Vehicle wrapping/signwriting on the three work vans/utes. Print material- referral flyers offering free movie tickets per booked referral that we leave at jobs after completion, along with care guides. SEO tweaking using Upworker who has been working with us all year and is doing great. Systemising! This has been the biggest and hardest to implement however we are getting there, now in our work app our guys complete checklists as they do the job and it's all systemised so that nothing is missed, so now in the office we have a clear picture of when to invoice, and when things are done. I also systemised everything I do and handed 80% of the admin over to a VA I hired in the Philippines. Automated as many tasks as I could. JFDI with Michelle Bridges - this has been pivotal to me actually biting the bullet and making changes and taking on more risk We send automated emails to collect reviews now. We offer a % discount flyer now that gets sent out with a quote for jobs booked within seven days of the quote to create urgency. Started using Zapier. Started using Google Forms for selections instead of a million emails back and forth. Made some small partnerships with others in our industry. Hired a business coach- I now spend dedicated time working on the business instead of in it 24/7, not as much time as I would like but we are getting there. Started screen recordings for my systemising how to's. Moved everything to G Suite. Outsourcing bookkeeping/payroll. Making blog posts on our website to send to clients with questions instead of us explaining the same thing all the time. Providing a "next level customer experience" to our clients, looking at all their pain points and trying to make every interaction they have with us blow them away. Replaced our email signatures so that they are responsive and market what we do.   This week’s podcast sponsor: This mind-expanding episode 490 of The (award-winning) Small Business Big Marketing Show is brought to you thanks to Your Ultimate Marketing Resources List. Thanks also to Charley and the team at Valher Media for putting this episode together. Tune in to Australia’s favourite marketing podcast to learn more about what it takes to market your brand successfully. May your marketing be the best marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Introducing a new product or a business to the market can be hard and frustrating for new entrepreneurs. It is vital to have an eye for opportunities and be able to use it to leverage and get the approval of consumers. We're back with Mark Livings of Lyre's Spirit Co, whose mission is to change the way the world drinks. Since the previous interview with Mark, Lyre's has reached tremendous success locally and internationally, racking up 21 distributors across the globe. Today, he's here with us to talk about the challenges in scaling, as well as the most effective growth and marketing strategies. Just like the first interview, you'll get tremendous business and marketing insights and know-how from this episode. Make sure to tune in to find out how you can also scale successfully.   About Our Guest: Mark Livings is the founder of Lyre's Spirits Co, a globally distributed non-alcoholic spirits brand. He is also a co-founder of a diverse portfolio of businesses in the FMCG/CPG industry across marketing and advertising, logistics and fulfilment, consumer brand creation, as well as print and merchandise production. He is the Director of the Aussie Founders Network and an Executive Board Member of the Queensland Olympic Council.   The Secrets To Successful ScalingThe Growth Of Lyre's Only six months into their journey, Lyre's had already entered New Zealand, US, and UK markets PLUS 17 other international markets. Finding their “Goldilocks' zone" distributor has been formative to the brand's growth. From January 2020, Lyre's will be available in Sainsbury's UK. The Long Road Versus The Short Road The long road: You find a distributor, and then wait to get a meeting. After that comes the presentation, negotiation of price, until you get to the contract. The short road: Optimizing the network of investors. Through the short route, they were able to present Lyre's to Sainsbury's Future Brands team. Having The Right Mindset "Meetings can change the destiny of your business as you run them." You have to tell your story and show your passion. The centrepiece of every entrepreneur's presentation should be improving the customer experience. Quantify the opportunity and show how your brand fits into the changing landscape of consumer behaviour. Three Biggest Wins First: Bagging multiple awards for the quality of their product. Second: Forming a partnership with Amazon. Third: Putting together an incredible team. The Importance Of Networks and Relationships Never forget to water the garden of the network. Introductions are formative to business success. Mark's number one tip: start early. "Do it often with high-quality people that share your vision and principles." Be empathetic with the people to whom you're selling. The Business Journey Getting people to repurchase your product is highly dependent on the quality of your product. Become an advocate; create an emotional connection with your brand. Forming an online community and using incentives can move people to advocacy and turn them into absolute rabid fans. Language In The Industry They named it "Lyre's Spirit" because people are familiar with the word, and it is associated with the high intensity that you associate with beverages. Technology and human languages simultaneously evolve. Growth And Marketing Strategy Mark's number one growth strategy is the distributor model. Their resolve is to only sell their products in channels where alcoholic products are available. They focus on helping the media articulate and using brand ambassadors to educate what their products are. The Challenges In Scaling You can't be inflexible in adapting to different markets. Localise your brand, but keep it consistent. Keeping the company's vision Keeping Yourself Together Build systems and processes that alleviate the number of hours spent on scaling the business. It is vital for everyone in the team to support each other. Recognise limits as well. Resources Our previous interview with Mark Livings You can reach Mark on his LinkedIn profile.  Get your non-alcoholic spirits today at Lyre's website - use the discount code FRIENDS50. You can also visit their Facebook page for more updates.   This week’s Monster Prize Draw winner: Andrew Simpson of My Health Team - a team of high performing physiotherapists, podiatrists, exercise physiologists, psychologists and dietitians all working in sync to help you fix your pain, all under the one roof.   This week’s podcast sponsor: This mind-expanding episode 489 of The (award-winning) Small Business Big Marketing Show is brought to you thanks to Your Ultimate Marketing Resources List. If something in this episode of Australia's favourite marketing podcast piqued your interest, then let me know by leaving a comment below. May your marketing be the best marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Does the idea of building a profitable business that turns over $15M after just 5-years appeal? What about winning a swag of business and personal awards along the way? I thought it would. Well, Flora & Fauna’s Julie Mathers has done just that, and bacon has played no role whatsoever! It’s a very Vegan episode 488 of The (award-winning) Small Business Big Marketing Show thanks to American Express and my very own marketing book … The Boomerang Effect.   A little bit more about Flora & Fauna’s Julie Mathers … Julie Mathers (with her hubby Tom) founded Flora & Fauna, the world’s largest self-funded, 100% vegan store just 5-years ago with a crystal clear vision to become the most responsible retailer possible, offering the world’s best customer service.   Well, she’s doing something right, as 5-years on, Flora & Fauna: Stocks 6,500 products Will turn-over $15M this year And Julie was recently named #1 in the Online Retailing Industry Association’s Top 50 People in Australian eCommerce AS WELL AS their Business Person of the Year   Here’s why you’ll be better off after this chat: You’ll discover how and why being a purpose-driven business grows your bottom line How being ethical is also a solid growth strategy How you can build a tribe of loyal customers who are with you for life Why employing people with disabilities is good for business And plenty more   I started off by asking Julie what it’s like to have grown such a successful business in such a short time, whilst doing a load of good for the planet ....   “Don’t look at employing people with disabilities as a burden or a cost … see it as an opportunity.”   - Julie Mathers, Flora & Fauna   Here’s what caught my attention from my chat with Flora & Fauna’s Julie Mathers: I love how Julie’s so succinctly articulated her purpose as helping the world make kinder choices. I love how showing kindness and compassion has lead to Flora & Fauna having a very inclusive workplace. I love that she’s created her own house brand called Green & Kind.   “It’s really, really important to know why you’re doing what you’re doing. And unless you can be incredibly authentic about it, and really honest with yourself as well,then you’re going to struggle (in business).”   - Julie Mathers, Flora & Fauna   Other resources mentioned in episode 488 of The Small Business Big Marketing Show: Flora & Fauna on Facebook Flora & fauna on Twitter Flora & Fauna on Instagram Flora & Fauna on YouTube Last week’s interview with Lumber Punk's Tyson McMillan Interviews I’ve done with other business owners who are doing a world of good: A Nourished Life’s Irene Falcone Nick & Lucas from Orange Sky Laundry Jenn Lim of Delivering Happiness   This week’s Monster Prize Draw winner: Dave Harrisson of Heavy Metal Merchant - an online store dedicated to providing best official heavy metal merchandise.     Please support the following businesses who make this show possible:   American Express Business Explorer Credit Card Let your business expenses reward you. Every year.   Switchnode Australia’s Internet isn’t great. That’s why Switchnode exist. The solution is here and it’s wireless.   If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below. May your marketing be the best marketing. [ For more interviews with successful business owners visit Small Business Big Marketing ]Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.